Tentative program. 26 th -27 th November 2009 Bombay Exhibition Centre, NSE Grounds, Mumbai

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1 Tentative program 26 th -27 th November 2009 Bombay Exhibition Centre, NSE Grounds, Mumbai Thursday, 26 th November 2009 Timings Sessions Registration Inaugural Session Welcome address by Mr. Harsh Mariwala, Vice President, FICCI* Keynote address by State partners * Special address by Shri. A. Sinha, Secretary, Ministry for Food Processing Industries* Inaugural address by Shri Subodh Kant Sahai, Union Minister for Food Processing Industries* Release of Knowledge Report Concluding remarks by Mr. Shrijeet Mishra, Chairman, FICCI Food Processing Committee* Moderation by Dr Amit Mitra, Secretary General, FICCI Networking Break Presentation of the Knowledge Paper: Ernst & Young Session 1 New Age consumer: - Shaping the Future Market Place Chairman: Ministry of Food Processing Industries Co-chair: Mr. Shrijeet Mishra, Chairman FICCI Food Processing Committee and Executive Director (Foods), Hindustan Unilever Ltd. Co-chair: Mr. Zubair Ahmed, Managing Director, GlaxoSmithKline Consumer Healthcare Ltd* Pro consumer : Converting consumer needs into products With growing consumerism, consumers are becoming more demanding in their behavior and needs. They are also seeking products and services that meet their lifestyles and circumstances. The topic will dwell upon How food business indentify consumer needs and shape them into value added products? Ms. Deepika Warrier, Executive Director (FritoLays Division), PepsiCo India Holdings Pvt Ltd. Novelution: the Next wave of Novel Foods When it comes to food trends, losing weight is yesterday's news. Consumers now want foods that will give them convenience, sharper minds and newer taste. Industries are meeting these needs with newer products. The topic will focus on understanding the market trends. Representative, GSK* Claiming Attention : Making Products Claims that work As new trends impact the food and drinks industry, existing brands often try to appeal to new consumers by making product claims. The topic will try to address how food manufacturers position their brands to be noticeable and at the same time make purchasing decisions easier for consumers through validated product claims. Representative, Kelloggs* Breaking the rules: Adapting strategies for tapping new frontiers Staying ahead of the competition may also require expanding into new markets. Entrepreneurs, who

2 are truly successful, understand that achieving sustainable growth over time requires a constant chase for new markets. Emerging markets like China, CIS, Africa and Brazil, with their burgeoning middle class, are expected to add nearly $1 trillion to world GDP over the next 10 years. The topic will focus on how to tap new markets for sustainable growth over the long term. Representative, Nestle* Building brand through consumer trust : The Amul way Brands are rooted in the trust that consumers place in them, without it they cannot reach the crucial goal of creating an intense bond between the brand and the consumer. However, consumers are increasingly distrusting and skeptical of corporations on a number of levels. Marketers need insight into what makes consumers more trusting to develop productive long-term relationships with them. The topic will highlight as to how, Amul, the pioneers in the dairy business, have build consumer trust since the times of its existence. Mr. R.S Sodhi, Chief General Manager, Gujarat Co-operative Milk Marketing Federation* Consumer Behaviors Representative, The Neilsen Company* Networking Lunch Session II Beyond Competition: Building Efficiencies through Innovative Supply Chains Chairman: Ministry of Food Processing Industries Co-chair: Mr. Ravi Mathur, CEO, GS1 India Impact of Supply chain on Food Safety Keeping food safe as it moves through the supply chain is a significant challenge. Perishables such as fresh produce, meat, fish, milk etc can change hands ten to twenty times before reaching the consumer. This fact alone presents many opportunities along the supply chain for accidental or malicious mishandling that can lead to contamination or spoilage. With globalization, a host of new issues have emerged, thereby making food safety across the supply chain a challenging task. This topic will discuss the impact and role of supply chain to assure food quality and safety throughout the supply chain. Mr. Peter Bracher, Managing Director, NSF-CMi Asia-Pacific Supply chain cost optimization: what is the best option Captive or 3PL? Organizations generally use third party logistics (3PL), if the service provider has an economy of scale or skill that the purchaser cannot economically replicate. On the other hand developing a supply chain model in-house and having a captive supply chain is cost effective in long term, requires specific skill set, affordable by large organizations. This topic intends to deliberate on various aspects of a captive and 3PL supply chain solutions and strive to find the best option to optimize supply chain cost. Mr. Anshuman Singh, CEO, Future Logistics Ltd. * The CSD way: A success story The Canteen Stores Department, the present organization, took birth on 1 January 1948 with a working capital of Rs 48 lakhs assigned to it. The project was started on experimental basis and observed immense success. Today the Canteen Stores Department, which is a part of Ministry of Defense, Government of India has the largest supply chain the country and has already crossed the turnover of 5600 Crores.

3 This topic will highlight the mantras of success of CSD towards becoming the India s biggest public sector retailer and supply chain in the country. Lt. Col. J.M. Kar, Dy. GM, Canteen Stores Department (CSD) * Innovative technologies in supply chain: Impact on Bottom line When supply chain systems are not configured or technologies are not used to their full potential, supply chain costs may become inflated and service levels more difficult and costly to achieve. This impacts the bottom line and leads to increased product cost. To realize the full value of supply chain, an analysis of company s supply chain technology, would uncover the cost reduction opportunities and help in strengthening the bottom line. This topic will explore innovative technologies for supply chains which result in low cost, higher profits and higher service levels. Representative, Oracle India Pvt. Ltd.* Creating Lean and Agile Supply. Chains: Delivering effectively and efficiently The success and failure of supply chains are ultimately determined in the marketplace by consumer. Getting the right product, at the right price, at the right time to the consumer is the key to survival. Customer satisfaction and marketplace understanding are crucial elements for consideration, when attempting to establish a new supply chain strategy. This topic attempts to discover new strategies to the make current supply chains more fat free and flexible. Representative, Fedex* Strategies for SMEs to leverage supply chains Generally SMEs are less equipped to understand the impact of supply chain management on product quality, capital cost rationalization etc. It becomes imperative to build capacity amongst SME players, so that they could better equip themselves and understand how to build lean and agile supply chains. This topic will discuss various strategies on supply chains that SMEs could leverage for better product quality and cost. Representative, Ernst & Young* Networking Break Panel Discussion Supply chain Collaboration: Recipe for successful business Friday, 27 th November Sessions III Reaching out to Masses: Leveraging the Food Retail Opportunity Chairman: Mr. Ashok Gulati, Director- Asia, IFPRI* Co-chair: Mr. Kishore Biyani, Managing Director, Pantaloons Retail, India* Road ahead for Indian Retail: Gazing the Crystal Ball The retail sector in India has been facing many ups and downs and the economic downturn has further added to the woes of retailers. However, the economy has now shown some resilience, thus creating a favorable environment for the sector. This topic intends to bring forth the short and medium term fate of the Indian retail sector, expected growth rates and strategies for survival. Prof Piyush Sinha, Chairperson, Centre for Retailing, IIM A

4 The Chosen One: Strategies of SMEs to sell to International chains The rapid economic development in the recent years has created a more diversified consumer base and an ever expanding number of products in the retail market. At the same time it has also attracted many international chains to India. This topic will address certain pertinent issues like why would an International retail chain choose your product over others, how SMEs make themselves visible in the international market and how are they tapping the global opportunities. Mr. Ajaay Gupta, Managing Director, Capital Foods Ltd. Managing Recall and traceability in Indian Retail scenario Retail is a multi-billion business, but not knowing what product comes from where means you cannot recall faulty products, identify health problems or estimate the environmental cost of products. Such ignorance is expensive for consumers and presents a real challenge for businesses. However, managing recall and traceability have their own set of challenges including disjointed supply chains, mandi system of procurement of raw material and application of these concepts throughout the chain. This topic will emphasize on the how to manage recall and traceability in Indian context. Ms. Shashi Sareen, Head- Quality, Aditya Birla* Modern Retail - an impetus to Food Value Chain: Myth or reality? According to a survey, organized retail backed by an efficient supply chain has the potential of raising the rate of growth of the food processing sector from 6% to 20% in the next five years. But is it really true? The topic aims to reflect the views and counterviews on the idea, as to how, the growth of modern retail will lead to the growth food processing sector Mr. Sanjeev Asthana, President and Chief Executive- Agri Business, Reliance Retail* What Sells: Retailers perspective of what constitutes a wining food product For food business to serve the newer markets through global retailer, it is extremely important to understand the key trends in retail sales and recipe for success. This topic intends to have a retailer s perspective on what kind of products are popular amongst consumers, and what makes products saleable. Mr. Mike Cockrell, Chief Merchandising Officer, Bharati WalMart Global Retail Destinations: Feast of Opportunities & Challenges Much has been talked about inbound investments in Indian retail, but what is the scope of outbound investment. How could Indian retailers expand beyond the domestic boundaries. What are the opportunities & challenges in foreign markets. These and many other questions will be answered through this topic. Representative, Patel Brothers* Impact of FDI in Retail in India The topic will highlight as to how the retail industry in India has transformed with foreign investments. Mr. Ashok Gulati, Director- Asia, IFPRI* Networking Break Panel Discussion: Food Processers & Retailers: Possibilities of synergies Networking Lunch Business Session-IV The Quality and Safety Paradigm

5 Chair: Mr. V.N. Gaur, CEO, FSSA* Co-Chair: Mr. Giridhar Gyani, Secretary General, Quality Council of India* Minding our own business: Does self-regulation work? Self regulation is an increasingly talked about policy, wherein organizations monitor their own adherence to legal, ethical or safety standards. The concept of self-regulation is gaining attention, considering its impact on better implementation and cost effectiveness. This topic will further elaborate the concept of self-regulation and its salient features. Prof. Michael W Toffel, Assistant professor, Harvard Business School ( Technology and Operations Management unit)* Understanding food safety standards for export markets: challenges for developing countries India is launching a major drive to increase exports of agricultural and processed food products to the untapped regions and attract investment in the sector. This topic will highlight the current regulatory regime of potential international markets. Representative, Allanasons* On the horizon: what s new and under review on private standards Standards are dynamic entities, like other standards, private standards are also regularly reviewed and revised. This topic will dwell on the recent changes and ongoing discussions on several private standards. Representative, CIES* Labels that work: Providing information to consumers for making right choices Recent surveys reveal that most consumers do not fully comprehend the label information on various food products. There are efforts from the industry as well as from the regulators to simplify the presentation of label information. This topic will cover some of the global developments on food label formats. Representative, Grocery Manufacturers Association, USA* Role of accreditation bodies in ensuring food safety With globalization and increasing international trade, there is need for recognition of inspection, testing, certification procedures across the borders. Accreditation ensures reliability and consistency and hence reduces the risk for the government, business and the customer. With our vision to increase India s share in global food trade from 1.5% to 3%, this topic will highlight how accreditation establishes brand India and augment growth of the food processing sector. Representative, Quality Council of India* Food Safety and Quality: Presenting industry s outlook With the increasing importance accorded to the food safety aspect, industry views and expectations from the regulators will be presented during this session. Mr. Sanjay Khajuria, President CIFTI-FICCI and Head Legal, Nestle India* Networking Break Concluding remarks: by Mr. V.N. Gaur, CEO, FSSA* Panel Discussion on: Are Private standards non-tariff barriers? Invited