Communicate! The Best Ways to Connect with Customers, Hosts and Prospects NOW to Grow Your Business

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1 Communicate! The Best Ways to Connect with Customers, Hosts and Prospects NOW to Grow Your Business Presented by Jennifer Fong

2 Download Today s Slides

3 How I Got Started with Social Media

4 The Way the World Communicates is Changing

5

6 Understanding Communication Styles Traditionalists Gen X Baby Boomers Gen Y

7 Traditionalists (works hard, respects authority) Prefers: Face to face communication Hand-written or typed paper letters and notes Challenges: Mobile phones Social networks Texting Traditionalists

8 Baby Boomers (expects to lead, team player) Prefers: Face to face Telephone (preferred over ) Group/Team meetings Cell phones (for talking) Challenges: Social networks Blogging Texting Baby Boomers

9 Generation X (my time my way, incentives help) Prefers: (preferred keep it short) Cell phones Texting Blogging Instant messaging Visuals Social networks Gen X Challenges: Face to face Formal letter writing Team discussions (prefers one on one)

10 Generation Y (live first work second, make it fun) Prefers: Texting Social networks Instant messaging Visuals (only for work or school) Challenges: Face to face Telephone conversations Formal letter writing Reading documents Gen Y

11 How Does This Affect Your Business? Marketing Invitations Host Coaching Customer Service

12 Host Coaching Today ASK: How does she want to communicate? With you With her guests Her contact list is her best source of guests! Send out invite texts right away Give her scripts: Initial invite, reminder Facebook chat and Texts are great for quick check-ins with your host leading up to party Set up a Facebook Event to build excitement and collect outside orders

13 Invite Multiple Ways Evite Text Message Facebook Chat Printed Invites Facebook Event *gasp* Face-to-Face

14 Customer Service Friend Customers on Facebook Comment occasionally on their Status Updates Have Customers Add You to their Phone Contacts During Checkout They can contact you directly with questions about their order via text or call On Customer Wishlist, Let them Check if they Want you to Text or Specials

15 Marketing Your Business

16 Social Media for Personal and Business Use Personal Use Friends and family exclusively Private profile Share whatever is accepted within your circle Express your opinions freely Business Use Friends, family, customers, prospects Public profile Share some personal information Share resources your business contacts will value Everything you share reflects on your business, other consultants, and your company

17 Great Posts on Social Media Share what you re doing Share resources and links Provide content related to product, such as style and fashion tips Talk about your business as it relates to YOU (Personal accounts) Don t ask people to spend money through your personal accounts Talk about your interests Comment on what others are doing Be a friendly human being

18 Posts that Inspire Recruiting

19 For Recruiting Celebrate your team Advantages of running your own business Enthusiasm about your own business and benefits of your business Share gratitude for how Tocara improves your life/experience Celebrate success of your company Business tip articles Inspiration/Personal development quotes

20 Posts that Inspire Booking

21 For Booking Celebrate hosts/share how much they received free Express enthusiasm for the parties you ve just done, and how much fun you/the guests had Share pictures of how guests have styled items (with permission of course!) Tips for hosts how to prepare easy snacks, etc for parties. Highlight monthly hosting specials on your Business Page

22 Posts that Inspire Sales

23 For Sales Highlight products that you re wearing and ask friends to vote on their favorites Share Get the Look posts showing celebrity outfits and how you can get the same look with a Tocara piece/pieces Look of the day: #getthelook, #fashion, #jewelry, #photooftheday, #instafashion Share your specials on your business Page

24 Sample Status Updates (Personal Profile) Appropriate Tips for using jewelry to take your outfit from day to night (link) Congratulations to Sue on her brand new Tocara business! Congrats to Jane Smith who earned over $100 in Tocara products by partying with her friends last night! I am just LOVING the pieces in Tocara s new catalogue! Which of these pieces is your favorite? (3 photos) Check out this celebrity photo. Here s how you can get the look for less with Tocara! (photos) Inappropriate Check out all these great products! Click here to order. (link) Want to fill your jewelry box for free? Book a party with me! (link) I have 3 slots left. Who wants to have a party? Message me! If you need extra money, try Tocara. Click here for more info. (link) Tocara is having a sale! Shop Now! (link)

25 Social Media Etiquette Build relationships first Post appropriately and be nice Don t ask people to spend money through your profile Use your photo and real name Don t overdo the games and apps Avoid self-promotion on Tocara s social media presences

26 When to Use Text Messages Get permission first Text with hostesses Notify customers of special deals and promotions (no more often than 2x per month)

27 More Resources for You This presentation Helpful resources Free articles

28 Thank You! Jennifer Fong Direct Sales & Social Media Blog: Facebook: