Instagram Workshop Andrew Murray & Jess Glynn

Transcription

1 Instagram Workshop Andrew Murray & Jess Glynn

2 Strategy, creative content and social for: Andrew Murray Head of Social Media & Brand

3 Jess Glynn Social Content Travel blogger, photographer & Instagram addict

4 What we ll cover today 1. Introduction into Instagram 2. Bringing your business to life through storytelling 3. Top tips for creating eye-catching photos & videos 4. How to grow your community online 3. Best practices for engaging with fans/customers on Instagram + some best-in-class food & drink brand case studies included throughout.

5 1. A little intro

6 We ask the room: Name? Company? Hope to get out of today/on Instagram?

7 AN INTRODUCTION TO INSTAGRAM Instagram is an online mobile photo-sharing, video-sharing and social networking service.

8 WHY YOU SHOULD BE USING INSTAGRAM? 300 million = Monthly Active Users 30 billion = Photos Shared 2.5 billion = Favourites Daily 70 million = Photos Shared Daily

9 WHY INSTAGRAM?

10 THINGS TO CONSIDER Set Goals - Why are you using Instagram? What do you want to achieve? Do you want to build brand awareness/find new customers? Dedicate Time - Take the time to create high quality images, it will help you to stand out from the crowd. Account Name - Make it easily recognisable. Does to match your other social media accounts? (Brand Consistency) Profile Photo - Keep it simple! The image will be cropped into a circle and will appear very small on Instagram.

11 HOW TO SET UP AN INSTAGRAM ACCOUNT?

12 2. Storytelling

13 WHERE TO START Start with your story. Your point of view.

14 STORYTELLING WITH INSTAGRAM "It's about bringing a business to life through the use of great imagery. It's not about focusing on your product or service but creating a story around your offering."

15 Building better brands

16 FLEXIBLE CONTENT PLAN

17 FLEXIBLE CONTENT PLAN

18 Who s doing it well?

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29 3. Top tips

30 1. Consider your lighting

31 1. Consider your lighting

32 2. Composition Try to arrange your image so that it looks pleasing to the eye

33 3. Get in close

34 3. Get in close

35 4. Background & Scenery

36 4. Background & Scenery

37 5. Add a pop of colour

38 5. Add a pop of colour

39 6. Action shots

40 6. Action shots

41 7. Editing & Filters

42 7. Editing & Filters

43 7. Editing & Filters

44 7. Editing & Filters

45 7. Editing & Filters

46 8. Other editing apps Instagram Layout

47 8. Other editing apps SnapSeed

48 PHOTO CHALLENGE: #BordBiaGram 1. Lighting 2. Composition 3. Get in close 4. Background & scenery 5. Add a pop of colour 6. Action shots 7. Editing & filters

49 Instagram Video

50 15 Second video clips Capture important brand moments e.g. Videos of your customers enjoying your product or service. Behind the scenes clips that engage your customers. Testimonials from your customers.

51 Think in Squares. Instagram will crop your videos so keep the subject in the centre. Consider the thumbnail This is the image that will appear in your customers Instagram stream. Tell a story using multiple clips.

52 Think in Squares. Instagram will crop your videos so keep the subject in the centre. Consider the thumbnail This is the image that will appear in your customers Instagram stream. Tell a story using multiple clips.

53 Instagram Hyperlapse

54 Instagram Hyperlapse

55 Instagram Hyperlapse

56 4. How to grow your community.

57 1. Use Hashtags

58 Use industry related hashtags.

59 Create your own hashtags. Actively use and monitor your hashtag. Engage with people who use your hashtag.

60 Use popular hashtags e.g #FoodPorn #TBT.

61 Use location based hashtags e.g. #Dublin #LoveDublin

62 2. Follow, Like & Comment

63 3. Connect your other Social Media channels

64 4. Spread the word

65 5. Offer Exclusive Content & Competitions

66 5. Engaging with fans/customers on Instagram.

67 BEST PRACTICES FOR ENGAGING WITH CUSTOMERS ON INSTAGRAM Follow, Like & Comment on your audiences images. Communicate through your Hashtag. Act like a person, not like a brand.

68 Reward your followers with promo codes/exclusive competitions. Ask Questions. Encourage User Generated Content e.g Share your photos with us using the # to be in with a chance to win a voucher!

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70 #BordBiaGram

71 Q&A