Focus on Cards Market

Transcription

1 Focus on Cards Market September 2012 e-newsletter CardSmart Bosphorus Payment Systems Technologies Prepaid cards Contactless payments City cards

2 Cards Market CardSmart Bosphorus We Are Discussing Payment Systems Technologies at CardSmart Bosphorus We are proud to announce that our group will participate on the 20th of September 2012 to the CardSmart Bosphorus conference, organized by Cardtek Group, the largest event in the payment systems sector in Turkey, which has become a tradition since Cardtek Group aims to bring together professionals from various sectors as well as companies actively engaged in payment systems and enable them to share the developments in the sector, new products and services on a single and complete platform, to discuss new trends and innovations and to build business relationships. Following the tradition of the previous years, the payment systems giants will hold effervescent presentations about the sector s innovative products, services and technologies. Sources: arti_kaukxdvmkgwrndpcoaysodwqffnsoxwmodmhrfknxcocopw5fcjukamukaplbfkicw/68abe3c407094ee388bfe3857d9665e3 2 September 2012

3 Prepaid cards Cards Market Prepaid cards In recent years the prepaid card transactions have recorded a rapid growth worldwide. Despite this trend of accelerated growth, until now Romania has not exploited the potential of this class of products. Prepaid card has the advantage of not being attached to a bank account. Thus, these cards are an opportunity for financial institutions to attract new customers or strengthen relationships with existing ones. International practice has shown that this type of card is attractive to all segments of customers, from young people with no banking experience, to private banking clients. September

4 Cards Market Prepaid cards Prepaid cards are a smart and safe alternative to cash, offering cost-control protection to the customer, without limiting the scope of use: ATM transactions, merchants, e-commerce and bill payments. These products can generate additional income for issuers because the financial institution is able to charge a variety of fees throughout the entire life cycle of a card. Provus offers an integrated package of services and resources designed to cover any specific requirements for these products. The proposed solution is complete, reliable, yet scalable and flexible, perfectly suited to markets with a special dynamic, as the cards market in Romania. As a common denominator of the solutions which are offered by Provus, performance is a strong asset also in this case. Flexibility vector can be decomposed in several directions: product definition, dynamic attachment of fees and commission schemes, special patterns or complex rules for authorization or settlement. The key element to be taken into account in defining a prepaid product is the ratio between revenue and operational risk. Provus solution integrates powerful mechanisms for prevention and risk management. The engine covers, through parametrization, a wide range of risk management models according to the rules and regulations of the organizations and supervision bodies of the Romanian banking market (Visa, MasterCard and NBR). 4 September 2012

5 Prepaid cards Cards Market The framework Provus built for issuing and accepting prepaid cards is ready to handle all such instruments of payment: nominal or anonymous cards, non-rechargeable and rechargeable cards or functional subcategories: gift, teenager, travel or cobranded cards (issued in conjunction with certain merchants). The defining advantage of this solution is the extremely easy integration with the banks core system and the fact that Provus ensures efficient and continuous support both during implementation and after the commercial launch. Technical and organizational impact is thus minimized, the financial institutions having a favorable ratio between the revenues of these products and the costs associated with implementation and maintenance. And all this in perfectly risk controlled conditions. September

6 Cards Market Contactless payments Contactless A new era of payment has begun, thanks to the introduction of contactless payments. Contactless payments are safe, fast, and convenient and provide benefits to consumers, merchants and issuers. Contactless payments also open the door to additional merchant creativity and differentiation. They support new form factors and value-added applications based on the mature card industry. Contactless payments represent the most important card payment innovation in the last decade, with early adoption on the part of many major card issuers and top-brand merchants, and investments by and cooperation with the payment brands. Millions of contactless payment cards and devices are being issued, the number of accepting merchant locations is increasing rapidly and consumer usage is steadily increasing. Over the coming year, significant growth is expected in the adoption and use of contactless Payments. Consumers enjoy their convenience and merchants realize achieve faster checkout times and increased throughput. 6 September 2012

7 Contactless payments Cards Market payments The value propositions offered by contactless payments are clear. Advantages of Contactless Payments Using proximity chip payment technology, consumers can pay for their purchases at the point of sale simply by tapping their contactless card or device on a contactless terminal. The contactless card or device transmits the card information to the terminal. The contactless terminal interacts with existing authorization mechanisms to initiate and complete the authorization. The increased speed and convenience (shorter queuing times, quicker transaction times, added convenience) make contactless a very attractive way to pay, especially in high-traffic venues such as mass transit stations, movie theaters and fast food restaurants. Implementing Contactless Payments Like any other change to the retail environment, implementing contactless payments requires planning. The selection of a project manager and a cross-functional team with the knowledge and skill sets required to complete the planning and implementation process are critical to successful deployment of contactless payments. It is also essential to work with certified processors and acquirers who understand contactless payments and can help you implement a complete solution. You can also consult with card payment companies, issuers, equipment vendors and other industry resources. Planning requires identification of five different types of requirements: 1. Payment processing requirements 2. Physical requirements 3. Software and hardware development and certification requirements 4. Training requirements 5. Marketing requirements 6. Support requirements Regarding all the above, our group, Provus & Romcard, has both the know-how and the technical support necessary for a fast, clean implementation, that will impact your organization the least possible. September

8 Cards Market City cards City cards The City Card is a modern way to discover the city s highlights for both citizen and tourists. With a city card, life is faster and enjoyable. For citizens, City Card is an instrument that integrates different offers: it can be used as a ticket for public transportation, as a parking ticket, museum ticket or museum entrance ticket. And these are just a few examples of how a city card can improve the life quality of the citizens. For Tourists, a City Card is a very useful tool. For example, it allows them limited/unlimited transportation access or museum entrances, thus enhancing the quality of their holiday. City Card provides many benefits. Please find below some of these benefits: City bus, railways, subways Museums Theatres Malls Cinemas Restaurants 8 September 2012

9 City cards Cards Market Briefly, city card is used where social life exists. It makes transportation faster and it makes payment easier. City card informs about activities and makes discount ticket price. In malls, City Card users have special offers. City Card users carry just one loyalty card. City card combines all loyalty cards. City card is easy to install or manage applications. City Cards in Europe Todays, almost every single European city has City Card, because having a good city pass card is becoming a competitive advantage for tourists destination. City Cards in Europe are used mainly in three ways: 1. All inclusive (free public transport + free entrance in featured establishments) 2. Discount (free public transport + discounted services) 3. Mixed ( free and discounted services) We would like to propose to you our version of city cards, managed by our group through a prepaid card management system that is able to manage different types of prepaid program (Stadium Card, Transit Card, Airlines). These are some of the features of our management system: Multiple balance management on card. Card balance can be deducted offline on the card automatically when the card holders use it each time. Fast public transportation. Different kind of acquiring terminals like ATM, POS, Kiosk, validators Instant and mass card issuance support. Various Top Up methods. Internet, ATM, POS, PC, NFC. September

10 PROVUS SERVICE PROVIDER S.A. Str. Vasile Milea 2H, Sector 6, Bucuresti, Cod Postal , ROMANIA Telefon: ; Fax: ; S.C. ROMCARD S.A. Str. Vasile Milea 2H, Sector 6, Bucuresti, Cod Postal , ROMANIA Telefon: Fax: ;