SPONSORSHIP OPPORTUNITIES

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1 Best Practices for the Local Commerce Universe May 16-18, 2016 Austin, TX SPONSORSHIP OPPORTUNITIES Two days. Hundreds of decision makers. YOUR CHANCE TO MAKE A GREAT IMPRESSION.

2 Shine Brightly across the LOCAL COMMERCE UNIVERSE as a BIA/Kelsey ENGAGE Sponsor BIA/Kelsey ENGAGE delivers a down-to-earth view of the $300 billion Local Commerce Universe. By 2020, digital marketing revenues are projected to double, reaching approximately $150 billion. ecommerce will grow to approximately $30 billion in that same timeframe, while traditional media revenues will remain relatively static at $110 billion annually. Success in the vast and changing Local Commerce Universe requires an understanding of the big picture as well as focused planning and execution. At BIA/Kelsey ENGAGE, we ll bring the expansive LCU into focus as we get practical and tactical about what it takes to deliver local advertising and marketing services in a constantly changing environment. Expect to meet highly engaged decision makers from all corners of the Local Commerce Universe, including adtech/martech, publishers, agencies, SMB brands and enterprises. Stand out at BIA/Kelsey ENGAGE as a conference sponsor and tap into meaningful discussions that will help you fulfill your goals in 2016 and beyond. Loving #BIAKSMB conference #localuniverse Keisha-Maria Sep 30 Rocky Mountain Event Center (Marriot Hotel)

3 Who Attends Audience Profile INDUSTRY SEGMENT JOB TITLES & ROLES WHY THEY ATTEND PUBLISHERS CEO, COO, CMO, CRO To maintain thought leadership, assess new product trends and go-tomarket strategies; To hear serious thinking about how the sale of local advertising and marketing services will radically change in the next several years; To meet with peers and potential business partners in one efficient business trip. DIGITAL AGENCIES CEO, CMO, CSO To better understand market size, addressable segments, competitive make-up and how to get more local media and location marketing spend. ADTECH PARTNERS CEO, CTO, CMO, CRO To network with brands and media to forge partnerships, gather competitive intelligence, gauge marketing sizing and inform strategies. SMB BRANDS CEO, CMO, CRO, CSO, CTO To maintain thought leadership, assess new product trends and go-tomarket strategies; To hear serious thinking about how the sale of local advertising and marketing services will radically change in the next several years; To meet with peers and potential business partners in one efficient business trip. We met a bunch of great people and made some great introductions! - Jessie Beaudoin, CallAction.Com

4 Attendee Quick Facts Connect with Companies Like These 400+ attendees 190+ Companies 33% C-Suite 55% VP & Above 23% Business development pros ready to deal 94% of attendees visited exhibits 95% of sponsors developed leads

5 Sponsorship Packages Top Reasons to Sponsor Increase exposure, build relationships and enhance your company s image with the most senior-level executives in digital and traditional media. 1. Capitalize on a prospect-rich environment to launch new products and services and generate leads to fill your sales pipeline. 2. Build awareness with the right audience through online, mobile, social and direct marketing channels. 3. Reach decision makers who are prepared to transact business. Get the highest level of visibility possible at BIA/Kelsey ENGAGE with a Premium Plus level sponsorship. AFTER-HOURS EVENTS $25,000 Includes 7 Event Passes Choose from Cocktail Receptions (2 available) or After-Hours Entertainment Event. These very highprofile opportunities offer the ultimate branding during popular evening networking events. PREMIUM PLUS LEVEL TAKE-AWAY REPORT $25,000 Includes 7 Event Passes Exclusive sponsorship of post-event Attendees Take- Away Report to be delivered digitally to all attendees and distributed publicly. CLUBHOUSE LOUNGE $25,000 Includes 7 Event Passes Exclusive sponsorship of the ENGAGE Clubhouse Lounge where attendees can sit, eat, drink, talk and recharge without leaving the exhibit hall floor. All Premium Plus Level Sponsors Receive 10 x10 Exhibit booth On-stage logo placement Company logo on event website Company logo on event signage Company name and/or logo included in event marketing communications Additional passes available at discounted rate of $995 Full page box ad in printed agenda Expanded listing on Sponsors web page Option to provide collateral piece or giveaway (prepared and provided by sponsor) in conference tote

6 Stand out at BIA/Kelsey ENGAGE with a Premium level sponsorship. WIFI OR VUETORIAL $20,000 Includes 6 Event Passes Exclusive sponsor of conference WIFI with branded access code or exclusive sponsor of Vuetorial website hosting conference videos after the event with access to all attendees. PREMIUM LEVEL NETWORKING LUNCH $17,500 Includes 5 Event Passes Exclusive sponsor of one Networking Lunch (2 available) for all attendees. Your company will be acknowledged from the stage as the day s lunch sponsor. DESSERTS $17,500 Includes 5 Event Passes Exclusive sponsor of one Dessert Table (2 available) for all attendees. Your company logo will be prominently displayed on signage at the dessert table. All Premium Level Sponsors Receive 10 x10 Exhibit booth Company logo on event website Company logo on event signage Company name and/or logo included in event marketing communications Additional passes available at discounted rate of $995 ½-page box ad in printed agenda Expanded listing on Sponsors web page Option to provide collateral piece or giveaway (prepared and provided by sponsor) in conference tote

7 Enjoy tremendous visibility at BIA/Kelsey ENGAGE through stage and showcase opportunities available with Spotlight level sponsorships. MAIN STAGE & BALLROOM $10,000 Exclusive sponsor of Chair Covers OR Video OR Gobos (projected logo in general session) OR Mobile Partner OR Water Bottles. CASE STUDY Limited availability $9,500 Includes 4 Event Passes Exclusive presenter of a 10- minute case study from the main stage. NOTE: Very limited availability. Does not include moderator or audience Q&A. Strict content guidelines apply. STAGE PLANTS $8,500 As the exclusive sponsor of the Stage Plants, your company will be prominently highlighted on the main stage throughout the conference. SPOTLIGHT LEVEL REGISTRATION $10,000 These high-value sponsorships will put you front and center with all attendees. Choose from Lanyards OR Name Badges OR Event Totes OR Notepads or Pens OR USB Memory Sticks OR Plug In & Power Up Station. REFRESHMENTS $8,500 Help attendees stay hydrated and hunger-pang-free throughout the day with one of these highly appreciated sponsorships. Choose from Registration Refreshments OR Refreshment Breaks (4 available) OR Juice Station. VIRTUAL CONFERENCE or PHOTO GALLERY $8,500 Exclusive sponsor of the Virtual Conference website where attendees can download speaker presentations; OR Exclusive sponsor of the conference Photo Gallery hosted on the Virtual Conference website, displaying all conference photos. BREAKFAST $10,000 Exclusive sponsor of one Continental Breakfast (2 available) for all attendees. Your company logo will be prominently displayed on signage at the breakfast. BUSINESS CENTER AMENITIES $8,500 Enjoy great visibility with attendees who need access to the Internet or a place to print documents or boarding passes on the fly. Choose from Cyber Café OR Printing Station. RED CARPET $8,500 Help us turn up the VIP treatment for attendees entering the networking cocktail events as the exclusive sponsor of the ENGAGE Red Carpet.

8 All Spotlight Level Sponsors Receive 10 x10 Exhibit booth Company logo on event website Company logo on event signage Company name and/or logo included in event marketing communications Additional passes available at discounted rate of $995 ½-page box ad in printed agenda Expanded listing on Sponsors web page Option to provide collateral piece or giveaway (prepared and provided by sponsor) in conference tote

9 An Access level sponsorship is a budget-friendly way to gain exposure and make important connections within the BIA/Kelsey ENGAGE community. SPONSORED SESSION Limited availability $5,000 Includes 1 Event Passes As the exclusive sponsor of a conference session, your company will be highlighted from the stage during the session introduction. NOTE: Does not include a speaking slot or opportunity to provide input to the session. ACCESS LEVEL EXHIBIT ONLY $5,000 Includes 1 Event Pass Grab the opportunity to demo your solution and meet with attendees at your table-top display area (includes 2 chairs and trash can). COLLATERAL PACK $4,000 Includes 1 Event Pass Get visibility with all attendees by providing your company collateral insert in the attendee tote. NOTE: Does not include a booth. All Access Level Sponsors Receive Company logo on event website Company logo on event signage Company name and/or logo included in event marketing communications Additional passes available at discounted rate of $995 There's so much to say about #BIAKSMB but it's hard to do in 140 characters. If only there was some way to go longer Scott Yates Sep 30 Denver, CO If you're interested in connecting with the right decision makers who can advance your business, then make plans now to sponsor BIA/Kelsey ENGAGE.

10 Exclusive Sponsorships Music Interludes Austin is known for its incredible music and up and coming jazz/rock talents! It's too tremendous to ignore, so be a part of bringing incredible talent right into the conference for all BIA/Kelsey attendees to enjoy. We are offering a few select sponsorships for Music Interludes. This sponsorship will bring local Austin talent right onto the main stage to play for attendees between select sessions. Talk about getting the attention of the audience and pulling any idlers right into the main conference area! Your company and logo will be highly -profiled during these very special performances. Be part of a conference element everyone is sure to notice and talk about. Lifestyle Sponsorship Attending a conference can wreak havoc on a healthy lifestyle! Help keep attendees energized throughout the event and feeling great when they return to the office by sponsoring a Lifestyle experience. We will work with you to create an appealing activity (like early morning jog, afternoon yoga) that will attract attendees and spotlight your company in a unique and memorable manner. T-Shirt Sponsorship Be part of the buzz around BIA/Kelsey ENGAGE as the exclusive sponsor of the conference t-shirt. All attendees will receive a t-shirt featuring specially designed artwork that showcases the ENGAGE theme. Your logo will be prominently displayed as part of the design. Be part of an item attendees always take home with them!

11 Twitter Board BIA/Kelsey s conference Twitter board showcases tweets sent by conference speakers and attendees containing session photos, questions and takeaways. Sponsorship of the Twitter board offers co-branding and visibility in the registration desk area where attendees gather before the event, between sessions and during refreshment breaks. What You Get Branding on conference website Visibility in conference and Twitter board marketing communications Visibility at the conference in attendee materials, on the big screen and on event signage 3 full event passes; additional passes available at discounted rate of $995 ¼ page box ad in printed agenda Expanded listing on sponsors page, with option to display video, flash or PDF ad

12 NEW OPPORTUNITY Women LEADING IN LOCAL Networking Event BIA/Kelsey s Women LEADING IN LOCAL networking events for women attendees have become a valued feature of our conferences. As the exclusive sponsor of our Women LEADING IN LOCAL session on the eve of BIA/Kelsey ENGAGE, your brand will enjoy visibility before, during and after the event. What You Get Branding on conference website Visibility in conference and Women LEADING IN LOCAL marketing communications Visibility at the conference in attendee materials, on the big screen and on event signage Opportunity to welcome attendees to the networking event 2 full event passes; additional passes available at discounted of rate $995 ¼ page box ad in printed agenda Expanded listing on Sponsors site, with option to display video, flash or PDF ad Professional Headshots Studio Help us bring a highly valued benefit to women attendees at BIA/Kelsey ENGAGE as the exclusive sponsor of our Professional Headshots Studio. As part of our Women LEADING IN LOCAL session on the eve of BIA/Kelsey ENGAGE, we ll bring in a professional photographer and lighting expert, makeup artist and hair stylist to give our women attendees the chance to update their headshot and profile photos to give their bios and social profiles a fresh and polished look. Contact Nanci Karas to discuss this unique branding opportunity.

13 If you're interested in connecting with the right decision makers who can advance your business, then make plans now to sponsor BIA/Kelsey ENGAGE. Have an idea for a Custom Sponsorship? Contact us to discuss the possibilities. Exec. Director, Conferences nkaras@biakelsey.com (732)