BRAND SUPPORT TEAM. Deserves the BeST

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1 BRAND SUPPORT TEAM Your Brand Deserves the BeST

2 Contact Us THE CHALLENGE Communicating knowledge and building rapport with our retail partner organizations. THE SOLUTION A respected and experienced wireless retail partner with reach, know how and the right approach.

3 OUR TEAM AND EXPERIENCE Contact Us Superior s BeST team consists of seasoned wireless industry professionals strategically located throughout the U.S. Members of our team bring an average of 10 years of wireless industry experience to our customers. Team leadership has over 30 years of experience. This group of subject matter experts has extensive experience supporting all wireless accessory categories.

4 Contact Us OUR CUSTOMERS We service over 10,000 wireless retail doors throughout North America. Carriers Key Dealers Canada Others Others 350 Locations/stores

5 Contact Us OUR CAPABILITIES Offering a range of services tailored to fit your strategy. Mapping and Analytics Training and Education Visibility Awareness Store level product training Organized group training Customer and industry trade shows Visual and physical merchandising compliance and support Secret shopping Competitive analysis Immersive reporting Brand building Product seeding

6 Contact Us OUR APPROACH Whether it s training or just getting the word out about a new product, our approach to store engagement follows a set of fundamentals that all support building your brand. Clearly define goals and approach Drive to the most efficient and economical model Translate the program into the Retailer s language Engage sales staff as a vendor partner Keep things positive, engaging & informative Earn trust and respect from the sales staff Keep visits as efficient as possible Never disrupt interactions with the end customer Always respect the retailer s policies

7 ANALYTICS Contact Us Real time opportunities to explore data points that are important to YOU. Our secret shopper programs are quickly executed revealing valuable, meaningful data that guide the larger approach. Rank the sales rep s level of product Knowledge Which selling points did the sales rep use? ANSWER CHOICES RESPONSES 1 - Absolutely no product/category knowledge 1.87% Very limited 9.35% Moderate (Knew a little about features/benefits/selling points) 28.97% Very good (Proficient knowledge of features/benefits/ selling points) 45.79% Excellent (Proficient Product expert) 14.02% 15 TOTAL 107 *Real world data taken from carrier focused secret shop initiative

8 SUCCESS Contact Us STORIES Over the past decade, our efforts have led to numerous success stories, generating impact across all types of organizations. The following represents a few of our most recent successes. Example A (550 locations) Training conducted over an 8 week period covering 372 of the locations. Initiative Focused on curved glass application training / seeding to build confidence, reducing the application error rate and increasing attach rates. Also, education surrounding warranty programs and other value adds. Result Highlights Curved glass sales increased approx. 28.5% month over month June-Sept Attach rates remain at 70% with continuing training surrounding the category.

9 SUCCESS STORIES Contact Us Example B (120 Locations) Initiative Re-launch a premium power brand, power 101 and power placement training. Goal was to increase overall attach rates in the power category. Result Highlights Complete coverage of all locations over a 7 week period including the Hawaii and Puerto Rico markets. Increased category attach rates by 17%.

10 SUCCESS STORIES Contact Us Example C (1800 Locations) Initiative Boost sales of a specific brand to overtake a competitor. Product training, demonstration, seeding, brand building ongoing throughout an annual period. Result Highlights 1800 Total locations engaged during the period. The represented Brand overtook the competing brand by the end of during this effort and continues today.

11 SUCCESS STORIES Contact Us Example D (500 Locations) Initiative Installation of curved glass/seeding and helping reps feel most comfortable with the tempered product. Use of the installation tray to minimize bad installs leading to a higher defect rate (expense). Including education surrounding a reimbursement insurance program, warranty, and other value adds. Result Highlights Complete round of 500 locations on a rolling basis in tight coordination with customer leadership. Increased average monthly volume from 58k units to 95k units by project completion. Increased profitability with the twotiered glass approach with the supporting value add warranty.

12 SUCCESS STORIES Contact Us Example E (158 Locations) Initiative Completely reset, remerchandise and rebrand a wireless retail kiosk network to support an exclusive accessory brand. Post reset, conduct full line training on power, protection and audio products. Result Highlights Successfully executed over a 6 week period in coordination with customer. Kiosk network saw an almost doubling in sales after completed.

13 Contact Us ENGAGEMENT / PLANNING All opportunities have unique requirements that require concise preparation and collaboration in order to ensure the desired results. Below is an example of the elements contained in the preparation process. Location Data and Mapping Identify target locations via collaboration together and with the retail partner. Typically, based on a combination of the most efficient and effective store classification and geographic location. Focus Determine up to 3 areas of Focus. Ex: Product Knowledge Visual merchandising audit Seeding Curriculum Building We then work with you to build the most effective and efficient curriculum possible. We must jointly agree on goals. Analytics Preparation Working together to determine the 3 or 4 data points that are most important to you, and your retail partner. Example of reporting elements: Location How many sales reps are using the product How many sales reps were engaged during a particular store visit What were the 3 main hurdles our product faces in the retailers sales environment Review and adjust based on findings We are not a one size fits all or staffing service provider. Programs are opportunity based and do not require large long term and up front investments.

14 Contact Us VALUE ADD SUMMARY Experience Highest/proven level of quality Geographically positioned for efficiency Participation in the complete process Vested interest in our success. Together. We are out there anyway joining forces and sharing costs just makes sense

15 THANK YOU!