Fall 2017 Popcorn Sale

Transcription

1 Fall 2017 Popcorn Sale

2 Trail s End Partnering with Boy Scouts of America Councils and Units to raise the funds needed to deliver the promise of Scouting for over 36 years. Thank you! Photo Credit: Scouting.org

3 In this Training, you will learn... Why Popcorn To Provide a Quality Program and The Experience of a Lifetime. Parents Must Understand What s In It For Them How to prepare Set Goals Based on Your Budget Plan Your Kickoff and Ask Your Scouts What Unit Incentives They Want Communicate and Recruit Some Helpers

4 In this Training, you will learn... How to train Scouts Must Be Prepared and Know What to Say When Speaking With Customers. Trained Scouts Are More Likely to Hit Their Goals and Get More Yeses. How to sell There Are So Many Ways For Scouts to Reach Their Goals. Start With Family and Friends, Add a Couple of Show-N-Sell Shifts, and Make Sure Each Scout Canvases The Neighborhood.

5 Why Popcorn

6 Program + Popcorn = Character Development Gain Confidence Goal Setting Money Management Life Lessons Public Speaking

7 Does popcorn drive your program? Or Does your program drive popcorn? The Answers Should Be Yes And Yes

8 Message to Scout Parents No out-of-pocket-expense to enjoy 12 months of Scouting activities Do one fundraiser a year; more time enjoying Scouting Scouts... Earn their own way Learn life lessons and responsibility All Scouts will enjoy the Unit s program Consumers are motivated to purchase based on the cause We should ask our boys and parents to go out and be confident that our communities WANT to support Scouting. They will IF we ask them to.

9 We are selling adventures! NOT popcorn Consumers are 2x more likely to support a cause to believe in!

10 How To Prepare

11 How to have a successful fundraiser 1. Plan your Scouting program at least one year in advance Always get input from Scouts and families 2. Create a budget that captures all costs of the program 3. Determine how much fundraising is required to cover the cost of program Set fundraising goals (per unit, per Scout) 4. Create a fundraising plan Determine key dates, incentives, amount of popcorn to order, show-n-sell locations Recruit a popcorn team to help share the load Plan/host a fun and engaging kickoff party Arrange for popcorn pickup / distribution 5. Host a fun kickoff to communicate your fundraising plan and goals 6. Check-in with Scouts and parents weekly on their fundraising progress 7. Hit your fundraising goals 8. Have a fun and adventurous year in Scouting!

12 Trail s End University Additional Training Courses For Everyone! First Time And Experienced Kernels Training courses linked from the Trail s End Popcorn System Learn to sell like the top selling units

13 Popcorn Sale Kit On My Honor, I Promise To Plug In My JumpDrive 4 Great Videos! Unit Kickoff PowerPoint Presentation Parent Handout (fill-able PDF) Unit Incentive Program Handout Program Planner Spreadsheet Scout Sale Script and Selling Tips Cards Unit Kickoff Checklist Benefits and Features of Selling Online And Much More... Play the Learn From Luke Video at your Kickoff

14 Set goals Set goals for your unit and for each Scout. Scouts who set goals sell twice as much as Scouts who do not set a goal same is true for units. Goals should be based on your budget to fund the Scouting year. If a Scout runs out of product, encourage him to continue to SELL to his goal by taking orders to be filled later!

15 Unit INCENTIVES Scouting activities that THEY planned Experiences field trips, weekend getaways, sporting events, etc. Little Things for selling $100, $200, $300, etc. Fishing poles and gear Camping equipment Video games / small dollar gift cards Pizza party & Ice Cream socials Pie in the Face Ask your Scouts what they want you might be surprised!

16 communicate Recruit a team The Kickoff Party is a great opportunity to present a lot of important information Utilize the communication tools on sell.trailsend.com Send weekly or bi-weekly s to families with timely information Talk popcorn at all Unit and Den/Patrol meetings throughout the sale Post a sale tracker / thermometer so everyone can see sale goal status Keep momentum going and provide encouragement You can do this on your own, but it s not a good idea Ask your fellow leaders and parents to help you with The Kickoff Party look for someone with enthusiasm Distribution to pick up and transport the popcorn Communication to keep everyone informed and motivated Storefront Sales to book and coordinate storefront shifts for your unit Popcorn Chief (a Scout) ask your top selling Scout to serve as your Co-Kernel

17 Helpful Resources Visit sell.trails-end.com after this Kickoff for more good ideas and resources! Download and Customize the following: Program Planning Spreadsheet Scout Incentive Handout Unit Kickoff Presentation Parent Handout Product and Promotional Images Selling Tools Posters, Scout Sales Script & Safety Tips Cards, etc. Also available Training Videos Trail s End Scholarship Information Frequently Asked Questions

18 How To Train

19 Unit kickoff party The single most important thing is ENTHUSIASM! If it s not you, then find that person! Dress up the room, pop popcorn. Have games for Scouts to play the minute they walk in the door. Role play a sale either at a storefront or at the neighbor s door. Families should walk out excited, informed, and ready to sell.

20 Popcorn Tasting Is Important We want our Scouts to enjoy selling popcorn and feel confident when asked questions by consumers. After conducting your popcorn tasting, your Scouts will be ready to recommend their favorite flavor and the unit s favorite. Don t forget to talk about upselling... for example, Cheese is my favorite and for the price of two bags, you can get a third for free with the Cheese Lover s Collection!

21 A scout s plan to sell $700 Show your families how easy it is to hit their goal. It s as easy as 1, 2, 3! $200 $200 + $300 $ Start with family, friends, Mom and Dad s coworkers, closest neighbors, etc. Participate in two storefront shifts with an average of $100 sales per shift Canvas your neighborhood by going door-todoor. Don t forget to Create an online sales account and send s to family and friends who live faraway, as a way to help you get to $700 even EASIER!

22 Online Selling Training Make account registration part of your kickoff Pick a location that has access to Wifi and ask parents to bring a tablet or smartphone (have extra laptops available if possible) Walk parents through the quick steps of registration, and run through the ways to share the personalized fundraising page Host a text messaging blitz campaign Pick one meeting night to hold the blitz Give parents ample notice for the event Send each Scout s personalized fundraising page to friends and family via text message

23 Trail s End National Rewards Online Prize Program Earn Money for College!

24 Trail s End Piece Patch Mega-Corn Story: The evil robot, Mega-Corn the Destroyer has come to planet Earth to eat all of the world s popcorn, so Earth has called upon The Popcorn Squad, a group of brave and adventurous Scouts with super powers, to stop Mega-Corn before planet Earth is eradicated of all traces of popcorn! Scouts Earn All Six Patches Participation: Sell One Item Online: Make One Online Sale Military: Sell One Military Donation One of Each: Sell One of Each Item Sellers Club: Reach Selling Goal of $700 Top Seller: Reach Top Selling Goal $1000

25 How To Sell

26 Show-N-Sell Strategies Secure the right locations Book locations early High volume of traffic Think outside the box Where do the people gather in your community? Retail stores, school sporting events, auctions, churches, farmers markets, fairs Always get permission Accept credit cards as payment Square, PayPal, Stripe, etc. This will change your sale! You ll likely sell a lot more to offset cost of transaction fees Tell your Scouts stories with pictures Customers want to know what they are supporting Make poster boards for table displays Make photo books for young Scouts

27 Show-N-Deliver Strategies Popcorn Blitz Day Pick and promote a weekend blitz day at your Popcorn Kickoff Set a unit and per Scout fundraising goal for the day As a group, canvas a large neighborhood in your area Once goals are reached, have an ice cream or hot cocoa party in a nearby park Pre-Made Popcorn Kits Assemble kits of popcorn that equal the retail amount of desired goal Retail dollar amount based on a selling goal ($650 pays for Summer Camp) Give one kit to each Scout family to sell by a given date Advantage: Sell Door-to-Door with product in hand no return trip needed Little Red Wagon! Don t get stuck with leftover product at the end If all else fails, load up the products in a little red wagon Walk neighborhoods, local fairs, tailgates, mall parking lots, local businesses

28 Take Order Strategies Take the order form to work If not allowed to solicit at work, ask if putting a form in break room is acceptable Create a map of your area Print off Google Maps of your area, and give to Scout families Ask Scouts to mark houses that did and did not purchase Use year over year to help save time Encourage Scouts to ask for phone numbers & addresses Assign Scouts selling territories Sets expectation takes out the guess work for Scouts and parents Helps prevent duplication of efforts Always save copies of order forms Give your Scouts a copy of their previous year s order form at the kickoff Always require Scouts to turn in their order form, even if they don t sell Prevents submission of late orders Mystery Houses Give higher level prizes to three or more random houses in your community The first Scout to knock on the door of each mystery house wins the prize

29 Selling to Local Businesses Many businesses in your community are willing to support Corporate gifts for clients Holiday gifts for staff Staff purchases Follow these steps: Scouts should lead the sales pitch and dress in Class A uniform After school before 5pm Look for strip malls or office parks with many businesses in close proximity Start at the top! - Always ask for the owner or manager Bring several paper order forms, pens, and a way to accept credit cards Always leave customers with a way they can purchase again Print off homemade business cards with your address / contact info Include link to your Trail s End online selling account

30 Online Selling Steps to a successful online sale - Scouts 1. Register an online selling account at Trails-End.com 1 min 2. Create a selling profile (write bio, upload pictures & videos) 5 min 3. Share the personalized fundraising page on social platforms (Facebook, Twitter, Instagram, etc.) 2 min 4. Send link to fundraising page via & text message to friends and family 5 min 5. Remember to send Thank You messages (written or video) to those that support Sell a lot of popcorn in less than 15 minutes! No product delivery ships directly to customer No money collection Average purchase over $60 in 2016

31 Jayhawk Area Council Sale

32 Popcorn Focus Group Brought together a group of experienced popcorn kernels to critique and offer input on how to make our popcorn sale more successful. Units represented were: Pack 169, Pack 10, Pack 11, Troop 11, Pack 175, Pack 186, Pack 110, and the District Kernels.

33 2017 Changes Sale Dates New products some with tins Sales kits for every unit includes resources and a Precision RB Shooter to use however you want Chocolate products available for pre-order No returns on chocolate products Returns must be in un-opened cases (only open case when you need them)

34 2017 Changes Continued Online sales have their own prize incentive (you decide what to do with the extra 3% commission) No names on tee-shirts Top sellers names on banner to be displayed at events all year One kick-off / training event in Topeka make it a bigger deal

35 Product Line Chocolate Lovers Tin Cheese Lovers Box White Chocolate Pretzels Tin Chocolatey Caramel Crunch Caramel Corn with Nuts Sea Salt Caramel Corn Tin Kettle Corn (Microwave) Unbelievable Butter (Microwave) White Cheddar Cheese Classic Caramel Corn Popping Corn $50 Military Donation $30 Military Donation

36 Commission Structure 26% Base Commission Using provided prize program 29% Commission with no prizes (create your own) 29% on Online Sales Prizes provided by unit. Gift cards directly from Trails End above $300 level. Counted towards $700 Club, Top Seller Cub, Scholarship Online commissions are received and deposited into unit account quarterly.

37 Key Sale Dates August 5 Program kickoff and training August 31 Pre-order Due September 14 Popcorn pick up September 15 Sale Starts October 28 Popcorn Return October 28 Final Popcorn Order Due October 28 Prizes Order Due November 9 Final Popcorn pick up November 21 Final Payment Due

38 Prize Program Prize Program provided by National Supply $700 Club bonus prize Precision RB Shooter Top Seller Club Tee-shirt for Scouts who sell over $1000 Top Seller Banner Name on banner for Scouts who sell over $1000 District Top Seller $200 Camping Package or Academy Sports Gift Card Top Seller Drawing Camping Package or Academy Sports Gift Card Trails End Scholarship program - $2500 in sales to start the program

39 Susie Thompson & Questions

40 2017 Popcorn Kernel Break-Out Schedule Class 3:00 Session 3:30 Session Location Popcorn Ordering System X X Dinning Hall Product Inventory X Tabernacle Classroom 1 Kick Off Events X X Tabernacle Classroom 2 Unit Incentives X Tabernacle Classroom 1

41 Good luck & have fun!