DEC. 5-7, 2016 x BOSTON. Sponsorship Opportunities 1

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1 DEC. 5-7, 2016 x BOSTON 2016 Sponsorship Opportunities 1

2 AUDIENCE COMPANIES SPEAKERS Connects You to the Audience Over 400 decision makers attend this premier event every year. More than half of the attendees have titles at VP and above and they attend looking for solutions from providers like you. This year s BIA/Kelsey NEXT conference will be like no other new topics, new formats and new ways for you to meet attendees. Located at the Royale, a 1918 opera house in the epicenter of downtown Boston, this hip, 33,000-square-foot venue is rich in history and charm. We ll transform it into the coolest conference space you ve seen with plenty of opportunities for attendees to interact with your company C-Suite, VP, SVP, EVP, Directors All attending to learn and develop new partnerships Publishers, Brands, Agencies, Tech Developers, Investors, Influencers Spending 2 days seeking partnerships to help them prepare for the future. The most insightful visionaries and practitioners from across the local advertising and marketing landscape will motivate the audience to find solutions to take them into the future. 2

3 Connects You to the Audience #BIAKNEXT CallAction co Thanks to everyone for another amazing event filled w/ amazing people. #BIAKNEXT Chris Sullens Great #BIAKNEXT. Thanks for provide our perspective on #OnDemand Mancuso Media, Learning from the #marketing industry's best at #BIAKNEXT Andy McMahon A good conference leaves you exhausted. Boy, I'm exhausted #BIAKNEXT 3

4 Promote your brand. Sponsor Benefits We offer unique ways to engage with prospects traditional sponsorships like meals, sessions, stage and over a dozen new sponsorship options this year. Meet new prospects. The best way to connect with prospects is face to face your BIA/Kelsey NEXT sponsorship includes the opportunity to mingle with attendees in small groups and one on one. Embrace the Royale treatment. We specifically selected the Royale Boston for BIA/Kelsey NEXT for the very unique engagement opportunities it offers. Prepare to be energized by all the ways your brand can be showcased throughout this modern open venue with a soul of traditional elegance. Support the BIA/Kelsey community. Our reputation has created a unique community of the best and brightest in the industry. Associating your company with our brand sets you apart from your competition and provides a special entrée into our community. 4

5 Sponsorship Levels & Options PLATINUM PLUS $13K-$20K CHOOSE FROM: After-Hours Party Take-Aways Report Clubhouse Lounge Conference WiFi Networking Lunch Main Stage PREMIUM SPOTLIGHT ACCESS $7.5K-10K $4K-7K $3K CHOOSE FROM: CHOOSE FROM: CHOOSE FROM: Registration Breakfast VIP Skybox Case Study Dessert Table Refreshment Break Stage Plants Charging Station Morning Workout Wristbands Event Host Event Welcome Exhibit Station Session Sponsor Morning 1:1 Interview Backdrop Photo Gallery Photo Contest Photo Booth Projected Logo T-Shirts Water Bottles Specialty Cocktail Bar Red Carpet Collateral Giveaways Surprise & Delight Hotel Room Key 5

6 Sponsorship Opportunities FEATURES PLATINUM PLUS PREMIUM SPOTLIGHT ACCESS Inclusion on conference website with link back to your site Highlighted in conference marketing communications Logo on big screen and sponsor banners at the conference Promotional tools (social posts, banner ads, registration discount code) Announcement of sponsorship via social media Bag insert Exhibit station / table top display Electronic attendee list in advance Display ad in conference program Full 8 ½ x 11 ½ Page ¼ Page Conference pass(es), each worth $ Price $13K-$20K $7.5K-$10K $4K-$7K $3K 6

7 New This Year We ve created a dozen new ways to connect with this powerful audience: VIP SKYBOX $8,500 The Royale Boston offers a unique opportunity to give your prospects and customers the VIP treatment as a Skybox sponsor. Your branded balcony allows you to meet partners, demo products and sip cocktails with a bird s eye view of all the BIA/Kelsey NEXT action. WELCOME/VENUE ENTRANCE $7,500 Be the first impression as participants enter the Royale Boston to start their NEXT experience, they won t be able to miss your branding in lights or electronic messaging on welcome monitors. MORNING WORKOUT $7,500 We ll host a 30-minute workout for all fitness levels each morning of the conference. Your support showcases your commitment to corporate health and wellness and will be highly visible. Sponsorship includes a giveaway to all participants. 7

8 New This Year GIVEAWAYS $3,000 Everyone loves to win we ll shake it up every day with drawings for fun prizes. Sponsorship includes on-screen messaging, prize presentation to winner and inclusion in all prize messaging. MORNING 1:1 $5,000 Attendees tell us every year they want time with speakers so we ll start each morning with individual and small group time with speakers. This popular session will be sponsored and include branding on agenda, on-screen messaging and signage. INTERVIEW BACKDROP $5,000 Everyone wants to tell their story so we ll host a video interview station to talk informally with attendees, sponsors and vendors the backdrop will be sponsored and be seen across the BIA/Kelsey website and social media and shared by attendees. EVENT HOST $8,500 The BIA/Kelsey NEXT conference has a new personality and this host will be the most visible person at the event. On stage between sessions, hosting sub events like the workout and lunches, engaged across all social platforms and mingling with attendees throughout the conference. Sponsorship will include on-stage branding, wearable branding on the host and inclusion on event agenda. 8

9 New This Year SPECIALITY COCKTAIL BAR $7,000 You ll be the toast of BIA/Kelsey NEXT as the host of a specialty cocktail bar during one of our evening receptions. Select cocktails, beer or wine for your bar and create a signature drink in your name. Sponsorship includes branded cocktail napkins. PHOTO CONTEST $5,000 A sponsored social photo contest will showcase the event, attendees, activities etc. Lots of on-site promotion is included in this sponsorship including the award for the contest winner. PHOTO BOOTH $7,000 A fun activity for everyone at the conference, the booth will include props and fun ideas for photo taking. Photos will be branded with sponsor s logo and signage and on-stage messaging is included. SURPRISE AND DELIGHT $5,000 We re shaking it up and will provide unexpected treats throughout the conference. When attendees least expect it snacks, music, guests will appear and provide a unique experience branded with sponsor logo and messaging. A great way to catch the attention of attendees in a non-traditional way. 9

10 New This Year WRISTBANDS $8,500 Every attendee will need a wristband to enter the second floor entertainment area your brand can be included and visible to every attendee. Sponsorship includes daily on-stage messaging as well as signage at registration area and entertainment area. TSHIRTS $7,000 Conference-goers love free stuff and we ll have some fun distributing shirts with a t- shirt gun fired from stage into the audience. Plenty of on stage messaging, t-shirt branding and signage are included in this opportunity. BOOK SPONSOR $3,000 Attendees will have the opportunity to receive a book from two terrific authors: Catharine Hays, Future of Advertising, and Scott Brinker, Hacking Marketing. Sponsors of each book will be recognized via a custom label on the front of the book. Sure to be a crowd pleaser and an item that goes home with everyone. We have plenty of other new opportunities and we d love to hear your ideas too! Let us know what works best for you! 10

11 Join Us at a Truly Unique Venue DEC. 5-7, 2016 x BOSTON

12 The Bottom Line: Unmatched ROI Thanks for a third great conference as a sponsor with BIA/Kelsey. The investment was a great one because of the very high level of contacts we were able to make at your show! The first two conferences we attended have already paid for themselves many times over with the new relationships we started with decision makers in large print, broadcast and directory companies. Looking forward to being back this year and expanding our presence. CRAIG WESTCOTT Director, Business Development, Localstars BIA/Kelsey NEXT 2015 Sponsor 12

13 Contact Us NEXT SPONSORSHIPS 13