7 Brilliant Examples of Brands Driving Long-Tail Organic Traffic

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1 7 Brilliant Examples of Brands Driving Long-Tail Organic Traffic

2 1. Amazon Makes 57% of Sales From Long-Tail Keywords As the #1 shopping site in the world, Amazon generates a lot of book sales thanks to long-tail product descriptions. Search Engine Guide found that Amazon generates 57% of its sales from long-tail searches. Now everyone wants the #1 spot. These days, the question is how can you rank highly for relevant keywords in the face of almost overwhelming competition? Fortunately, there s a way to do just that, for those of us who aren t Amazon: we can target uncommon keyword phrases and still dominate our market. Amazon s sales have long been on an upward growth trend, which correlates to the company s decision to embrace long-tail optimization. Taking the same approach will help you rank highly in Google, generate consistent sales, and build a sustainable business online. Modern SEO is about purpose. In the past, including a keyword of this nature on your title would get you first page rankings within 30 days. To get that first-page ranking in Google, you still need to create high-quality content, engage the right people, and increase your social signals. So while it makes sense for some large brands to ignore long-tail keywords, as bloggers and marketers of smaller brands, we can take advantage of it. Quick tip: If you re selling a physical (jewelry, watches, etc.), or digital (software, ebook, plugins) product, there s no need to integrate your targeted long-tail keywords in your title verbatim. Avoid repeating a particular long-tail keyword over and over. This can get you into trouble, because it s the perfect definition of keyword stuffing. 2. River Pools and Spas Generated $2 Million in Sales River Pools and Spas became one of the most reliable and authoritative swimming pool websites in the world, garnering over 500,000 visitors a month. Sheridan researched his audience, and found that majority of them had a single question that had to be answered before they d purchase: they wanted to know how much a fiberglass pool costs. Sheridan researched long-tail keywords and then created an in-depth blog post entitled How Much Does a Fiberglass Pool Cost? This one blog post has generated over $2 million in sales.

3 By the way, that long-tail search term currently has an average monthly search volume of just 320. If you want to rank highly for several keywords, but you just can t seem to manage it. Instead of beating your head against the wall, look for long-tail keywords that your competitors aren t targeting. i). First step: Go to Google AdWords Keyword Planner. Input a search string (e.g., honda civic vs toyota corolla). Then click the Get ideas button. ii). Second step: Create compelling keyword-rich titles. The title of your content is the most important element on your page. As a rule of thumb, you should try to add a generic word or phrase to your keywords. Most people make the mistake of creating content on the keyword phrase itself, without making the title look natural. Some of the unique titles with generic modifiers are: Corolla 2014 vs. Civic 2014: Important Features You Should Know 5 Important Things to Consider: Corolla 2014 vs. Civic 2014 How to Choose the Right Car: Honda Civic vs. Toyota Corolla 2014 Before You Buy: Honda Civic vs. Toyota Corolla 2014 Read This First 3. KISSmetrics Received 142,149 Visitors From Long-Tail Keywords In December 2012, KISSmetrics received 142,149 visitors from long-tail keywords. We also signed up new users to our analytics software. As soon as we capitalized on longer search terms, KISSmetrics audience grew exponentially. Long-tail search brings simplicity to content strategy by helping you create the right content that s focused on the user intent. It has a multiplier effect on your organic results. The efforts you put in today will continue to produce results in the long term. Bear in mind that the type of content you write on your blog matters. If you want to drive more visitors, how to and top list articles tend to perform well. But if you want leads and clients who are ready to do business with you, you should create more case studies.

4 4. SaaS Company Improved Search Rankings an Average of 11.24% Several SaaS companies started out 2014 on the brink, but today are thriving with robust sites. And one of the most scaleable ways to do that yourself is to create high-quality content around easy-to-rank-for keywords, which may have low average search volumes but convert better than more competitive ones. But there s a lot more to it than target long-tail search terms and the customers will come to you. You also need to optimize on-page elements with the long-tail keywords. Let s briefly look at the on-page factors that will help you rank highly in Google once you optimize them: 1. Topic/theme of page: Specify your topic clearly from the start. Let Google know that you re a social media expert, not a generalized small business consultant, for instance. Be specific in your topic and let it show in every post you create. 2. Use of related keywords: The old method of optimizing keywords is not valid anymore, So instead of adding several related keywords in meta tags, focus on writing copy and a meta description that answers the question asked (implicitly or explicitly) by the keyword. 3. Depth and value of content: When you re targeting long-tail keywords, remember to make your content in-depth, useful, and practicable. 4. Page s user experience: When it comes to creating a memorable user experience, you re focused on the practical use of your site, because you re passionate about satisfying your users and converting them into customers. 5. WPBeginner Grew Organic Traffic by 20% in Just Two Months There are several tools that you can use to find long-tail search terms, which convert 2.5x higher than head keywords. WPBeginner, an authoritative blog that develops and sells WordPress plugins and other digital marketing tools, increased its organic traffic by 20% in just two months. The WPBeginner folks used HitTail, a premium long-tail keyword research tool that helps you grow your search traffic. HitTail can track your best performing keywords, and it can mine your website search data for under-performing long tail keywords, which helps you improve them. All you have to do is put the tracking code on your WordPress site, and it ll quietly run in the background. Once the tracking code is active on your site, it ll start to record your search hits and essential information about keywords.

5 Those keywords will be analyzed using the HitTail algorithm to provide you with a list of suggested long-tail keywords you haven t been targeting, opening up a great opportunity for you to finally rank in Google top Brian Dean Helped Grow Clambr Search Traffic by 348% in 1 Week Although search and are the top two internet activities, it takes time to build marketing funnels around them. But experts agree that if you were to choose one to do first, it should be search, because it ll help build your list. Brian Dean is a respected inbound marketer and SEO expert. He understands how to give users the content they want, and how to guide search spiders along the right path. Using the skyscraper technique, he increased his search traffic by 110% in 14 days. If you want to get a similar result, here s the 3-step approach that Richard Marriott used to get more search visitors, improved search rankings, links from authority sites, and thousands of social shares all from a single post: i). Find the content gap in your niche: The gap is an opportunity that people haven t seen yet. For example, if people are writing about wordpress plugins, find out if they re showing people how those plugins are installed, how they work, and what results people can expect. That would be a huge gap and give you an opportunity to create superior content the world hasn t seen yet. ii). Fill the gap with incredible content: When you ve found the gap that your competitors missed, quickly research the topic (find answers in books, case studies, experiments, papers, blog posts, videos, etc.). Make sure to create the type of content that your readers haven t seen over and over. If you can t do that, you re better off finding another gap to work with. iii). Tell the world about your amazing content: There are lots of ways to get the word out social media, one-on-one, public speaking, etc. But the most effective is outreach. 7. Glenn Gabe Ranked Highly for 896 Profitable Keywords Glenn Gabe, a digital marketing consultant at G-Squared Interactive, did it. He spotted a void about the Samsung Captivate that competitors had missed out on, and ranked highly for 896 profitable keywords just by targeting relevant long-tail keyword phrases. Glenn attributes his search ranking and organic traffic success not only to these long-tail keywords, but also to the way he capitalized on them to create a profitable campaign. He shared 3 simple ideas on filling such a void in your niche by using long-tail keywords:

6 Always be on the lookout for "the void". If you can solve a problem that few people have addressed thoroughly, then write a valuable post that explains how to solve that problem. If you build high quality content that helps others, then you can also reap great rewards (and capture the long tail). Be thorough. The more details you can provide that add value to your content, the better chance you have of effectively targeting the long tail. Again, this will happen naturally if you write a thorough post. Don't skimp on content if you decide to fill a void. Be fast. If you find a void, fill it fast. Don't wait. I immediately wrote the post (that night) and published it the next morning. This will give you a greater shot at being noticed as the original resource that solved the problem. You ve got to study your Google Analytics data very well, because it ll help you spot these voids.