REPRESENTS MARKETING S KEY DECISION-MAKERS, INFLUENCERS AND PROGRESSIVE MOVERS AND SHAKERS

Transcription

1 REPRESENTS MARKETING S KEY DECISION-MAKERS, INFLUENCERS AND PROGRESSIVE MOVERS AND SHAKERS

2 89% OF THE ALIST COMMUNITY USES US AS A RESEARCH TOOL FOR PLANNING MARKETING STRATEGIES Audience Survey Conducted In 2017

3 GET IN FRONT OF THE DECISION-MAKERS Our mission is to inform and inspire the global media and marketing leadership community.

4 ALIST REACHES 1.3 MILLION MEMBERS OF THE MEDIA AND MARKETING COMMUNITY WORLDWIDE. Source: SimilarWeb

5 70% 60% 40% ARE DIRECTORS, VPS, C-LEVEL EXECUTIVES AND OWNERS FOUND US VIA WORD-OF-MOUTH ARE BETWEEN Audience Survey Conducted In 2017, Google Analytics

6 WE REACH OVER UNIQUE BRANDS.

7 AN ALIST READER ON AVERAGE IS RESPONSIBLE FOR MANAGING OVER $173 MM IN MEDIA SPEND* *Based On Publicly Available Data.

8 ALIST READERS ARE TECHNOLOGY-DRIVEN, ANALYTICAL AND THRIVE IN CHANGE. 52% 50% 52% WANT TO LEARN MORE ABOUT DATA-DRIVEN MARKETING WANT TO KNOW ABOUT NEW TECHNOLOGIES LIKE AI, IOT, AR/VR WANT TO UNDERSTAND USER EXPERIENCE AND CUSTOMER ENGAGEMENT Audience Survey Conducted In 2017

9 HOW DO WE REACH THEM? ALISTDAILY.COM VIDEO CONTENT NEWSLETTER COMMUNITY SOCIAL MEDIA EVENTS

10 ALISTDAILY.COM 1.3MM READERS 47% INCREASE IN UVM YEAR-OVER- YEAR AND GROWING 7:55 DWELL TIME 236% Higher Than Industry Average* *According To 2016 Benchmark Report, Polar

11 NEWSLETTER REACHING THOUSANDS OF SUBSCRIBERS EVERYDAY 35% OPEN RATE 4% CLICK THROUGH RATE

12 VIDEO CONTENT 4.8% Movember Mastermind Discusses Brand s Evolution ENGAGEMENT RATE Versus 0.45% Industry Average* 1.7+ MM VIDEO VIEWS ACROSS ALL CHANNELS *According To 2017 Social Media Industry Benchmark Report, Rival IQ Blockchain Explained

13 SOCIAL AUDIENCE 26.8MM REACH 2.2% ENGAGEMENT RATE Versus 0.46% Industry Average* *According To 2017 Hubspot Report

14 COMMUNITY EVENTS

15 PRODUCTS SPONSORED CONTENT ARTICLES, VIDEO DISPLAY VERTICAL, TOPIC, TAKEOVERS, RUN OF SITE, PRE-ROLL NEWSLETTER SPONSORSHIPS CUSTOM RESEARCH + REPORTS WEBINARS CONTENT STRATEGY EVENT PARTNERSHIPS

16 CASE STUDY MOBILE WORLD CONGRESS 104K TOTAL IMPRESSIONS 3.6% CTR GENERATING 3.6K TOTAL CLICKS +1.2% PERCENTAGE POINTS HIGHER THAN INDUSTRY BENCHMARK 5:22 AVERAGE TIME ON PAGE *According To Brafton 2017 Content Marketing Benchmark Report 600x298 DISPLAY AD UNIT 300x250 MOBILE AD UNIT

17 CASE STUDY SHORTY AWARDS.23% CTR DISPLAY IMPRESSIONS PERFORMED STRONGER THAN.10% INDUSTRY AVG. 1.8% CTR LINKEDIN SOCIAL POST DROVE +1.35% PERCENTAGE POINTS HIGHER THAN INDUSTRY BENCHMARK 7:58 AVERAGE TIME ON PAGE +28% HIGHER THAN INDUSTRY AVG. *According To Brafton 2017 Content Marketing Benchmark Report 300x250 MOBILE AD UNIT

18 COMING SOON PODCASTS MEMBERSHIP PLATFORM

19 CONTENT CALENDAR 2018 JANUARY DUE DATE Brands Get Vocal (Voice Activations) 12/29/17 Guide To CES 12/29/17 Diversity + Representation 1/5/18 Data-Driven Marketing 1/12/18 Super Bowl: Where TV Meets Social 1/19/18 FEBRUARY State Of AI Marketing 1/26/18 The CMO & CTO Relationship 1/30/18 Mobile Marketing Matures 2/5/18 Guide To Mobile World Congress 2/12/18 MarTech: Figuring Out End-To-End Solutions 2/16/18 MARCH Building Brands Off Of Social 2/15/18 Guide To SXSW 2/21/18 The Experiential Effect 3/6/18 Brands Define Purpose (Political, Cause Marketing) 3/16/18 APRIL Creativity Meets Data 3/23/18 The Future Of TV, OTT (Upfronts Focus) 3/29/18 The New Research: Quantitative Marketing 4/5/18 Privacy: GDPR Pulse Check 4/12/18 MAY Guide To Newfronts 4/20/18 Guide To Cannes 4/27/18 Guide To Gen Z 5/4/18 Marketing That Drives Innovation 5/11/18 Personalization + Measurement 5/18/18 JUNE DUE DATE Branded Content 5/25/18 Top 20 Marketing Innovators 6/1/18 The Influence Constant: Vidcon 6/8/18 Festival Marketing 6/15/18 JULY Engaging Fandoms 6/19/18 Out-Of-Home Evolves 6/29/18 Upcoming Brands: Asia, Europe, North America, South America AUGUST 7/6/18 Content Marketing Is King 8/3/18 Guide To MarTech 8/17/18 SEPTEMBER Fashion Spotlight 8/24/18 Career Focus: Marketing Leaders 9/7/18 OCTOBER Guide To Advertising Week 9/20/18 The Rebound: Recovering From Failure 9/27/18 Brand Partnerships: Making It Work 10/11/18 NOVEMBER Holiday Marketing 11/2/18 Mastering Multichannel 11/9/18 Social: The Battle For Users 11/13/18 DECEMBER Looking Back, Looking Ahead 12/7/18

20 RATE SHEET DISPLAY Run Of Site Size CPM 728x90 $ x250 $80-90 Vertical Sponsorships (Weekly) Flat Rate Trending 8,000-10,000 Entertainment 8,000-10,000 Lifestyle 8,000-10,000 Technology 8,000-10,000 Topic Sponsorships Quarterly Monthly Platforms + Media 45,000-50,000 20,000 MarTech 45,000-50,000 20,000 Opinion 45,000-50,000 20,000 Entertainment 45,000-50,000 20,000 Creative Inspiration 45,000-50,000 20,000 Data & Analysis 45,000-50,000 20,000 Strategy 45,000-50,000 20,000 Trend Insights 45,000-50,000 20,000 Career 45,000-50,000 20,000 Thematic Content (See calendar) Ex. SXSW, Cannes 25,000-30,000 Takeovers (Weekly) Homepage push-down unit 4,000-6,000 Careers 6,000-8,000 Events 4,000-6,000 Glossary 4,000-6,000 Podcasts 2,000-4,000 Pre-roll On Brightcove (Launch In February) 15-second unit SPONSORED CONTENT Starting At Article $10,000 Infographic $15,000 Report $20,000-25,000 Video $25,000 Op-Ed $8,000 Newsletter (Weekly) Daily $10,000 Weekly $5,000 Careers $5,000 Podcasts (Launch In April) Episode Sponsorship $10,000

21 SPEC SHEET BANNER ADS Sizes - 300x x90-160x x90 expands to 970x x50 expands to 300x250 Format GIF, PNG, JPG Max Size 150KB

22 CONTACT Lauren Lo Arevalo-Downes Editorial Director x557 Maya Guice Partnerships Manager Skype: maya.guice