GREENLIGHT GRADUATE SCHEME

Transcription

1 GREENLIGHT GRADUATE SCHEME Job spec +44 (0)

2 / OUR STORY Greenlight has lived and breathed digital since 2001, when we started as three people in an old North London print shop. Today, we re a full-service digital and commerce agency made up of 170 people, with a reputation for producing integrated, transformational strategies across the entire digital space. We re still run by the very same people who set us up, and we re proud to be independent. It means we can move more quickly, boldly and effectively. It s this focus and passion that s seen us deliver innovative work for brands such as ghd, Dixons Carphone, Superdry, Furniture Village, and ebay in over 30 countries. We re the people that grow our clients business, by putting their customers first. And with over 140 nominations and awards under our belts, we think we must be doing something right. Our approach is data-led and 100% audience focused, which allows us to solve problems in the most impactful and measurably effective way for our clients. Of course, all this would mean nothing without our incredible staff. Our teams are made up of some of the most skilled, passionate, and inquisitive minds in the industry. People who really care about making a difference, and who our clients genuinely enjoy working with. 2

3 / OUR VALUES If it doesn t feel right, we speak out. We act on our curiosity, and question things. The devil s in it. So we keep our eyes on it. 3

4 / WHAT WE DO SEO Tech jams Technical audits Content audits Backlink analyses Gap analyses Taxonomy reviews Server log analyses Migration support Site speed reviews Penalty reviews and recovery Competitor analyses and strategy Paid Search & Shopping Brand and generic paid search Shopping Feed management Automation (bid/campaign management, scripts) Beta and new product adoption International expansion Amazon Marketing Services (AMS) Google Display Network (GDN) Training Creative Creative and brand strategy Insight-led creative Visual identity User interface design Web development Film and video Infographics and data visualisation Print design 4

5 / WHAT WE DO Design & Build Web development Web design Systems implementation Site build Project management Data & Audience Insights Audience analytics Audience build and recommendations Advanced reporting Data-driven attribution solutions Commerce Systems Integration ecommerce consultancy Platform selection Architecture and customer experience design Project management Technical delivery Quality assurance and business analysis skills Support Training 5

6 / WHAT WE DO Conversion Rate Optimisation & UX Site performance analysis User engagement analysis Site breakdown, recommendations and hypotheses Development and implementation of data-driven test strategies User research and usability testing Landing pages optimised for conversions or lead generation Content Marketing Content strategy Content audits Content production Social media Onsite copywriting Digital PR Influencer collaboration Event management Tone of voice development Content gap analysis Audience profiling Display Trading media Programmatic buying across mobile, video, TV and display Ad operations Media planning Media strategy Platform knowledge on DSPs, SSPs, DMPs and Adservers Creative trafficking 6

7 / WHAT WE DO Affiliates Affiliate programme audit Affiliate strategy development Affiliate programme implementation Affiliate programme management Lead generation Analytics Google Analytics training Tracking fixing Google Analytics audits Google Analytics customisations and deployment Google Tag Manager management Google Analytics management 7

8 +44 (0) / OUR GRADUATE SCHEME Greenlight is opening its doors for the Greenlight Graduate Scheme once again. We re very excited to see what the graduates of 2018 can bring to our business and how you can be a part of growing Greenlight and furthering our success. You ll be spending 12 months rotating around five areas of production, spending 10 week placements in SEO Consultancy, Content & Engagement, Paid Media, Display, and Client Services. The Greenlight graduate scheme gave me the opportunity to build a foundation of knowledge and gain invaluable experience across a variety of digital marketing channels and technologies. Callen Johnson, 2015 cohort 8

9 / SEO AND CONTENT & ENGAGEMENT What you ll be doing: You ll spend two 10-week placements supporting the teams in SEO Consultancy and Content & Engagement. You ll learn everything from how to make sure a website is fully SEO optimised, how to get good quality links to that website, and how to ensure it stays at the top of Google. You ll also learn how to maintain and grow a strong social media community, and how to keep them engaged to help grow a brand. Who you ll be working with: You ll work closely with both departments, working alongside the consultants, executives, and strategists in each department. Key Tasks SEO Building accurate and insightful keyword, competitor and market analyses for clients and prospective clients Using internal tools and Microsoft Excel for results reporting and data analysis, to build client reports and for internal use in campaign planning and pitches for new business Identifying and analysing client and competitor backlinks to help the consultants compile strategies for their clients Conducting basic technical audits of client and prospective client websites with the help of the executives and consultants Content & Engagement Strategy: Devise strategies for content marketing campaigns through research around client s themes or products and audience insight Attend brainstorm and team meetings and contribute research and ideas to conversations Producing brief and scope of work documents Outreach: Identify new blogger partners for our outreach campaigns using Digital PR tools such as Buzzsumo and Buzzstream Maintain relationships with bloggers within our network via and possibly lunches and drinks Analyse and report on the successes of campaigns back to the strategists and wider teams using tools such as Excel, Majestic SEO, Webmaster Tools, analytics platforms and social media tools Î Attending outreach events with the wider team to help maintain blogger relationships and ensure the events run smoothly Attending outreach brainstorm meetings and contributing where possible Copywriting: Social community management: working with the team to monitor the feeds and activity of our clients accounts. Flagging points of interest/concern to be dealt with by the rest of the team. In time, learning to respond to more neutral issues yourself Social media monitoring: working with the rest of the team to monitor the social sentiment around our clients accounts Content research: researching around content themes or subjects to feed into final projects for clients Copywriting: writing up content pieces in order to develop skills around adopting brand tone, voice and style 9

10 / DISPLAY Key Tasks Media planning How to read a client brief to ensure you have all the vital information to write a media plan Understand the digital media landscape and how to choose the right partners for your media plan Learn the ins and outs of writing a media plan Trafficking Learn to read and setup a trafficking sheet Traffic campaigns in our ad server What you ll be doing: You ll spend 10 weeks in our Programmatic Display department. In Display you ll be exposed to the entire process of a Display campaign; taking a client brief from planning, to strategy and through to execution. You ll learn how to write a media plan, how to traffic a campaign, how to set it up in our DSPs and, of course, how to optimise and report on live campaigns. Create ad tags and learn how to create landing page pixels that allow us to track and measure a campaign Optimising and reporting Learn how a demand-side platform works and about realtime bidding algorithms Understand the various ways to optimise a live campaign Run basic reports and learn how to read reports 10

11 / PAID MEDIA Key Tasks Strategy and Creation Create and set up new paid media (PPC, Mobile & Social Media Advertising) campaigns for clients and partners Keyword research: To think laterally and creatively to produce keywords for campaigns Ad creation: Create compelling ads for clients considering tone and brand Targeting: Think laterally and creatively about audiences and placements to target Optimisation and Development Ensure basic optimisation practices are carried out weekly including Search Query Reports (SQR s), Budget Health Checks and Performance reports Complete spreadsheets / upload campaigns into editorial tools e.g. Google Editor, DCM, DBM, etc. Ensure day-to-day operations are aligned with campaign strategies and commercial goals What you ll be doing: You ll spend two 10 week placements in Paid Media to support the creation and optimisation process of Paid Media campaigns (Paid Search & Social Media Advertising) with the support of experienced Analysts. Client Interaction Expected to understand the client s brand as part of the brand immersion process Have full transparency of daily client communication via a group client address 11

12 / CLIENT SERVICES What you ll be doing: Your final 10-week placement will be spent in Client Services to support our teams in the day-to-day account management of our wide range portfolio of clients across every sector from finance to retail. Key Tasks Regular reporting and presenting of campaign performance across multiple channels (e.g. SEO, PPC & Social Media) as well as within single channels (eg. SEO or PPC or Social Media) Analysing client campaign results (from both multi- and single-channel campaigns) and related data (e.g. competitor data) to identify opportunities and anticipate any issues that might lead to a lack of performance Using both Greenlight proprietary technology as well as managing the effective use of any third party technology or media owners on behalf of clients The Greenlight graduate scheme gave me an excellent foundation in the strategy, planning, and execution of multi-market and multichannel digital campaigns. Ross Brown, 2015 cohort 12

13 / WHAT SKILLS DO YOU NEED Our ideal candidate will be passionate about online media with a keen sense of commercial awareness and eager to gain experience in enterprise-level search and social campaign design, delivery, and management. We re looking for people with logical and analytical minds who can show some initiative and take pride in their work. You should be a confident and effective communicator, able to convey complex ideas in compelling and fluent written and spoken English. Greenlight is a professional company, and we expect our staff to reflect this, so you should be punctual, presentable, and have a friendly and outgoing demeanour. Essential Skills Degree level education Î Solid Microsoft Excel experience with clear commercial presentation and writing skills and an excellent eye for detail, especially when employing individual processes and procedures Able to work to deadlines and prioritise and manage time across multiple tasks in a fast-paced working environment with the ability to accept interruptions as part of the routine Excellent interpersonal, communication (both written and verbal) and negotiation skills The ability to engage with strangers through different mediums and build long-lasting and strong relationships Able to work well within a team Active user of all main social media platforms Facebook, Twitter, Pinterest, Google+, Instagram, Snapchat A strong passion for everything digital Strong analytical skills with the ability to identify and understand trends Î Strong initiative and takes pride in their work Î Able to be customer-focused and be able to explore and understand customer needs Desirable Skills One year of experience in online marketing, highly motivated and undaunted by rewarding hard work Public recognition of achievements through awards or other online marketing accolade Additional relevant recognised training or qualifications Second language Good understanding of key PPC, Social & SEO challenges Some experience of report writing, basic data analysis and/or interpretation, and project management skills Understanding of the relationship between key search metrics such as impressions, clicks, visits, sales, etc. An understanding of how search engines work and basic SEO strategies and techniques Knowledge of how websites are built and maintained HTML/CSS knowledge is a bonus While we have given an indication of what we expect from you, we also expect you to think outside of this list of words, go and create something special, look for opportunities, and come to us with ideas. 13

14 +44 (0) The Varnish Works, 3 Bravingtons Walk, King s Cross, London N1 9AJ