MENG ZHU. Johns Hopkins Carey Business School Telephone: (410) International Drive Office: Room 1242 Baltimore, MD

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1 1 MENG ZHU Johns Hopkins Carey Business School Telephone: (410) International Drive Office: Room 1242 Baltimore, MD EMPLOYMENT 2011-Present Assistant Professor, Carey Business School, Johns Hopkins University EDUCATION 2011 Ph.D. in Marketing (Minor: Social and Decision Sciences), Carnegie Mellon University 2008 M.S. in Industrial Administration, Carnegie Mellon University 2001 B.A. in Comparative Literature, Nanjing University, China HONORS AND AWARDS 2014 The Black & Decker Competitive Research Grant 2011 Herbert A. Simon Doctoral Dissertation Award 2010 Berkeley Behavioral Camp Fellow 2009 AMA Sheth Foundation Doctoral Consortium 2008 Center for Behavioral Decision Research Grant William Larimer Mellon Fellowship RESEARCH INTERESTS Consumer judgment and decision-making Psychological and behavioral consequences of scarcity and resource constraints JOURNAL ARTICLES AND OTHER PEER REVIEWED PUBLICATIONS 1. Zhu, Meng and Rebecca Ratner (2015), Scarcity Polarizes Preferences: The Impact on Choice Among Multiple Items in a Product Class, forthcoming, Journal of Marketing Research. 2. Zhu, Meng and Rebecca Ratner (2014), Why Having So Little Means So Much: Scarcity Shapes Consumer Decision Making, in Advances in Consumer Research, Volume 42, (Eds) J. Cotte and S. Wood, Duluth, MN : Association for Consumer Research. 3. Anastasiya Pocheptsova and Meng Zhu (2014), How Extraneous Time Frames Bias Consumer Judgment and Choice, in Advances in Consumer Research, Volume 42, (Eds) J. Cotte and S. Wood, Duluth, MN : Association for Consumer Research. 4. Zhu, Meng, Darron Billeter, and J. Jeffrey Inman (2012), The 'Double-edged Sword' of Signaling Effectiveness: when Salient Cues Curb Post-purchase Consumption, Journal of Marketing Research, 49(1), Khan, Uzma, Meng Zhu, and Ajay Kalra (2011), When Tradeoffs Matter: The Effect of Choice Construal on Context Effects, Journal of Marketing Research, 48(1),

2 2 6. Zhu, Meng and Carey K. Morewedge (2011), Malleable Memory and Construction of Future Consumption, in Advances in Consumer Research, Volume 39, (Eds) R. Ahluwalia, T.Chartrand and R. Ratner, Duluth, MN : Association for Consumer Research. 7. Zhu, Meng and Carey K. Morewedge (2010), Standards and Construction of Hedonic Value, in Advances in Consumer Research, Volume 38, (Eds) D. Dahl, G. Johar and S.Osselaer, Duluth, MN : Association for Consumer Research. 8. Zhu, Meng (2009), "Plates, Smiley Faces and Price Tags: How Contextual Factors Bias Consumption," in Advances in Consumer Research, Volume 37, (Eds) M. Campbell, J. Inman and R. Pieters, Duluth, MN: Association for Consumer Research. 9. Bello, Daniel and Meng Zhu (2007), Global Supply Chain Control, in Handbook of Global Supply Chain Management, (Eds) J. Mentzer, M. Myers and T. Stank, SAGE Publication. 10. Bello, Daniel and Meng Zhu (2006), Global Marketing and Procurement of Industrial Products: Institutional Design of Interfirm Functional Task, Industrial Marketing Management, 35(5), JOURNAL ARTICLES UNDER REVIEW OR REVISION 1. Mehta, Ravi and Meng Zhu, Are People of Plenty Less Creative? Impact of Resource Abundance versus Scarcity on Product Use-Innovativeness, revising for 3 rd round review at Journal of Consumer Research. 2. Darron Billeter, Meng Zhu and Jeff Inman, Seeing is Believing: The Effect of Packaging Transparency on Product Preference, revising for 2 nd round review at Journal of Marketing Research. 3. Morewedge, Carey K., and Meng Zhu, "A Social and Counterfactual Comparison: Alternatives Have Greater Hedonic Consequences If They Are Experienced by Someone Else, revising for 2 nd round review at Journal of Personality and Social Psychology. 4. Zhu, Meng and Joachim Vosgerau, Beauty Premium versus Beauty Penalty, revising for 2 nd round review at Management Science. 5. Zhu, Meng, Yang Yang and Christopher K. Hsee, The Urgency Bias, under review. CONFERENCE PRESENTATIONS (the presenting author is denoted by an asterisk) 1. Zhu, Meng* and Rebecca Ratner (February, 2015), The Impact of Scarcity on Consumers Choices of Multiple Items from a Product Class, Society for Consumer Psychology Conference, Phoenix, AZ. 2. Zhu, Meng*, Yang Yang and Chris Hsee (February, 2015), The Urgency Bias, Society for Consumer Psychology Conference, Phoenix, AZ. 3. Zhu, Meng* and Rebecca Ratner (October, 2014), The Impact of Scarcity on Consumers Choices of Multiple Items from a Product Class, Association for Consumer Research Conference, Baltimore, MD. 4. Zhu, Meng*, Yang Yang and Chris Hsee (October, 2014), The Urgency Bias, Association for Consumer Research Conference, Baltimore, MD. 5. Zhu, Meng and Joachim Vosgerau* (July, 2014), Beauty Premium versus Beauty Penalty, Behavioral Decision Research in Management Conference, London, United Kingdom.

3 3 6. Morewedge, Carey* and Meng Zhu (February, 2014), Why Alternatives Have Greater Hedonic Impact if they are Experienced by Someone, Society for Personality and Social Psychology Conference, Austin, TX. 7. Billeter, Darron*, Meng Zhu and Jeff Inman (January, 2014), The Effect of Transparent Packaging on Consumer Preference, Marketing Edge Conference, Cincinnati OH. 8. Billeter, Darron, Meng Zhu* and Jeff Inman (June, 2013), Transparent Packaging and Consumer Purchase Decision, Informs Marketing Science Conference, Istanbul, Turkey. 9. Billeter, Darron*, Meng Zhu and Jeff Inman (January, 2013), The Effect of Transparent Packaging on Consumer Preference, Judgment and Decision Making Winter Symposium, Snowbird, UT. 10. Mehta, Ravi* and Meng Zhu (October, 2012), Do the Worst of Times Increase Creativity? Scarcity vs. Abundance Psychology and Creativity, Association for Consumer Research Conference, Vancouver, BC. 11. Billeter, Darron*, Meng Zhu and Jeff Inman (October, 2012), Transparent Packaging and Consumer Purchase Decision, Association for Consumer Research Conference, Vancouver, BC. 12. Zhu, Meng* and Ajay Kalra (June, 2012), Incidental Resource Cues and Conservation in Consumption, Society for Consumer Psychology International Conference, Florence, Italy. 13. Zhu, Meng * and Carey Morewedge (June, 2012), Social Standards (More) Potently Influence Hedonic Value, Society for Consumer Psychology International Conference, Florence, Italy. 14. Zhu, Meng* and Ajay Kalra (June, 2012), Incidental Resource Cues and Conservation in Consumption, Informs International Conference, Beijing, China. 15. Mehta, Ravi* and Meng Zhu (February 2012), Are People of Plenty Less Creative: Abundance Psychology and Creativity, Society of Consumer Psychology Conference, Las Vegas, NV. 16. Morewedge, Carey* and Meng Zhu (November 2011), Why Social Standards Potently Impact Hedonic Value, Society for Judgment and Decision Making Conference, Seattle, WA. 17. Zhu, Meng* and Carey Morewedge (October, 2011), Atypical Pasts Spur Future Consumption, Association for Consumer Research Conference, St. Louis, MO. 18. Zhu, Meng* and Ajay Kalra (October, 2011), Incidental Resource Cues and Conservation in Consumption, Association for Consumer Research Conference, St. Louis, MO. 19. Zhu, Meng* and Ajay Kalra (June, 2011), Resource Abundance and Conservation in Consumption, INFORMS Marketing Science Conference, Houston, TX. 20. Zhu, Meng, Joachim Vosgerau*, and Uri Simonsohn (November, 2010), The Beauty Penalty: Too Sexy for the Job? Society for Judgment and Decision Making Conference, St. Louis, MO. 21. Zhu, Meng*, Carey Morewedge, Daniel Gilbert, Kristian Myrseth, Karim Kassam and Timothy Wilson (October, 2010), Social Standards and the Construction of Hedonic Value, Association for Consumer Research Conference, Jacksonville, FL.

4 4 22. Zhu, Meng* and Ajay Kalra (October, 2010), Curb your Wastism, Association for Consumer Research Conference, Jacksonville, FL. 23. Zhu, Meng*, Joachim Vosgerau and Uri Simonsohn (October, 2010), The Beauty Penalty: Too Sexy for the Job? Association for Consumer Research Conference, Jacksonville, FL. 24. Zhu, Meng* and Carey Morewedge (June, 2010), Social Comparison and the Construction of Hedonic Value, Behavioral Decision Research in Management Conference, Pittsburgh, PA. 25. Zhu, Meng*, Joachim Vosgerau, and Uri Simonsohn (February, 2010), The Beauty Penalty: Too Sexy for the Job? Society of Consumer Psychology Conference, St. Pete Beach, FL. 26. Zhu, Meng* and Carey Morewedge (February, 2010), Social Comparison and the Construction of Hedonic Value, Society of Consumer Psychology Conference, St. Pete Beach, FL. 27. Zhu, Meng*, Darron Billeter and Jeff Inman (November, 2009), Can Visual Images in Advertisements Curb Consumption? Society for Judgment and Decision Making Conference, Boston, MA. 28. Khan, Uzma, Meng Zhu* and Ajay Kalra (October, 2009), Interplay of Mindsets and Context Effects in Decision Making, Association for Consumer Research Conference, Pittsburgh, PA. 29. Zhu, Meng*, Darron Billeter and Jeff Inman (October, 2009), Investigation of the Impact of Visual Images in Advertisements on Consumption, Association for Consumer Research Conference, Pittsburgh, PA. 30. Khan, Uzma, Meng Zhu* and Ajay Kalra (February, 2009), The Effect of Mindsets on Common Decision Biases, Society of Consumer Psychology Conference, San Diego, CA. 31. Zhu, Meng*, Darron Billeter and Jeff Inman (February, 2009), The Impact of Visual Images on Consumption, Society of Consumer Psychology Conference, San Diego, CA. CHAIRED SYMPOSIA 2015 How Extraneous Numerical Markers Bias Consumer Judgment and Choice, Society of Consumer Psychology Conference, Phoenix, AZ Why Having So Little Means So Much: Scarcity Shapes Consumer Decision Making, Association for Consumer Research Conference, Baltimore, MD How Extraneous Time Frames Bias Consumer Judgment and Choice? Association for Consumer Research Conference, Baltimore, MD Malleable Memory and Consumption Decisions, Association for Consumer Research Conference, St. Louis, MO Standards and Construction of Hedonic Value, Association for Consumer Research Conference, Jacksonville, FL Standards and Construction of Hedonic Value, Society of Consumer Psychology Conference, St. Pete Beach, FL How Contextual Factors Bias Consumption? Association for Consumer Research Conference, Pittsburgh, PA.

5 5 INVITED PRESENTATIONS 2013 Johns Hopkins Global Center on Child Obesity, Baltimore, MD Department of Marketing, University of Maryland, College Park, MD Department of Marketing, University of Chicago, Chicago, IL Department of Marketing, University of Southern California, Los Angeles, CA The Carey Business School, Johns Hopkins University, MD Department of Marketing, University of Arizona, Tucson, AZ Department of Marketing, Tulane University, New Orleans, LA 2010 Department of Marketing, University of British Columbia, Vancouver, BC. SELECTED MEDIA COVERAGE Academic Minute Phys.Org Futurity.org Men's Health Health Canal Packaging Digest Food and Product Design JHU Gazette Baltimore Fishbowl TEACHING EXPERIENCE 2014 Behavioral Analysis for Marketing Decisions (MBA), Instructor, Johns Hopkins University 2014 Summer Intensive Program (MBA), Instructor, Johns Hopkins University 2013 Decision Behavior in Marketing (MBA), Instructor, Johns Hopkins University 2013 Summer Intensive Program (MBA), Instructor, Johns Hopkins University 2012 Behavior Marketing (MBA), Instructor, Johns Hopkins University 2012 Green Marketing (MBA), Instructor, Johns Hopkins University 2010 Consumer Behavior (BA), Guest Lecture, Carnegie Mellon University 2009 Introduction to Marketing (BA), Recitation leader, Carnegie Mellon University 2009 Marketing Management (MBA), Teaching Assistant, Carnegie Mellon University 2009 Brand Strategy (MBA), Teaching Assistant, Carnegie Mellon University 2008 Introduction to Marketing (BA), Instructor, Carnegie Mellon University 2008 Marketing Management (MBA), Teaching Assistant, Carnegie Mellon University 2007 Introduction to Marketing (BA), Recitation leader, Carnegie Mellon University 2007 Marketing Management (MBA), Teaching Assistant, Carnegie Mellon University 2006 Introduction to Marketing (BA), Recitation leader, Carnegie Mellon University 2006 Marketing Management (MBA), Teaching Assistant, Carnegie Mellon University PROFESSIONAL SERVICE Program Committee, Society of Consumer Psychology Conference 2013-present Reviewer, Journal of Marketing Research 2012-present Reviewer, Journal of Consumer Research 2011-present Reviewer, Management Science 2011-present Reviewer, Society of Consumer Psychology Doctoral Dissertation Proposal Competition 2009-present Reviewer, Association for Consumer Research Conference 2009-present Reviewer, Society of Consumer Psychology Conference Assistant to Editor in Chief, Journal of International Marketing, AMA

6 6 UNIVERSITY SERVICE 2011-present Marketing Area Recruiting Committee, Johns Hopkins University 2011-present Environment, Energy, Sustainability, and Health Institute Associate, Johns Hopkins University Carey International Students Residency Committee, Johns Hopkins University Supervisor of Undergraduate Research Assistants of Psychology / Behavioral Decision Research Lab, Carnegie Mellon University PROFESSIONAL MEMBERSHIPS American Marketing Association Association for Consumer Research Institute for Operational Research and Management Sciences Society for Consumer Psychology Society for Judgment and Decision Making