AudienceView Product Update

Transcription

1 AudienceView Product Update Version th February 2016 Please be informed that AudienceView has been updated on 10 th February 2016 to version Along with important bug fixes and some minor terminology labeling updates, this updated brings some exciting new capabilities and insights to AudienceView, as detailed below. Digital Snapshot Reports Introducing an all new instant snapshot With this release, we debut the availability of a Digital Snapshot report. As the name implies, the Digital Snapshot report provides a summarized view of digital behavior for a select audience segment. Like the current Profile Snapshot, the Digital Snapshot provides these high-level digital behavior insights in an easy-to-read and easy-to-interpret graphical report format. The Digital Snapshot report is accessed via the Create menu in the AudienceView top menu ribbon or via a dedicated Quick Link button on the home page. Like the Profile Snapshot report, the Digital Snapshot enables you to select a reporting period, a target audience profile and a base audience profile. 1

2 The Digital Snapshot report displays insight cards similar to the Profile Snapshot as well as similar navigation to view each card. AudienceView version includes the first deployment of the Digital Snapshot report. Enhancements to this report (additional sorting capabilities, switching the visual charts to index vs. size, etc.) will come with subsequent updates. 2

3 Insights available on the Digital Snapshot report include: Industry Analysis o Industries and sub-industries in which the audience segment most over-indexes o Largest projected industries and sub-industries for the audience segment Website Analysis o The 50 top ranking websites (by total visits) for the selected audience segment o The index for this audience visiting each of these top 50 sites o A bubble chart or wordle for visual representation of the data Search Analysis o Messaging Analysis tab Top 50 search terms (by search share) for the selected audience segment The audience segment s index for each of these top search terms A bubble chart or wordle for visual representation of the data o Competition Analysis tab A comparison of the top industry, sub-industry and website for by paid and organic rates for this audience segment An overall composition of paid vs. organic search for all of the segment s search behavior Device Analysis o The projected total visits made via Desktop vs. Mobile by the audience segment o The distribution of visits made via Desktop vs. Mobile by the audience segment 3

4 Search Term Portfolios in Digital Behavior Reports Use a search term portfolio as a subject You are now able to use a Search Term Portfolio (STP) as a subject in digital behavior reports. This new feature provides another filter dimension to digital reports. Now you are able to not only define your audience segment by a portfolio of search terms, but you are able to filter your digital report to show search activity for those terms in the STP among your target audience segment. Using a STP as a report subject will limit your report output to a search report only providing metrics on search activity for those terms in the STP among your target audience segment. 4

5 Also, on this release the limit of STP in AudienceView has been increased to up to 50,000 search terms, and the limit for a Custom Industry to up to 5,000 websites. To create a STP or a Custom Industry using CSV files, just go to the Create > Custom List menu in the AudienceView top menu ribbon. System Segments New segments available On this release we have introduced new System Segments ( AV Standard ) which now span across all our core demographics attributes (Age, Gender, Mosaic, State and Household Income), as well as the Online Population. These segments can be used as the target, base or comparison audience across all reports in AudienceView and provide quicker insights without the user having to build each one of these segments manually. 5

6 Branding Hitwise AudienceView TM To reflect our new ownership and brand position, brand identification in the AudienceView header and footer banners has been updated with the Hitwise product brand as a division of Connexity. Revamped Desktop/Mobile Rate New look the device split metric on Digital Behaviour Reports The Desktop/Mobile Rate metric is now presented in a more intuitive stacked, green bar. This metric is found on the Digital Behaviour Reports and is by default visible (as long as the All Devices option is not unselected). A similar approach will be implemented for Paid Rates and Organic Rates on subsequent updates of AudienceView. 6

7 Provide Feedback Build-in feedback functionality in a new location The feedback function has moved to a new location and can now be easily found under the setting menu (the gear icon) on the top right of the screen so you can continue submitting your feedback on AudienceView. 7