Ga-Eun (Grace) Oh. Curriculum Vitae March Hong Kong University of Science and Technology Phone: (852)

Transcription

1 1 Ga-Eun (Grace) Oh Curriculum Vitae March 2018 Hong Kong University of Science and Technology Phone: (852) Department of Marketing Office: Room 4016D, LSK EDUCATION Ph.D. (Marketing), Hong Kong University of Science and Technology (HKUST), October 2017 Dissertation: Three Essays in Self-Control in Food Consumption Co-Advisors: Anirban Mukhopadhyay and Young Eun Huh Visiting Scholar, Columbia Business School, April - July 2016 M.B.A., Seoul National University, August 2012 B.B.A. (cum laude), Seoul National University, February 2010 Exchange Student, HEC Paris School of Management, Fall 2007 ACADEMIC EMPLOYMENT Visiting Assistant Professor, HKUST, January - July 2018 Research Assistant, HKUST, March - December 2017 RESEARCH INTERESTS Self-Control, Food Marketing and Decision Making, Food Labeling, Social Influence WORKING PAPERS 1. van der Lans, Ralf, Anirban Mukhopadhyay, and Ga-Eun (Grace) Oh, Choice Architecture Effects on Indulgent Consumption: Evidence from Field Experiments at an Ice-Cream Store, under review. 2. Oh, Ga-Eun (Grace), Young Eun Huh, and Anirban Mukhopadhyay, Mental Budgeting of Calories: How Nutrition Information Influences Food Consumption across Consumption Episodes, invited for resubmission to Journal of Consumer Research. 3. Oh, Ga-Eun (Grace)* and Young Eun Huh*, Judge Me for What I Eat: People Choose Low-Calorie Labeled Food to Signal Personality, manuscript in preparation for submission to Journal of Experimental Social Psychology. (*equal authorship)

2 2 4. Oh, Ga-Eun (Grace) and Anirban Mukhopadhyay, Choice and Quantity in Conflict: Misleading Inferences of Self-Control from Observed Behavior, manuscript in preparation for submission to Journal of Marketing Research. RESEARCH IN PROGRESS 1. van der Lans, Ralf, Anirban Mukhopadhyay, and Ga-Eun (Grace) Oh, Price Promotions for Virtues and Vices: The Scoop from an Ice Cream Store Experiment, Data analysis in progress. 2. Huh, Young Eun and Ga-Eun (Grace) Oh, Being Envied and Self-Control, Data collection in progress. 3. Oh, Ga-Eun (Grace) and Keith Wilcox, Feeling Young and Self-Control, Data collection in progress. CONFERENCE PROCEEDINGS 1. Oh, Ga-Eun (Grace) and Anirban Mukhopadhyay (2016), Choice and Quantity in Conflict: Post-Taste Food Consumption and Inferences of Self-Control, in NA - Advances in Consumer Research, Volume 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN: Association for Consumer Research, Pages: Oh, Ga-Eun (Grace) and Young Eun Huh (2016), Judge Me For What I Eat: When Consumers Use Low-Calorie Labels For Signaling, in NA - Advances in Consumer Research, Volume 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN: Association for Consumer Research, Pages: Oh, Ga-Eun (Grace), Young Eun Huh, and Anirban Mukhopadhyay (2016), The Mental Budgeting of Calories: How Nutrition Information Influences Food Consumption Day By Day, Not Meal By Meal, in NA - Advances in Consumer Research, Volume 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN: Association for Consumer Research, Pages: Oh, Ga-Eun (Grace), Young Eun Huh, and Anirban Mukhopadhyay (2015), The Influence of Nutrition Information on Sequential Consumption Decisions For Indulgent Food, in NA - Advances in Consumer Research, Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN: Association for Consumer Research, Pages: Oh, Ga-Eun (Grace), Young Eun Huh, and Anirban Mukhopadhyay (2015), The Influence of Nutrition Information on Sequential Consumption Decisions For Indulgent Food, in AP - Asia-Pacific Advances in Consumer Research, Volume 11, eds. Echo Wen Wan and Meng Zhang, Duluth, MN: Association for Consumer Research, Pages: CONFERENCE PRESENTATIONS

3 1. Oh, Ga-Eun (Grace), and Anirban Mukhopadhyay*, Choice and Quantity in Conflict: Misleading Inferences of Self-Control from Observed Behavior, SCP Boutique Conference on Vice and Virtue Consumption, Sydney, Australia, Oh, Ga-Eun (Grace), and Young Eun Huh*, Judge Me for What I Eat: When Consumers Use Low-Calorie Labels for Signaling, Annual Conference of the Association for Consumer Research, Berlin, Germany, Oh, Ga-Eun (Grace)*, and Anirban Mukhopadhyay, Choice and Quantity in Conflict: Post-Taste Food Consumption and Inferences of Self-Control, Annual Conference of the Association for Consumer Research, Berlin, Germany, Oh, Ga-Eun (Grace)*, Young Eun Huh, and Anirban Mukhopadhyay, The Mental Budgeting of Calories: How Nutrition Information Influences Food Consumption Day by Day, Not Meal by Meal, Annual Conference of the Association for Consumer Research, Berlin, Germany, Oh, Ga-Eun (Grace)*, Young Eun Huh, and Anirban Mukhopadhyay, The Influence of Nutrition Information on Sequential Consumption Decisions for Indulgent Food, Annual Conference of the Association for Consumer Research, New Orleans, LA, Oh, Ga-Eun (Grace)*, Young Eun Huh, and Anirban Mukhopadhyay, The Influence of Nutrition Information on Sequential Consumption Decisions for Indulgent Food, Asia- Pacific Conference of the Association for Consumer Research, Hong Kong, Oh, (Grace) Ga-Eun*, Young Eun Huh, and Anirban Mukhopadhyay, The Influence of Belief-Consistent Nutrition Information on Food Choice, Annual Conference of the Association for Consumer Research (poster session), Baltimore, MD, *presenter CHAIRED CONFERENCE SESSIONS 3 1. Oh, (Grace) Ga-Eun (co-chaired with Johannes Boegershausen), What s in a Label? How Food Labels Shape Perceptions and Consumption, Annual Conference of the Association for Consumer Research (special session), Berlin, Germany, Oh, (Grace) Ga-Eun, Indulgence in Context: Within-Episode Dynamics of Indulgent Consumption, Annual Conference of the Association for Consumer Research (special session), New Orleans, LA, Oh, (Grace) Ga-Eun, Antecedents of Consumer Preference for Indulgent/Hedonic Consumption, Asia-Pacific Conference of the Association for Consumer Research (special session), Hong Kong, HONORS AND AWARDS Postgraduate Studentship, HKUST, 2016 Hong Kong PhD Fellowship Scheme, Hong Kong Research Grants Council,

4 Fellow, AMA-Sheth Foundation Doctoral Consortium, 2016 Overseas Research Award, HKUST, 2016 Research Travel Grants, HKUST, 2015, 2016 Superior Academic Performance Scholarship (undergraduate and graduate), Seoul National University, , 2011 PROFESSIONAL AFFILIATIONS 4 Association for Consumer Research Society for Consumer Psychology JOURNAL/CONFERENCE REVIEWING Annual Conference of Association for Consumer Research European Conference of Association for Consumer Research 2018 Annual Winter Conference of Society for Consumer Psychology 2016, 2018 Asia-Pacific Conference of Association for Consumer Research 2015 TEACHING EXPERIENCE Instructor, HKUST Promotion and Advertising Management (undergraduate), Spring 2018 (2 sections) Consumer Behavior (undergraduate), Spring 2017 (1 section) Teaching Assistant, HKUST Tools for Advanced Consumer Insights (undergraduate), Instructor: Maria Galli, Summer 2015 Marketing and Behavioral Economics for Public Policy (MSc), Instructor: Anirban Mukhopadhyay, Fall 2014 TEACHING INTERESTS Consumer Behavior, Marketing Communication (Promotion and Advertising), Marketing Management, Introduction to Marketing, Marketing Research SCHOOL/COMMUNITY SERVICE Hall Tutor, Undergraduate Residential Hall 2, HKUST, Volunteer Teacher, Kids and Future Foundation, Seoul, 2010 Volunteer, Green Consumer Network, Seoul, 2007

5 5 REFERENCES Anirban Mukhopadhyay (dissertation co-advisor) Professor of Marketing Associate Dean of Undergraduate Studies School of Business and Management Hong Kong University of Science and Technology (HKUST) Phone: (852) Young Eun Huh (dissertation co-advisor) Associate Professor of Marketing School of Business and Technology Management Korea Advanced Institute of Science and Technology (KAIST) 291 Daehak-ro, Guseong-dong, Yuseong-gu, Daejeon, South Korea Phone: (82) Christine Kim (dissertation committee member) Assistant Professor of Marketing School of Business and Management Hong Kong University of Science and Technology (HKUST) Phone: (852)