Use of RFID in Ambient Intelligence: critical issues for policy makers

Transcription

1 Use of RFID in Ambient Intelligence: critical issues for policy makers Jay Kishigami VP and Executive Chief Producer, Convergence, NTT 11:00-11:30 3/22/2006 SWAMI

2 Agenda Why RFID? Population decreasing Personalized market RFID concept The glue between Virtual and Real Tracing and Tracking Guideline and Japanese policy making Technology to PEST copyright 2006, Kishigami, NTT 2/17

3 Aging Society requires RFID (thousands) Easy, Secure life Simple and Effective work 120, ,000 Total population 80,000 60,000 40,000 20,000 Productive age population (15-64) Aged population (over 65) After: census in 2000 copyright 2006, Kishigami, NTT 3/17

4 Personalized environment Mass Product for all Customized product for each A B C D E copyright 2006, Kishigami, NTT 4/17

5 Real and Virtual worlds Manual processing Virtual world Barcode Real world RFID copyright 2006, Kishigami, NTT 5/17

6 Metadata and ID ID Content ID ID ID Search Charge Rights metadata copyright 2006, Kishigami, NTT 6/17

7 Past: Direct purchase Trusted copyright 2006, Kishigami, NTT 7/17

8 Present: Modernized marketing makes complex life Trusted?? copyright 2006, Kishigami, NTT 8/17

9 Traceability on SCM manufacturer Total management of Tracing End-user Manufacturer s Merit -Guarantee -Return manage -Claim manage -Inventory manage -Tracking Transporter s -Efficiency -Precisely -Good service Warehouse s -Automatic manage -Efficiency -Expiration manage -CSC -In-house manage -Return manage Retailer s -POS -Receiving -Efficiency -Claim process -Expiration check -Avoiding fabricating -Shrinkage Customer s -Safety -Good quality -Good service copyright 2006, Kishigami, NTT 9/17

10 RFID Privacy Problems Threat #1: Leakage of personal belongings data Leak data regarding belongings without awareness of user. What do they have? Consumers Adversary Adversary Threat #2: ID tracing Monitor tag owner s activity. copyright 2006, Kishigami, NTT 10/17

11 Public Policy History OECD 8 principles Collection limitation principle Data quality principle Purpose specification principle Use limitation principle Security safeguards principle Openness principle Individual participation principle Accountability principle Collection limitation Openness Accountability Openness/transparency Purpose spec Collection limitation Accountability Security safeguards Withholding use of item until regulation fixed Exceptions Tracking of pharmaceuticals Tracking of manufactured goods (Theft avoidance) Detection of items containing toxic substances EU directive privacy EU directive Location/supplement Personal data protection EPC Global CASPIAN Guideline in Japan 2005: Wal-Mart, DoD Start to deploy Consumer notice Consumer choice Consumer education Record use, retention and security copyright 2006, Kishigami, NTT 11/17

12 Guidelines in Japan 1. Aim 2. Objective 3. Disclosing tag existence 4. Selection by the consumer 5. Information disclosure 6. Personal data protection and tag information 7. Restriction on data acquisition and use of personal data 8. Accuracy control 9. Information administrator 10.Information sharing with the consumer copyright 2006, Kishigami, NTT 12/17

13 Privacy Applicable Areas Manufacturer Processor Dealer Store Consumer 2 nd use disposal Transport No problems on privacy Privacy boundary Consent necessary copyright 2006, Kishigami, NTT 13/17

14 New Paradigm to the Digital Era Analog Digital Atom Bit Item Information Ownership rights Right of Use Anonymous item Specific Item/Info TIME: Quick Diffuse SAPCE: No Gap: Virtual and Real worlds Importance of ID and metadata copyright 2006, Kishigami, NTT 14/17

15 Subject of PEST analysis: Political ecological/environmental issues current legislation home market future legislation European/international legislation regulatory bodies and processes government policies government term and change trading policies funding, grants and initiatives home market lobbying/pressure groups international pressure groups Economic home economy situation home economy trends overseas economies and trends general taxation issues taxation specific to product/services seasonality/weather issues market and trade cycles specific industry factors market routes and distribution trends customer/end-user drivers interest and exchange rates copyright 2006, Kishigami, NTT 15/17

16 PEST cont d Social lifestyle trends demographics consumer attitudes and opinions media views law changes affecting social factors brand, company, technology image consumer buying patterns fashion and role models major events and influences buying access and trends ethnic/religious factors advertising and publicity Technological competing technology development research funding associated/dependent technologies replacement technology/solutions maturity of technology manufacturing maturity and capacity information and communications consumer buying mechanisms/technology technology legislation innovation potential technology access, licencing, patents intellectual property issues copyright 2006, Kishigami, NTT 16/17

17 PEST WEB Service Human EnvironmentAtom Services RFID Svc Broadband Svc Ubiquitous Svc Metadata Context Awareness Technological ID Personalized Svc NGN Political, Economic, Social copyright 2006, Kishigami, NTT 17/17