Global Bottled Water Awards 2017 *Guidelines*

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1 Global Bottled Water Awards 2017 *Guidelines* We are delighted to hear that you are planning to enter the 2017 Global Bottled Water Awards. Here are some guidelines and instructions to help ensure you increase your chances of winning and submit the correct information about your product/campaign/initiative/innovation. Please try to stick to the submission guidelines as well as you can. All electronic material submissions are to be ed to Alice Schofield on no later than 22 If your document is too large to attach in an , please use WeTransfer ( For any questions or queries around the Awards, please contact Alice on the address listed above. Thank you for taking part and all the best of luck!

2 Categories with specific instructions Category Judged on Instructions Submission Guidelines Best Natural Still Water, to will be provided once the registration has should be despatched no later than 1 natural water the best. If possible, include details about mineral content, the water source and/or the water treatment process. Please limit the product. Best Natural Sparkling Water, to will be provided once the registration has should be despatched no later than the 1 natural water the best. If possible, include details about mineral content, the water source and/or the water treatment process. Please limit the product. Best ed Water *To qualify as a flavoured water, fruit juice content should not exceed 25% of the product content Appearance to will be provided once the registration has should be despatched no later than the 1 flavoured water the best. If possible, include details of the water source and/or the water treatment process, ingredients, flavour notes and product differentiation. Please limit the presentation to 2 powerpoint slides. Finally, please submit at least one high resolution photo of your product.

3 Best Functional Water (A water that serves one or more functional purposes, e.g. contains caffeine, magnesium, zinc, vitamins, minerals or other functional ingredients) Market need Execution Presentation, of product What/Requirements: It can be either a naturally functional water or a water with added functions (fortified water). It may be flavoured or neutral in taste, but for flavoured water, it must fulfil the requirements of a flavoured water, i.e. have no more than 25% juice content makes your functional water stand out. If possible, include details of the water source, product concept, product differentiation and brand positioning. Please limit the presentation to 2 powerpoint slides. Finally, please submit at least one high resolution photo of your product. Best New Water Concept (Flexible category that covers scope not covered elsewhere) Uniqueness of concept Value proposition Presentation of concept Requirement: Must relate to any aspect of the packaged water industry makes your water concept or innovation the best. If possible, include details of the water source and/or the water treatment process and product differentiation. Please limit the presentation to 2 powerpoint slides. Finally, please submit at least one high resolution photo of your product. Best New Brand/Brand Extension,, Design/appearance makes your new brand or brand reinvention/extension a suitable winner of this category. If possible, please include details of the process of inventing the brand and explain what differentiates the brand from others in the industry. Please limit the brand.

4 Best packaging design Design/appearance To include: All types of bottles as well as alternative to bottles (i.e. pouches, cans, cartons and any other water containers) makes your packaging design the best. If possible, include details of materials, any patents you may have, functionality and contribution to branding. Please limit the presentation to 2 powerpoint slides. Finally, please submit at least one high resolution photo of your product. Best Packaging Solution Best Cap or Closure (Closure system innovations) of concept Product/initiative Design/appearance Value Ease of use To include: All types of bottles as well as alternative to bottles (i.e. pouches, cans, cartons and any other water containers) Send at least one sample of your product to each judge as well as a sample to Zenith Global details of where to send samples to will be provided once the registration has should be despatched no later than 1 makes your packaging design the best. If possible, include details of materials, any patents you may have, functionality and contribution to branding. Please limit the presentation to 2 powerpoint slides. Finally, please submit at least one high resolution photo of your product. makes your cap or closure the best. If possible, explain the design, functions and innovations featured in the product and explain what makes it stand out amongst other caps/closures and any patents you may have. Please limit the presentation to two powerpoint slides. Finally, please submit at least one high resolution photo of your product. Best Label Design Presentation Expression of product Requirements: The packaging aspect that is not part of the functionality of containing the product or sealing the product. It can be the stick-on label, print on the bottle, sleeve or other presentation/appearance-enhancing elements of the primary packaging element makes your label the best. If possible, include information about how you developed the label, thoughts behind it and what makes it stand out amongst competitors. Please limit the presentation to 2 powerpoint slides. Finally, please submit at least one high resolution photo of your label.

5 Best Marketing or Social Media Campaign (Any campaign, marketing initiative, social media campaign or outreach, consumer advert) engagement, Conceptualisation Execution Responses. Judged in proportion to budget spent, i.e. low-budget or localised campaigns will not be expected to generate as great responses and the execution is evaluated with the budget limitations in mind For this category, you may feature a video file please note that we would prefer to be able to embed this into the presentation to make it easier for the judges to have all materials in one document. Finally, please submit at least one high resolution relevant photo that reflects your marketing campaign. In a PowerPoint or PDF document, outline key features of your marketing campaign/initiative. If possible, briefly include information about the duration of the campaign, how it was received and what made it successful. Please limit the presentation to 3 powerpoint slides. Best CSR Initiative (Socially, community and environmentally-focused corporate responsibility campaigns and initiatives. Covers a wide range of opportunities could be of social, community and environmental sustainability presentation Evidence of sincerity and commitment to the initiative Changes made relative to effort/money put into the initiative For this category, you may feature a video file please note that we would prefer to be able to embed this into the presentation to make it easier for the judges to have all materials in one document. Finally, please submit at least one high resolution relevant photo that reflects your marketing campaign In a PowerPoint or PDF document, outline key features of your community campaign/initiative. If possible, briefly include information about the motivation behind the campaign, its duration, how it was received and what made it successful in offering an environmental benefit/contribution. Please limit the presentation to 3 powerpoint slides.. internal or externally oriented, could be very local or general) buena suerte!