INTELLIGENCE OUTCOMES

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1 EXHIBITOR PROSPECTUS INTELLIGENCE OUTCOMES APRIL 22-24, 2018 PHOENIX, AZ

2 4 THE OPERATIONS CONFERENCE PROSPECTUS CONTENTS: WHY PARTICIPATE? MGMA BUSINESS MEMBERSHIP EXHIBITING ADVERTISING AND SPONSORSHIP EXHIBITOR FAQS CONTACT US

3 5 WHY PARTICIPATE? Centered on making the operations of individual private practice and large health systems more efficient through innovative patient-focused products, services and strategies, The Operations Conference will allow you to align your solutions with the best practices needed to control costs, engage with patients and build high-performance teams. EXPECTED ATTENDANCE: 200+ WHO ATTENDS? Practice administrators/supervisors Chief operating officers Vice presidents of operations Chief executive officers Chief medical information officers Human resource officers Executive/regional directors Sourcing and purchasing specialists 2018 SHOW LOCATION Pointe Hilton Tapatio Cliffs Resort North 7th St. Phoenix, Arizona VISIT mgma.org/epoc18-exhibit to view an up-to-date Exhibit Hall floor plan.

4 6 MGMA BUSINESS MEMBERSHIP MGMA business membership is required for all conference exhibiting, sponsorship and advertising. Your MGMA business membership also includes exclusive discounts on marketing and advertising opportunities through MGMA publications and digital channels. MGMA BUSINESS MEMBERSHIP LEVELS MGMA BUSINESS ACCESS MEMBERSHIP MGMA CORPORATE MEMBERSHIP MGMA PREMIER CORPORATE MEMBERSHIP Annual investment $1,000 $5,000 $50,000 MGMA Vendor Directory (print and online) 3 categories Unlimited categories Unlimited categories Individual members 1 included 5 included Unlimited Advertising discount 5% 10% 20% MGMA Career Center discount 5% off list rates 10% off list rates 20% off list rates Sponsorship discount Exhibit booth discount List rental discount Vendor-produced webinar discount Complimentary full member list (direct mail or e-blast) Available for purchase at this level Available for purchase at this level Available for purchase at this level Available for purchase at this level 10% 20% 10% 20% 10% 50% 10% 20% 1 use included annually 4 uses included annually MGMA Annual Conference Marquee Sponsor with two attendee list sends Priority points for booth selection at conference Available for 10% discount 5 plus 2X points for additional sponsorship buys Included annually 50 plus 3X points for additional sponsorship buys Additional complimentary Exhibit Hall badges (where exhibiting) 1 per 10 x10 booth 2 per 10 x10 booth Business member seal/logo use Inclusion on MGMA corporate events calendar Access to VIP lounge at MGMA Annual Conference MGMA Spring Conferences Marquee Sponsor with one attendee list send Complimentary guest registration MGMA Annual Conference (if exhibiting) Use of MGMA Annual Conference sponsor seal MGMA Annual Conference VIP Member Roundtable Host focus group at MGMA Annual Conference (live or virtual) Complimentary interview/30-second ad on MGMA Small Talk podcast Complimentary full-page ad/sponsored content in MGMA Connection magazine Included with each MGMA Spring Conference 2 included included annually 1 included annually, 20% discount on additional 1 included annually 1 per year Let us customize your MGMA business membership experience. Speak with an account manager regarding MGMA Executive Partnership.

5 7 EXHIBITING BOOTH LOCATION AND SIZES* The Operations Conference Exhibit Hall will be arranged into three content areas. Request a booth assignment within the content area of your choice to showcase your relevant products and solutions. MGMA BUSINESS MEMBERSHIP is required for all conference exhibiting. Please see page 4 for details. CHOOSE YOUR CONTENT AREA: PROFITABILITY & PRODUCTIVITY STAFFING & SCHEDULING PATIENT ENGAGEMENT Cost controls Revenue cycle operations Budgeting and forecasting Hiring and retention tactics Employee engagement and behavior New staff roles/models of care Integration of current staff Increasing patient satisfaction Adopting new technologies Education on finances and billing practices INCLUDED WITH YOUR 10 X 10 SPACE: Exhibit space during the conference (includes table, two chairs and wastebasket) Two complimentary Exhibit Hall badges per 10 x10 exhibit booth Promotion via your vendor directory listing where attendees can view company/product information Recognition in on-site attendee materials (if contracted by the on-site materials deadline) Promotion of your case study/ white paper to all attendees Attendee roster One-time use of attendee direct mail list BOOTH FEES* $2,950 per 10 x 10 booth RESERVE YOUR BOOTH TODAY! *Price per 10 x 10 booth is determined based on the date on which MGMA receives the completed exhibit application. To receive discounts, partners, sponsors, Corporate members and Premier Corporate members must have an active status with MGMA at the time of completing the exhibit application and at the time of the conference start. Prices listed are before discounts.

6 8 ADVERTISING AND SPONSORSHIP SPONSORSHIP PACKAGES Choose from this list of sponsorship packages and exclusive options that will enhance your exhibition in Phoenix and keep your brand in front of attendees before, during and after the conference. MGMA BUSINESS MEMBERSHIP is required for all conference advertising and sponsorship. Please see page 4 for details. WELCOME RECEPTION SPONSOR $5,000 (EXCLUSIVE) Table tent signs on all tables, buffet and bar locations Sign recognition outside of the event in a high-traffic area Opportunity to supply napkins, bar glasses or other giveaways One e-blast to registered attendees of the conference Half-page, four-color ad placement in the March (patient-centered focus) issue of MGMA Connection magazine Full benefits of the Enhanced Exhibit Package Participation in the Match, Mingle and Win! game ENHANCED EXHIBIT PACKAGE $2,000 One e-blast to registered attendees of the conference Half-page, four-color ad placement in the March (patient-centered focus) issue of MGMA Connection magazine Participation in the Match, Mingle and Win! game MATCH, MINGLE AND WIN! EXHIBIT HALL GAME SPONSORSHIP $ Drive additional traffic to your booth and capture leads with our new, interactive Exhibit Hall engagement game.

7 9 ADVERTISING AND SPONSORSHIP SPONSORED EVENTS FEATURED EXHIBITOR PRODUCT POSTING Posted by MGMA in the conference s discussion community. Includes logo, URL link, booth number and 300-word description. Exclusive: Three posts leading up to event: $7,000 Full benefits of the Enhanced Exhibit Package One e-blast to registered attendees of the conference Half-page, four-color ad placement in the May (financial management) issue of MGMA Connection magazine Participation in the Match, Mingle and Win! game Exclusive posting one week prior to conference: $3,000 Exclusive posting two weeks prior to conference: $2,500 Exclusive posting three weeks prior to conference: $2,000 BREAKFAST OR LUNCH SPONSOR $2,500 (EXCLUSIVE) TWO MEALS AVAILABLE: MONDAY BREAKFAST & LUNCH Marketing materials on dining tables in the Exhibit Hall during sponsored meal time (200 seats/20 tables) Thank you to our sponsor recognition on all dining tables Thank you to our sponsor recognition at buffet lines Sponsor recognition in the conference planner (if contracted by deadline) SNACK TIME/NETWORKING BREAK SPONSOR $1,600 (EXCLUSIVE) Draw traffic to your booth with Snack Time! Greet attendees with a morning or afternoon pick-me-up on Monday, April 23. Morning smoothie break: 9:30-10:15 am Afternoon dessert, featuring ice cream novelties and waffle cones: 2:45-3:30 pm MGMA will provide your Snack Time booth enhancements and help drive attendees to your booth by including your offering in announcements, Exhibit Hall signage and the conference app.

8 10 ADVERTISING AND SPONSORSHIP EXCLUSIVE OPPORTUNITIES HOTEL GUEST ROOM DROP $2,000 (EXCLUSIVE) Welcome our attendees to Phoenix as they arrive on Sunday, April 22 with a warm hello from your company. Room drops can be placed on the door or delivered to each room. Content must be sent to MGMA for approval prior to printing. CONFERENCE PADFOLIO SPONSOR $3,200 (EXCLUSIVE) Padfolio with pen to include your company logo provided to each attendee at registration (sponsor supplies 400) One marketing insert for placement inside the padfolio (Insert may not exceed size of the padfolio.) IMPORTANT DEADLINES: Purchase your sponsorship opportunities by February 21, 2018, to ensure on-site recognition at the conference. BADGE BILLBOARD SPONSOR $1,500 (EXCLUSIVE) Create 300 walking billboards for attendees to wear throughout the event with your message.

9 11 EXHIBITOR FAQS WHEN CAN I PURCHASE A BOOTH FOR THE CONFERENCE? TODAY! Find the online exhibitor contract at mgma.org/epoc18-exhibit. To hold your booth space, a 50% deposit is required at the time of booth assignment. How is booth space assigned? Executive Partners and Premier Conference sponsors are the first to select their booths. Remaining booth assignments are based on the date that the contract is received. Before selecting your booth location, you must complete the online contract. A nonrefundable 50% deposit is required upon submission of this exhibitor contract. Failure to pay your deposit will result in forfeiture of your booth selection. TIP: MGMA recommends that you include booth extras in your show budget. SAVE ON TWO OR MORE CONFERENCES Find the online exhibitor contract at mgma.org/epoc18-exhibit. Exhibitor Service Kit While booth extras are not included in your exhibitor contract, we recommend that you include them in your show budget. More detailed information will be available to contracted exhibitors in the online Exhibitor Service Kit. The service kit will include a list of MGMA-approved suppliers. To ensure the best conference experience and service, please plan to work only with these approved suppliers.

10 12 EXHIBITOR FAQS WHERE CAN I FIND EXHIBITOR HOTEL RESERVATION INFORMATION? Exhibitor housing details will be available on the website. Your main logistics contact will receive an once this information is available. WHAT IF I NEED MORE THAN MY ALLOTTED NUMBER OF EXHIBIT REGISTRATIONS? For an additional fee, you may add personnel to staff your booth beyond the two complimentary badges that you ll receive per 10 x10 space. WHAT ARE THE CANCELLATION RULES AND POLICIES? All cancellation rules and policies are defined in your exhibitor contract. TIP: All exhibitors are required to send a completed liability insurance certificate to MGMA. EXHIBIT HALL SCHEDULE SUNDAY, APRIL 22 5:30-6:30 pm Networking Reception MONDAY, APRIL 23 7:00-8:00 am Breakfast in Exhibit Hall 9:30-10:15 am Networking Break in Exhibit Hall 11:45 am-1:15 pm Lunch in Exhibit Hall 2:45-3:30 pm Networking Break in Exhibit Hall 5:00-6:00 pm Networking Reception

11 13 READY TO GET STARTED? C O N TAC T U S! FOR MORE INFORMATION about which conference exhibiting and sponsorship opportunities are right for you, contact the MGMA Corporate Relations team. CALL: , EXT busdevelop@mgma.org VISIT: mgma.org/marketingsolutions ALREADY HAVE A CONTACT? Feel free to reach out to one of our dedicated Corporate Relations team members for assistance: SUSAN PAULIN SCHUBERT Senior Manager Corporate Relations , ext spschubert@mgma.org DOUG COLLIER Senior Account Manager Corporate Relations , ext dcollier@mgma.org

12 ABOUT MGMA Medical Group Management Association (MGMA) is the premier association for professionals who lead medical practice. Since 1926, through data, people, insights, and advocacy, MGMA empowers medical group practices to innovate and create meaningful change in healthcare. With a membership of more than 40,000 medical practice administrators, executives, and leaders, MGMA represents more than 12,500 organizations of all sizes, types, structures and specialties that deliver almost half of the healthcare in the United States. MGMA CORPORATE RELATIONS VISIT: mgma.org/marketingsolutions CALL: , ext busdevelop@mgma.org