Head of Consumer PR October 2018

Transcription

1 Head f Cnsumer PR Octber

2 Smart Metering Cmmunicatins Bdy Limited (trading as Smart Energy GB) is a cmpany registered in England and Wales. Cmpany number Registered ffice: 1 Alfred Mews, Lndn W1T 7AA 1

3 Smart Metering Cmmunicatins Bdy Limited (trading as Smart Energy GB) is a cmpany registered in England and Wales. Cmpany number Registered ffice: 1 Alfred Mews, Lndn W1T 7AA 2

4 Smart Metering Cmmunicatins Bdy Limited (trading as Smart Energy GB) is a cmpany registered in England and Wales. Cmpany number Registered ffice: 1 Alfred Mews, Lndn W1T 7AA 3

5 The rle Jb title: Jb salary: Reprts t: Head f Cnsumer PR Cmpetitive Directr f Public Relatins and Digital Media Purpse f the jb Smart meters are n trial: ne f the biggest technlgical and infrastructural investments f ur time is inevitably attracting enrmus media scrutiny and public debate. Yur jb is t create and secure significant media cverage f seriusly cmpelling and psitive smart meter stries and cntent. Respnsible fr practive cnsumer PR, yu will drive the creatin and sell in f news wrthy cntent abut Britain s great smart meter revlutin and the wealth f benefits it will bring t husehlds acrss Britain and t the natin at large. Yu ll als be respnsible fr paid media partnerships, wrking clsely with the marketing team and media wners t ensure authentic, n message and brilliantly prduced cntent reaches British cnsumers in native envirnments. T d this effectively, yu must maintain extremely clse and integrated relatinships with the Head f News and the heads f marketing. Key tasks / respnsibilities Lead the prductin f a rlling cntent plan, ensuring it is prperly infrmed by insight, t drive the prductin f practive cnsumer media cntent Ensure such cntent is prperly targeted, bth at a cnsumer and utlet level, and versee the sell-in f this cntent accrdingly (bth directly and via the PR agency) Wrk with the Head f Insight t ensure a rbust measurement and evaluatin framewrk fr practive PR and paid media partnerships is in place Wrk clsely with and prvide prject leadership t the retained PR agency(ies) Ensure that at a prject level, the PR agency(ies) are prperly and cmprehensively briefed, deliver against brief and targets, with results rigrusly evaluated Wrk with the cntributin f the head f brand and advertising and the media agency t lead a prgramme f paid media partnerships and versee the prductin f this cntent, wrking cllabratively with media wners Wrk clsely with the Head f Brand and Advertising t ensure that all paid partnership cntent is aligned with agreed marketing framewrks and that claims are accurate and apprpriately substantiated Prvide line management t the Cnsumer PR Managers in yur team. Assist the Directr f Public Relatins and Digital Media in the prductin f an annual PR and digital media plan, in line with the brad business plan, t meet rganisatinal KPIs as defined in the perfrmance management framewrk Wrk clsely with the Head f News t ensure that yur team wrks seamlessly with the reactive media team, that there is a jined up apprach t managing key media cntacts, and that public psitins and lines are agreed and enfrced Reprt n the effectiveness f practive PR and paid media partnerships t the Senir Leadership Team Be a full member f the management grup and play a psitive and practive rle in the management f ur rganisatin and campaign Smart Metering Cmmunicatins Bdy Limited (trading as Smart Energy GB) is a cmpany registered in England and Wales. Cmpany number Registered ffice: 1 Alfred Mews, Lndn W1T 7AA 4

6 Skills, experience and cmpetencies Yu will have held a senir level psitin respnsible fr practive PR fr a high prfile cnsumer facing rganisatin (in huse and/r in agency) Yu will be able t demnstrate significant experience and success in prducing practive cnsumer PR cntent and securing high levels f quality earned media cverage Experience f wrking with a PR agency Demnstrable experience/ability t develp relatinships with senir jurnalists/editrial staff at leading media rganisatins Exceptinal written and verbal cmmunicatin skills Appreciatin f the bjectives and activities f Smart Energy GB Appreciate the diversity f the peple and cmmunities f Great Britain and embrace this diversity in yur apprach t wrk T apply fr the rle Please send yur CV and cver letter t: iwanttjin@smartenergygb.rg Diversity Smart Energy GB actively encurages applicatins frm thse grups currently underrepresented in ur sectr. We re building a team that is able t understand the needs f and effectively cmmunicate with the whle f ur diverse natin. S, if yu re applying fr a jb with us, we d like t hear hw yu can help us d this. All disabled applicants wh meet the minimum requirements f the jb as set ut in the jb descriptin and persn specificatin will be guaranteed an interview if requesting t be cnsidered under this scheme. We want t hear frm yu if there s anything we can d t make ur interview prcess r wrking envirnment mre inclusive and t meet yur particular needs. The benefits Every member f ur team ges abve and beynd, helps ne anther ut and cntributes t the achievement f ur ambitius gals. We think it s nly right fr us t reward them accrdingly: Cmpetitive pensin scheme 25 days annual leave (plus bank hlidays) Gym memberships Annual health check Annual eye test Seasn ticket lan 5 annual vlunteer days Optin t buy additinal annual leave Optin t take ut a persnal lan Cycle t wrk scheme Childcare vucher scheme An in-huse wellbeing prgramme, Thrive Free breakfast t supprt a psitive wrking envirnment, a free breakfast and healthy snacks are prvided everyday. Smart Metering Cmmunicatins Bdy Limited (trading as Smart Energy GB) is a cmpany registered in England and Wales. Cmpany number Registered ffice: 1 Alfred Mews, Lndn W1T 7AA 5