Sports Apparel Market in Japan: Key Research Findings 2014

Transcription

1 Yano Research Institute RESEARCH SUMMARY December 18, Honcho, Nakano-ku, Tokyo , Japan Sports Apparel Market in Japan: Key Research Findings 2014 Research Outline Yano Research Institute has conducted a study on the sports apparel market with the following conditions: 1. Research period: August to November, Research target: Manufacturers, wholesalers, and retailers and other sports related enterprises. 3. Research methodologies: Face-to-face interviews by the specialized researchers, telephone/ surveys, and questionnaire surveys <What is the Sports Apparel Market?> The sports apparel market in this research indicates clothing made specially for doing the following 13 categories of sports; training, golf, outdoors, succor/futsal, lifestyle, baseball/softball, tennis, track & field/running, swimming, ski/snowboard, basketball, fitness, and others. The others include sports for volleyball, Judo, Karate, rugby, marine sports, table tennis, etc. <What is the Functional Under?> The functional under in this research indicates compression-support-type undergarments that provide some kind of effect to the body by ing it. Depending on the type of functional under, the following effects are expected; improvement of athletic abilities, fatigue prevention, support for muscles and joints, and support of core body to keep the correct posture. The functional under market is included in the sports apparel market, and is positioned as one of the under types in each of sports categories. <What are Sports Supporters/Belts?> The sports supporters/belts in this research indicate those supporters or belts that absorb impacts to the joints and support athletic abilities by ing them at the time of doing sports or exercises. Taping tapes, supporters for placing on crotches (athletic supporters), and magnetism-used necklaces (or similar products) are not included. Note that this research only targets the brands and products sold at certain sports goods retailers, so that any products sold at medical facilities, pharmacies and drugstores are not included. Key Findings Shipment Volume of Domestic Sports Apparel Market in 2014 Projected to be 102.3% of Size of Previous Year, Attaining Positive Growth The sports apparel market in 2014 is likely to achieve billion yen, 102.3% of the size of the previous year based on the shipment value of manufacturers. Though markets of golf, lifestyle, ski/snowboards declined from the results of the last year, the markets of soccer/futsal and other nine categories successfully exceeded the results of the previous year. Despite Shipment Expansion Expected for Training Market, Over-the-Counter Sales Continue to Decline Domestic shipment value of training in 2014 is expected to attain billion yen, 101.8% of the size of the previous year. Since consumers interests toward sports remains high, because of their wishes for health and beauty, the sports demands are still increasing, so that

2 the manufacturers continue to expect shipment expansion in However, slowdown of over-the-counter sales, partly due to unsettled weathers in the summertime, bloated the distribution stocks. This can highly possibly lead to a stock clearance sale at the winter sales season, which may cause a war of attrition for each of the sports makers. Promising Soccer/Futsal Market Projected to Attain 109.5% on Y-o-Y Basis The projected market size of the domestic soccer & futsal in 2014 is to achieve 39.2 billion yen, 109.5% of the size of the previous year, based on the shipment value of manufacturers. It is because, in addition to the stable demands of team from young athletes, 2014 was the year that the FIFA World Cup took place, bringing about favorable sales of national team uniform replicas. Boosted by Rising Demands for New Lifestyle, Enlargement Expected for Outdoor Market The domestic outdoor market in 2014 is projected to reach 80.0 billion yen, 106.2% of the size in the previous year, based on the shipment value of manufacturers. Although the market growth from young female mountain climbers was not as much as in 2013, some young women looking for appropriate daily-life clothing seems to be attracted to outdoor due to its recent fashionableness not only to its functions. Report format: Published report: Sports Apparel Market 2015 Issued on: November 28, 2014 Language: Japanese Format: 595 pages in A4 format Price: 145,000 yen (The consumption tax shall additionally be charged for the sales in Japan.) Contacts: Public Relations Yano Research Institute Ltd. (URL: Phone: press@yano.co.jp

3 Table 1: Transition of Size of Domestic Sports Apparel Market (Left: Million yen; Right above: Composition rate, Right below: Y-on-Y) (Prospect) 2015 (Forecast) % % % % Training Golf Outdoor Soccor/Futsal Lifestyle Baseball/Softball Tennis Track/Field/Running Swim suits Skiing/Snowboarding Basketball Fitness Other Sports Total 119, % 120, % 123, % 124, % % 101.8% 101.1% 90, % 92, % 92, % 92, % % 99.4% 100.8% 70, % 75, % 80, % 82, % % 106.2% 103.0% 35, % 35, % 39, % 38, % % 109.5% 98.2% 34, % 34, % 34, % 34, % % 99.1% 101.6% 28, % 29, % 30, % 31, % % 102.1% 104.6% 24, % 24, % 25, % 25, % % 102.2% 101.2% 14, % 14, % 15, % 17, % % 105.9% 107.6% 14, % 14, % 14, % 15, % % 100.2% 104.2% 14, % 14, % 13, % 12, % % 95.4% 95.5% 9, % 9, % 10, % 11, % % 106.1% 105.0% 9, % 9, % 9, % 10, % % 101.5% 104.0% 35, % 35, % 36, % 36, % % 100.7% 100.6% 500, % 512, % 524, % 532, % % 102.3% 101.6% 1. The figures are based on the shipment value of manufacturers. 2. Other Sports include sports for volleyball, Judo, Karate, rugby, marine sports, table tennis, etc.

4 Figure 1: Transition of Shipment volume of Domestic Sports Apparel Market by Category Unit: Million yen 500, , ,000 35,200 9,500 9,600 14,340 14,310 14,070 24,400 28,720 34,700 35,750 35,760 9,800 9,960 14,040 14,510 14,970 24,450 29,700 34,500 35,800 36,000 9,950 10,570 13,400 14,540 15,860 25,000 30,310 34,200 39,200 36,200 10,350 11,100 12,800 15,150 17,070 25,300 31,700 34,750 38,500 Other Fitness Basketball Skiing/ Snowboarding Swim suits Track & field/running 70,500 75,300 80,000 82,400 Tennis Baseball/Softball 200,000 Lifestyle 90,280 92,600 92,000 92,700 Soccer/Futsal Outdoor 100,000 Golf 119, , , ,500 Training (Prospects) 2015 (Forecast) 3. The figures are based on the shipment value of manufacturers. 4. Other Sports includes sports for volleyball, Judo, Karate, rugby, marine sports, table tennis, etc.

5 Figure 2: Transition of Size of Compression-Supported Functional Under Market (Million yen) 40,000 35,000 30,000 25,000 25,800 26,000 28,000 29,100 20,000 15,000 10,000 5, (Prospects) 2015 (Forecast) 5. The figures are based on the shipment value of manufacturers. 6. Compression-supported functional under market size is included in the sports apparel market, and is positioned as one of under types in each of sports categories.