Enter the Business Awards

Transcription

1 Ent ry Form

2 Enter the usiness wards Celebrate your business success Focus on your goals and motivate your team Take the opportunity to look at your business with a microscope - you ll learn so much! e recognised as the best in the industry Win! The winner of New Zealand Salon of the Year will receive $1,000 to celebrate their success! Take yourself on a holiday as a treat for all your hard work, organise a party for your team to celebrate your win, or put it towards upgrading something in your salon! Do it, enter! Even if you don t win, the bonus is that you get to really look at your business. There are so many great questions you have to answer as part of your entry and I ve always found that they really get you to look at what you re doing. The ability to see where changes can be made is incredible and we re a more successful business because of it Jacqui Victor, True Grit Kitomba NZRH New Zealand Salon of the Year 2016 Rules of entry 1. y entering the awards you agree to abide by the competition rules. 2. Entry is open to all New Zealand-based full-service hair salons and barbers with a fixed address. 3. The judges decisions are final and no correspondence will be entered into. 4. Winners will be announced at the Industry wards in November Entries are due by 31 ugust No entries will be accepted after this date. The judges reserve the right to apply additional criteria if necessary. 6. Entrants who do not provide supporting evidence such as reports generated by your software system and/or accountant, marketing material, photography, references and certificates (where applicable) will be marked down. 7. The shortlisted finalists may be required to verify the information they have submitted if evidence is not sufficient. ll information received and submitted will be treated in the strictest confidence. 8. Entrants who wish to have their entries returned must include a paid postage envelope or courier bag with their entry. 9. Registration fees apply and are non-refundable. Entry is $99 for one category or $199 for multiple categories. This must be paid prior to submission of your entry

3 How to enter the usiness wards 1. If you haven t already, visit kitomba.com/business-awards to register your intent to enter the usiness wards and fill in your details. 2. Download a copy of the entry form from kitomba.com/business-awards. 3. Pay your entry fees. You ll receive an invoice directly from Kitomba. If you re a Kitomba customer, we ll complete a direct debit. If you re a non-kitomba customer, you can pay by credit card over the phone ( ) or via bank transfer. 4. Determine the categories you wish to enter and answer all the questions relating to the categories you re entering. 5. Complete your entry and ensure it arrives at usiness wards Team, PO ox 9300, Marion Square, Wellington 6141 by 31 ugust Ensure the usiness wards Entry Form (page 5) is included with your entry. Entry guidelines You must include relevant support material and examples where specified, e.g. reports from your software system/accountant, marketing material, photography, written references and certificates. Your entry will be marked down if supporting material is not included. a high resolution photo of yourself and your team to marketing@kitomba.com by 31 ugust This will be used at the Industry wards event. Please note that all figures must be taken from the time period 1 pril 2016 to 31 March 2017 and be sure to check if you must supply figures including or excluding GST. Make sure your answers are concise. ny entries that exceed the word limit will be marked down. Helpful entry hints Presentation is a very important factor in the judging process. Keep to an 4 format and keep all information contained in a single entry (including multiple categories and supporting material). Please write legibly. If we can t read it, we can t judge it. Typed entries are preferred. We appreciate that printing your entry may not be best practice when entering the Sustainable Salon category, however our judges require a printed copy to complete judging. If you have any questions relating to the usiness wards or need assistance with your entry, please contact the usiness wards team on or marketing@kitomba.com. Complete the checklist at the end of this entry form so you don t forget to include anything

4 nnouncing Finalists & Winners Finalists will be announced by the end of September 2017 via the Kitomba website, Kitomba Facebook page and . Winners will be announced at the Industry wards event in November 2017 in conjunction with the HITO Training wards. Judging process and criteria t all stages, judges score independently of other judges. Stage one of judging is carried out by a Kitomba representative. During this stage a shortlist of two to five finalists are identifed for each category. Stage two of judging is carried out by hair industry representatives, business leaders and media. Outlined below are the criteria used to judge each award. Grand and outique Salon of the Year, Employer of Choice, Fastest Growing Salon and usiness Stylist of the Year categories are judged as follows: Numerical score based on figures provided in entry 60 Entry demonstrates business acumen 15 Judges overall impression 15 Presentation 10 Total 100 Excellence in Marketing, Sustainable Salon and est Salon Design categories are judged as follows: nswers are concise and compelling 30 Entry includes results with evidence 30 Entry demonstrates business acumen 15 Judges overall impression 15 Presentation 10 Total

5 usiness wards Entry Form Please include the usiness ward entry form at the beginning of your entry. Confirm your contact details Name Salon Salon phone Mobile Salon address Number Street Suburb City Postcode Have you entered the usiness wards before? Yes No Confirm the categories you re entering Kitomba NZRH New Zealand Salon of the Year This award goes to the all-round best salon of To be considered for this award, entrants must enter the Grand or outique Salon of the Year plus Excellence in Marketing and Employer of Choice categories. Grand Salon of the Year outique Salon of the Year Excellence in Marketing Employer of Choice Fastest Growing Salon Sustainable Salon of the Year usiness Stylist of the Year est Salon Design est New Entrant The est New Entrant category is only open to salons that have not previously entered the usiness wards. To be considered for this award, entrants must enter the Grand or outique Salon of the Year plus Excellence in Marketing and Employer of Choice categories. I would like my entry form returned to me and have included a paid self-addressed envelope - 5 -

6 Grand/outique Salon of the Year Grand Salon of the Year: This award is for salons with an annual turnover exceeding $600,000. outique Salon of the Year: This award is for salons with an annual turnover up to $600,000. In these awards judges are looking for a results driven business with all-round strong KPI s. Important entry requirements Provide figures relating to the time period 1 pril 2016 to 31 March Figure in Questions 1 to 7 should be the same, i.e. the total number of clients serviced in the salon. To obtain answers for Questions 1 to 7, run your Kitomba usiness Summary Report. Include this report or other evidence with your entry. Questions 1. Client Rebooking Rate Total number of clients who rebooked (within 24hrs of appointment) Client Rebooking Rate = Client Retail Number of retail units sold to serviced clients Client Retail Percentage = 100 You may not include items counted in Question 3 Colour sales or Question 4 Treatment sales in your answer to this question. 3. Client Colour Service Number of colour services sold Client Colour Service Percentage = Client Conditioning Treatment Service Number of treatment services sold (non-colour treatments) Client Conditioning Treatment Service Percentage = 100 (Continued next page) - 6 -

7 5. New Client Rate Total number of new clients New Client Rate = New Client Rebooking Rate Number of new clients who rebooked (within 24hrs of appointment) Total number of new clients serviced in salon New Client Rebooking Rate = Client verage Spend Total spend by all clients (retail and services incl. GST) (walk-ins and serviced) Client verage Spend = $ $ 8. Stock : How regularly you do a manual or electronic stock take? Weekly Fortnightly Monthly nnually Other : How do you ensure stock is a profitable part of your business? (Word limit: 250) 9. Profitability for Tax Year ending 31 March 2017 Salon Net Profit before Interest & Tax (NPIT) Salon Revenue (total sales) excl. GST $ $ Profitability = 100 Net profit is calculated by subtracting your salon s total expenses from your total revenue (excluding GST). Your salon s expenses should include total wages (including PYE, CC and Kiwisaver) along with rent, insurance, marketing costs, stock, equipment and any other expenses your business incurs. 10. usiness Plan and dvisors : Do you have a business plan and financials for your salon for the next 12 months? If yes, please include your plan or your Executive Summary from the plan. Yes No : Do you use a business coach (someone outside the salon) for assistance or advice? If yes, please include their contact details and explain which areas you use them in. Yes No 11. References Please include any references which support or outline why your salon should win Grand or outique Salon of the Year. 12. Supporting Information (Optional) If you have any additional comments, examples or information to support why your salon should win Grand or outique Salon of the Year, please add those here. This question is optional and not including supporting information will not affect your score

8 Excellence in Marketing In this award the judges are looking for a business with a unique brand that demonstrates utilizing planning, innovation and creativity to achieve excellent results in marketing. Questions 1. Unique Selling Proposition : Describe what makes your salon stand out from other salons (your unique selling point). : Outline what role this unique selling point has played in the success of your business? 2. Describe your most successful marketing initiative from the last year (1 pril 2016 to 31 March 2017) Consider: Target audience Strategy/thinking behind activity ctivity overview Results/outcome Include any relevant supporting material or examples 3. Supporting Information (Optional) If you have any additional comments, examples or information to support why your salon should win Excellence in Marketing, please add those here. This question is optional and not including supporting information will not affect your score

9 Employer of Choice In this award the judges are looking for a positive workplace culture where staff feel nurtured, valued, training is a priority and everyone wants to work for you. Important entry requirements Provide figures relating to the time period 1 pril 2016 to 31 March Questions 1. Staff Utilisation Total number of hours stylists spent servicing clients Total number of hours stylists worked Staff Utilisation Percentage = 100 To answer this question run your Kitomba Staff Utilisation Report. Include this report or other evidence with your entry. 2. Wages as a Percentage of Revenue Total wages paid (Including base pay, bonus/commissions and Kiwisaver for all staff working in salon: stylists, front desk, support staff and drawings or wages for owners) Total Salon Revenue excl. GST Wages as a Percentage of Revenue = 100 To answer this question run your Kitomba Wages Summary Report. Include this report or other evidence with your entry. 3. Salon Culture (Total word limit: 500) : Describe your salon culture and how you have created and supported this culture. : Describe why the salon culture is important to your business. 4. Staff Satisfaction : How do you measure the satisfaction of your team? (Word limit: 500) : Please provide at least one staff testimonial which indicates/supports why your salon should win Employer of Choice. (No word limit) 5. Supporting Information (Optional) If you have any additional comments, examples or information to support why your salon should win Employer of Choice, please add those here. This question is optional and not including supporting information will not affect your score

10 Fastest Growing Salon In this award the judges are looking for a business that is in serious growth mode. Growth in revenue, client numbers, client spend and ultimately profitability. Important entry requirements To be eligible for this award, you must have traded for at least 12 months. To obtain answers for Questions 1 to 5, run your Kitomba usiness Summary Report. Include this report or other evidence with your entry. Questions 1. Revenue Growth Revenue for tax year ending 31 March 2016 (excl. GST) Revenue for tax year ending 31 March 2017 (excl. GST) Revenue Growth C = C Revenue Growth Percentage = C Profitability Growth Salon Net Profit (efore Interest & Tax (NPIT) for tax year ending 31 March 2016 excl. GST) Salon Net Profit (efore Interest & Tax (NPIT) for tax year ending 31 March 2017 excl. GST) Profitability Growth C = C Profitability Growth Percentage = C 100 Net profit is calculated by subtracting your salon s total expenses from your total revenue (excluding GST). Your Salon s expenses should include total wages (including PYE, CC and Kiwisaver) along with rent, insurance, marketing costs, stock, equipment and any other expenses your business incurs 3. Client Growth Number of clients tax year ending 31 March 2016 Number of clients tax year ending 31 March 2017 Client Growth C = C Client Growth Percentage = C 100 (Continued next page)

11 4. verage Client Spend Growth verage client spend for tax year ending 31 March 2016 verage client spend for tax year ending 31 March 2017 verage Client Spend Growth C = C verage Client Spend Growth Percentage = C Have you opened any additional salons during the past 12 months? Yes No If yes, how many additional salons have you opened? 6. Supporting Information (Optional) If you have any additional comments, examples or information to support why your salon should win Fastest Growing Salon, please add those here. This question is optional and not including supporting information will not affect your score

12 Sustainable Salon of the Year In this award the judges are looking for a business with sustainable practices that are an integrated part of their everyday business. Questions 1. Describe your sustainability initiatives from the last year (1 pril 2016 to 31 March 2017) and their benefits to your business the environment and community. Consider the following areas (Word limit: 500): Water Waste Energy Other: This may include the products you use, travel policy, sustainability in your building as well as community or voluntary work your business supports 2. Challenges in your industry (Total word limit: 400) : Describe what you feel are the most important social, environmental and industry challenges when it comes to sustainability. : Why do you see these as the most important? C: How are you responding to them? 3. Sustainability initiatives (Word limit: 400) Describe how your sustainability initiatives support your profitability and business vision in the short, medium or long term? 4. Supporting Information (Optional) If you have any additional comments, examples or information to support why your salon should win Fastest Growing Salon, please add those here. This question is optional and not including supporting information will not affect your score

13 usiness Stylist of the Year In this award the judges are looking for a business stylist that is consistent across all key performance indicators to deliver great service to their clients. Important entry requirements Provide figures relating to the time period 1 pril 2016 to 31 March To obtain answers for Questions 1 to 6, run your Kitomba usiness Summary Report. Include this report or other evidence with your entry. Figure for Questions 1 to 5 should be the same, i.e. the total number of clients serviced in the salon. Questions 1. Stylist Client Rebooking Rate Total number of clients who rebooked (within 24hrs of appointment) Client Rebooking Rate = Stylist Client Retail Number of retail units sold to serviced clients Client Retail Percentage = 100 You may not include items counted in Question 3 Colour sales or Question 4 Treatment sales in your answer to this question. 3. Stylist Client Colour Service Number of colour services sold Client Colour Service Percentage = Stylist Client Conditioning Treatment Service Number of treatment services sold (non-colour treatments) Client Conditioning Treatment Service Percentage = 100 (Continued next page)

14 5. Stylist New Client Rate Total number of new clients New Client Rate = Stylist Client verage Spend Total spend by all clients (retail and services incl. GST) Client verage Spend = $ $ 7. Stylist Utilisation Total number of hours you spent servicing clients Total number of hours you worked Stylist Utilisation = 100 To answer this question run your Kitomba Staff Utilisation Report. Include this report or other evidence with your entry. 8. What training/development have you participated in over the last 12 months? (Total word limit: 500) : Directly relating to hairdressing : Not directly related to hairdressing, e.g. customer service, sales training. 9. Looking back and forward (Total word limit: 500) : What or who have been the biggest influencers in your career so far? : What do you see as your biggest career success to-date and why? C: Where do you see yourself professionally in the next 5 years? 10. References Please include any references which indicate/support why you should win usiness Stylist of the Year. 11. Supporting Information (Optional) If you have any additional comments, examples or information to support why your salon should win usiness Stylist of the Year, please add those here. This question is optional and not including supporting information will not affect your score

15 est Salon Design This award is for salons that perfectly balance in form and function. From interior design to salon location and floor plan, it s all about providing the right look and feel for your target market. To be eligible for this award your salon must be new or completely refurbished during the period July July Questions 1. Submit a maximum of 10 photographs showcasing your salon 2. Inspiration (Word limit: 400) What was the inspiration behind the design of your salon? Provide an overview of your key objectives and inspiration, similar to one you would put together for yourself or your designers/ builders to show the vision behind your salon? 3. Target market fit What is your brand ethos and personality, and how does the design of your salon represent your brand/target market? 4. Design and functionality How has the design of your salon contributed to your efficiency and profitability, e.g. improved workflow and access, new services, increased retail sales? 5. Social responsibility How did the design of your salon take into account corporate social responsibility issues, e.g. eco friendly building/materials, energy saving, waste and water, improved working conditions for staff? 6. Supporting Information (Optional) If you have any additional comments, examples or information to support why your salon should win est Salon Design, please add those here. This question is optional and not including supporting information will not affect your score

16 Final Checklist I ve registered my intent to enter the usiness wards at kitomba.com/business-awards I ve paid my entry fee to Kitomba I ve completed the usiness wards entry form and included it with my entry I ve completed all questions for each category I m entering and proofread my entry I ve included all relevant Kitomba (or similar) reports and supporting documents I ve sent a high-resolution photo of myself and my team to marketing@kitomba.com Send completed entries to: usiness wards Team, PO ox 9300, Marion Square, Wellington, 6141 Entries must arrive by 31 ugust