NEWS AND INTELLIGENCE FOR ACCESS & MOBILITY EQUIPMENT PROFESSIONALS MEDIA PACK 2018

Transcription

1 NEWS AND INTELLIGENCE FOR ACCESS & MOBILITY EQUIPMENT PROFESSIONALS MEDIA PACK 2018

2 DIGITAL In numbers A ccessandmobilityprofessional.com is the UK s first and only dedicated web portal for the access and mobility equipment industry, representing a truly valuable opportunity for brands to reach dealers, distributors, internet sellers and care consultants. By advertising on AccessandMobilityProfessional.com and within the site s associated e-newsletters, mobility equipment manufacturers, suppliers and industry-specific organisations of all sizes can now communicate information about their company, products, services and promotions to a highly-targeted audience of mobility equipment distributors and installers in the UK. You re speaking directly to the owners, MDs and business development personnel that make the key decisions. As online advertising continues to grow in popularity, why not combine your marketing between print and online? With the website and e-newsletters updated with new content every day, your message will reach the people who matter on a daily basis. LEADERBOARD LEADERBOARD 18,000 page impressions per month TOWER 7,500 TOWER MPU Daily e-newsletter goes to DIGITAL ADVERTISING ONLINE AND IN THE DAILY NEWS ALERT OFFERS NUMEROUS COMMERCIAL BENEFITS: METRICS Digital advertising packages include clickthrough reports that explain how visitors responded to your campaign, giving you full analysis of how many people it reached and the level of engagement from our targeted audience. unique users per month FLEXIBILITY BRANDING Digital artwork can be Your digital artwork on this 100% changed, updated and rotated dedicated Access & Mobility on a weekly or monthly Professional portal will ensure basis, offering you a unique your brand is at the forefront opportunity to customise of buyers minds, helping to your campaign, communicate increase awareness of your multiple messages and products and enhancing the promote different offers. With profile of your company to digital advertising you can drive the industry s most influential traffic straight to your website. procurement specialists. PROMOTIONS Online campaigns take place in real time, so if you advertise digitally, buyers can immediately take advantage of your company s offers and promotions. With banners, wallpaper and MPU positions available on the website and daily news alert, we can help you choose the online medium that best delivers your message. 2,500 key decision makers Average open rate 30%

3 PRINT In numbers A 2,300 ccess & Mobility Professional is the only monthly magazine for the UK mobility equipment industry. Thousands of mobility equipment dealers, distributors and importers rely on the magazine and website to stay up-to-date with market news, trends and business insight. Advertisers work with Access & Mobility Professional because our creative solutions, which span print, digital and live events, consistently drive up brand recognition, alert dealers and distributors to new products and deliver outstanding return on investment. In a world where we are bombarded with useless information, Access & Mobility Professional provides targeted circulation, expert editorial and knowledge of the equipment community. Monthly circulation to dealers, distributors, retailers and installers 5,750 Average monthly readers, based on 2.5 readers for each copy 90% Volume of UK mobility equipment sales estimated to go through the distributor channel THE POWER OF PRINT CIRCULATION BY ROLE ADVERTISING IN ACCESS & MOBILITY PROFESSIONAL OFFERS NUMEROUS COMMERCIAL BENEFITS: CREDIBILITY INTEGRITY FREQUENCY Access & Mobility Access & Mobility Professional Access & Mobility Professional Professional is published is built on an editorial policy is published 12 times a year, by ITP Promedia, a leading that places huge emphasis providing the market with a global publisher with some on the integrity, quality and monthly digest of original news, of the most respected, richness of its content. Our trends, analysis and features. sector-leading B2B and team work hard to bring the We will work with you to create consumer magazines within market the information it a campaign that delivers a its portfolio, and offices in needs to know, creating a consistent message that is read London, Dubai and India. compelling publication that by prospective local and national Care Home Professional is suppliers benefit from being dealers of your products month our sister title. associated with. after month. AUDIENCE Our database is fully researched from scratch and maintained, giving you the guarantee that your message is being seen by the most influential distributors of mobility equipment and services in the UK at any given time. With care home outfit projects running into millions of pounds, you can be assured your brand will be recognised by those holding substantial budgets. 15% 10% 20% 40% 15% Importer Supplier Wholesaler Dealer/Distributor Consultant

4 18 David Riley, Managing Director, Warewash, Hobart UK Jack Sharkey, Managing Director, Vision Commercial Kitchens Mike Nunn, Sales Director, Dentons Catering Equipment Paul Gilhooly, Head of Sales, Gratte Brothers Peter Kitchin, Managing Director, C&C Catering Equipment Tim Taylor, Managing Director, Ecomax Catering Equipment CATERING INSIGHT / MAY 2015 / The participants discussed how distributor and supplier relationships could be further strengthened. / MAY 2015 / CATERING INSIGHT 19 BESPOKE EVENTS Roundtable opportunities As a multi-platform publisher, we can work with you to organise events tailored to your specific needs, including roundtables. Roundtables allow you to gain thought leadership on an industry topic while providing a platform for you to communicate your message objectively and network with key individuals. JANUARY Year preview Leaders in design Class 2 Mobility Scooters 2018 FEATURES LIST FEBRUARY Innovation in technology Adaptive vehicles Industry future MARCH International brands Naidex preview Walking aids (NAIDEX SHOW EDITION) APRIL Show preview Adaptive kitchens and installations Class 3 mobility scooters You choose the topic to be discussed, and then work in partnership with Access & Mobility Professional to decide on panellists, before setting out the agenda for the session. Debates are lively and engaging and a great way to be seen as a real thought leader in your sector. All roundtables are followed by extensive post-event print and online cage and photography. MAY Powerchairs Bathing aids Mobility retail SEPTEMBER Power List 2018 JUNE Custom seating Moving & handling Efficiency OCTOBER (TRADE DAYS SHOW EDITION) Trade Days show preview JULY Ramps Furniture Dealer training schemes NOVEMBER Slings Wheelchairs Keeping safe this winter AUGUST Showering Hoists & supports R&D: Future of mobility DECEMBER Stairlifts Assistive technology Products of the year ROUNDTABLE / DISTRIBUTION Roundtable debate: ADDING VALUE TO THE DISTRIBUTOR CHANNEL SUCCESS IN THE CATERING EQUIPMENT MARKET PLACE HINGES HEAVILY ON THE RELATIONSHIP BETWEEN MANUFACTURERS AND DISTRIBUTORS, AND AS THE INDUSTRY EMERGES FROM A DIFFICULT FEW YEARS, THE WAYS IN WHICH SUPPLIERS CAN ADD VALUE TO THE DEALER CHANNEL FOR THE BENEFIT OF THE WIDER INDUSTRY ARE INEVITABLY CHANGING. CATERING INSIGHT, IN ASSOCIATION WITH HOBART, INVITED A NUMBER OF MAJOR PLAYERS FROM THE INDUSTRY TO DISCUSS WHAT THE DISTRIBUTORS OF TODAY EXPECT FROM THEIR SUPPLIERS TOMORROW. PANELISTS ON THE CATERING INSIGHT ROUNDTABLE INCLUDED: How would you assess the relationship between suppliers and dis- We re now on this path to move much more of the recession and business started to dry up, I of the most successful things that we ve done. the distributor was. As we went deeper into tributors today? Have the dynamics our other turn through the dealer channel, think they started to realise and I am being changed since the recession? and we re up to about 65% at the moment, which quite general here that distributors have got is quite an achievement. And it s about how close relationships with the clientele, and that David Riley: It is interesting that you say since we make that difference to dealers as we move forming strong partnerships with distributors is the recession because I think that when you forward in the relationship. the right way forward. go through recessions and orders are tight, everything gets a bit more aggressive in the Jack Sharkey: If you go back to the early Tim Taylor: Carrying on that point about the market. But now that orders are flowing quite 90s, when we were just coming out of the knee-jerk reaction of going direct, I think the a bit more freely, it is about how we hone and last recession before this one, there was a lot problem is that some manufacturers have also develop relationships as we move forward. We re of exclusivity between dealers and suppliers. gone about just giving everybody an account. never going to please everybody, but we want to That progressed and the dealer and supplier It doesn t matter what the dealer s position is, get it as right as we can. Everybody knows the landscape changed quite a bit. I think when we they ve just opened it up to everybody. varied history of relationships that Hobart in came into the last recession, there was a kneejerk reaction from a lot of the manufacturers How exclusive can suppliers or distrib- general has had with distributors going back in time. In 2003 we created Hobart Independent, and they were looking for business everywhere, utors realistically become though? which is a dedicated dealer business that has so they decided to do a lot more direct supply grown enormously the years and been one and kind of ignored what the contribution of Tim Taylor: It s a question of balance, isn t it? If we get a client that we ve been trading with for X number of years and they come to us and say we want a specific brand but it s not a brand we deal with then we d like to think we can get access to that brand rather than seeing our client disappear with potentially another dealer or competitor. So you want access to the other brands but I think there needs to be a balance there. It s that fine line between manufacturers opening accounts too freely and sitting down with the distributor to find out what is going on, getting a bit of background and understanding what the deal is before they open an account. And we ve lost clients through this situation you ve developed a client a long period, it has taken you 5 years to get them onto a particular refrigeration manufacturer and then another dealer has come in and absolutely butchered the price and literally taken 4% or 5% to get the work. Then when you speak to the sales We don t mind any other company accessing products that we access at the same level, as long as they are giving the suppliers the same value we give DISTRIBUTION / ROUNDTABLE manager, he doesn t even know who the dealer is. So how have they gone in there and done that? The manufacturer hasn t then protected the dealer who s been developing that customer and switching them onto its brand. I know manufacturers can t necessarily say, no, I m not giving you an account, it s completely exclusive. It s trying to get that balance. It is difficult. David Riley: One of the ideas is to set up a second tier of dealers that buy off the other dealers. The trouble is I ve never known anyone successfully run that. Paul Gilhooly: I think it comes down to differentiation. And it is really important for suppliers to distinguish between the NB: The topics in the 2018 feature list provide a guide to the headline features scheduled for However, each issue of Access & Mobility Professional will contain an additional mix of trends, interviews, case studies and product insight so please keep in regular contact with the editorial and commercial team to be involved with other opportunities.

5 COMMERCIAL OPPORTUNITIES PRINT AND ONLINE ADVERTISING RATES RATE CARD FOR ACCESS & MOBILITY PROFESSIONAL POSITION SPECIFICATIONS SINGLE ISSUE price per insertion SIX SERIES (10% discount) per insertion TWELVE SERIES (15% discount) per insertion PRIME POSITIONS Front C Image 205 X 275MM (300 DPI) 3,000 2,700 2,550 Inside Front C 205 X 275MM 2,000 1,800 1,700 Opening Double Page Spread 205 X 275MM (TWO PAGES) 2,500 2,250 2,125 Second Double Page Spread 205 X 275MM (TWO PAGES) 2,200 1,980 1,870 Outside Back C 205 X 275MM 2,000 1,800 1,700 Early Right Hand Page 205 X 275MM 1,800 1,620 1,530 Roundtable Event Actual Event & 4 page write up 3,500 N/A N/A Full Page Advertorial 205 X 275MM 2,000 1,800 1,700 Double Page Advertorial 205 X 275MM (TWO PAGES) 3,500 3,150 2,975 STANDARD ADVERTISING Double Page Spread 205 X 275MM (TWO PAGES) 2,000 1,800 1,700 Full Page 205 X 275MM 1,600 1,440 1,360 Half Page Horizontal 175 X 116MM 1, Half Page Vertical 85.5 X 232MM 1, Quarter Page 175 X 42MM Options including inserts, tailored supplements, magazine wraps and bookmarks are available on request all prices subject to VAT RATE CARD FOR ACCESSANDMOBILITYPROFESSIONAL.COM POSITION SPECIFICATIONS PRICE ACCESSANDMOBILITYPROFESSIONAL.COM Leaderboard 1040 X 120 Pixels 1,000 per month Tower 300 x 600 Pixels 1,000 per month MPU 300 X 250 Pixels 1,000 per month Mobile Mid Page Unit 1080 X 1920 Pixels 750 per month Wallpaper 1920 X 1080 Pixels 2,000 per month DAILY NEWS ALERT Leaderboard 728 X 90 Pixels 1,000 per month Tower 220 X 550 Pixels 800 per month Lower Leaderboard 465 X 75 Pixels 675 per month Dedicated shot N/A 2,000 per Discounts available on multiple campaigns all prices subject to VAT CONTACTS EDITORIAL CONTACTS Joe Peskett Editor joe.peskett@itppromedia.com COMMERCIAL CONTACTS Ben Gopal Sales Executive ben.gopal@itppromedia.com Josh Waddell Group Commercial Manager josh.waddell@itppromedia.com & Mobility Professional & Mobility Professional Promedia Publishing Ltd Bastwick Street, London, EC1V 3PS