A NOTE TO THE READER

Transcription

1 CAPABILITIES DECK

2 A NOTE TO THE READER It s the ultimate paradox. Organizations today have access to more tools, information, capital and talent than ever before, and yet their challenges seem to only have increased. More demanding customers, faster product development cycles and fragmented marketing channels all mean today's businesses strive to assemble the right team and execute the right model to achieve maximum results. We believe that success isn t an overnight proposition, but also know that your window of opportunity won t stay open indefinitely. That s why we re focused on helping our clients every day tell the right story, at the right time, and to the right audience. We pride ourselves on delivering a combination of strategy and creativity so that whether you re talking to customers, investors or the media, you re delivering a compelling narrative that builds on your communications, marketing, and business objectives. Thank you for this opportunity to share a little more about us and how we operate. We look forward to speaking with you directly and showing how Indicate Media helps our clients achieve ultimate success.

3 MEET INDICATE MEDIA Entrepreneurs. Strategists. Thought Leaders. Marketing Professionals. Not only are we describing our clients, it s also how we d describe ourselves. Indicate Media is led by executives who ve worked in agencies large and small, started their own companies, overseen marketing budgets and managed award-winning campaigns.

4 LEADERSHIP TEAM TODD BARRISH PRESIDENT A 20-year PR veteran, Todd leads the day-to-day operations of Indicate Media ensuring the firm's clients benefit from creative, integrated public relations programs that deliver strong, measurable results. His expertise includes brand marketing, high-level media and analyst relations, financial communications, presentation and media training, as well as corporate reputation and issues management programs. PETER MORAN SENIOR VICE PRESIDENT Charged with overseeing Indicate Media's account strategy, Peter brings a wealth of knowledge in corporate communications, media relations, social media, and content creation. With a diverse background in business, visual, and written communication, Peter provides Indicate Media's clients with strong strategic thinking and tactical execution that s both highly creative and analytically disciplined.

5 AREAS OF EXPERTISE - xtech Ad/Mar Tech IOT/IIOT Infrasturcture Cybersecurity AR/VR Drones Businesses and consumers today are propelled by technology: Hardware and software, data analytics, cloud computing and mobility. Collectively we refer to these solution providers as xtech brands. At Indicate Media we re focused on helping brands across the spectrum of the new economy connect with their audience. Regardless of your tech vertical, Indicate Media will craft your story and help drive your business forward.

6 AREAS OF EXPERTISE - FINANCE Reputation management and brand visibility are the linchpins of attracting and retaining clients for financial service and asset management firms today. Our business acumen coupled with an appetite to understand each client's industry sector, expertise and investment strategy allows us to create and execute highly-targeted communications campaigns. From messaging and positioning, to thought leadership content, to high profile media relations including top tier and broadcast, Indicate Media will help elevate your firm and key executives.

7 AREAS OF EXPERTISE - ENERGY Energy fuels a multi-trillion dollar global market and continues to spur innovation across all sectors from oil and natural gas to renewable/clean sources such as solor, wind, hydro and geothermal. Growing consumer and commercial demand provides vast opportunity - from technology development to investment/asset management. At Indicate Media, we execute public relations and content marketing campaigns for companies that touch multiple aspects of the energy spectrum, as well as prepare top executives for corporate pitches, presentations and media interviews.

8 SERVICES It s simple: siloed marketing services aren t always effective. But having a dozen best of breed agencies isn t feasible. Indicate Media offers integrated marketing services including: public relations, digital marketing, video & animation production, and campaign analytics. We create strategies that weave these tactics together, ensuring a cohesive narrative regardless of audience or channel. PUBLIC RELATIONS VIDEO & ANIMATION DIGITAL MARKETING CAMPAIGN ANALYTICS

9 METHODOLOGY / PHILOSOPHY We believe marketing communications is all about creating the right narrative and winning the moment. For instance: An interview with the media, a marketing , a customer ready to buy, a presentation at a conference - are you ready for these moments? Every day brings multiple opportunities to position our clients for success through innovative strategies and compelling execution. By aligning business strategy with communication strategy across marketing, sales, product and development we are laser focused on securing results for our clients.

10 INNOVATIVE STRATEGIES Experience + Foresight = Insight Achieving success for our clients is based not only on understanding past experiences, but also envisioning the future. We know that the media, investors, analysts, conference organizers and even the public are looking for companies with an eye towards what s next, so Indicate Media invests in helping our clients see the path towards the future. EXPERIENCE INSIGHT FORESIGHT We believe our combination of Experience + Foresight produces the type of key Insights that lead to compelling results.

11 HOW WE MEASURE SUCCESS What does success look like? That s the first question we ask our clients before embarking on a project or campaign. The answer of course is different for every client. At Indicate Media we pull together a wide array of both quantitative and qualitative methodologies to ensure that our efforts are focused on delivering against your objectives.?

12 PROOF AND VALIDATIONS We measure our success by the strength and longevity of our client relationships. Here s what some of our clients have to say about working with Indicate Media: Of all the PR firms we evaluated, Indicate Media demonstrated a deep level of thinking and understanding of how communications needs to be approached strategically across an entire organization from product to marketing to sales. We decided to partner with them because of this expertise, and consistently watch the Indicate Media team deliver valuable results that have a positive impact on our business. - Miles Williams, Chief Marketing Officer at Movable Ink Indicate Media has amplified the energy, creativity and ambition of our fast-growing startup with smart, strategic counsel and good old fashioned hustle. Looking back, what stands out from other PR relationships is the depth to which Indicate Media dug into our business and internalized our mission. As a result, we re thrilled to have benefitted from both solid media traction, as well as steady, results-oriented strategic council - Jacob Smith, Senior Vice President of Engagement at Packet Indicate Media is more than just a public relations service provider; they're a trusted partner. The team not only leads our ongoing media campaign, they provide strategic counsel and creative brainpower for our larger marketing and business initiatives. It's a pleasure to have them on our team." - Lux Narayan, Chief Executive Officer at Unmetric

13 HOW WE WORK WITH YOU No one knows your story better than you. That s why we believe a collaborative approach is the key to a successful partnership. You ll deal directly with agency principals on a regular basis as they help you achieve your goals. Weekly reporting and a commitment to no surprises means you ll always know the status of a project, whom we are speaking to and what the next steps are. That s our full transparency guarantee.

14 SELECT CLIENTS Current and previous clients span the globe from U.S., U.K., Germany, Poland, India, Israel and Australia.

15 CASE STUDIES Of all the PR firms we evaluated, Indicate Media demonstrated a deep level of thinking and understanding of how communications needs to be approached strategically across an entire organization from product to marketing to sales. We decided to partner with them because of this expertise, and consistently watch the Indicate Media team deliver valuable results that have a positive impact on our business. Indicate Media has amplified the energy, creativity and ambition of our fast-growing startup with smart, strategic counsel and good old fashioned hustle. Looking back, what stands out from other PR relationships is the depth to which Indicate Media dug into our business and internalized our mission. As a result, we re thrilled to have benefitted from both solid media traction, as well as steady, results-oriented strategic council. Check out indicatemedia.com/clients to review our case studies

16 ARE YOU READY TO WIN THE MOMENT? We d love to meet with you and discuss how our team can help your business. Give us a call or send us a note to schedule a meeting winthemoment@indicatemedia.com todd@indicatemedia.com Locations: New York City and Philadelphia, PA