COMMERCIAL AND INDUSTRIAL. commercial & industrial Event 2016 COMMERCIAL & INDUSTRIAL

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1 1 commercial & industrial Event 2016 TheEvent theauctionevent.com.au 2018 COMMERCIAL & INDUSTRIAL

2 2 THE EVENT THANK YOU Thank you for the opportunity to work with you and to create a successful sale of your property. History has shown that The Commercial Event is an exceptional opportunity for those selling property and you should have the highest confidence that The Event will produce a premium result for you in the current market. As Queensland s largest real estate agency, your team of agents have a thorough understanding of the local market, the likely buyers and the process in which to achieve a premium result for you. YOUR GUIDE TO THE EVENT 2018 It is our role to give prospective purchasers great belief in your property and in turn, that belief can ensure the maximum number of interested parties. Creating competition for your asset is the best way to achieve a premium for you. Naturally, we are not relying on the local market alone. While it is highly likely that there are multiple buyers already on our database, it is essential to utilise a tailored marketing program locally, nationally and internationally to source the maximum number of buyers possible. Our group commercial and industrial offices strategically located across the Gold Coast, coupled with our extensive network across Australia, New Zealand and Asia demonstrates a larger geographic footprint than any other real estate office. We know how important facts and research are to you and this book will provide you with much more information to help you understand how we energetically engage in creating a result for you. While our reach is second to none, we believe our key difference is how every lead is followed through diligently with the goal of maximising the number of interested parties. We take personal responsibility for creating a result for you and keeping you completely updated throughout the process so that you are in a position to make a fully informed decision on how best to move forward. Transparency and personal accountability are central to how we work. PAGE PAGE PAGE CONFIDENCE IN THE EVENT 2018 FINDING THE RIGHT BUYER FOR YOUR ASSET MARKETING FORMULA AND PROGRAM PAGE PAGE PAGE Thank you for your consideration. CONFIDENCE IN THE RIGHT PRICE LEVERAGE THE RAY WHITE KNOW HOW FREQUENTLY ASKED QUESTIONS Gregory Bell Director

3 4 THE EVENT CONFIDENCE IN THE EVENT 2018 It is a well known fact in the industry that the agent with the most buyers not only has the best chance of selling your property, but also of achieving the highest price for your property. In recent months our auction results have been nothing short of phenomenal. The real estate results at auction are out pacing prices achieved by non-auction sales. There is no question in this new real estate environment that no one should run the risk of losing a premium price by selling through any other method than an auction. The Event is the culmination of the largest marketing and promotional campaign of hand picked property in the country and has become one of the significant milestones in the Australian real estate industry. It is the most powerful marketing program of the year and creates magnificent opportunities and results for our sellers. As Australia s largest real estate office, you can take advantage of our many years of experience and proven success to achieve great results. We are extremely proud of the personal service that is provided to each and every one of our clients. Our team of over 30 highly trained and dedicated sales and marketing consultants work together to give your property the greatest possible exposure and to find the right buyer. We are a market-focused, results orientated organisation that delivers dynamic and innovative real estate solutions to you. This is achieved through our exclusive network of real estate operations including Residential, Commercial, Project Marketing, Prestige, Property Management, Industrial, Marine and includes our offices spanning the Gold Coast, Asia and the USA. You can be assured that your property will be exposed to the largest audience possible by gaining access to the Ray White Surfers Paradise Group s database of over 200,000 people as well as the Ray White Network s database of over 1 million. WHAT TYPE OF PROPERTY CAN PARTICIPATE IN THE EVENT? Industrial Retail Office Warehouse Development Site

4 6 THE EVENT MARKETING FORMULA We have designed powerful marketing packages which are completely tailored to suit your property and the relevant target audience for it. We know how to generate maximum market coverage targeted at genuine buyers for your property through a variety of media and sales techniques. Multiple marketing channels must be engaged locally, nationally and internationally to generate maximum exposure for your property and to produce the best result for you. A competitive atmosphere is created by casting a wide net and securing as much enquiry as possible. A cleverly constructed marketing campaign not only gives you an advantage over other properties, but provides you confidence in knowing you have engaged every means possible to create the highest possible selling price. FINDING THE RIGHT BUYER FOR YOUR ASSET An influx of tourists arriving from local, interstate and international destinations come to the Gold Coast to enjoy endless stretches of golden beaches, international theme parks, designer boutiques, luxurious spa retreats, world-class golf courses, award-winning restaurants, upmarket bars and glittering high-rises. OUR ACHIEVEMENTS The Ray White Surfers Paradise Group has been the number 1 office in the entire Ray White Queensland network for 26 consecutive years. Ray White Industrial Gold Coast is the number 1 Ray White International auction office for 2016/2017 financial year. Ray White Commercial Gold Coast is the number 2 Ray White Commercial office Internationally for 2016/2017 financial year. There is no market in Australia that has a more pronounced or compelling period of time for selling commercial property than the Gold Coast in February. Here on the Gold Coast, our world renowned modern city, built around superb beaches, shines brightest during the summer months and as such delivers our clients premium results. Whilst Summer is always the best selling period on the Gold Coast, this Summer has unique features that simply should not be missed. They are by far the best conditions in over 10 years!

5 8 THE EVENT THE EVENT FINDS EVERY BUYER YOUR MARKETING PROGRAM INCLUDES: PRINT MEDIA DIGITAL MARKETING DATABASE ACCESS PROPERTY MARKETING NETWORK ACCESS PR & MEDIA ONLINE PORTALS SOCIAL MEDIA VIRAL SHARING OUR ASIAN NETWORK OPEN HOMES WINDOW FRONT EXPOSURE CONFIDENCE IN THE RIGHT PRICE The Event has an extremely successful track record of consistently achieving premium prices and you can have confidence in achieving the same result for your property in the current market. Demand is strong for properties throughout the various regions of South East Queensland and we have buyers looking for all types of property including commercial, industrial and development opportunities. This comprises properties in the lowest price ranges to the highest, some are looking for investments, some are looking for places to live in whilst others are looking for holiday homes. We are thrilled by the amazing feedback we have received each year from our selling clients and we would be very pleased to be able to offer you the same success that so many others have enjoyed over the 25 year history of The Event. There is a limit to the number of properties that can participate, so if we can be of any assistance in providing you with more information specific to your property and circumstances, please feel free to contact any of our sales representatives or call our Event Hotline on

6 10 THE EVENT FREQUENTLY ASKED QUESTIONS LEVERAGE THE RAY WHITE_KNOW HOW We can unlock a world of opportunities for you. Locally, nationally and internationally we have the coverage to deliver results. Whatever your property needs are, now and in the future, we are committed to providing you with an exceptional level of customer service and results. Our team of experts can guarantee unrivalled levels of knowledge and market insight to ensure a better real estate experience for you. Our 200 strong team covers an area stretching from Yatala in the north down to Tweed Heads in the south. We provide a wide range of property services across the Gold Coast and have been awarded the number one sales office in the Queensland Ray White network for 26 consecutive years. We are a market-focused, results oriented organisation that delivers dynamic and innovative real estate solutions to you. THE EVENT ND FEBRUARY, 11AM THE DOME GOLD COAST TURF CLUB Can I sell my property without all of the marketing? Apart from competitive bidding, are there any other advantages of an auction? I like the idea of selling at The Event, but will be away on holidays? How can I be sure of personalised service? Can I change my reserve price during the campaign? Do I have to sell if I don t get my required price? What happens if my property does not sell the day of The Event? I don t have an expensive property. Is being a part of The Event within my budget? Yes you can but there is a price to pay. There are many properties for sale on the Gold Coast. This marketing campaign lifts your property out of the pack and takes it to a higher level attracting the maximum number of buyers and the competition at auction to ensure you achieve a premium price. It s a small investment to achieve a maximum price. Yes, there are many. The property will be sold cash unconditional, eliminating sales subject to cooling off, pest and building inspections and finance applications. Generally settlement is within 30 days of the sale. Auction provides the greatest protection to the seller in putting the conditions of sale in favour of the seller. That is not a problem, particularly in these days of easy communication. We often sell properties for out of town owners and this has no effect. You enjoy your holiday, we do all the work. Our property consultants are limited to the number of properties that they are able to market effectively at any one given time. We can assure you of the most professional and personalised service available in the real estate industry today and we even back that up with a written service guarantee. Actually, we don t set the reserve until the day before the auction. During the campaign we encourage offers from all prospects, but we don t need your reserve until auction day. Part of our personalised service to you is to provide you with weekly written reports advising of feedback as to where the prospects see value. Remembering everyone has a different perception of value so we keep you fully informed so that you can make an educated decision when setting your reserve. Of course not, you are in total control and make the final decision at which figure you decide to sell your property for. Naturally our focus is to sell on the day, but sometimes we have buyers that cannot purchase under auction conditions due to extenuating circumstances. If this occurs we still work with all buyers to proceed to getting you a sale at the best price and conditions. An auction is a three stage process: a sale can occur in the lead up, on the day or after the auction. The cost of property specific marketing such as newspaper advertisements and inclusions in the magazine are such that they can be tailored to suit any budget. We have properties ranging from $90,000 in value to multimillion dollar properties and the individual marketing programs are based accordingly. Also, a no-cost advantage of listing at The Event is the immense publicity that comes with being a part of this high profile property program.

7 12 THE EVENT 2018 TheEvent theauctionevent.com.au 2018 COMMERCIAL & INDUSTRIAL Commercial Gold Coast Level 2, 50 Cavill Avenue, Surfers Paradise Industrial Gold Coast 26 Railway Street, Southport Industrial M1 North 270 Lahrs Road, Ormeau Commercial Southport Level 1, 89 Scarborough Street, Southport ND FEBRUARY 2018, THE DOME, GOLD COAST TURF CLUB THE EVENT HOTLINE