EXHIBITOR PROSPECTUS STRATEGY APPLICATION MARCH 4-6, 2018 ORLANDO, FL

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1 EXHIBITOR PROSPECTUS STRATEGY APPLICATION MARCH 4-6, 2018 ORLANDO, FL

2 THE FINANCIAL CONFERENCE EXHIBITOR PROSPECTUS THE FINANCIAL CONFERENCE PROSPECTUS CONTENTS: WHY PARTICIPATE? ATTENDEE SNAPSHOT MGMA BUSINESS MEMBERSHIP EXHIBITING ADVERTISING AND SPONSORSHIP EXHIBITOR FAQS FUTURE CONFERENCE DATES CONTACT US RESERVE YOUR SPACE TODAY Call us: , ext us: busdevelop@mgma.org Visit us: mgma.org/marketingsolutions 2

3 3 WHY PARTICIPATE? The Financial Conference connects healthcare financial management professionals from medical practices across the country with exhibitors and industry experts. With a tailored focus on the financial challenges in today s healthcare landscape, including revenue cycle management, optimal physician compensation plans and effective contract analysis and negotiations, this event provides an ideal outlet for exhibitors and sponsors to gain credibility and exposure with financial management decision-makers. WHO ATTENDS? Practice administrators Directors / vice presidents Chief financial officers Certified public accountants Business accounting professionals Sourcing and purchasing specialists Analysts 2018 SHOW LOCATION Hyatt Regency Grand Cypress One Grand Cypress Blvd. Orlando, FL VISIT mgma.org/fmpc18-exhibit to view an up-to-date, interactive Exhibit Hall floor plan.

4 4 ATTENDEE SNAPSHOT* GEOGRAPHY ORGANIZATION TYPE 37% 16% 19% Academic Service Patient Care 5% 11% 48% Other 35% 28% 0% 50% ATTENDEE BY FTE COUNT SPECIALTY TYPE 8% % % % Multispecialty (primary and specialty care) 7% % % Single specialty 3% Multispecialty (primary care only) 10% other 23% ATTENDEE BY TITLE Administrator Vice president Management/supervisor C-suite Consultant 3% 14% 17% 20% 10% *Attendee data sourced from the 2017 Financial Management and Payer Contracting Conference. Director 15% Other 21% 0% 50%

5 5 MGMA BUSINESS MEMBERSHIP MGMA business membership is required for all conference exhibiting, sponsorship and advertising. Your MGMA business membership also includes exclusive discounts on marketing and advertising opportunities through MGMA publications and digital channels. MGMA BUSINESS ACCESS MEMBERSHIP MGMA CORPORATE MEMBERSHIP MGMA PREMIER CORPORATE MEMBERSHIP Annual investment $1,000 $5,000 $50,000 MGMA Vendor Directory (print and online) 3 categories Unlimited categories Unlimited categories Individual members 1 included 5 included Unlimited Advertising discount 5% 10% 20% MGMA Career Center discount 5% off list rates 10% off list rates 20% off list rates Sponsorship discount Exhibit booth discount List rental discount Vendor-produced webinar discount Complimentary full member list (direct mail or e-blast) Available for purchase at this level Available for purchase at this level Available for purchase at this level Available for purchase at this level 10% 20% 10% 20% 10% 50% 10% 20% 1 use included annually 4 uses included annually MGMA Annual Conference Marquee Sponsor with two attendee list sends Priority points for booth selection at conference Available for 10% discount 5 plus 2X points for additional sponsorship buys Included annually 50 plus 3X points for additional sponsorship buys Additional complimentary Exhibit Hall badges (where exhibiting) 1 per 10 x10 booth 2 per 10 x10 booth Business member seal/logo use Inclusion on MGMA corporate events calendar Access to VIP lounge at MGMA Annual Conference MGMA Spring Conferences Marquee Sponsor with one attendee list send Complimentary guest registration MGMA Annual Conference (if exhibiting) Use of MGMA Annual Conference sponsor seal MGMA Annual Conference VIP Member Roundtable Host focus group at MGMA Annual Conference (Live or virtual) Complimentary interview/30-second ad on MGMA Small Talk podcast Complimentary full-page ad/sponsored content in MGMA Connection magazine Included with each MGMA Spring Conference 2 included included annually 1 included annually, 20% discount on additional 1 included annually 1 per year LET US CUSTOMIZE YOUR MGMA BUSINESS MEMBERSHIP EXPERIENCE. SPEAK WITH AN ACCOUNT MANAGER REGARDING MGMA EXECUTIVE PARTNERSHIP.

6 6 EXHIBITING BOOTH SIZES Exhibit Hall spaces are available in any configuration of 10 x10. MGMA BUSINESS MEMBERSHIP is required for all conference exhibiting. Please see page 5 for details. Included with each 10 x10 space: Two complimentary Exhibit Hall badges per 10 x10 exhibit booth, which may be used by the exhibiting company s personnel Direct mail list of attendees Promotion of the exhibitor via a digital booth where attendees can view company/product information Recognition in on-site attendee materials (if contracted by the on-site materials deadline; exhibitors are responsible for providing all company information using the MGMA online tool) One 6 exhibiting table with two chairs BOOTH FEES* REGISTRATION RATE: $2,950 per 10 x10 booth RESERVE YOUR BOOTH TODAY! * Price per 10 x10 booth is determined based on the date on which MGMA receives the completed exhibit application. To receive discounts, partners, sponsors, Corporate members and Premier Corporate members must have an active status with MGMA at the time of completing the exhibit application and at the time of the conference start. Prices listed are before discounts.

7 7 ADVERTISING AND SPONSORSHIP SPONSORSHIP PACKAGES Choose from this list of sponsorship packages and exclusive options that will enhance your exhibition in Orlando and keep your brand in front of attendees before, during and after the conference. MGMA BUSINESS MEMBERSHIP is required for all conference advertising and sponsorship. Please see page 5 for details. OPENING EXHIBIT HALL RECEPTION SPONSOR $5,000 (EXCLUSIVE) Table tent signs on all tables, buffet and bar locations Sign recognition outside of the event in a high-traffic area Supply napkins, bar glasses or other giveaways One e-blast to registered attendees of the conference Half-page, four-color ad placement in the April (financial management) issue of MGMA Connection magazine Full benefits of the Enhanced Exhibit Package Participation in the Match, Mingle and Win! game ENHANCED EXHIBIT PACKAGE $2,000 One e-blast to registered attendees of the conference Half page, four-color ad placement in the April (financial management) issue of MGMA Connection magazine. Participation in the Mix, Mingle and Win! Game MATCH, MINGLE AND WIN! EXHIBIT HALL GAME SPONSORSHIP $500 (25 AVAILABLE) Drive additional traffic to your booth and capture leads with our new, interactive exhibitor engagement game. The Match, Mingle, and Win! Game will take place in the Exhibit Hall with the drawing on Tuesday, March 6, at 9:50 am.

8 8 ADVERTISING AND SPONSORSHIP SPONSORED EVENTS FEATURED EXHIBITOR PRODUCT POSTING Posted by MGMA in the conference s discussion community. Includes logo, URL link, booth number and 300-word description. Exclusive: Three posts leading up to event: $7,000 Full benefits of the Enhanced Exhibit Package One e-blast to registered conference attendees Half-page, four-color ad placement in the Jan./Feb. issue of MGMA Connection magazine Participation in the Match, Mingle and Win! game Exclusive posting one week prior to conference: $3,000 Exclusive posting two weeks prior to conference: $2,500 Exclusive posting three weeks prior to conference: $2,000 MGMA BUSINESS MEMBERSHIP is required for all conference advertising and sponsorship. Please see page 5 for details. BREAKFAST OR LUNCH SPONSOR $2,500 (EXCLUSIVE) Three Meals Available: Monday Breakfast Monday Lunch Tuesday Breakfast Marketing materials on dining tables in the Exhibit Hall during sponsored meal time (500 seats/50 tables) Thank you to our sponsor recognition on all dining tables Thank you to our sponsor recognition at buffet lines Exhibit Hall announcement during the opening of a meal with thank you to our sponsor message Sponsor recognition in the conference planner SNACK TIME/NETWORKING BREAK SPONSOR $1,600 (EXCLUSIVE) Draw traffic to your booth with Snack Time! Greet attendees with a morning or afternoon pick-me-up on Monday, Mar. 5. Morning smoothie break: 10:45-11:30 am Afternoon dessert, featuring ice cream novelties and waffle cones: 2:30-3:15 pm MGMA will provide your Snack Time booth enhancements and help drive attendees to your booth by including your offering in announcements, Exhibit Hall signage and the conference app.

9 9 ADVERTISING AND SPONSORSHIP EXCLUSIVE OPPORTUNITIES HOTEL GUEST ROOM DROP $2,000 (EXCLUSIVE) Welcome our attendees to Orlando on Sunday, March 4 with a warm hello from your company. Room drops can be placed on the door or delivered to each room Content must be sent to MGMA for approval prior to printing CONFERENCE PADFOLIO SPONSOR $3,200 (EXCLUSIVE) Padfolio with pen to include your company logo provided to each attendee at registration (sponsor supplies 400) One marketing insert for placement inside the padfolio (Insert may not exceed size of the padfolio.) MGMA BUSINESS MEMBERSHIP is required for all conference advertising and sponsorship. Please see page 5 for details. IMPORTANT DEADLINES: Purchase your sponsorship opportunities by January 1, 2018, to ensure on-site recognition at the conference. BADGE BILLBOARD SPONSOR $1,500 (EXCLUSIVE) Create 400 walking billboards for attendees to wear throughout the event with your message. INTERACTIVE ONLINE FLOORPLAN AD $1,500 (LIMIT 3 COMPANIES) Ad placement on conference Exhibit Hall Floorplan page

10 10 EXHIBITOR FAQS WHEN CAN I PURCHASE A BOOTH FOR NEXT YEAR S CONFERENCES? Today! Find the online exhibitor contract at mgma.org/fmpc18-exhibit. TIP: MGMA recommends that you include booth extras in your show budget. Full payment is due before a booth will be assigned. Exhibitor Service Kit While booth extras are not included in your exhibitor contract, we recommend that you include them in your show budget. More detailed information will be available to contracted exhibitors in the online Exhibitor Service Kit. The service kit will include a list of MGMA-approved suppliers. To ensure the best conference experience and service, please plan to work only with these approved suppliers. SAVE ON TWO OR MORE CONFERENCES FIND THE ONLINE EXHIBITOR CONTRACT AT MGMA.ORG/FMPC18-EXHIBIT.

11 11 EXHIBITOR FAQS WHERE CAN I FIND EXHIBITOR HOTEL RESERVATION INFORMATION? Exhibitor housing details will be available on the website. Your main logistics contact will receive an once this information is available. What if I need more than my allotted number of exhibit registrations? For an additional fee, you may add personnel to staff your booth beyond the two complimentary badges that you will receive per 10 x10 space. Additional badges for conference exhibiting are also available through the MGMA business membership tiers (See page 5). What are the cancellation rules and policies? All cancellation rules and policies are defined in your exhibitor contract. TIP: All exhibitors are required to send a completed liability insurance certificate to MGMA. FUTURE CONFERENCE DATES MGMA19 THE FINANCIAL CONFERENCE March 3-5, 2019 Caesars Palace Las Vegas Hotel and Casino Las Vegas

12 12 READY TO GET STARTED? CONTACT US! FOR MORE INFORMATION about which conference exhibiting and sponsorship opportunities are right for you, contact the MGMA Corporate Relations team. CALL: , EXT VISIT: mgma.org/marketingsolutions ALREADY HAVE A CONTACT? Feel free to reach out to one of our dedicated Corporate Relations team members for assistance: SUSAN PAULIN SCHUBERT Senior Manager Corporate Relations , ext spschubert@mgma.org DOUG COLLIER Senior Account Manager Corporate Relations , ext dcollier@mgma.org

13 MARCH 4-6, 2018 ORLANDO, FL ABOUT MGMA Medical Group Management Association (MGMA) is the premier association for professionals who lead medical practice. Since 1926, through data, people, insights, and advocacy, MGMA empowers medical group practices to innovate and create meaningful change in healthcare. With a membership of more than 40,000 medical practice administrators, executives, and leaders, MGMA represents more than 12,500 organizations of all sizes, types, structures and specialties that deliver almost half of the healthcare in the United States. MGMA CORPORATE RELATIONS VISIT: mgma.org/marketingsolutions CALL: , ext busdevelop@mgma.org