Domestic Conservatory & Glazed Extension Market Report - UK Analysis

Transcription

1 Domestic Conservatory & Glazed Extension Market Report - UK Analysis Published: 25/11/2016 / Number of Pages: 69 / Price: Introduction and Overview The 13th edition of the 'Domestic Conservatory & Glazed Extensions Market Report - UK Analysis' incorporates original input and represents an up-to-date, comprehensive and unique review of this market. The report reviews changes in the conservatory and glazed extension market in domestic applications, assessing how the sector has evolved in terms of a wider range of more bespoke designs (conservatories, orangeries etc), colour options, bifold doors and higher insulation standards. Key issues analysed: Market size - volumes, values, trends, forecasts. Product mix - colours, styles and designs Frame materials - share by PVCu, aluminium, timber - trends, forecasts. Supply and distribution - key suppliers, channel shares etc. Market prospects - forecasts for key market, product supply and distribution trends to Key areas of insight include: Review of market performance in Increasing importance for the role of RMI - trend toward replacing conservatory elements - eg. roofs, doors etc. Product developments - recent trends and future changes - trend towards diversification of styles, orangeries, loggias - glazed/solid roofs etc. Market prospects - short and medium term prospects up to prospects for recovery in the medium term, growth of internet. Overview of sector including related fittings and accessories - flooring, blinds, underfloor heating etc. Detailed market data and insight on the domestic conservatory & glazed extensions market by AMA Research, a leading UK provider of construction market intelligence. Some of the companies included:

2 Anglian Windows, Aztec Conservatory Roof Systems, C R Smith, Cambrian Windows, CWG Choices, David Salisbury, Deceuninck, Duraflex, Epwin Group, Eurocell Profiles, Europlas, Everest, HL Plastics, Howarth Timber, John Fredericks Plastics, Kawneer UK, Malbrook, Masco UK, Penicuik Home Improvements, Profine UK, Quantal, Rehau, Richmond Oak, Safestyle, Sapa Group, Sash UK, Smart Aluminium Extrusions, Swift Frame, Synseal, Ultraframe, Vale Garden Houses, Veka, Weatherseal, Zenith Staybrite. Market Overview Market size by value - market developments from , analysis and forecast of market trends Conservatory market by volume - rapid growth in mid-late 1990s, market conditions from , forecasts through to Market sizes by product and material usage - changing mix between PVCu, timber and aluminum , strengths and weaknesses of different product/market sectors. Future prospects for material usage up to Market penetration levels - current household ownership levels and future developments - saturation levels and limiting factors on long term growth. Design changes - growth of bespoke designs /orangeries, Planning/Building Regulations and future trends. Share mix changes between Lean-To, Edwardian/Georgian, Victorian, Orangeries, Loggias, Garden Rooms etc. Analysis of conservatory accessory market sectors including flooring, window coverings/blinds, underfloor heating - market sizes , trends by sector, impact of conservatory market. Distribution and Supply Major suppliers - market shares of leading suppliers, market structure, profiles of major players, strengths and weaknesses. Roofing system suppliers. Channels of distribution - sales of products by channels of distribution (Garden Centres, Direct Sell Companies, Internet, Conservatory Specialists, Builders etc.) Areas of specialisation and analysis of changes. Distribution channel sharesn> - by volume and value. Growth of specialists and internet. New build as a market sector - recent trends, changing housing market, longer term potential. Distribution structure for PVCu, Aluminum & Timber Conservatories - major differences between material and distribution channel. Future prospects for major channels - including analysis of changes in market structure in recent years. Market Prospects General overview of economic climate - recovery in economy, housing market, consumer confidence etc - prospects for recovery in the medium term. Forecasts of key market, product supply and distribution trends up to Key factors influencing growth prospects - impact of Brexit. Report Summary The conservatory and glazed extensions market was estimated have increased by around 3% in Although value growth has been relatively good in recent years, volume growth is less buoyant with only 1-2% increases over the last 2 years, and

3 only modest volume increases currently forecast to A combination of a continued recovery in the economy in general - and the housing market in particular - have helped underpin rising consumer confidence and spending on higher value home improvements in recent years - particularly with interest rates so low. RMI has become an increasingly important factor within the market as homeowners replace or upgrade older style conservatories and glazed extensions with higher efficiency roofs and windows/doors, and other higher specification products. RMI has grown significantly over the last 3-4 years and accounts for a growing value share. In 2016, the market is quite sophisticated in terms of product range and offers more options for an individualised project - options now include conservatories, glazed extensions which might have a solid or a glass roof, orangeries, verandas, loggias etc. Key product features which have become more important in the conservatory market include improved thermal efficiency, high specification self-cleaning glass, coloured frames, bifold opening doors, etc. Substantial product development is ongoing in this market with companies offering wider, higher specification and technology products and conservatory ranges for an increasing demanding customer base as homeowners look for a more bespoke service. We estimate that prices have been rising year on year over the past few years, despite volume fluctuations, primarily reflecting an overall increase in specification levels For installers, there remains a significant squeeze on margins, particularly in the budget sector, but some installers have addressed this issue by diversifying and offering a wider range of products than traditional conservatory/window companies, with examples including solar panels, alarm systems or driveways, among other products. In the 'self-build' conservatory sector, the focus has switched from DIY outlets to online conservatory specialists, who offer a wider range of product options than those offered by DIY outlets. In general, the main channels of distribution are replacement window companies, garden centres, DIY outlets, conservatory specialists, builders and online. Market improvement in 2017 and beyond is likely to be driven by levels of house moving/home extension building, consumer confidence and growth in the retrofit/upgrade market - particularly if interest rates remain at historically low levels. However, the future economic landscape is tempered by the uncertainty surrounding the commencement and potential effects of Brexit. We anticipate that market demand and value growth in future years is likely to be driven by growing consumer confidence and growth in the retrofit/upgrade market, particularly if interest rates remain at current low levels. However, substantial increases in volumes or value are not forecast in new conservatory demand in the short-medium term. Current forecasts indicate modest growth in overall value of sales, but continuing interest in upgrading or replacing older conservatories with higher specification products. List of Report Contents Contents Listing 1. INTRODUCTION BACKGROUND SOURCES OF INFORMATION 6 2. SUMMARY & MARKET PROSPECTS SUMMARY MARKET PROSPECTS 9 3. ECONOMIC ENVIRONMENT GDP INFLATION & INTEREST RATES 13

4 3.3 UNEMPLOYMENT HOUSEHOLD CONSUMPTION HOUSING & CONSTRUCTION STERLING POPULATION PROFILE CONCLUSIONS MARKET STRUCTURE MARKET DEFINITION MARKET SIZE Background Current Trends & Future Growth MARKET VOLUMES Background MARKET TRENDS Planning Permission and Building Regulations Trade Associations and Approvals CONSERVATORIES AND ENERGY USE HOUSEHOLD OWNERSHIP LEVELS PRODUCTS PRODUCT TRENDS FRAME MATERIALS AND GLAZING ROOF SYSTEMS Polycarbonate Sheets High Specification Glass Solid Roofs Other Developments 38

5 5.4 CONSERVATORY STYLES AND DESIGNS OTHER RELATED PRODUCTS Floor Tiles Heating Systems Blinds Others SUPPLIERS SUPPLY STRUCTURE MARKET SHARES COMPANY PROFILES Manufacturers Retail Glazing Companies Door, Window and Conservatory Companies Specialist Roofing Systems Suppliers Window Profile Suppliers CHANNELS OF DISTRIBUTION OVERVIEW GARDEN CENTRES REPLACEMENT WINDOW COMPANIES DIY MULTIPLES DIRECT SELL CONSERVATORY SPECIALISTS BUILDERS & OTHERS 69 Tables & Charts TABLE 1 DOMESTIC CONSERVATORY/GLAZED EXTENSIONS MARKET SIZE AND FORECASTS BY VALUE ( M RSP) 8

6 TABLE 2 GDP DATA KEY CONSTITUENT ELEMENTS 12 CHART 3 INTEREST RATES AND INFLATION (CPI) FROM CHART 4 PDI & SAVINGS RATIO AT CURRENT PRICES TABLE 5 EXCHANGE RATE FLUCTUATIONS STERLING TO THE DOLLAR, AND THE EURO, SPOT RATES 16 TABLE 6 DOMESTIC CONSERVATORY/GLAZED EXTENSIONS MARKET SIZE AND FORECASTS BY VALUE ( M RSP) 20 TABLE 7 DOMESTIC CONSERVATORY & GLAZED EXTENSIONS MARKET NEW & REPLACEMENT BY VOLUME 23 CHART 8 HOUSEHOLD OWNERSHIP LEVELS OF CONSERVATORIES CHART 9 HOUSEBUILDING COMPLETIONS IN ENGLAND - % MIX BY TYPE OF DWELLING (FLATS VERSUS HOUSES) TABLE 10 FRAME MATERIAL USAGE (ALUMINIUM, PVCU, TIMBER) -% VOLUMES CHART 11 CONSERVATORY STYLES - VICTORIAN, LEAN-TO'S, ORANGERIES/GLAZED EXTENSIONS ETC) % SHARE BY VOLUME 39 CHART 12 UK TILES MARKET (CERAMIC & PORCELAIN, NATURAL STONE AND OTHERS) AND FORECASTS BY VALUE ( M AT MSP) 41 CHART 13 UK TILES MARKET PRODUCT MIX (CERAMIC & PORCELAIN, NATURAL STONE AND OTHERS) % BY VALUE 43 CHART 14 UK UNDERFLOOR HEATING MARKET BY VALUE ( M MSP) CHART 15 UK DOMESTIC BLINDS MARKET AND FORECASTS 2010 TO BY VALUE ( M AT RSP) 46 CHART 16 UK BLINDS MARKET MIX BY END USE APPLICATION (WINDOWS, CONSERVATORIES, DOOR/ROOFLIGHTS/SKYLIGHTS) 2007 TO % BY VALUE 48 TABLE 17 CONSERVATORY MARKET ESTIMATED SHARE BY VALUE 51 CHART 18 UK REPLACEMENT DOOR & WINDOW RETAIL SHARES BY VALUE TABLE 19 RETAIL GLAZING SECTOR - MARKET SHARES BY VALUE TABLE 20 CONSERVATORY DISTRIBUTION CHANNELS (REPLACEMENT WINDOW COMPANIES, CONSERVATORY SPECIALISTS, GARDEN CENTRES, DIY, BUILDERS ETC) % SHARE BY VOLUME 60 CHART 21 CHANNELS OF DISTRIBUTION SHARE BY VALUE 61 CHART 22 DISTRIBUTION OF TIMBER CONSERVATORIES 63

7 CHART 23 DISTRIBUTION OF PVCU CONSERVATORIES 64 The 'Domestic Conservatory & Glazed Extension Market Report - UK Analysis' costs 845+VAT (if applicable) for a PDF version. Other formats are available - click here for a information about available report formats. All AMA reports are sold with a single user licence as standard. For more information about AMA licences click here. About AMA Research Established in 1989, AMA Research is widely recognised as the leading specialist provider of market research to the UK building and construction industries. AMA s research and analysis goes beyond the more commonly available range of statistical and company information to provide expert, informed commentary and in-depth market analysis, making the reports a valuable and relevant resource for understanding the UK s construction and associated markets. We offer the following: Consultancy and bespoke research projects Published research reports high quality, detailed research reviews covering a wide range of environmental, building and construction products. Our extensive experience and in-house research database enables us to offer specialised and flexible bespoke research services, as well as giving excellent value for money. Our experienced in-house team of researchers are experts in their fields and adept in conducting original and relevant research for reports or bespoke projects, and key decision makers across the building and construction industries, both in the UK and abroad, frequently use our high-quality reports as their primary source of market data. To find out more about AMA Research, visit: or call us on