SocialGO Investor Presentation Quarter

Transcription

1 SocialGO Investor Presentation Quarter

2 2 SocialGO - Disclaimer 1. The information contained in this presentation is selective and is subject to updating, expansion, revision and amendment. It does not purport to contain all the information that recipients may require. No obligation is accepted to provide recipients with access to any additional information or to correct any inaccuracies, which may become apparent. Recipients should conduct their own investigation and analysis of the Group and of the information contained in this presentation and are advised to seek their own professional advice on the legal, financial, taxation and other matters relating to the Group. 2. None of the Group s advisors have independently verified any of the information contained herein. Neither the Group, nor any of the Group s advisors, nor the directors, shareholders, managers, partners, employees or agents of any of them, makes any representation or warranty, express or implied, as to the accuracy, reasonableness or completeness of the information contained in the presentation. All such parties and entities expressly disclaim any and all liability for, or based on or relating to any such information contained in, or errors in or omissions from, this Presentation or based on or relating to the recipients use of the presentation.

3 3 Our Team Management Team Alex Halliday CEO Steve Hardman COO Brett Morris CFO Board Dominic Wheatley Exec-Chairman Ian Livingstone OBE Non-exec Director Vikrant Bhargarva Non-exec Director Nathan O Hanlon CTO

4 4 Introducing SocialGO - Overview SocialGO plc is based in London s Silicon Roundabout and is listed on The London Stock Exchange s AIM market under the ticker SGO SocialGO operated as a division of Bright Things plc, a software development group, from 2007 to 2010 under the guidance of Dominic Wheatley and SocialGO founders, Alex Halliday and Steve Hardman In 2010 a decision was made to focus group resources on the SocialGO division given its achievements in building a customer base to that time and the size of the market opportunity; In line with the focus of the business the company was renamed SocialGO plc and a change to the management structure saw Dominic Wheatley become the company s Executive Chairman, Alex Halliday the CEO and Steve Hardman the COO.

5 5 Introducing SocialGO Background Web 1.0 was characterized by flat message push using online interaction such as and non-interactive websites Web 2.0 saw the emergence of dominant mainland interactive websites such as LinkedIn and Facebook who engage users in online based social activities Web 2.0 business models are advertising driven and require size and purpose for success, if these diminish so does the business case Web 3.0 will be about individually controlled interaction platforms or islands of interactivity that connect to the Web 2.0 mainlands SocialGO is a primary enabler in Web 3.0 allowing everyone to build their island using a platform that enables users to quickly achieve a social web presence

6 6 Introducing SocialGO Objective SocialGO is a pioneer of the Social Website, delivering a fully customizable website with social media functionality using a software as a service business model Our vision is to provide every internet user with access to social media solutions on their own terms for their benefit and the benefit of those with similar interests and ambitions Our mission is to become the dominant platform for building online social experiences by leading the next product evolution in this rapidly emerging market segment To achieve this we have developed a highly adoptable, easy to use software solution that is eminently scalable supported by an agile and experienced management team.

7 7 Introducing SocialGO Route to Market Clients can be split into three categories: Individuals, groups, clubs, and associations who use SocialGO to enable dynamic online interactions between friends, members and associates; Small to Medium Enterprises looking to bolster their web presence using SocialGO s social media dynamics as a complete website solution; and Large corporates who use the software to rapidly deploy social sites for specific purposes. The majority of customers are acquired from online sources and operate self serve subscription plans. Monthly subscription charges range from $25 to $150 per client with additional revenues earned through value added services.

8 Products - Overview Two monthly subscription types: Starter: basic offering at US$10.00 per month Premium: self service offering costing US$30.00 per month Concierge: SocialGO managed service costing US$ per month Value added services: Go Setup and Design: one off charge of US$ Special Projects: bespoke services executed on a project by project basis

9 9 Major Market Opportunity 2003: Billions of disconnected websites SME s built simple websites, no social elements Social networks primitive, forums/friendster The Website was not social 2008: Dominant social network platforms emerge Explosive growth of social inside walled gardens Everyone looking to represent themselves online Built for & around the individual 5m Businesses dabble with Facebook Pages WINNERS! Millions of developers (Sold $170M) (Value $50B) (Value $5B) 2010/11: Emergence of The Social Website Market looks for website solutions that connect the social media universe Expensive bespoke solutions for CNN, BBC et al, but none for mass market Social web migrating from large platforms to must-have dedicated websites that are socially connected

10 THE PROBLEM BEING SOLVED! How can business operate an effective social media strategy? 10 Customer Requirements Traditional Website Social Community Network Facebook Page Bespoke Website The Social Website Content Publishing YES X X YES YES Customizable Design YES X X YES YES Low Success Threshold YES X YES X YES Easy Setup MAYBE X YES X YES Low Setup/Operation Cost MAYBE YES YES X YES Data Ownership YES YES X YES YES Fully Hosted MAYBE YES YES MAYBE YES Fully Supported MAYBE YES X MAYBE YES Customizable Options MAYBE MAYBE X YES YES Deep Facebook Integration X MAYBE YES YES YES Extensive Social Features X YES YES YES YES Integrated Solution X X X YES YES No one social media platform delivers a complete solution!

11 Today the Social Media Universe is Disconnected 11 Social Media Platforms Social Media Platforms YouTube? Community Network? Facebook Page EventBrite?? Twitter? Business tools (CRM, Mailing Lists) CRM Mailing List No central focus point for customers Publishing content is slow & inconsistent. No simple integration with business tools

12 Tomorrow SocialGO Connects the Social Media Universe 12 Social Media Platforms Publish Social Media Platforms YouTube Community Network Facebook Page EventBrite Twitter Business tools (CRM, Mailing Lists) CRM Mailing List Publishing content once at SocialGO & distribute it through Social Media Universe Generate instant, mass & free exposure for your business

13 Social Website becomes a Central Destination 13 Social Media Platforms Publish Social Media Platforms YouTube Traffic Community Network Traffic Facebook Page EventBrite Twitter Traffic Traffic Business tools (CRM, Mailing Lists) CRM Mailing List d content generates traffic Social website becomes focused destination

14 Social Website Stickiness Captures Customer Leads 14 Social Media Platforms Publish Social Media Platforms YouTube Traffic Community Network Traffic Facebook Page EventBrite Traffic In-built social functions create traffic stickiness Traffic Twitter Business tools (CRM, Mailing Lists) Harvest/ Exploit CRM Mailing List In built social functions create stickiness Social website harvests customer leads Business tools exploit customer leads

15 15 SocialGO V2 better at every stage We are creating a platform which we believe will far exceed current uptake by focusing on our key startup metrics: Acquisition Getting people to our site Wider appeal Simplified signup Key launch partners Activation The good first experience Inline site building Full featured trial Start simple, build out Retention Keeping them there Robust enterprise- level platform Built in virality Low success criteria Referral Make them loud and proud Wordpress style theme economy Incentivise referral Multi-site discounts Revenue Getting them to pay Low entry price point No free-forever Easy inline update

16 16 SocialGO Takes The Social Website to the mass market Version 2, simpler, quicker, more flexible Website creation offering at low price point, add social features as you are ready. Move user from $10 -> $50 -> $150 price point Putting design at the center of the offering. Key launch partner WooThemes.com Deep social integration, use existing profiles (FB, Twitter), add content to all your profiles from one spot Works for 1-1m users Customer activation (paying customer) in hours not weeks- Grows as your site grows

17 Proven customer acquisition engine 17 SEM SEO Direct Affiliates Customer Acquisition Engine Bus Dev Integrations *Circle size = customer value

18 The new SocialGO is coming: 18