Electronic Communication Survey

Transcription

1 Electronic Communication Survey This survey was conducted from June 2 through June 19, NSPRA members responded. All rights reserved. You may not reproduce or transmit any part of this publication in any form without permission from the National School Public Relations Association. NSPRA 215

2 Electronic Communication Survey Is social media use a part of your district s strategic communication plan? 358 respondents said yes, 12 said no, and 29 said they don t have a plan. 3% 7% 9% We don't have a plan n=399 Does your district have a social media policy in place? 283 respondents said yes and 113 said no. 29% 71% n=396 1

3 Facebook Twitter YouTube Mobile App LinkedIn Instagram Google+ Blog Vimeo Pinterest Flickr SchoolTube Skype Vine Periscope SlideShare Mobile Access Site Website Warrior Watch Schoology Zoom Google Hangouts EdMoto Storify Shutterfly Wistia Constant Contact Viddler thecube.com SmugMug HighSchool Cube Snapchat Electronic Communication Survey Check all of the social media tools that your district has a profile on. The top 1 social media tools that districts use (in order) are Facebook, Twitter, YouTube, their own mobile app, LinkedIn, Instagram, Google+, their own blog, Vimeo, and Pinterest. Less popular platforms include Flickr, SlideShare, Skype, Vine, Periscope, and SchoolTube. 18 respondents also said that they use a social media tool not listed, and they shared what these tools were called

4 What would you say are the three social media tools you use most often? The top three tools respondents said they use most often are Facebook (96%), Twitter (88%), and YouTube (47%). respondents said that they use SlideShare or Vine most often

5 Electronic Communication Survey Which three social media tools would you anticipate using most often three years from now? Member said that they most anticipated using Twitter (75%), Facebook (67%), and YouTube (39%) most often three years from now. They also believed they would use Instagram (29%), something that doesn t even exist yet (23%) or their mobile app. Members least thought they d be using SlideShare, Skype, or Vine three years from now

6 What content do you share most often on your district social media profiles? Members are most likely to share information and images from events on social media profiles, as well as highlighting effective programs. They were least likely to share financial or election information. Many schools also reported sharing good news and celebrations on social media, as well as student, staff, school, and district accomplishments. They often retweeted or shared news coverage about their schools

7 Do schools in your district have their own individual social media presences? Most of our survey participants (79%) reported that their schools have their own individual social media presences, independent of the school district. The rest did not. 21% 79% n=393 Which social media tools do schools in your district use? 39 respondents said that schools in their district had their own unique social media profiles. Most schools that have their own individual social media presence have Facebook profiles (92%); Twitter handles (82%) and/or a YouTube channel (31%)

8 If individual schools have their own social media profiles, who administers them? Of the 39 respondents who said that individual schools in their district had their own social media profiles, most respondents reported that school staff or the principal administers them (about 75% of responses, combined), but in some cases, district communication professionals or other district employees administered them. Parent and student volunteers accounted for approximately 1% of social media administrators Does your superintendent or other district/school administrator maintain a professional social media presence on behalf of the district? Ten percent fewer respondents said that their district or school administrators or superintendents represented their schools or districts on social media in an official capacity. 45% 55% n=396 7

9 Which social media tools do superintendents and other district/school administrators use on behalf of the district? Of the 179 respondents who said that they superintendent uses social media, the most popular response to this question was Twitter, with 92% of responses. The next most popular tools were Facebook and a blogging platform. Other responses were staggered Does your district use infographics? Most districts (nearly three-quarters of respondents) do not use infographics. 28% 72% n=393 8

10 How many infographics did you share in the school year? Of the 12 respondents, nearly 8% shared 1 or fewer infographics last school year. It is not a trend that has caught on in school districts yet. One district shared about 25 infographics last year alone. 5% 2% 1% 5% 8% 15% 64% n=12 How many infographics do you plan to share in the school year? Of the 168 respondents to this question, a little bit more than half (58%) intend to share between one and 1 infographics. Fifteen percent of respondents who used infographics last school year do not plan to share them again. One district plans to share approximately 4 infographics in the next school year. 8% 2% 1% 7% 15% % % 38% n=168 9

11 Do you have a district mobile app? Almost half of our respondents have developed a mobile app for their district. The other half are still holding out. 48% 52% n=395 If you do not have an app, when do you plan to develop one, if at all? More than one-third of respondents intend to develop an app for their district within the next year. The majority of respondents intend to develop an app within the next three years. Less than one-third of respondents say that their district does not plan to develop an app at all. 29% 34% Within the next year Within three years 8% Within five years plans 29% n=23 1

12 Does your district website use responsive web design? Nearly three-quarters of respondents district websites are responsive, meaning that their contents can change proportion depending on the screen being used to access the information. 3% 7% n=391 Thanks to the nearly 4 NSPRA members who participated in this survey. If you have any questions, please contact Katie Hood at or via at khood@nspra.org. 11