TRAFFIC APPLICATIONS,LLC Collecting Road Noodles and Serving Traffic Smoothies

Transcription

1 Public Information as a Transportation Operation Strategy TRAFFIC APPLICATIONS,LLC Collecting Road Noodles and Serving Traffic Smoothies A Timely Blend for Safety and Mobility

2 problem Communications channels have changed! Lack of impact-full knowledge for changing driver behavior ny of the project status reports/ s are not formatted for t general public formation is not flexible for current communications channel trip = cross agency, multiple data locations, various formats means of communications Lack of relevant and timely to me data Diplomatic approach vs a strategic / tactical approach to

3 The Solution = (ITS) Collect network, City / County / State project data Make data available per segment / area Provide data in common day-to-day applications Provide data in current networking and media channels Provide links for information at easy access points Create segment knowledge

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5 Impacting: onstruction worker sk Fuel consumption Emissions mployee delays Loss of business Distracted drivin roject costs Driver frustration Driver risk Lack of impact-full knowledge cost everyone $$$

6 Rule The FHWA Solution y traffic control (TTC) strategies l strategies include various traffic control approaches to accommodate road users within the work zone or the adjoinin safe manner, while providing adequate access to construction activities. l devices include various traffic control devices installed for maintaining work zone traffic as outlined in the MUTCD sta dination, contracting, and innovative construction strategies include coordination strategies with other project re elements (e.g., railroad, utilities). ation operations (TO) strategies agement strategies - include various strategies intended to reduce the volume of traffic traveling through the work zone twork management strategies- include various traffic operations techniques and technologies to optimize traffic ne and adjacent roadways. afety management strategies include various devices, features, and management procedures to address work zone saf ent management and enforcement strategies include various strategies to monitor traffic conditions and make traffic operations based on changing conditions. ormation (PI) strategies eness strategies - include various methods to educate and reach out to the public, businesses, and the commun ngoing project work zones and potential impacts. rmation strategies provide current and/or real-time information to road users regarding the project work zon

7 n Project WEB data form Public Campaig n Info Weather Alerts Data Factory Communication Factory C Area Project WEB data form

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9 RSS and Blogs Twitter Facebook

10 Plan Ahead RdWrkAhd n t be distracted while driving

11 Vehicle trips by purpose

12 Social network use by age

13 Distracted Driving 4 of the top 10 Texting Using a cell phone or smartphone Reading, including maps Using a navigation system

14 ur Vision is to improve safety, mobility and mitigat conomic impacts associated with work zones, with est-time multi-channel communications, which wil change driver behavior through knowledge.

15 Business Community ent of people who use three or more digital means of resea purchases learned about the specific brand or retailer from rking site. 48% of these consumers responded to a retailers posted on Facebook or Twitter. mall business leaders use social media to get in front of cus and find new customers.

16 In the U.S., social networks and blogs reach nearly 80 percent of active internet users and represent the majority of the Americans time online in 5 active internet users visit social networks and blogs nternet users over the age of 55 are driving the growth of cial network through the Mobile Internet

17 In a recent survey of persons owning the specific vices, approximately 50% use a navigation system ile driving, and 25% use a Smartphone for directio while driving. unger drivers (21-34) are 2-3 times more likely, tha lder, to make a call or send a text for directions or information while driving. s than 5% across all age groups would not consid king a call or sending a text while in a marked wo

18 Questions? TRAFFIC APPLICATIONS,LLC Collecting Road Noodles and Serving Traffic Smoothies A Timely Blend for Safety and Mobility Eric A. Johnson eric.johnson@traffapps.com

19 TRAFFIC APPLICATIONS,LLC Collecting Road Noodles and Serving Traffic Smoothies A Timely Blend for Safety and Mobility ut Output ormation ct information Combine Scheduled and event based Connec ic Data: Location relevant s ta ensors Selectable communications medium by mode: ike/car ging : Traveling public Safety Driver ide-share ommute Automated Output: Business Projec Real-time project impact data maps for getting to impacted business alternate or route around options best time for travel to, or avoid incidents and accidents near by travel/delay time alerts and predictions