System response and access times may vary due to market conditions, system performance, and other factors.

Transcription

1 API Campus Challenge: Participant Engagement Series TradeKing is a member of FINRA & SIPC

2 Disclaimer Options involve risks and are not suitable for all investors. Prior to buying or selling options, an investor must receive a copy of Characteristics and Risks of Standardized Options, sent to you in previous communication. Additional copies may be obtained by calling TRADEKING at KING visiting or by downloading the file in the pop-up window on your screen. System response and access times may vary due to market conditions, system performance, and other factors. Any strategies discussed and examples using actual securities and price data are strictly for illustrative and educational purposes only and are not to be construed as an endorsement, recommendation, or solicitation to buy or sell securities. Past performance is not a guarantee of future results. Consider the following when making an investment decision: your financial situation, your risk profile and transaction costs. For a full list of disclosures related to online content, please go to For the rules of related to The TradeKing $100,000 API Campus Challenge, please go to

3 Agenda TradeKing Intro: Don Montanaro, CEO Campus Challenge: Context and Driver Challenge Outline: Dan Raju, CIO TradeKing API: Features and Functions Demo: How to Register and Participate. Demo: How to Submit an Application Demo: Sample Applications App Ideas List for your Reference Helping you Along Q&A session

4 Brief Introduction: TradeKing National Brand: Online Options and Stock Brokerage Firm Company Built on Innovation, Service and Value A History of Innovation Since 2005: - Flat Pricing Structure - First to Pioneer Social Media in Brokerage Environment, Introducing Unprecedented Transparency for Financial Firm - Early Adopter of Mobile, Open-Source, Cloud and API Strategies - Technology Leader in offering a robust platform to its customers Consistently a top-ranked broker by Barron s and Smart Money TradeKing received 4 out of 5 stars in Barron's 16th (March 2011) annual rankings of the Best Online Brokers based on Trade Experience, Trade Technology, Usability, Range of Offerings, Research g ( ) g p, gy, y, g g, Amenities, Portfolio Analysis & Reports, Customer Service & Access, and Costs. 3) TradeKing was ranked #1 in Customer Service in the SmartMoney June 2010 and June 2011 Broker Survey. based on the following categories: Commissions and Fees, Mutual Funds & Investment Products, Banking Services, Trading Tools, Research, and Customer Service. Supporting documentation for any claims, comparison, statistics, or other technical data, will be supplied upon request.

5 What is the $100,000 API Campus Challenge? TradeKing API Students have always been the bedrock for innovation Loyola experiment and experience Premier colleges and universities to participate Nationwide contest of student teams Make a great trading-oriented i t d app based on the API Winners can take home up to $50,000 in prize money. TradeKing will award $100,000 in cash prizes total. Compete as part of a participating university or in the open division

6 Challenge Outline Current: Teams and Players Prepare Registration Open 9/12: Campus Challenge begins 9/12: Campus Challenge forums open 9/20: First Open Q&A Session Frequent support calls and check-ins go on 10/24: Submission of the Scope/Project Descriptions 10/25: Second Open Q&A Session 11/28: API access deadline 12/12: Campus Challenge ends; all apps due! 1/9: Winners are announced and prizes handed out

7 TradeKing API Features and Functions Simplicity Rest-based API Auth and Security Account Information Account Balance Trading( Stock and Options) Real-time Market Data Forum Support

8 Demo Demo: How to Register and Participate. Demo: How to submit an application Demo: Sample Applications App Ideas List for your reference App Ideas Ranking ideas

9 Useful Resources Us: com

10 The OLD Lifecycle of an Online Trade You

11 The NEW Lifecycle of an Online Trade You, Other Users & TradeKing Developers app app app Other APIs

12 Any questions?

13 Thanks for participating! Let s make great apps.