Source Media Kit. Source is a digital directory of suppliers to the not-for-profit and social sector. Businesses do better on Source.

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1 2018 Media Kit Source Businesses do better on Source. probonoaustralia.com.au/source Source is a digital directory of suppliers to the not-for-profit and social sector.

2 Source is digital Reach Australia s most valuable sector by working with organisations that help others. Sign up to Source to let NFP s know you want their business. Leveraging Australia s biggest not-for-profit audience, Source Places your business in front of a sector with a combined income of $134 billion*. Not-for-profit pricing is rewarded If you business offers tailored not-for-profit pricing, you will receive 10% off your profile. Showcase your experience If you ve worked with not for profits in the past, your profile will stand out with a verification tick. The right solution for you We ve created a range of listing add-ons to make it easy for your business.

3 Your Source Profile Signing up to source profile gives your business access up to Australia s largest audience of NFP professionals. Basic profile: $600 /year Profile are categorised by business type Product & Service offerings Unlimited images, texts & videos Your contact details Testimonials from organisations you ve worked with Examples of your work Links to sponsored articles you ve posted Featured Supplier: $1500 /year Your logo appears across Pro Bono Australia website Backlinks to your business profile page. Estimated reach 300,000 users per month

4 Recruiters Recruiters increase their presence across the Pro Bono Australia home page and jobs page linking to the Employment & HR category of the Source business directory. See who is currently recruiting here. Find a recruiter

5 News Edition 33,000+ subscribers Twitter 31,000+ followers Careers Edition 34,900+ subscribers LinkedIn network 3,200+ followers Good Business Bulletin 18,300+ subscribers 1,087,700+ Webinars 4,800+ attendees / year Website pageviews 3.6 million+ per year Facebook 16,000+ likes Total Annual Reach 48,700 Unique subscribers 900,000 Unique web visits 49,200 Social followers 14,800 Media downloads 30,000 Partner network Print distribution 45,000 copies Not for Podcast 10,000+ downloads Partnerships 30,000+ exposure Figures Correct as of 0Feb 2018

6 Cultured community Pro Bono Australia s primary audience consists of senior social sector professionals who are active in their community. 74%+ Female 70%+ Work at a not-for-profit organisation Experienced 65%+ are in senior management roles or above 120, ,000 annual household income Values 95% believe that organisations have a social obligation

7 Additional Advertising: Increase your reach Make sure your business stands out Increase your reach and frequency across more channels in more ways with Pro Bono Australia. To ensure deeper engagement with Pro Bono Australia s unparalleled audience, engage with one or more of our advertising options.

8 Standard Website Display Leaderboard banners appear at the top and bottom of all pages to ensure your advertisement is prioritised and seen by our audience at first glance. Specifications: 90px H x up to 1140px W File size less than 100KB GIF, JPG or PNG Creative assets must be delivered at least five business days prior to start date Exposure 35,000 Impressions Cost $1,000/ week

9 Standard Website Display Medium rectangles (MRECs) appear next to the featured news slideshow on the news page, as well as the jobs, volunteer and events pages. Specifications: 250px H x 300px W File size less than 100KB GIF, JPG or PNG Creative assets must be delivered at least five business days prior to start date Exposure 20,000 Impressions Cost $500/ week

10 Sponsored Articles Sponsored articles pose an opportunity for advertisers to have content published by Pro Bono News. They are written by an advertiser and exposed to our audience in a variety of ways including news service edm (sent to over 33,000 subscribers), social channels, and news landing page and site homepage. Specifications: Articles to be sent one week prior to publish date All content will be edited to Pro Bono Australia's news style guide Articles are to be between words Advertisers are to supply supporting image for news service, news slideshow and article page Exposure Cost views $935

11 News Service Placement Connect with our engaged subscribers through placing a banner in our News or Careers bulletins. Reach our unique, engaged audience via: Pro Bono News bulletin sent to over 33,000 subscribers Job Alerts & Career News bulletin sent to over 35,000 subscribers Specifications: 100px H x 580px W File size to be less than 100KB GIF, JPG or PNG Creative assets must be delivered at least five business days prior to start date. Exposure Cost Up to 35,000 $660 *Figures correct as of August 2017

12 Marketing Content Talk directly to our highly engaged audience through a dedicated to our network. We can offer segmented targeting, meaning you identify one or more traits when targeting potential customers. The better an audience is defined, the more you can identify needs and subsequent actions. Specifications: A minimum of 1000 contacts for edm campaigns. Advertisers are required to build Creative assets must be delivered at least five business days prior to start date Specific instructions will be sent after booking is completed Price per contact 1000 contacts Price per contact 5000 contacts Price per contact 8,000 + contacts $5 $2.5 $2

13 Social Pack Align your brand with Pro Bono Australia through our social media channels and ensure engagement with our audience on all possible levels. Reach an additional: 14,700+ followers via 16,000+ followers via Facebook Pro Bono Australia Specifications Facebook: image 1200px W x 630px H, copy, link Twitter: 280 character tweets need to be provided including preferred hashtags, handles and bitly link, image 1024px W x 510px H Channel Package Reach Avg. Link Clicks Twitter $49 14,100 Facebook $500 15, Facebook $1,000 30, Facebook $2,000 60, For custom marketing campaigns please speak to us!

14 Online Course Promotion 'Helpful courses' provide a space to advertise courses and workshops to help educate and upskill those working in the NFP sector across all jobs pages The jobs webpage and weekly Pro Bono Careers bulletin provide ideal platforms for promotion to our 70,000 users and 35,000 subscribers. To date we have seen courses receive approximately 135,000 impressions per month with an average click through rate of 135 when using the jobs board and careers news bulletin Specifications: Course name Course Link Organisation Logo 150 x 150px Exposure 135,000 + Impressions per month Cost See next page

15 Online Course promotion 'Helpful courses' provide a space to advertise courses and workshops to help educate and upskill those working in the NFP sector. Pricing table Promotional activity Description Jobs webpage Careers news bulletin 1 Month Advertising 6 Months Advertising 12 Months Advertising Cost Discount Cost Discount Cost Discount Advertising will feature on jobs homepage, each job page, and job search results $2,500 - $10,000 $5,000 $20,000 $10,000 Promotion will feature in our weekly newsletter to our 34,900 subscribers (4x per month) $1,500 - $7,000 $2,000 $13,000 $5,000-1 x Free $935 2 x Free $ x Free $500 2 x Free $1000 Sponsored article Reach 33,000 NFP news subscribers featured on our homepage and for 1 week Social Media boost Boost article content through social media (minimum of 10,500 impressions) $935 (Optional) $500 (Optional)

16 A Voice For The Social Sector We dedicate our time, energy and resources to support and enable the growth of an engaged and effective for-good society.

17 Thank you