Key Principles and Message Map

Transcription

1 Key Principles and Message Map

2 Key Communication Principles Your audience is skeptical about the direct selling industry as a whole so keep their perspective in mind when you are communicating with them Because they often think messages are Too good to be true Too little information Too much, too soon Always take care to Keep it real Be straightforward and don t overstate Back it up Provide Specifics that alleviate concerns Ease them in Meet them where they are today

3 Recommended Communication Do s and Don ts DON TS DON T describe your products and innovation in over-the-top language DON T just tell them you re a strong and a growing company DON T make their progress at Nu Skin sound too fast or easy like overnight success DON T just focus on the success you enjoy today DON T bring up long-term implications too early, like making Nu Skin their sole source of income or having their own team of distributors DO S DO give specifics on what your products do, how they work, and why people love them DO show that you are a strong and a growing company, with specifics and third-party credentials DO acknowledge that it s hard work but hard work that can pay off DO focus on the steps you took and the support you had to get where you are today DO emphasize that success can happen at every level, on their own terms

4 Your Message Map Messaging Principles Keep it real Be straightforward and don t overstate Back it up Provide specifics that alleviate concerns Ease them in Meet them where they are today In a Nutshell Nu Skin makes anti-aging products that address the sources of aging. We re constantly investing in innovation that grows the company, and creates opportunities and rewards for our sales leaders. Messaging Order Innovative Products Our commitment to innovation allows us to put tomorrow s anti-aging products in the hands of consumers today. Trusted Company We have a 30-year track record of financial stability, transparency, and growth. Individual Success You can get started at your own pace, and get support along the way, ultimately enjoying more flexibility and financial freedom.

5 Your Message Map Key Talking Points Nu Skin relies on more than 75 inhouse scientists who collaborate between the company s labs and R&D facilities in the U.S. and Asia. Nu Skin products are designed to address the sources of aging, not just the outward signs. We address aging from the inside and the outside, going beyond wrinkles to provide customers with a fullspectrum of anti-aging solutions. [Product results example] In a clinical trial, Nu Skin scientists tested people before they started using ageloc True Face Essence Ultra 100% of participants said their skin looked younger in one week. We re so confident in our products, that we offer a full money-back guarantee. In the last five years, we ve nearly doubled in size, growing our revenue by 96 percent. More than 30 years in business; publicly traded on the New York Stock Exchange since A+ rating by the Better Business Bureau. Nu Skin was recognized by Forbes magazine as one the most trustworthy companies in America (2010). Based on our growth in 2013, Fortune ranked Nu Skin #68 among the fastest growing companies in the U.S. [Mention last] Through the company s Nourish the Children initiative, our distributors and employees have donated more than 400 million meals to malnourished children around the world, including here in the U.S. Success starts at every level. Imagine how your life would be impacted by a little extra income every month. Nu Skin allows you to build your own business with much lower risk than a typical business. It takes hard work to succeed but it s worth it. Nu Skin pays its sales leaders more than 40% of company revenue as sales compensation and incentives. Since 1984, Nu Skin has paid nearly $12 billion in sales compensation and incentives [Personal testimonial] Nu Skin offered me the flexibility to put in the hours I wanted to, when I wanted to. [Personal testimonial] I learned the ropes with the support of my sales leader, who helped me come up with ways to start conversations and make more connections.

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7 INNOVATIVE ANTI-AGING PRODUCTS A TRUSTED COMPANY PARTNER YOUR PATH TO SUCCESS

8 Nu Skin s COMMITMENT TO INNOVATION delivers TOMORROW S ANTI-AGING PRODUCTS in the hands of consumers TODAY.

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10 MORE THAN 75 IN-HOUSE SCIENTISTS FROM MORE THAN 30 DISCIPLINES

11 STATE OF THE ART LABS IN THE U.S. AND ASIA

12 TRADITIONAL APPROACH TO ANTI-AGING SCIENCE Aging Signs & Symptoms NU SKIN APPROACH TO ANTI- AGING SCIENCE Treat signs & symptoms Aging Sources Identify and address the sources of aging

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14 PERSONAL CARE Addressing aging from BOTH INSIDE AND OUT NUTRITION

15 EXTENDED BATTERY LIFE 500+ SCANS ON 1 CHARGE WIRELESS CONNECTIVITY ipad SCANNER APP Awarded by Business Intelligence Group as a 2015 Top Innovation. As seen in Awarded 2014 IDEA bronze award 15

16 *Cumulative sales of ageloc branded products since the first ageloc product was introduced in BILLION $ 4.5 BRAND *

17 ROBUST PRODUCT PIPELINE

18 30 DAY MONEY BACK GUARANTEE If you are not satisfied with your purchase, return it within 30 days for a full refund. Certain terms and conditions may apply. For full terms and conditions, go to x_refund_policy.pdf

19 Founded in 1984 Publicly traded on the New York Stock Exchange Operations in 54 Markets

20 NU SKIN REVENUE GROWTH APPLYING HISTORICAL GROWTH RATES TO THE FUTURE $5.6 BILLION If Nu Skin continues its current 5-year growth rate $2.6 BILLION $1.3 BILLION

21 More than 40% of company revenue paid directly to sales leaders Since 1984, Nu Skin has paid nearly $14 BILLION in sales compensation and incentives

22 BUSINESS COSTS AND BENEFITS Capital requirements Intellectual property Product distribution Inventory management Accounts receivable Employees Nu Skin assumes this risk Personal guarantees Hard Work Time Commitment Management and Leadership Skills Potential for either supplemental or substantial income Global opportunity Home-based business PEACE OF MIND COSTS BENEFITS

23 YOUR NU SKIN JOURNEY USE THE PRODUCTS SHARE THE PRODUCTS BUILD A TEAM HELP OTHERS

24 2013 AVERAGE MONTHLY COMMISSIONS As with any other sales opportunity, the compensation earned by Distributors varies significantly and is based upon the time Distributors devote to the business, as well as their leadership, management and sales skills. Generating meaningful compensation as a Distributor requires considerable time, effort, commitment and skill. This is not a get rich quick program. There are no guarantees of financial success. The average commission paid to U.S. Active Distributors each month was $119.36, or $1, on an annualized basis. In 2010, the average monthly commission paid to U.S. Active Distributors who earned a commission check was $905.57, or $10, on an annualized basis. basis. Note that these figures do not represent a Distributor s profit, as they do not consider expenses incurred by a Distributor in the promotion of his/her business and do not include retail markup income. On a monthly basis, an average of 13.18% of U.S. Active Distributors earned a commission check. Active Distributors represent an average of 39.74% of total distributors.

25 SUPPORT AND MENTORING

26 WELCOME TO YOUR FUTURE INNOVATIVE ANTI- AGING PRODUCTS A TRUSTED COMPANY PARTNER YOUR PATH TO SUCCESS

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