PR & CONSULTING SERVICES

Transcription

1 PR & CONSULTING SERVICES on the Russian Travel Market

2 TOP MANAGEMENT We never offer you a standard promotion plan with enormous budget and usual marketing tools. We work only in one niche of tourism and travel, and focus only on two audiences of tourists and travel agents. That is why we always have creative ideas how to bring your brand to the market or keep clients loyalty. Our top-managers have degrees in PR and Publicity. It's not only the work, it is our profession.we have great experience in tourism and travel after 10 work in big Russian tour operator company on top-managers' positions. We professionally speak English and German, and even have degrees in Translation and Linguistics. We have professional editors and journalists in staff to write interesting and correct publications. NATALIA KLIMENOK MARINA ZATSEPINA ELENA LEBEDEVA Sales and Marketing Director Strategic Director General Director Graduated from the two most popular Russian universities, from Moscow State Linguistic University in 2001 (specialization linguistics and intercultural communication) and from Moscow State University in 2002 (specialization PR and publicity), she worked on radio station, before she came to tourism industry in She also has PhD in social science. That is why ten years in travel business she mostly devoted to special projects, like holidays with babies, tours for seniors etc. Recently, she can help you to adjust your product to one of niche audiences to get more tourists. G r a d u a t e d f ro m P e n z a S t a t e U n i v e r s i t y (specialization PR and Marketing), Marina has ten years experience in tourism industry and six of them in position of Marketing Director of one of the biggest Russian tour operator. She also has Master Degree in Russian English Translation of Kent State University (USA). It is her responsibility to prepare the promotion plan for you, and make it work for you the best way! With more than 20 years experience in law, Elena can give you aid and advice in any legal matter, starting from response to the traveler s claim and closing with representation in any organization or institution. She has also good practice in legal settlement of employer employee PROJECT@.COM, LEBEDEVA.ELENA@.COM,

3 OUR TEAM HOTEL REPRESENTATIVES PR MANAGERS SALES MANAGERS WEB MANAGER IT-SPECIALIST O u r h o t e l a n d D M C representatives have at least 7 year experience in tourism, both in travel agency and in tour operating. They are able to solve any tourism related problem. They know all mass tourism destinations in details, and are familiar with almost all FIT destinations. Good level of English, great presentation skills and responsibility for each activity of our clients. W i t h m o re t h a n 1 0 y e a r e x p e r i e n c e i n P R a n d journalism, our managers are able to organize for you any press related activities, like p r e s s t o u r a n d p r e s s conference; or to create and record for you both a radio spot and phone hold, or to write PR article for tourism media. Sales managers are those who organize sales meetings with travel agents and sales calls. We have 5 people working for u s p e r m a n e n t l y o n t h a t position. They all have at least 5 year experience in tourism in communication with travel agents. They know how to present you tour product in person, or by phone. We follow the principle that each person should do that what she or he can do the best way. That is why we have a separate person to prepare all n e w s l e t t e r s, t o o r g a n i z e webinars, and also to be able to write and download hotel descriptions or another content to your web site. We also prepare creative and qualitative Power Point presentations. We have IT-specialist in-house, so we are able to solve any problems regarding IP, s etc.

4 OUR SERVICES Regardless, if you just enter the Russian market, or want to have updated information of what is going on, you need consultants - people who tell you information you need. We have more than 12- ADDITIONAL SERVICES If you need to launch a web site in Russian, we can translate into Russian or fill in the content (hotel descriptions, tour info etc.) We also are ready to provide you with such services, as: - printing of brochures, leaflets or business cards for travel exhibitions or sales meetings. - web design - e-marketing and full s u p p o r t o f y o u r campaigns in Internet - hotel animation We are ready to provide you with full range of legal services in tourism. 3 NEWSLETTERS Having database of travel agents, we assist you with a layout in your corporate style and send your product info and news. PRESS&FAM TRIPS Database of 500 mass media and travel 5 HOTEL & REPRESENTATIVE To participate in tourism exhibitions, present your company on seminars a n d w e b i n a r s, a n d a n s w e r e m a i l s a n d phone SALES MEETINGS & CALLS Bring your tour product directly to retailers - our sales representatives visit /call travel agents to tell them in details about your services. 7 8 agents in Russia let us to choose the best people to visit your property, and then bring the clients. MARKETING WEBINARS Ready-to-go decision from invitations to travel a g e n t s t i l l v i d e o r e c o r d i n g. W e b i n a r p l a t f o r m i n y o u r corporate style! 6 PRESENTATIONS P r o f e s s i o n a l presentations of your hotel, hotel chain or travel services in Russian to show on seminars or webinars, or send after sales meetings and calls. CONSULTING With 12-year experience i n t o u r i s m a n d marketing, we tell you about all peculiarities of Russian travel market and give advises how to get Russian tourists. PUBLICATIONS We cooperate with all professional travel media and give your advices about value-for-money publications. We also write PR-articles for you. IN TOURISM

5 perfect idea for CONSULTING Regardless, if you just enter the Russian market, or want to have updated information of what is going on, you need consultants - people who tell you information you need. We have more than 12-year-experience in Russian tourism on top positions in tour operating companies. Moreover, Baginet PR and Consulting Agency is the owner of the Russian Travel Digest ( the only source of news of tourism business in Russia in English. Every week we communicate with key people in the industry - commercial directors and destination managers of tour operators, travel agency networks, online agents etc. On each consulting meeting we give specific and concise recommendations exactly for jour company. MOST POPULAR TOPICS TRAVEL MARKET IN RUSSIA General information about travel market in Russia: tour operators and travel agents; online bookings. Legal issues of tour operating in Russia. PAYMENT SYSTEMS Analysis and description of payment systems used on the Russian travel market: bank transfer, debit/credit card, PayPal, TourPay etc. We give you statistics about preferred payment methods, based on poll research of more than one thousand travel agents. ANALYSIS OF COMPETITORS We analyze tours and packages to your destinations offered by your competitors, Russian tour operators. Together with detailed information about flight programs and hotels variety, you also find out marketing and price policy of each operator, its pr activities MARKETING ACTIVITIES AGENTS CONTRACT Analysis of main issues of the contract between operator and agent. Implementation of the Russian tourism law. VISA FORMALITIES We analyze the rules of issuing visa to your destinations to the Russian citizens and tell you - the list of needed documents and how to provide them to your customers; how to prepare visa information for your web site; price policy of major tour operators. We would recommend Baginet as a strong and reliable partner with a deep knowledge of Russian travel market and effective organizational structure. They provided us with the valuable instructions and tips and supported our B2B brand development process. Good communication skills and responsiveness are among the best managements characteristics of Baginet. - Irina Parkhomchuk, Select Italy, ITALY List and description of major tourism fairs in Russia, regional workshops and roadshows COMMISSION POLICY Analysis of existing bonus programs of tour operators. Description of general commission policy. Marketing and promotion issues used in commission policies. TRAVEL AGENCY NETWORKS List and detailed description of major networks of travel agencies in Russia. Analysis of their operation and possibilities of cooperation. Particularities of commission policy for networks of travel agents. LEGAL ISSUES OF OPERATING Detailed information about financial insurance for tour operators, Association of tour operators TourPomosch, bank guarantees etc. Description of different variants of operating on the Russian market: representative office, tour operator, branch of international company etc. starting from 150

6 perfect idea for REPRESENTATIVE OFFICE Our services for a representative office in Russia allow you to significantly minimize expenses for organization and maintaining your own office. We are ready to provide you both with a virtual office with highly qualified and skilled managers, or permanent office in Moscow for meetings. Such difficulties, as rental fee for office, payments for accounting and reporting services, tax and other expenses, purchase of stationeries, personnel recruitment and registration with public authorities will be easily solved by our company! SET UP AN OFFICE THEN CHOOSE PROMOTION PACKAGE! We give affordable prices for representative office, since we include there only essential services. Than you can additionally agree about promotion plan for your or Hotel or HOTEL / MOBILE PHONE S MOBILE PHONE S 24-hour mobile line to answer all questions of tourists and travel agents; greeting on behalf of your company 7-day a week answers to corporate s in Russian: the domain of your company 24-hour mobile line to answer all questions of tourists and travel agents; greeting on behalf of your company 7-day a week answers to corporate s in Russian: the domain of your company PRESENTATIONS TRAVEL FAIRS PRESENTATIONS TRAVEL FAIRS monthly visits to main tour operators on the destination to tell the latest news, presentation of the destination during seminars and webinars participation in travel fairs and exhibitions, assistance in Russian-English translation to destination tour companies and hoteliers presentation of your hotels and tour products to travel agents and tour operators during seminars, webinars and workshops assistance on travel fairs and workshops with Russian-English interpretation, distribution of brochures, PR actions etc. MEDIA MONITORING SOCIAL MEDIA WEB SITES TRIP ADVISOR /TOP provide full detailed evaluation on print/ web/radio/tv coverage relating to the destination with a primary focus on tourism related exposure create, respond and manage social media campaign articulated to consumer trends in the region manage hotel descriptions on tour operators web sites and on TopHotels on monthly basis answers to tourists questions and requests on Trip Advisor and TopHotels - one of the most popular Russian service of hotel reviews starting from 450

7 perfect idea for WEBINARS We offer turn-key solutions from inviting travel agents to your webinar by database of 45 agents, till sending them video-recording of your webinar. We use independent webinar platform, which allows till 4 simultaneous speakers and video streams, PPT presentations, YouTube video etc. You can conduct your webinar from anywhere on the world, we will connect you by Internet. Great organization of a webinar! We got everything on time, and the price was more than affordable Marina always creates something interesting, like a quiz, or a survey at the beginning (which allows us to understand the audience better and to adjust information according to what agents already know). Baginet also provides the most detailed statistics in comparison to any others, we got reports for pages with graphics and s - Irina Sorina, Le Grand Travel Bureau, GREECE average number of participants webinar translation up to 3 hours + webinar video recording average number of viewers in YouTube 750 WEBINAR'S LIST OF SERVICES POLL, QUIZ, TEST We prepare test, quiz or a short survey to make the webinar more interactive. Results will be sent to you. REMINDER ABOUT WEBINAR Invitation by to travel agents in Russia in your corporate style 1 WEEK before SAME DAY WEBINAR S TIMELINE before before before 2 WEEKS 1 DAY 1 DAY REGISTRATION TO WEBINAR Invitation by to travel agents in Russia in your corporate style. WEBINAR S TEST We check video, sound, polls, quizzes and presentations with your presenters. LINK TO WEBINAR S RECORDING Invitation by to travel agents in Russia in your corporate style. + moderator during the webinar + rebranding of webinar room in your corporate style + s (3) to travel agents with invitation and recording 1,15 AVERAGE DURATION OF A WEBINAR + list of registered travel agents with s + list of participated travel agents with s + up to 4 simultaneous speakers + survey during the webinar + pop-up quiz during the webinar TRAVEL AGENTS DECIDE ABOUT PARTICIPATION ON WEBINAR DAY 91% MOSCOW REGIONS MOSCOW 44% 66% starting from 200

8 perfect idea for NEWSLETTERS We send direct s to travel agents (retailers) all over Russia, including all federal districts. You can choose to send to agents from one federal district, or to all agents. After sending , we provide detailed statistics with number of open s, clicked links etc. The can be sent with your company's reply address. We used their services several times, and always it was on time, according to our request, and with detailed statistics after each sending. They even assist us with a layout, and constantly give good advices how to improve each newsletter. - Alexander Krakhmalev, Grand Express, RUSSIA NEWSLETTER MONTHLY PLAN access to database of travel agents on monthly basis CHOOSE YOUR PLAN NEWSLETTER ONE you always get a test newsletter from us; we send only after your approval database is structured by federal districts, you decide on your own, how to send your newsletters - to all agents, or by chosen regions you decide how you want your newsletter to be sent - by full database of travel agents, or by certain regions database of travel agents in Russia (all regions) signed for TravelMailer average opening rate (travel agents) 16% average click rate (travel agents) 3% full access to detailed statistics of opened newsletters, clicked links, and unsubscribed users we provide you with full statistics of opened newsletter and clicked links twice (one day and one week after sending) you make your own design, the same or different for each newsletter and you make your own design and send it in HTML, or we assist you with simple layout in your corporate style NEWSLETTERS TO BE OPEN Examples of Newsletters: we create everything from text to design send only information, which is needed by travel agents - like latest news of the hotel. Do not send just the description. it s good to include links to some educational materials - links to webinars, or to e-catalogues, or to sales manuals it s good to upload not only general pictures, but also some useful images - like room plans give your contact details in case agents want to ask questions; of course, of or Russian-speaking employees do not send newsletters often, since agents get tons of s daily (about to be precise) do not include big excel sheets with rates - nobody would use them; everything now should be online, including the rates

9 perfect idea for SALES MEETINGS This one of the most effective marketing tool which allows you to bring the information about your product directly to potential customers. Acting on behalf of your company, our agents' coordinators make appointments with travel agents who fit your criteria (mass tourism, or MICE, or VIP, or networks etc.). Each day you get detailed report where you see full contact information, short comments about the agency and their attitude toward your product / service. Baginet said in advance that is not a chip tool, since they have very experienced employees. But at the end, we even increased our contract to get more promo-hours, since it was really effective, and brought much more bookings from travel agents, that any other tool. - Konstantin Gorin, Ambotis Holidays, RUSSIA - GREECE average number of promo-hours per client 150 average rate of signed contracts 80% average rate of made bookings 65% PAY PER HOUR PAY AS YOU GO To make an appointment, we do 7 to 10 phone calls to different travel agents You pay only for meeting hours (promo-hours), regardless how much time we spent for meeting preparation and transportation. Our managers have minimum 5 year experience in tourism industry in sphere of agency communication or marketing. Each manager has three-four hour training about your product before to go to a single meeting. Each meeting lasts from 45 minutes to 1,5 hour. LOOK WHAT YOU GET + preliminary education of employees about your product and services PREPARE FOR MEETINGS + distribution of brochures and catalogues + detailed contacts of each agency + daily report about each meeting + intention to sign a contract on each meeting 1 STEP 2 STEP 3 STEP starting from + intention to subscribe for your mailing list of each agent + presentation of your web site in-person + professional staff with minimum 7 year experience in tourism Online meeting with our managers to teach them about your product. List with key facts about your company with answers to most common questions (even negative) Brochures, catalogues, flyers for delivery to travel agents 450

10 SALES CALLS If you need to communicate fast and effective with big number of travel agents, ask us about sales calls service. From 100 to 2000 travel agents will b informed! 65% of travel agents appreciate getting new information by personal phone call 30% of travel agents are ready for new cooperation and look forward for more details from your side You can choose those travel agents who are interested in your product and start direct communication with them! 5 We send you the detailed report including full contact details and comments of travel agents YOUR TURN! 4 We send after phone call to each correspondent the welcome newsletter with documents 1 We choose appropriate travel agents to offer your tour product (mass destination, Deluxe, MICE, VIP, FIT) 3 2 We prepare interesting welcome n e w s l e t t e r w i t h e n c l o s e d p r e s e n t a t i o n s, t e r m s a n d conditions etc. We call chosen travel agents and tell them in details about your company and your tour products HOW SALES CALLS ARE ORGANIZED starting from 140

11 THEY TRUST US GREECE, ITALY, 2016 GREECE, CYPRUS, 2016 GREECE, Hotel Representative in Russia Consulting and Promotion Services Hotels Representative Hotel Representative in Russia + Translation Services FINLAND, 2015 GREECE, ARMENIA, 2016 SPAIN, 2016 Webinar Services Promotion Services, Club Salut! Animation Consulting, Promotion, Language and IT Services Consulting and Promotion Services RUSSIA, BULGARIA, 2015 GREECE, 2015 FINLAND, 2015 Promotion Services Promotion as Mama and Baby Hotel Promotion Services, Club Salut! Animation Webinar Servives RUSSIA, RUSSIA, 2015 RUSSIA, RUSSIA, Webinar Services Event Management, Media Relations Promotion and Animation Services Consulting and Promotion Services FINLAND, 2015 UAE, 2015 TURKEY, 2015 BULGARIA, 2015 Webinar Services Promotion Services Promotion as Mama and Baby Hotel Promotion as Mama and Baby Hotel

12 , project@baginet.com marketing and consulting on the Russian travel market