Digital Marketing for Outbound Tourism Shivek Sachdev (Managing Director, OMG Experience)

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Marian McDowell
5 years ago
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1 Digital Marketing for Outbound Tourism Shivek Sachdev (Managing Director, OMG Experience)

3 Speaker Profile

4 Definition of Marketing process for communicating value of goods/services to customer กระบวนการของการส อสารค ณค าของผล ตภ ณฑ หร อบร การไปย งล กค า Inbound Marketing vs. Outbound Marketing (General Concepts)

5 Sales vs. Marketing Both want to increase sales For small organizations, it s usually the same people! What about your organization structure? Sales are more cunning, agree? Sales are more convincing, agree? Sales person are more good looking, agree? Demand creation (Marketing) very expensive! Let s try some examples

6 Sales vs. Marketing Who s Who?

7 Sales vs. Marketing Both want to increase sales For small organizations, it s usually the same people! What about your organization structure? Sales are more cunning, agree? Sales are more convincing, agree? Sales person are more good looking, agree? Demand creation (Marketing) very expensive! Let s try some examples

8 Sales vs. Marketing Demand Creation (Traditional)

9 Sales vs. Marketing Demand Creation (Digital)

10 Sales vs. Marketing Demand Creation (Digital)

11 From Traditional Marketing to Digital Marketing Then Sales Visit Knocked Door Sales Now

12 From Traditional Marketing to Digital Marketing Then Printed Ads Brochures Now

13 From Traditional Marketing to Digital Marketing Then Billboard Magazines Now

14 From Traditional Marketing to Digital Marketing Then Radio TV Ads Cold Calls Now

15 From Traditional Marketing to Digital Marketing Then Webpage Blast Now

16 From Traditional Marketing to Digital Marketing Then SEO (1 st Generation) Now

17 From Traditional Marketing to Digital Marketing Then Adwords Analytics Now

18 From Traditional Marketing to Digital Marketing Then Blogs Reviews Now

19 From Traditional Marketing to Digital Marketing Then Now Social Media Online Ads

20 From Traditional Marketing to Digital Marketing

21 Changes in Consumer Behavior (Before) What has changed?

22 Changes in Consumer Behavior (After)

23 Changes in Consumer Behavior (Before) What is this? What about now?

24 Changes in Consumer Behavior (After)

25 Why Digital Marketing? Changes in consumer behavior Caused by??? TECHNOLOGY Digital Marketing leverages on technology to??? What have you seen?

26 Marketing in the Outbound Tourism Industry Who are the players? Airlines Wholesales Agents End Users

27 Marketing in the Outbound Tourism Industry Fictional Example Bhutan Airlines Agents Agents Agents Agents Agents Agents Agents

28 Marketing in the Outbound Tourism Industry Where does Digital Marketing come into action? Brand & Fares Agents Bhutan Airlines Brand & Packages Brand & Fares Brand (Mass Media)

Digital Marketing Checklist Responsive Website Mobile Enabled Tablet Enabled Updated Content Social Media Enabled E.g. Facebook Rich Content Youtube, Facebook, Instagram etc.

29 Digital Marketing Checklist Responsive Website Mobile Enabled Tablet Enabled Updated Content Social Media Enabled E.g. Facebook Rich Content Youtube, Facebook, Instagram etc. (Video Content) Blog Drive Sales & Conversion SEO/ Google Ads/ Facebook Ads etc. Monitor and Optimize

30 Example: Responsive Website

31 Example: Responsive Website (Tablets)

32 Example: Responsive Website (Mobile)

33 Example: Social Media Enabled

34 Digital Marketing Case Studies 1) Market Research using Google Adwords: Keyword Planner 2) Creating Product Awareness using Facebook Ads (Push Strategy) 3) Creating Product Awareness using SEO (Pull Strategy) 4) Engage with Prospects using MailChimp 5) Closing Sales using Remarketing 6) Measure Results using Google Analytics