EXCLUSIVE NSW PACKAGE. Unprecedented exposure for your premier property

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1 EXCLUSIVE PACKAGE NSW Unprecedented exposure for your premier property

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3 Now available, Domain offers sellers guaranteed and exclusive editorial placement as House of the Week or Apartment of The Week within Domain s weekly liftout in The Sydney Morning Herald and The Australian Financial Review, plus premium magazine advertising, a prime spot on the smh.com. au homepage and industry-leading social amplification for your premier property. ELEMENTS Editorial House or Apartment of the Week feature in Saturday s The SMH and Friday s The AFR Advertising Domain in The SMH half page advertisement x 2 weeks Domain Prestige in The AFR full page advertisement x 2 weeks Domain Dream Homes on the smh.com.au x 2 weeks Domain Social Boost x 1 week INVESTMENT: $16,990 GST inclusive Cancellation of any portion of the NSW Exclusive Package that occurs after the first insertion / appearance date of any of the products outlined in the booking agreement will be billed at the total cost of the bundle. NSW Exclusive Packages are subject to availability. Editorial inclusion is subject to Editor approval. Online advertising terms and conditions: domain.com.au/group/agent-centre. Magazine advertising terms and conditions: adcentre.com.au/terms-conditions. Rates are for single resale properties only at the discretion of Domain and are not available for multiple dwelling buildings, projects or developments. Prices are subject to change without notice. Agency commission is not payable on advertising for residential real estate agencies.

4 MAGAZINE EDITORIAL & ADVERTISING HOUSE/APARTMENT OF THE WEEK EDITORIAL FEATURE Reach qualified and informed buyers Published in metropolitan copies of Saturday s The Sydney Morning Herald and Friday s The Australian Financial Review, Domain s weekly magazine covers the best in Sydney property and lifestyle. Showcase your property s best features and capture the interest of 1.1 million potential property seekers each month 1 with an exclusive editorial feature and two weeks of full page advertising. 3.5X MORE LIKELY^ TO EARN A HOUSEHOLD INCOME OF $300K K INTEND TO BUY A PROPERTY IN THE NEXT 12 MONTHS 1 COMBINED READERSHIP m Domain in Saturday s The SMH, Friday s The AFR and Domain Prestige each month IMPORTANCE OF PRINT 2 68 % of Australian home buyers use print in their property search Source: 1. emma conducted by Ipsos MediaCT, People 14+, for the 12 months ending Mar 2017, Nielsen Digital Ratings Monthly Mar Ultra high net worth individuals are those who earn over $300k annually. 2. GFK Home Buyer Research Oct 2015.

5 DOMAIN PRESTIGE Australia s premier property liftout Published in Wednesday s The Australian Financial Review, Domain Prestige showcases the best in Australian property. With a national audience of 312,000 affluent and engaged property seekers each Wednesday¹, advertising in Domain Prestige gives you unparalleled access to senior business executives across Australia. 52% OF AUSTRALIA S EXECUTIVE REAL ESTATE DECISION MAKERS READ THE AFR WEEKLY 3 22% OF ULTRA HIGH NET WORTH INDIVIDUALS READ THE AFR EACH WEDNESDAY 1 Source: 3. Business Elite Australia survey, 2014.

6 DIGITAL EXPOSURE & SOCIAL AMPLIFICATION DOMAIN DREAM HOMES Exceptional positioning on the smh.com.au homepage Dream Homes features NSW s most prestigious properties on the homepages of the smh.com.au and domain.com.au NSW - boosting your reach to 6.2 million potential property seekers each month across Australia and overseas 1. Showcase your property to the smh.com.au s engaged readers with two weeks of Dream Homes homepage placement. 6 MILLION VISITS WEEKLY 2 UNMATCHED AUDIENCE 1 6.2m Domain digital + smh.com.au audience each month BUYER ENQUIRY 3 2X OUT OF AREA BUYERS 4 24 % more enquiries than the week prior or after are located interstate or overseas Source: 1. emma conducted by Ipsos MediaCT, People 14+, for the 12 months ending Mar 2017, Nielsen Digital Ratings Monthly Mar Site Catalyst average of 4 weeks to 11 Dec 2016, masthead publications only. 3. Average uplift in events during the week of Dream Homes campaigns compared to weeks before and after the campaign. Sourced from internal Domain data, Feb 2017 Apr Enquiries include agent profile views and number views, calls to agent from mobile, completed rental applications, leads and saved inspection times. 4. Google Analytics, desktop and mobile web (excl. Apps), Apr 2017.

7 DREAM HOMES DELIVERS MORE ENQUIRIES 3 2X GREATER ENQUIRIES Properties upgraded to Dream Homes receive on average double the enquiries, relative to one week prior and one week after the campaign. This significant uplift in enquiries drives stronger competition, helping you achieve the best result faster. 4X 4X INCREASED TOTAL VIEWS STRONGER ENGAGEMENT DOMAIN SOCIAL BOOST Leverage Domain s social leadership Showcase your property as a Domain sponsored post on Facebook with Social Boost. Social Boost amplifies your listing to targeted buyers actively searching in your area. With 16 million Facebook users in Australia 5, adding social to your digital and magazine campaign helps you sell your property faster and for more. 58% OF BUYERS LOOK TO MOVE WITHIN 5KM OF THEIR CURRENT ADDRESS 6 16M FACEBOOK USERS ACROSS AUSTRALIA EACH MONTH 5 Source: 5. Facebook internal data, Jan GFK Home Buyer Research Oct 2015.

8 EXCLUSIVE PACKAGE NSW Unprecedented exposure for your premier property To feature your property contact your real estate agent today DM