A 360 Branding Consultancy. Creating & Breaking Patterns. Company Profile

Transcription

1 A 360 Branding Consultancy Creating & Breaking Patterns Company Profile

2 About Letz Do It Den : LDID [Letz Do It Den] is a branding consultancy, founded in June, We see value in Creating and Breaking Patterns We believe that change is the only constant and branding is all about changing and adapting with times. We visualize a society where branding is not confused with advertising or marketing even by a common man. What do we do differently? We empathize with business as a whole and avoid working in silos. Often co-ordination gaps are seen not only between different industry segments but also between different business verticals within a company. We try to bridge these gaps by understanding the expectations of our Clients, their environment [TG, Competitors, other stakeholders, etc.] and accordingly suggest solutions, from Concept to Ideas and final Execution. We understand and value the importance of communication design in a business environment. We belive that our design centric approach sets us apart from a typical design studio, media or advertising agencies or a typical consultation house. You may witness this approach in our working. We are a group of ideators and creators, who believe that Brand means bridging the communication gap between the consumer and a company. How are we different? Branding is a very exhaustive and time consuming process. At every stage of a brand there could be multiple touch points. Each touch point needs equal attention so that the communication design is effective. We follow the RDPCA process while working for our clients: 1. Research - Meeting and understanding the brief Primary and Secondary Research of the Brand and Consumer Competition and Market Analysis Finding the problem / pain point 2. Planning - Understanding the need gaps. Brainstorming about above mentioned points & creating mood boards. Choosing the right branding model. 3. Doing - Strategy a. Concept building (What) b. Media Planning (How and Where) c. Time line setting (When) Ideations based on above concept. Designing and execution of ideas a. Prototypes (Design Variants) b. Final fine-tuning & finishing touches.

3 4. Checking - Beta Testing with target group. Observing their reactions and collecting feedback. Brainstorming on the feedback. Incorporating the necessary changes. Final design creation. 5. Taking appropriate Action - Publishing / Releasing / Starting the campaign. Follow up with clients post the launch. During creation of designs there are many more factors that come into consideration. There are various global rules like the Golden Ratio, Rule of Thirds which help in creating designs by the application of mathematical formulae. These formulae scientifically help in creating designs which have very high chances of getting the customers attention. We apply the study of color and shapes in our designing as each color has a different effect on the human brain resulting in experiencing of certain feelings by looking at the color. For example red color makes the brain give signal of anger hence incerase in adrenaline and a yellow makes a person feel energetic, when the two are combined it evokes hunger, Mc Donalds has used this colour psychology brilliantly for their logo. Shapes also have meanings associated to them, for example a circle shape means continous tranmission of energy hence is considered a good shape to denote positivity. These sciences and rules are used in designing different media which form a touchpoint of the brand. We believe in complete honesty and integrity hence we do not support any kind of infringement of existing designs, copyright images, copyright fonts.

4 Our Services : Social Media ATL Strategy Publishing Services Gifts BTL Corporate Showreels Digital Above The Line (ATL) refers to promotional activities done at macro level. It is done at national, regional or at bigger territory level and mass audience is covered in this type of promotion. Media - Hoarding, Press Advertisement, Bus Panels, Radio. Below The Line (BTL) communication is unconventional in nature, done at micro level and forms part of non-media communication. Media - direct mailing, distribution of flyers, brochures, and usage of sponsorships, public relations, tele-marketing and point of sale. Through The Line (TTL) refers to an advertising strategy involving both above and below the line communications. This strategic approach allows brands to engage with a customer at multiple points.this enables an integrated communications approach where consistent messaging across multiple media create a customer perception. Media - the customer will see the television commercial, hear the radio advert and be handed a flyer on the street corner.

5 Social Media Marketing - SMM Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media often feeds into the discovery of new content such as news stories, and discovery is a search activity. Social media can also help build links that in turn support into SEO efforts. Many people also perform searches at social media sites to find social media content. Media - Facebook, Twitter, Pinterest, Youtube, Instagram, Linked in, Indiamart. Publishing is the process of production and dissemination of literature, music, or information the activity of making information available to the general public. Media - Books, Journals, Reports, Editorials Showreel A showreel is a short promotional film that showcases the work of a Company, Artist, Product or Service. Media - animated videos, presentations, youtube content, corporate videos Digital Marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn t typically in real time. Media - Websites, Social Media, Mobile Applications, Web applications Corporate A corporate identity is the overall image of a corporation or firm or business in the minds of diverse publics, such as customers and investors and employees. It is a primary task of the corporate communications department to maintain and build this identity to accord with and facilitate the attainment of business objectives. It is usually visibly manifested by way of branding. Media - Corporate Identity, Retail / Environmental design, Uniforms. Public Relations [PR] is the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics. Media - Relations with Media, Consumers, Financial, Government. In addition to the above mentioned services there are many others which are equally important like Exhibitions and Trade Shows, Gifting, Qualitative and Quantitative Research, Innovative medias, Targeted Campaigns etc.

6 Our Clients : Brands S. M. Diamonds Pvt. Ltd. cafe Shikib We have proud associations with more than 50 companies

7 Our Clients : Industry Events Gifting Hospitality Fashion Yoga Centre Publishing Interiors Manufacturing IT consultant Finance Automobile Refrigerants Mining Equities Education Travel & Tourism Jewellery Real Estate We are proud of providing our services to more than 20 industry segments

8 Get in Touch : Mahek Ganeriwal Founder mahek@letzdoitden.com 609, Malad Shopping Centre, S. V. Road, Malad West, Mumbai Thank you.