PHASE 1 COLLABORATIVE EXPLORATION

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1 S E R V I C E S a nd P R I C E S

2 PROCESS Good, professional design fosters trust and credibility with your customers. Today more than ever, people are more design savvy and expect a higher level of brand design. It s my goal to make sure your new brand design feels personal and powerful in order to appeal to the right clients for your business, while remaining true to you. PHASE 1 COLLABORATIVE EXPLORATION During this discovery phase, I ll be learning a lot about you, your work, and what matters to you. We ll dig deep to identify misaligned aspects of your current branding. This insight is the linchpin of creating a precise visual brand, capable of accurately communicating the mission of your business. Our discussions and your responses to an intensive creative brief will inspire a visual inspiration mood board that focuses on a specific design direction and serves as the foundation for your new brand personality. PHASE 2 DEVELOPMENT AND DESIGN To gain a deeper knowledge of your business, I ll delve into every aspect of your current branding, from positioning to the feel and function of your website. -- I ll draft a blueprint for your new brand direction and create an identity that embodies your intended messaging. I ll create a tag line that states the purpose of your business, reinforced by an About statement that further defines the vision and positioning. Your brand s new signature will permeate every piece I create for you, including business cards and custom website graphics such as logos, patterns, textures, buttons, and social media icons. PHASE 3 COMPLETION Our work together, from initial dialogue through implementation of your new branding elements, will span approximately four weeks. When finished, you ll take possession of a crystal clear visual brand identity represented in website graphics, design elements, and a simply stated brand message. This sharpened focus will allow people who encounter your business to gain an immediate understanding of you and what you do.

3 P A C K A GE 1 Brand Measure An assessment of your brand s current e ectiveness and a custom creative direction to guide your rebrand (this is a creative strategy service and does not include design)

4 BRAND MEASURE You realize the power of visual branding but are unsure if a complete rebrand is necessary. We ll discuss your current brand direction and the vision you hold. I will perform a brand assessment and provide feedback and recommendations to help elevate your visual identity, giving you the clarity and confidence to move forward. You ll also receive a focused mood board to inspire forward-thinking vision, as well as a summary of key points and findings from the process. is is for you if: You aren t totally ready to invest in a complete rebrand, but want some perspective on your current state. You want to get a head start on your eventual rebrand. You feel like your current look and message just doesn t fit and you don t know how to fix it. You need direction and you don t have time to try to figure it all out. The Brand Measure Consult includes: Branding worksheets and discovery process One-hour exploratory phone call to discuss your brand s current state, your pain points and your ideal clientele. We ll comb through all the pieces of your current branding - good, bad and ugly. A curated brand-expression moodboard to help guide you in the next phase of your business visual expression. You ll have more clarity, direction and visual definition to move forward with when you re ready! One-hour wrap up call to provide feedback and guidance 2 page PDF documenting the key findings and actionable items from our process. ONE TIME INVESTMENT OF $1500 C O PYRI G H T GR I T & W I T HEL L O@G R I T ANDWITDE S I G N. COM..

5 PACKAGE 2 Total Package Branding + Custom Website Design & Development

6 TOTAL PACKAGE Brand Design & Voice Development includes: BRANDING ADD ONS Brand Discovery worksheets and brief One-hour brainstorm session Need more than what s listed in my branding package? No problem. Choose from the list below or contact me for a custom package. A curated mood board inspired by our brainstorm session, your worksheets and references. Primary logo. One primary mark to set the tone for the entire brand design. TWITTER P A G E $125 Two alternate logo iterations. Secondary logos to be used in lieu of your primary logo when appropriate (social media profiles, stamps, stickers, etc) giving your branding more flexibility and cohesion. 16 P A G E P DF L O O K -BOO K starts at $500 Custom pattern and texture designs Social media icons I N V OIC E DE S I G N $200 Custom color palette including pantone, cmyk and web Typography selection. I ll choose the perfect typefaces to complement your new brand design. Fonts need to be purchased by the client for use beyond the files I provide. Elements such as type treatment, borders, and sidebar buttons Brand Message statement PRICE S HEET D E S I G N $200 P A C K A GING Tag line development Facebook page design P H O T O SHO O T A R T DIRE CTIO N Business card design and upload to Moo.com for printing Letterpress setup available for additional cost. 5x7 Notecard and envelope design set up for jakprints.com. C O P Y WRITIN G Letterhead and envelope design set up for moo.com. Two rounds of revisions, to ensure our finished product perfectly matches your vision for your business C O PYRI G H T GR I T & W I T HEL L O@G R I T ANDWITDE S I G N. COM..

7 TOTAL PACKAGE 2 Brand Design & Voice Development + Custom Website Design & Development Using the results of the work we ve done, I ll design a website that continues the conversation and harmoniously correlates to all we created in the Brand Design Package. You ll be presented two layout options: homepage or sub-page and blog. Once you ve made your selection, I ll immerse myself in the design process and partner with our web developer to ensure your new website looks and functions exactly as you wish. No templates. No cookie cutter designs. Website Design & Development includes: W EB S I TE AD D O NS One-hour brainstorm session to discuss your website needs and functionality A tailor-made WordPress website including a portfolio page if needed. The site will be installed on our test server for testing and viewing prior to site launch. 8 pages included. Custom design and web development for a beautiful and easy to use web experience on both the front & backend Initial content import (client must provide all copy and images prior to site design) Blog integration Custom Pin It button for blog images Need more than what s listed in my website package? No problem. Choose from the list below or contact me for a custom package. A D D ITIONAL P A G E S $100 per page R E S PONSIVE D ESIGN F O R I P A D & IPHONE $800 B L O G P O S T T R A N S F E R $200 E - C OMMERCE Custom widget designs Two rounds of revisions, to ensure our finished product perfectly matches your vision for your business Fixed-width site design for consistent viewing across all devices: desktop, mobile and tablet Google friendly mobile site design S I T E M AINTENANCE & U P D AT E P L A N (highly recommended for keeping your site up to date!) $50 per month CLIENT L OGIN A R E A CLIENT REQUIREMENTS Post-launch tutorial in the form of recorded screen casts INVESTMENT: starts at $ 7750 split into 3 payments Clients must set up hosting for self hosted Wordpress prior to project start. We recommend BlueHost or HostGator. Grit & Wit is not responsible for hosting issues or downtime. When your website is completed and launched, I ll provide a recorded screen cast tutorial to show you all the user-friendly, behind-the-scenes features. C O PYRI G H T GR I T & W I T HEL L O@G R I T ANDWITDE S I G N. COM..

8 I accept a limited number of clients a month in order to provide a high-level of attention to each project and person. I m grateful to typically be booked 4-6 weeks in advance. Please fill out my contact form and I ll take it from there! BRAND MEASURE CONSULTATION TIME-LINE TOTAL PACKAGE WEBSITE DESIGN & DEVELOPMENT TIME-LINE 3 1-hour calls 10 weeks WEEK 1: Brand discovery worksheets completed WEEK 1: Brand discovery worksheets completed Current branding materials provided to G & W WEEK 2: Brainstorm call to discuss worksheets and vision WEEK 2: One hour call to discuss Research and discovery One hour call to discuss key findings and actionable items WEEK 3: Curated moodboard delivered post call First round brand design delivered Client feedback due WEEK 3: Curated mood board presented to client Wrap up call and Action PDF provided so you can move forward with confidence! WEEK 4: Second round brand revisions due back to client if needed Client approval Files Delivered WEEK 5: Website Concepts delivered to client: One homepage, one blog page, one subpage Website content due to G&W WEEK 6: All web pages designed with provided content and presented in PDF form Client changes due back to G&W WEEK 7: Revised (if needed) site presented for final approval Client approval WEEK 8: Web files prepped and provided to development team WEEK 9: Site Content uploaded Test site shown to client Test Site Approval WEEK 10: Site migrated and installed onto URL You re live! Let s celebrate! LET S DO THIS LET S DO THIS C O PYRI GHT G RIT & W IT HELL O@GRI T ANDWITDESI G N. C O M..

9 READY? Let s do this! SAY HELLO hello@gritandwitdesign.com