Dear Friends, We thank you for your continued support of SMU Athletics and are excited about the upcoming season ahead. Pony Up!

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2 THIS IS SMU FOOTBALL Please familiarize yourselves and your guests with the guidelines, admission policies and procedures, and rules & regulations included in this guide. Hall of Champions and Stadium Club members will be held responsible for the actions/behavior of their guests, whether or not the club member is present on game day. Rules and regulations are subject to alterations based on requirements and policies established by SMU, the AAC and the NCAA.

3 CONTENTS LETTER from ATHLETIC DIRECTOR... 1 LETTER from COLONNADE... 2 CONTACTS... 3 AMENITIES & SERVICES... 4 PARKING MAP... 5 ENTRY PROCEDURES... 6 CLEAR BAG POLICY... 7 POLICIES and GUIDELINES... 8 CATERING... 9 EMERGENCIES STADIUM MAP... 12

4 Dear Friends, We appreciate your generous support of SMU Athletics through your club membership at Gerald J. Ford Stadium. We look forward to providing the exceptional service you deserve. The Colonnade Group staff is excited to enhance your gameday experience this upcoming season. Their SMU Athletics Hospitality staff works alongside us here in Ford Stadium, and they are striving to ensure your enjoyment of gameday. Be sure to call on Lauren for anything you might need, as she and her staff will take great care of you. The following pages in this handbook detail your gameday experience, and I encourage you to take a few moments to review and learn more about the privileges of being a club member. I hope you will find this resource to be useful for you and your guests this upcoming season. We thank you for your continued support of SMU Athletics and are excited about the upcoming season ahead. Pony Up! Sincerely, Rick Hart Director of Athletics

5 Dear Mustang Fans, We are thrilled to be joining you all this upcoming season as SMU Football takes the field in September. The Colonnade Group staff is excited to enhance your game day experience this year and strive for excellence each season as we manage the premium seating areas of Gerald J. Ford Stadium. Our staff has been working diligently to elevate your game day experience. We want your time in the club to be an ideal place for you, your family and your valued guests. We realize that everyone s game day needs and expectations are different; therefore we pride ourselves on our staff s attentiveness to your needs, and are always seeking opportunities to make each game day experience better than the last. We have much to look forward to this season and encourage you to use this Club Services & Policy Guide to answer any questions that you may have concerning club policies or the premium services available to you. Please reach out to Lauren in our SMU Athletics Hospitality office at any time for assistance. Thank you for allowing us to serve you! Pony Up! Sincerely, Roy W. Robertson, Jr. President and CEO

6 CONTACTS Lauren Middleton, Director 5800 Ownby Dr. (C) Dallas, TX (O) Robbie Robertson, President Jana Morrison, Area Director 4212 ROBERTSON ROAD BIRMINGHAM, AL The SMU Athletics Hospitality office is managed by Colonnade Group. For assistance regarding your suite, please contact Lauren in the SMUAH office. To tell us how we re doing, contact any of the Colonnade team members above. Director s Office Mustang Club Ticket Office Rick Hart Director of Athletics Kurt Pottkotter Deputy Director of Athletics Kris Harris Associate A.D./Event Management & Facilities Operations Matthew Peters Associate A.D./Development Director of Mustang Club Danika Rortvedt Manager of Operations

7 AMENITIES & SERVICES Club members and guests will have access to the following amenities, features and services: Elevator or stair access Televisions Air conditioning & heating Bar access Complimentary buffet meal Complimentary soft drinks and water Chair-back stadium seating Private restroom facilities Will Call is located at the main ticket windows of the Loyd All-Sports Center at the stadium, and opens three (3) hours before game time. You may leave tickets there for guests to pick-up with an ID on gameday. The SMU Athletics Hospitality Team is dedicated to meeting the needs of the premium seating guests. The staff is equipped to respond to the special needs of each guest in the premium areas. Our staff will be stationed at all entrances greeting guests, checking proper tickets and access credentials, and acting as a liaison to the Hospitality Director. Please become acquainted with our SMUAH team, as they are there to serve you and your guests. Custodial/Maintenance staffs will be onsite on gameday to assist when needed. If a need for either service arises, contact any SMUAH team member. ADA Provisions Each club is wheelchair accessible & equipped with appropriate accessories in the restrooms. First Aid First aid stations are located throughout Gerald J. Ford Stadium. For first aid assistance, notify the Hospitality Director or any SMUAH staff.

8 PARKING MAP

9 ENTRY PROCEDURES Game tickets will be issued to the club members. It is the club member s responsibility to distribute the tickets to his/her individual guests. All guests entering Gerald J. Ford Stadium, regardless of age, must have a valid game ticket or credential to gain admission. All guests wishing to enter the club area must have a valid club ticket. Club tickets are non-transferrable. Once a club ticket has been scanned, it may not be used by a different individual for entry. Gates at Gerald J. Ford Stadium clubs open 1 ½ hours prior to kickoff. The club will close at the completion of the game. Club ticket holders should enter at Gate 2, the Loyd All-Sports Center, or the LEC elevator entrance near Gate 3. Fans entering Ford Stadium are subject to bag checks and wanding before entering the stadium. Uniformed security and police officers are stationed throughout the stadium. The following items are prohibited from entering Gerald J. Ford Stadium: Purses Coolers Briefcases Backpacks Computer and Camera Bags Cinch Bags Diaper Bags Fanny Packs Luggage of any kind Umbrellas* Laser pointers Noise makers Footballs or throwing objects Radios (except pocket size with headsets) Animals (except those assisting disabled guests) Seat cushions with zippers/pockets/ compartments Outside food or drink (1 sealed bottle of water permitted) Firearms, weapons, or knives of any kind *Club ticket holders wishing to bring in an umbrella may do so, but must enter Gate 2, the Loyd All- Sports Center entrance, or the LEC elevator entrance near Gate 3. **Club ticket holders wishing to bring in a stroller must enter at Gate 5 to check in the stroller at Guest Services, then access Gate 2 via the concourse. All bags must be clear plastic, vinyl or PVC and may not exceed 12 x 6 x 12 inches. Small clutch bags, approximately the size of a hand, are allowed. See infographic on the next page. Bags that do not meet these specifications will be PROHIBITED.

10 CLEAR BAG POLICY

11 POLICIES & GUIDELINES Club Ticket Access Club tickets allow access to the clubs on the 3 rd floor of Ford Stadium, and the concourse area. Club ticket holders do not have access to the 4 th or 5 th floors. Concourse Access Club ticket holders will be allowed to access the stadium concourse by exiting the lobby at Gate 2 (yet remaining inside the barricades). NEW THIS SEASON: Any club patrons wishing to enter the concourse must receive a wristband on the ground level before exiting the premium area. A wristband is REQUIRED to re-enter the premium areas from the concourse. No Re-Entry Gerald J. Ford Stadium has a no re-entry policy. Any exceptions will be handled on a case by case basis. Smoking Smoking is not permitted inside of Gerald J. Ford Stadium, including outside seating areas or restrooms. Smoking is permitted in the south end zone. Alcoholic Beverages Alcoholic beverages are available for purchase at the club bars. Club guests may not leave the club level with an alcoholic beverage. Please be sure to inform your guests of this regulation. See page 10 for additional alcohol guidelines. Behavior SMU promotes good sportsmanship and a safe environment for all fans. In order to keep SMU football games enjoyable, we ask that you and your guests respect others at all times, and ensure that all activities conducted in the club areas are done so in a courteous manner as to not interfere with the enjoyment of others. Parents should accompany children at all times. Unacceptable behaviors such as running, ball-throwing, and other horse-play are not permitted. If a ticket holder s conduct endangers or disrupts players, coaches, officials or fans, the SMU Athletic Department reserves the right to remove the ticket holder from the premises. If you see or become aware of any activity that is unusual, suspicious, or causes you concern, please report that activity to the nearest uniformed officer or security personnel.

12 CATERING SMU Catering and selected local restaurants partner to cater the Gerald Ford Stadium club level. Beverages Coca-Cola products are available at the bar until the end of the third quarter. Tea, water and coffee stations are available for self-service throughout the game. Alcoholic beverages are available for purchase; see following page. Gameday Buffet A local partnering restaurant will prepare the complimentary buffet served during the game. The buffet will be available from gate opening through halftime. Game One vs. Stephen F. Austin Festive Kitchen Game Two vs. UNT Mi Cocina Game Three vs. Arkansas State Maggiano s Game Four vs. UCONN Sonny Bryan s Game Five vs. Tulsa Marshall s Game Six vs. UCF - Central Market Game Seven vs. Tulane Grub Burger Bar

13 Alcohol Guidelines - SMU Catering is dedicated to providing an atmosphere that promotes enjoyment and safety for all our guests. To maintain compliance with rules and regulations set forth in the City of University Park and State of Texas, the following guidelines must be adhered to: - SMU Catering is the only licensed permit holder authorized to possess, sell, deliver, or serve any alcoholic beverages at Ford Stadium - Alcoholic and non-alcoholic beverages may only be obtained from SMU Catering and may not be brought in or removed from the premises. - Any items found on the premises not supplied by SMU Catering, will be confiscated and destroyed. - It is unlawful to serve alcoholic beverages to minors (those under the age of 21) or an intoxicated person. - SMU Staffing reserves the right to check for proper identification and refuse or terminate alcohol service at any time. - Alcoholic beverages are available until the end of the third quarter. Bar Procedures - Beer will be poured in a provided cup - Wine is served as a 6oz pour; doubles are allowed - Limit of 2 drinks per person at a time - Cash and credit card are the only forms of payment accepted. Alcoholic Beverage Options BEER (each) Bud Light 6 Michelob Ultra 6 Dos XX 6 Shiner Bock 8 Blood & Honey 8 WINE CHAMPAGNE Dark Horse, Cabernet 6 Chloe, Monterey County Rose 8 Seven Falls, Merlot 8 Dark Horse, Chardonnay 6 Robert Mondavi Chalk Hill, Chardonnay 8 MARGARITA Mustang Margarita 11

14 EMERGENCIES Dial in an emergency requiring a police, fire or medical response. This can be done from your personal device. State the emergency, your name, the location at which assistance is needed, and remain on the line in case additional information is required. Please DO NOT call the emergency number for problems not requiring a police, fire or medical response. All other problems should be reported to SMU Athletics Hospitality staff. Emergency or Weather Evacuation Upon arriving in the premium area, please identify the nearest emergency exit, and point it out to your guests. Your cooperation and assistance are major factors in our security and emergency/weather procedures. In the unlikely event of an emergency or severe weather condition, please follow these procedures: - Remain calm at all times. - Listen to and follow all instructions that will be provided to you promptly over the public address system (PA) and/or by an SMUAH Team Member. - Remain in the club until you are instructed to the safest exit. Please note that the exit nearest you may not be the safest exit. - Assist each other and exit in a controlled and calm manner as instructed. All persons are required to evacuate any facility where a fire alarm is activated as promptly as possible via the nearest available exit. If an evacuation is occurring, immediately escort your guests in a calm and orderly manner to the nearest exit. Please be certain all members of your party are accounted for. Fire The premium seating areas have automatic fire detection and alarm systems, and are equipped with automatic sprinklers. Should a fire occur, immediately: - Dial and report the fire - Evacuate the area and proceed to the exit. There are fire extinguishers located in the hallway of the club level. For small fires, if it is safe for you to do so, attempt to extinguish the fire. DO NOT place yourself or your guests in jeopardy. If you have reservations, simply leave and activate the alarm. DO NOT ATTEMPT TO FIGHT A LARGE FIRE YOURSELF. Medical Emergency medical services are provided on-site during home games. Licensed practitioners are on duty throughout the game at the Gerald Ford Stadium First Aid Center located between Gates 4 and 5 in the concourse of the stadium. Additionally, paramedics and stretcher teams are on duty throughout the stadium and can quickly respond to the all premium areas. Should a medical emergency occur, immediately: - Dial and report the situation. - Tell the call taker the gender and age of the patient and whether he/she is conscious, alert and breathing without difficulty. It is our policy that a guest involved with an emergency or illness always meet with our first aid team to ensure proper reporting and the continued safety for all of our SMU family.

15 GERALD J. FORD STADIUM

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