3-4 October 2018 Dallas, TX USA. Americas #DirectBookingSummit

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1 3-4 October 2018 Dallas, TX USA Direct Booking Summit: Americas 2018

2 Welcome to Direct Booking Summit: Americas 2018 Triptease is excited to invite you to the sixth Direct Booking Summit taking place on October 3-4 in Dallas. Join us for a packed agenda of keynote presentations from industry experts, interactive workshops, panel debates on hospitality s hottest topics and roundtable discussions led by today s most innovative hoteliers. The DBS series is all about bringing the hotelier community together to drive the Direct Booking Movement forward. Whether you re from a small independent or the largest hotel chain in the world, the challenge of direct bookings is real. The summit provides a space to share the struggle and spark new ideas amongst peers. Topics in the agenda: The state of metasearch in 2018 How to best manage OTA contracts How to take your CRM to the next level How to boost your website conversions... and so much more. There are plenty of hospitality events out there - but there s nothing quite like the Direct Booking Summit. It s a closed-door event where you can express frustrations and challenges safe in the knowledge that you re among like-minded peers. Join us in Dallas to experience it for yourself. We can t wait to see you! directbookingsummit.com hq@directbookingsummit.com +44 (0)

3 Why you should make the Direct Booking Summit your #1 event of the year The topics you are passionate about Our intensively-researched agenda is based on months of conversations with hoteliers just like you. Hear from the leaders of the industry on the topics most important to your business. Tried-and-tested recommendations The Direct Booking Summit is all about sharing real-life challenges and solutions. Each presentation is designed to leave you with actionable take-home strategies drawn from the experiences of your peers. A closed-door event We know how difficult it can be to have a frank discussion about the challenges you face. The Direct Booking Summit is only open to hoteliers and carefully selected industry partners, ensuring an atmosphere of honesty and trust. Something for everyone From marketing to distribution to revenue management, there s something for every department at the Direct Booking Summit. From in-depth plenary sessions to hands-on workshops, we cater for delegates from every corner of the hotel industry. If you have a question, the Direct Booking Summit can answer it. Hosts that truly care This is an event for the hotel community, designed to engage and empower delegates with the tools they need to regain autonomy over their distribution strategies. Summit hosts Triptease have one mission: to educate the world that direct is best. The Direct Booking Summit is the perfect setting to push that movement forward together.

4 Wednesday 3 October 07:45 08:00 08:40 Morning Workshop Session run by Vizergy Morning Registration and Welcome Coffee Welcome speech Charlie Osmond, Chief Tease, Triptease Distribution in focus 09:00 Acquisition and Conversion: Two sides of the same coin How to ensure both strategies are aligned Acquiring the traffic most likely to convert Why you shouldn t focus on one at the expense of the other Calvin Anderson, Chief of Revenue Optimization, RLH Corporation 09:30 Panel Discussion: Unlock the potential of every acquisition channel How to connect the dots and understand your direct guests better Identifying user propensity across all channels and how to maximise revenue from them Ways to identify user preferences and maximise your revenue How creating a culture of relentless testing means you can use the OTAs to your advantage Panellists: Dan Towvim, Senior Director, Ecommerce, Sonesta Sanovnik Destang, Executive Director, Bay Gardens Resorts Ryan MacDonald, Director of Revenue Management & E-Commerce, Palm Holdings 10:10 Developing competitive set analysis Start thinking like your guest How to yield more revenue Where in the funnel should you start protecting your assets? Jim Rozell, Founder and CEO, Hotel Compete 10:30 Panel Discussion: Metasearch in 2018 How traditional metas are responding to Google s growth (and what it means for hotels) How to make sure you come out on top of the OTAs How much is too much? Allocating your meta budget Panellists: Nicholas Ward, President and Co-founder, Koddi Tim Davis, Managing Partner & Lead Consultant, PACE Dimensions Jay Hubbs, Senior Vice President of E-Commerce, Remington Hotels 11:10 Coffee break

5 11:30 Panel Discussion: The state of the hotel-ota relationship What s the ideal agreement between a hotel and an OTA? Three approaches to negotiations When to prioritize direct distribution The long road to transparency in distribution Panellists: James Gancos, CEO & Founder, Guestbook Rewards Inc. Bernard Tan, Vice President, Revenue and Distribution Management, VRI Americas 12:10 Panel Discussion: Booking engines 2018 trends and updates What are the minimum standards for a booking engine in 2018? What key characteristics should hotels be looking for in a booking engine? Which features enhance the booking experience and which detract from it? Is your booking engine working hard enough? How to maximize conversion on your site Panellists: Justyn Hornor, Senior Product Manager, Las Vegas Sands Bernard Tan, Vice President, Revenue and Distribution Management, VRI Americas Lana Nasyrov, Director of Revenue Management, The Hotel at The University of Maryland Marketing in focus 12:50 Smart tricks to capitalise on Google AdWords Auctions: how to get what you want at the right price Measurement: metrics of success and how to track them AdWords or SEO? Using Google Analytics to optimize AdWords 13:10 Lunch break 14:10 Panel Discussion: Improving the relationship between Marketing, Digital and Revenue Removing silos and centralizing operations Putting direct bookings at the heart of your commercial strategy Moving from revenue management to measuring results across the business Creating a toolkit for driving incremental revenue Panellists: Paolo Torchio, VP Digital & E-commerce, Two Roads Hospitality Chris Blaine, VP Sales & Account Management, Sojern Terence Sham, Head of Revenue, Ace Hotel Group 14:50 Beyond marketing: The need-to-know of Customer Relationship Management How to build an effective CRM system 5 successful CRM campaigns (and how to implement them at your hotel) Segmented content vs. one-on-one guest engagement Amber Mayer, Vice President of Product, NAVIS 15:10 Panel Discussion: How can an independent hotel compete against large chains? Know your USP: Why do guests choose your hotel? Dissect your hotel DNA and develop an inside-out approach to sales and marketing How to communicate your message to the wider world What to do once the good reviews come rolling in Panellists: Trey Yost, VP of Sales - Americas, SiteMinder Jeff David, Managing Director, The Watergate Hotel

6 15:50 Coffee break Technology in focus 16:10 Hospitality begins online The ultimate weapon for direct bookings Building an emotional connection with guests Tracking what matters Charlie Osmond, Chief Tease, Triptease 16:40 A hotelier s guide to blockchain distribution What is blockchain and how might it be used in travel? Could blockchain technology disrupt the Booking Holdings and Expedia duopoly? Can blockchain provide a solution to the wholesaler problem? Is blockchain a legitimate solution or just a wishful thinking? 17:00 Panel Discussion: Bot vs. Human: Which chat is right for my hotel? To automate or not to automate? The merits of bot vs. human How to use chat to super-power direct bookings Best practices to communicating with your guests online Panellists: Moderator: Andrei Faji, Director of Marketing and Customer Experience, Wayblazer Heather Strout, Director of Revenue Management, Kennebunkport Resort Collection 17:40 Chairman Closing Remarks 17:50 End of day one 19:00 The Direct Booking Summit Party!

7 Networking by day, partying by night. Join us for great banters, golden pineapples and epic dance moves! We love surprises, so we are currently keeping the infomation under wraps. You won t believe what we have in store for you! directbookingsummit.com hq@directbookingsummit.com +44 (0)

8 Thursday 4 October 09:30 10:00 Morning Workshop Session run by HQ Plus Morning Registration and Welcome Coffee 10:20 Clinic A Clinic B Aligning your physical and digital customer journeys Mapping the physical journey and incorporating digital at every stage How to humanise digital interactions Which digital experiences do customers really value? Brad Brewer, CEO and Founder, Brewer Digital Marketing Bob Kippola, Vice President of Sales, Brewer Digital Marketing Making data driven decisions How to recapture and process data? Executing digital product analytics Analysing real time data Looking into A/B testing 10:20 Clinic A Clinic B Collecting, analysing and acting on guest feedback to increase guest satisfaction and direct bookings: Using guest sentiment to prioritize operational and service improvements to increase guest satisfaction Managing priorities: how to push for high rankings and turn guest insight into action Collecting guest feedback all relevant channels RJ Frielander, Founder & CEO, ReviewPro Convincing your boss Making the case for new technologies, new marketing initiatives and greater investments. These are the ways to get your budgets approved. 11:10 Lunch break

9 10:20 Clinic A Clinic B Improving the digital guest experience with Triptease The challenges guests encounter on their path to purchase The business impact and size of these opportunities How Triptease can help hotels make the most of them Alasdair Snow, Co-founder & Chief Product Officer, Triptease Buying groups: Can we create one a way to battle OTAs Tim Davis, Managing Partner & Lead Consultant, PACE Dimensions 10:20 Clinic How do we innovate to elevate - how do you enhance every part of the customer journey? 11:10 End of day two Please note: sessions, timings and speakers might change as the agenda develops. Triptease selects industry speakers and influencers based on their experience and contribution towards the direct booking movement.

10 Speakers Calvin Anderson Chief of Revenue Optimization Dan Towvim Sr. Director, ecommerce & Digital Marketing Jeff David Managing Director Paolo Torchio VP, Digital & Ecommerce James Gancos CEO & Founder Terence Sham Head of Revenue Amber Mayer Vice President of Product Jay Hubbs Senior Vice President of ecommerce & Digital Marketing Brad Brewer CEO & Founder

11 Speakers Bernard Tan Vice President, Revenue & Distribution Management Nicholas Ward President & Co-founder Charlie Osmond Chief Tease RJ Frielander Founder & CEO Trey Yost VP of Sales - Americas Tim Davis Managing Partner & Lead Consultant Lana Nasyrov Director Of Revenue Management Ryan MacDonald Director of Revenue Management & E-Commerce Jim Rozell Founder & CEO

12 Speakers Andrei Faji Director of Marketing & Customer Experience Chris Blaine VP Sales & Account Management Bob Kippola Vice President Sales Sanovnik Destang Executive Director Heather Strout Director of Revenue Management

13 Sponsors Navis is the #1 reservation sales and marketing platform to empower your team s performance and increase your revenue. Our Revenue Performance Platform transforms hospitality teams into revenue makers, enabling them to drive, capture and convert more profitable direct bookings. We deliver actionable guest insights so your teams can seamlessly sell and market together. The result is always a dramatic increase in direct sales and profit. We guarantee it. Because we believe technology should make you money, not cost you money. NAVIS, founded in 1987 is a privately held company with headquarters in Bend, Oregon and satellite offices across the country. To learn more visit Brewer Digital Marketing provides a robust Content Management System and Hotel Web Marketing Web Platform. The system is focused on increasing a hotel s visibility in Mobile Search, Social, , and Voice Search by leveraging Structured Markup. In addition,our patent-pending Schema Adapter software can adapt an existing hospitality website with a single line of code, generating Structured Markup and powering Rich Results for major brands and independent hotels alike. Structured Markup is now a key component of Google s algorithm, and it is crucial for surfacing your hotel s information in Mobile and Voice Search. Visit our website to learn how to generate rich results for your property or brand: The Guestbook is a simple yet effective hotel loyalty rewards program built exclusively for independent & boutique brand hotels. Guests who join the program (enrollment is free) and book direct are rewarded with 5% cash back via PayPal, gift cards, a charitable donation or 10% to use towards future stays at over 600 fantastic hotels. As hoteliers who understand the complicated relationship between hotels and OTAs, The Guestbook s founders are committed to tipping the power dynamic back in the hotels favor. With that in mind, The Guestbook recently launched a sister service, Gopher, that works for any hotel. Gopher is a Chrome extension that pops up on major OTAs with a link to the respective hotel s own booking engine with a guaranteed better deal through a combination of rate and cash rewards. Specializing in traveler path-topurchase data for over a decade, Sojern is travel s direct demand engine for thousands of brands from global enterprises to boutique operators across the hotel, airline, cruise, transportation, tourism industries, and more. Analyzing the world s travel intent signals with its proprietary data science methods, the company delivered $13B in bookings for its clients to date by activating multichannel branding and performance solutions on the Sojern Traveler Platform. Recognized on the Top Company Cultures list by Entrepreneur Magazine, Sojern is headquartered in San Francisco, with teams based in Berlin, Dubai, Dublin, Hong Kong, Istanbul, London, Mexico City, New York, Omaha, Paris, Singapore, and Sydney. *WayBlazer* is a B2B AI recommendation engine that enables brands to deliver contextually relevant, personalized product recommendations as well as dialogue-driven search experiences in emerging channels to increase online engagement and conversion. The omni-channel engine (voice, messaging, and interactive advertising) is powered by WayBlazer s proprietary travel graph, which uses artificial intelligence to learn about tens of millions of travel products and thousands of global destinations. It ingests and extracts useful information from descriptions, reviews, blogs, images, and videos to develop a frame of travel intelligence that s used to power relevant recommendations for every traveler based on their trip intent. By using machine learning models, the travel graph gets smarter with every user session. The result is a recommendation engine that understands travel like an expert would; factoring context and search intent. Koddi is a cloud/software-as-a-service (SaaS) provider of marketing technology for advertisers in the travel industry. Our partners leverage the Koddi platform and its fully automated and customizable reporting features to manage marketing investment for hundreds of thousands of hotel properties globally. More than 215,000 hotels have gone live with Koddi, powering more than $10 billion in revenue, while averaging a 35% return on investment increase and a 41% increase in bookings. Based in Fort Worth, Texas, Koddi has offices in New York, Ann Arbor and Düsseldorf.

14 ReviewPro is the leading provider of Guest Intelligence solutions to over 35,000 hotels worldwide. ReviewPro s Global Review IndexTM (GRI), the industry-standard online reputation score, is based on review data collected from 175+ OTAs and review sites in 45+ languages. By leveraging ReviewPro s Guest Intelligence effectively, hoteliers can deliver better guest experiences and boost satisfaction, online rankings and revenue. The company s suite of cloud- based solutions, including Online Reputation Management, Guest Satisfaction Surveys, Auto Case Management, and Messaging Hub, enables clients to prioritise operational/ service improvements and automate internal processes to ensure guest feedback is acted on quickly and efficiently. SiteMinder is the leading cloud platform for hotels, offering award-winning solutions to hotels of all sizes to empower them to attract, reach and convert guests across the globe. SiteMinder s products include The Channel Manager, the industry s leading online distribution platform; TheBookingButton, a whollybranded booking engine for direct bookings via the web, mobile or social; Canvas, the intelligent website creator for independent hoteliers; Prophet, a real-time market intelligence solution that takes the guesswork out of pricing rooms; and GDS by SiteMinder, a single point of entry to a six-figure network of travel agents and the world s major GDSs. Vizergy serves the world s hospitality industry with stunning website design, competitive digital marketing solutions, advanced reservation solutions and fiercely competitive tools to maximize revenue. Our formula for success includes cutting-edge technologies, innovative digital marketing programs and the best professionals in the industry. At Vizergy, hospitality marketing is not only our mission, it s our sole focus. For 20 years, Vizergy has relentlessly developed and deployed the best technologies and talent to serve thousands of hospitality clients with excellence. We deliver bestin-class solutions and the most meaningful results for our clients bottom lines. From complete responsive website design and development, to proven award winning digital marketing programs, strategies, and media campaigns, Vizergy deploys turnkey online marketing solutions to empower clients to win in today s complex and competitive hospitality industry. ReviewPro is the leading provider of Guest Intelligence solutions to over 35,000 hotels worldwide. ReviewPro s Global Review IndexTM (GRI), the industry-standard online reputation score, is based on review data collected from 175+ OTAs and review sites in 45+ languages. By leveraging ReviewPro s Guest Intelligence effectively, hoteliers can deliver better guest experiences and boost satisfaction, online rankings and revenue. The company s suite of cloud- based solutions, including Online Reputation Management, Guest Satisfaction Surveys, Auto Case Management, and Messaging Hub, enables clients to prioritise operational/ service improvements and automate internal processes to ensure guest feedback is acted on quickly and efficiently. HQ plus is the pioneer of Europe s Revenue Intelligence revolution. Since its foundation in 2012, the company has successfully brought forward cuttingedge revenue technologies. It is now Europe s market leader, serving about 2,000 customers with its innovative software, HQ revenue, and is enjoying a steady growth in foreign markets too. HQ revenue is a futuristic software in the revenue intelligence landscape that provides accurate real-time data to hoteliers and revenue managers. The product is an effective decision-aiding tool and empowers hoteliers with a complete overview of the most important distribution channels. This allows for quick and efficient analyses and timely reactions to shifts in demand and occupancy, putting HQ revenue customers ahead of their game. Avvio is a leading technology company, partnering with hotels and other accommodation providers. Founded in 2002, Avvio has grown year-on-year by developing cutting-edge technologies that enable hotels to drive outstanding growth in direct bookings, while reducing their dependence on online travel agency channels. In October 2017 Avvio launched Allora, and became the first company in the world to provide the hospitality industry with a booking engine driven by artificial intelligence. We partner with over 450 accommodation providers worldwide including the UK, Ireland, Europe and North America. Some of our partners include Classic British Hotels, Pure Salt Luxury Hotels and Cheval Residences. If you re looking to grow your direct bookings, upgrade your website or extend your reach, speak to Avvio about our in-house design and digital marketing agencies, providing best-in-class website design and digital advertising services. Our digital team has achieved Premier Partner status with Google for search, display, video and mobile advertising.

15 Media partners A progressive and innovative digital business, ehotelier provides continuous and invaluable professional development to industry professionals through online learning, career development, reference materials and collaboration. 4Hoteliers was launched by a group of hoteliers and industry consultants who had been searching for a quality industry website where one could source information, search for articles and investigate trends, as well as to meet others to exchange ideas and thoughts. Respected, and now the absolute leader and trendsetter in the segment, Hospitality Net serves a worldwide audience of hospitality professionals with up-to-themoment industry intelligence, market reports, viewpoints, key industry blogs, and an exhaustive calendar of industry events. HotelExecutive is the hotel industry s leading online business resource for hotel owners and operators, including senior executives, directors, managers, investors and developers. Travel Daily Media is a leading global B2B digital publisher with marketing platforms across Asia, UK, USA, Middle East, China and India. Founded in 2006, we offer a great selection of multi-media options including our HTML e-newsletters, PDF s, Website, Electronic Direct Mails, Digital Guides and Feature articles. Hotel News Now is the definitive online news resource for the global hotel industry. In addition to our breaking news coverage, Hotel News Now provides in-depth analysis that leverages our access to STR data with our knowledge of the latest industry trends, providing decision makers. TTG Media delivers authoritative news and educational features in a weekly magazine in the UK & Ireland, and also offers a range of face-to-face training events, a news-led website, a community for luxury travel professionals, an annual travel awards, bespoke marketing campaigns, jobs, and much much more. Hotel-Online.com is the premier daily and news site for the hospitality industry, providing industry leaders with the latest and most relevant global news, trends, products and services.

16 Who will be there?

17 Pricing & Discounts Hoteliers only $ 500 $ 350 $ 400 $ 300 Vendors and others $ 1800 $ 1300 $ 1600 $ ways to register hq@directbookingsummit.com +44 (0)

18 Venue The Statler Dallas, Curio Collection by Hilton 1914 Commerce St, Dallas, TX 75201, USA Accommodation King Room $239 Arrival Date: 02-Oct-2018 Departure Date: 04-Oct-2018 Book direct Call: Kolt Munoz, Reservations Coordinator, Book online:

19 Enjoy your stay in Dallas! 1 The Statler Dallas, Curio Collection by Hilton Our incredible venue is on 1914 Commerce Street, right in the heart of the city. 2 The Sixth Floor Museum at Dealey Plaza The Museum, located within the former Texas School Book Depository building on 411 Elm Street, chronicles the assassination of President John F. Kennedy 3 Dallas Arts District In the neighborhood you can find a vivid Dallas Arts Disctrict comprised of museums, performance halls, offices, restaurants and churches. 4 Dallas Heritage Village Located in historic Old City Park, the Village collects, preserves, and teaches the history of Dallas and North Central Texas. 5 Pioneer Plaza A large public park located in the Convention Center District features native plants and trees, a beautiful stream and stunning bronze statues of kettle and cowboys!

20 27-28 February 2019 Singapore Direct Booking Summit: APAC After three successful years in America and Europe, we can t wait to launch the series in APAC region. We are currently researching the best topics and speakers, so stay tuned for exciting announcements! Information and tickets available at hq@directbookingsummit.com info@triptease.com