INCREASE TRAFFIC & REVENUE: LIGHTWORKS Iray+ PHOTOREALISTIC INTERACTIVE 3D-ONLINE, IN- STORE POS DIGITAL CONFIGURATORS

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1 WELCOME

2 INCREASE TRAFFIC & REVENUE: LIGHTWORKS Iray+ PHOTOREALISTIC INTERACTIVE 3D-ONLINE, IN- STORE POS DIGITAL CONFIGURATORS

3 DAVE COLDRON PRODUCT DIRECTOR BEN WIDDOWSON PRE-SALES CONSULTANT

4 AGENDA WHAT WE D LIKE TO SHARE WITH YOU TODAY The growing trend of customer personalisation The business challenges of personalised purchases Two case studies from luxury markets Lightworks solution to these challenges

5 HOW TO SHARE DIGITAL ASSETS ACROSS WORKFLOW HOW TO INCREASE SALES HOW TO DELIVER CUSTOMER PERSONALISATION PRODUCT MANUFACTURERS FACE MANY CHALLENGES DAILY

6 70% of product strategists want to offer customised products. Forrester Research Oct 2011 Customers are willing to spend at least 25% more to get products built specifically to their needs. The NPD Group Nov % of U.S. online customers are interested in personalising product features or in purchasing build-toorder products. Mashable 2011 INCREASING DEMAND FOR PERSONALISATION

7 MAKING IT PERSONAL MATTERS

8 TODAY CONFIGURATORS ARE LIMITED 2D image based only Fixed predefined views (top, side, ) Not photo realistic Limited options that can be presented

9 Iray+ CONFIGURATORS ARE LIMITLESS Completely scalable (CPU, single GPU, Multiple GPU, Cluster, Cloud) 3 engines offer different levels of interactivity/accuracy Consistent material representation throughout Workflow tailored to users requirements

10 CASE STUDY JEWELLERY

11 PERSONALISATION Diamond colour Diamond cut Carat size Ring material WHAT CONSTITUTES A PERSONALISED PURCHASE?

12 WHAT % OF YOUR SALES ARE PERSONALISED?

13 COSTS OF PERSONALISED PURCHASES Dilutes brand as pieces stray from original design Additional consultation time (2-3 weeks) Non-standard manufacture MOST PERSONALISED PURCHASES ARE NON-ROUTINE

14 THE IMPACT OF PERSONALISED PURCHASES

15 MYSTERY SHOPPING CRITERIA FOR TARGETING THE JEWELLERS Operate at least one physical store Offer a luxury customer experience Offer some limited ecommerce

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17 2 PEOPLE SERVING 30 MINUTES SPENT IN STORE 32% OFFERED A DRINK 12 DAYS TO RETURN DESIGNS THE FACTS

18 ARRIVE AT STORE 1 HOUR CONSULTATION 2 WEEK WAIT FOR DESIGNS LOST SALE EXAMPLE CUSTOMER JOURNEY

19 96% OF CUSTOMERS DON T COMPLAIN. THEY WILL SIMPLY LEAVE AND NEVER COME BACK 1Financial Training services. CUSTOMERS LEAVE YOUR STORE AND WAIT 2 WEEKS FOR DESIGNS

20 PEOPLE VISIT EACH STORE PER WEEK PEOPLE ARE INTERESTED IN BUYING PEOPLE ARE INTERESTED IN PERSONALISING HOW DOES THIS BREAK DOWN FOR ONE STORE?

21 2 PEOPLE PURCHASE THEIR PERSONALISED PRODUCT 3 PEOPLE DON T 27 PEOPLE ACROSS YOUR 9 STORES HOW DOES THIS SCALE ACROSS YOUR BUSINESS?

22 $8.3k IS THE AVERAGE PRODUCT PURCHASE PRICE $224k PER WEEK IN LOST SALES $11m PER YEAR WHAT IS THE COST OF DOING NOTHING?

23 DOING NOTHING WILL COST $224k THIS WEEK. AND NEXT WEEK. AND THE NEXT WEEK. THE COST OF DOING NOTHING

24 THE GOAL Reduce the lead time for the sales process Increase conversion of personalised purchases Limit the options for personalisation CONTROLLED PERSONALISATION

25 IF YOU SOLD 1 EXTRA ITEM PER WEEK FROM A PILOT IN 1 STORE YOU COULD GENERATE $430K ADDITIONAL REVENUE IN YEAR 1 WHAT WILL SUCCESS LOOK LIKE?

26 Iray+ Interactive in-store configurator Personalised customer brochure at point of sale Personalised customer mini-site for follow ups THE SOLUTION

27 Why Iray+? Photo-real accuracy What you see is what you get Consistent look THE SOLUTION

28 DEMO

29 CASE STUDY HIGH-END AUTOMOTIVE TUNING

30 PERSONALISATION Exterior Interior Alloys & Wheels Performance WHAT CONSTITUTES A PERSONALISED PURCHASE?

31 WHAT PERCENTAGE OF YOUR SALES ARE PERSONALISED?

32 FEATURES OF PERSONALISED PURCHASES Customer won t see the customisation till it s made Additional consultation time (~6 weeks) Non-standard manufacture MOST PERSONALISED PURCHASES ARE NON ROUTINE

33 96% OF CUSTOMERS DON T COMPLAIN. THEY WILL SIMPLY LEAVE AND NEVER COME BACK 1Financial Training services. CUSTOMERS LEAVE THE DEALERSHIP AND HAVE TO WAIT FOR DESIGNS

34 100 PEOPLE VISIT EACH DEALERSHIP PER WEEK 3 PEOPLE ARE INTERESTED IN BUYING 2 PEOPLE BUY BUT 1 PERSON DOESN T HOW DOES THIS BREAK DOWN FOR ONE DEALERSHIP?

35 16 PEOPLE ACROSS YOUR 16 DEALERSHIPS $25k IS THE AVERAGE PRODUCT PURCHASE PRICE $400k PER WEEK IN LOST SALES HOW DOES THIS SCALE ACROSS YOUR BUSINESS?

36 $20.8m PER YEAR THE COST OVER 12 MONTHS

37 THE GOAL Increase conversion of personalised purchases Grow brand and ensure cars are instantly recognisable Continue delivering a personalised customer experience Limit the options for personalisation Reduce the lead time for the sales process CONTROLLED PERSONALISATION

38 IF THIS PROJECT COULD GENERATE JUST 2 EXTRA SALES PER MONTH IN 1 SHOWROOM IN YEAR 1 THAT WOULD BE $600k WHAT WILL SUCCESS LOOK LIKE?

39 Why Iray+? Photo-real accuracy What you see is what you get Consistent look THE SOLUTION

40 Deliverables Interactive On-line configurator Personalised customer brochure at point of sale Personalised customer mini-site for follow ups Parts list for dealerships THE SOLUTION

41 DEMO

42 INTERACT WITH MODEL USING WEBGL RENDER USING IRAY+ ON AMAZON CLOUD No plug-ins required Light model download Fast interaction on any device High quality images delivered in seconds SOLUTION A browser based configuration system

43 Iray+ HTML5 Web browser ON LOAD LOW-RES MODEL DOWNLOADED FROM SERVER Rendered in browser using WebGL

44 Iray+ HTML5 Web browser CHANGE VIEW/MATERIAL/GEOMETRY USING UI Message sent to iray+ on the server

45 Iray+ HTML5 Web browser RAYTRACE IMAGE ON SERVER Pass image back to browser and overlay webgl

46 HIGH QUALITY IMAGES GENERATED ON-THE-FLY

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50 BROCHURE IMAGES FROM THE SAME DATASET

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52 Iray+ THE ENGINE DRIVING... POS showroom based configurators Online configurators High quality CG images

53 Iray+ ADVANTAGES Runs on CPU & GPU Scales linearly across multiple GPUs Seamless access to 3 render algorithms Highly accurate

54 SAVE ON CREATION COSTS Set up all your materials once Create your pipeline and preferred lighting setups Push your models through the pipeline Auto create configurators based on simple rules

55 CUSTOMISED WORKFLOWS Don t be bound by the same workflow as everyone else. With Iray+ you can tailor the experience and make it your own. Tell us what you need.

56 OPTIONS FOR ALL EXPERIENCE TYPES Production Quality Visualisation Fast Interactive Visualisation Real-time Visualisation All consistent, scalable, high quality experiences

57 CONCLUSIONS Trend towards high quality live visualisations Interactive raytracing allows more freedom and true customisation Reduces creation costs Adds to the buying experience in a natural way Drives more sales from your sites to dealer Closes more deals on the first visit to the dealer

58 THANKYOU VISIT US AT STAND 911