Political Action. Facebook Twitter

Transcription

1 Organizing for Political Action Using Social Media Facebook Twitter

2 Online Activism Engaging our members through our Wb Web site and social ilmedia

3 Ladder of Engagement

4 The Myth of Control You/we don t have it anyway! Conversations are happening with or without us. Work to help shape and inform them. Sharing = personal investment. If people mark/comment/share it, they are p p / /, y personally invested and we want that. Expect some failures, then build on them.

5 Social lnt Networking... Connects ideas, people & organizations to actions Think of ourselves as Online Community Organizers

6 Why do this? NOT because it s cool. NOT because everyone else is. BECAUSE we need to be where our members are so we can reach them. Lack of communications Lack of member knowledge Lack of member support

7 In 2009 Social Media had overtaken porn as the #1 ACTIVITY on the Web

8 In 2010

9 What is our story? Be Professional Latin professio: a declaration claiming li i a blif belief or opinion i No matter how dirty the details, always be: Pro child/teacher (education) Pro fairness

10 What to Communicate? Communicating IS organizing Members are stressed, and looking for connection WHAT you say is important, but that YOU are the one saying it carries value & shows to members their KNEA is on the job

11 HOW to Communicate? (Organizing 101)

12 Gather Contact Info Internal contact tinformation Phone & home Opposition contact information Phone & home Influencers contact information Phone & home

13 Facebook E Mail Website Twitter YouTube Personal/Organizingani in

14 Cultivate Online Influencers 1% of a site s s audience generates 20% of all its traffic through sharing of our content with others (doesn t take many) Credibility: Make us/our members look smart Credibility by association

15 E Mail Reaches people after a day of work overload? Read at li leisure Generational Easy, reaches a lot of people p at once Passive Can be forwarded, link to website

16 E Mail Mil Create a shared account gmail.com yahoo.com Collect stories, files, feedback, photos Our members got something? Have em send it!

17 Web site: Posterity Big picture it stuff Mission statements, principles, history, summaries Photos, documents Lets people get details Include contact information How can readers help?

18 Web site Options Sites.Google.com FREE! WordPress.com FREE!

19 Best Practices: Web sites Setgoals w/ leaders, solicit support, consider stipend Clean, uncluttered, use faces to enliven the look Content: t current, relevant, consistent it ttone Repurpose links and content from KNEA, NEA Proofread, proofread, proofead. Nothing diminshes credibility like a mispelling or grammatical eror.

20 Different platforms Different audiences Different expectations

21 Facebook Everyone! (okay, practically everyone) News and resource sharing Look what I found! Look what I made! d! Look what we did! Conversation, Venting, Connection

22 InSide KNEA KNEA members only News and resource sharing Look what I found! Look what I made! d! Look what we did! Conversation, Venting, Connection

23 Facebook Ready to Go Members already there Low learning curve Uses your strengths Faces, connections Shows work already going on

24 Facebook Two Way Exchange Comments on links Users can post, dialog Monolith v. Us Members as owners Not just union, it s you/me/us I am KNEA

25 Pages vs. Groups Pages best for promoting existing organizations Pages are open, info available to all Groups can be locked down (you want to stay open) Pages can send one way messages to followers Pages have access to Insights report data VERY useful to find what works, what doesn t

26 Best Practices: Facebook Have multiple administrators Check your Page regularly for rogue comments/spam t/ Ask questionsto to spark conversation and activity Update regularly, in moderation Don t flood your fans Inbox

27 Best Practices: Facebook Ask your fans what they want from you, and deliver Develop a consistent voice for your Page Lead by example, be honest, don t make up answers Respond promptly to questions/issuesraised Be open, allow participation p (even from critics)

28 Best Practices: Facebook

29 Twitter vs Texting NOW! People who want to be in the know News and resource sharing Research and intelligence gathering Connections/networking

30 Twitter lingo Twitter handle= = to, added in front of a Twitter handle RT = retweet, forwarding someone else s tweet. # = hashtag, flags a term for easy searching. A tweet about ESEA can contain #esea DM = direct message to a user, not shown openly Mention = anytime a tweet references your handle

31 Twitter: NEA

32 Twitter: KNEA

33 Best Practices: Twitter Start conversations, ask questions, comment on news Answer a question, post a photo, share a link Live tweet from a meeting or event. Follow interesting people and entities. Some tweeters you may want local newspapers, news channels

34 Best Practices: Twitter Use your 140 characters wisely Retweet good stuff Gather intelligence Shorten a URL: bit.ly, tinyurl.com Post a Twitter poll: Post a photo: p// p

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36 YouTube 3rd most visited site after Google and Facebook Most anyone with an Internet connection has watched a video on YouTube Idea sharing, message sharing Storytelling t + personality! Non YouTube options: TeacherTube, Blip.tv, Vimeo

37 Videos & Photos are our Allies Our members do the work Show it! We have more stories Share them! You work in the world beyond Let people see it!

38 Stage the Moment Visuals trumpwords, trumpfacts

39 Best Practice: Social Media Organizing via social media is not a product, it s a process. Our audiences are a valuable resource: TAP IT!

40 Best Practice: Social Media Be authentic Be transparent Be accurate Beprofessional professional, use disclaimers Respect copyright laws Respect copyright laws Be generous

41 Closing Thoughts What about blogs? It s about organizing. Social media is the tool(s), notthe the goal. It s about organizing. Don t cram social media into an already packed schedule. It s about organizing. Find out what s working, what isn t, then adjust.

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