ML04-04EN. Exhibitions Manual version.1. Sales Promotion Group, Sales Planning and Promotion Dept., Global Operations Div., Daikin Industries, Ltd.

Transcription

1 ML04-04EN In-House Use Only Exhibitions Mnul October 004 Exhibitions Mnul version. Sles Promotion Group, Sles Plnning nd Promotion Dept., Globl Opertions Div., Dikin Industries, Ltd.

2 This mnul gives instructions nd tips for the procedure for opertion nd control in public show. The mnul is provided s PDF documents: ML04-04EN for the English version nd ML04-04JN for the Jpnese version in A4 formt vi the Dikin PCDB system. Also, you cn downlod the Corporte Symbols digitl dt (p. 8) s Illustrtor 8.0.

3 Contents Generl Schedule I. Exhibition II. Seminr nd Prty. Registrtion for Exhibition -. Registrtion for Exhibition -. Reservtion of Venue for Sles Seminrs nd Prties. Concept Development nd Budget Preprtion -. Concept Development -. Sles Seminr -3. Activities to Invite Attendees -4. Budget Preprtion 3. Preprtion of Exhibition Models 3-. Mking List of Exhibition Models 3-. Ordering Exhibition Models 3-3. Ordering Other Exhibition Mterils 4. Design of Booth 4-. Selection of Externl Specilist Firm 4-. With Competition 4-3. Without Competition 4-4. Finl Booth Design nd Disply 5. Production of Promotionl Mterils 5-. Brochure 5-. Givewy 5-3. Explntion Pnel 5-4. Presenttion 6. Opertion nd Control for Exhibition Period 6-. Plnning of Stff Arrngement 6-. Contrcting of Temporry Stff 6-3. Arrngement for In-house Stff 6-4. Mking Report Appendix: Extrct from CI Mnul p. 4 p. 6 p. 7 p. 8 p. 9 p. 0 p. p. p. 3 p. 4 p. 8 p. 9 p. 0 p. p. p. 4 3

4 Generl Schedule I. Exhibition Preprtion of Exhibition Models Design of Booth -9 months 8-6 months Gther informtion on exhibitions. pln. Prepre Develop concept Register for budget. event. p. 7 Reserve ccommodtion. p. 6 With competition Brief to externl specilist firms. p. 5-4 months Mke list of exhibition models. Order exhibition models nd other mterils. p. Decide firm to be hired. Decide bsic design concept nd progrm. Brief to externl Without competition specilist firm. p. 3 Check vilbility of udio/visul mterils. 3 months months Produce lterntive models nd other mterils. Reserve use of exhibition models currently in stock. Crete finl booth design nd progrm. p. 4 Produce required udio/visul contents nd mterils. month Disptch exhibition models by ir. Produce disply mterils nd signs, etc. Crete product explntion pnels. p. 8 Crete contents nd mterils for presenttions. p. 8 Production of Promotionl Mterils Prepre ctlogue for new products if required. p. 8 Check vilbility of product ctlogues nd plce order. Reserve time for dditionl printing. Arrnge for printing. Disptch ctlogues by ir. Check stock of givewys. Plce order. p. 8 Arrnge for logo-mrk printing. Pln stff rrngement. Contrct temporry stff. p. 9 Disptch givewys by ir. Produce scenrios for demonstrtions nd presenttions. Opertion nd Control for Exhibition Period Pln stff rrngement. Arrnge for in-house stff. p. Drw up press releses for during event. p. II. Opertion nd Control Seminr nd Prty -9 months Reserve event Develop concept spce nd pln. Prepre ccommodtion. budget. p. 6 p months Brief to externl specilist firms. 5-4 months Decide firm to be hired. Decide bsic progrm. Reserve externl lecturers, etc. 3 months months Crete scenrio. month Inviting Attendees Develop inviting ttendees pln for event. p. 7 Produce written invittions. Arrnge for printing. Send out invittions. Orgnize customer clls by business reps. Drw up list of contcts for follow-up clls. Announce event on Website. 4

5 Generl Schedule 3 weeks Disptch exhibition models by ir. weeks week Check rrivl of exhibition models. 3- dys Lod exhibition models into exhibition venue. dy Reherse progrm. Confirm ll exhibition models re functioning correctly. First dy Lst dy Lod out exhibition models. Return exhibition models to home bse. week fter weeks fter month fter Ensure ll mterils nd signs re completed. Instll booth nd disply. Dismntle booth. Lod out ll mterils. Ensure ll promotionl mterils re completed. Disptch ctlogues by ir. Check rrivl of items. Disptch givewys by ir. Check rrivl of items. Conduct preliminry trining. Record/document how the event is. p. Report how effective the event ws. Complete exhibition opertion mnul for in-house stff. Crete questionnire. Arrnge for in-house stff. Arrnge for printing. Conduct preliminry trining. Ensure questionnire is completed. Arrnge for printing. Ensure press releses re completed. 3 weeks weeks week 3- dys Finlize ll remining preprtions. dy Reherse progrm. Confirm ll exhibition models re functioning correctly. First dy Lst dy week fter weeks fter month fter Updte list of potentil ttendees. Conduct follow-up clls. Complete finl version of list of ttendees. 5

6 . Registrtion for Exhibition. Registrtion for Exhibition -. Registrtion for Exhibition -9 months The most desirble position for the booth The most desirble position for your compny booth is mrked with. You should contct the exhibition orgnizer in order to reserve desirble exhibition lot. The erlier you mke n ppliction, the esier it will be to get exctly wht you wnt. Min pth Entrnce Do not position your booth ner the entrnce, s visitors re likely to just go stright by. Entrnce The corner lots t the intersection of two min pths (e.g. lengthwise nd crosswise) re the most desirble spots. Either side of min pth is the next best. -. Reservtion of Venue for Sles Seminrs nd Prties -9 months Reserve venue for your compny s own seminr nd prty tht will be held on the dy or the dy of the exhibition. Contct the exhibition orgnizer to check whether room for n originl seminr is vilble t the exhibition venue. If room is not vilble, you will hve to find n pproprite plce locted s close to the exhibition venue s possible. If necessry, you my hve to find nd rrnge lodgings for customers t the sme time. 6

7 . Concept Development nd Budget Preprtion -. Concept Development 8-6 months Position s one of on-going sles ctivities A public show provides significnt point of contct with vrious customers. Your compny should use it for customers, vi the delers, who you could seldom visit or tlk with, to directly present new products nd dvnced technologies. For direct customers, public show should be included in the nnul pln for sles ctivities s it hs significnt mrketing impct. Note tht prticipting in n exhibition is not one-time ctivity. It should be clssified s on-going sles ctivities in line with the flow of your nnul pln. By doing so, you cn mke the best use of the finncil outly for public show. Cse. Concept Development nd Budget Preprtion Trget-oriented seminr for building owners The Domestic A/C Sles Div. of DIL give few seminrs trgeting building owners in FY004. The second seminr ws held t the venue of HVAC&R 004 in order to invite them to see nd lern more bout the system. December Februry My Orgnizing customer clls The st seminr for building owners Theme: Development of new tennts Orgnizing customer clls The nd seminr for building owners Theme: Investment (e.g. cpitl expenditure) Orgnizing customer clls The 3rd seminr for building owners Theme: Undetermined Conducting follow-up clls Develop concept to leverge brnd equity It goes without sying tht products nd technologies should be promoted. You hve to use pubic show s strtegic opportunity to directly meet nd tlk with vrious customers. Set out concept to leverge DAIKIN brnd equity nd recover your wek points. Cse Exmple of exhibition concept Concept Purpose Requirement Cse Jpnese public show HVAC&R 004 Experience the ir of the future Our commitment to developing the most dvnced ir environment is converstion piece. Use it to differentite ourselves from competitors. Prepre interctive exhibits so tht visitors cn experience stte-of-the-rt Dikin products with plesure. Prepre not only the ltest mchines, but lso interctive displys tht llow visitors to enjoy the experience of nd feel the relity of Dikin s new ir environment. Cse Tlk, Ask nd Listen Collect informtion from users vi delers, such s their opinions on our products nd the problems they re fcing. Be sure to tke cre of customers oneto-one. Dikin stff members should tke cre of nd interview every visitor while giving them explntions of products. For this reson, pln limited visitor flow in the booth. 7

8 . Concept Development nd Budget Preprtion -. Sles Seminr 8-6 months Implementing originl seminrs nd prties during public show is effective for encourging customers to visit show. Provide further informtion to certin customers nd interct with customers nd deepen exchnge to win customers over to our side. Depending on their distnce to the venue, the customers should be invited to come to the exhibition. Some of them re orgnized in one-dy trips nd others in overnight tours tht include sightseeing in Tokyo so tht every customer will be stisfied. There should lso be luncheon prty for dy-trip customers nd dinner prty for customers on the overnight tour. Cse 3 Originl seminrs/prties during HVAC&R 004 in Jpn During HVAC&R 004, 4,500 importnt customers were invited to 60 seminrs hosted by distributors. The invited customers first received technicl presenttion in room neighboring the exhibition venue nd then were led to the Dikin booth. This event effectively helped customers not only deepen their understnding of Dikin products but lso relize tht they re VIPs of Dikin. Totl 60 seminrs 5 seminrs seminrs seminr seminrs seminrs seminrs Minly orgnized by Distributor A to I Distributor J nd K L Dept., DIL Wht seminrs were held? New product presenttions nd proposls for solutions trgeting customers vi delers. Joint orgniztion by delers nd distributor. New product presenttions trgeting prospective delers tht distributors hve developed through their chnnels New product presenttions trgeting rchitect firms Seminrs trgeting building owners Seminrs trgeting house builders Seminrs trgeting resturnts Dikin Niigt Support pckge: Although Niigt guests returned home on the sme dy, Dikin Niigt mde the long trip more comfortble by providing tickets for the Shinknsen bullet trin nd lso qulity luncheon nd dinner. Guests Architects, ir-conditioning instllers nd delers st dy High speed trin: Niigt to Tokyo Chrter bus: Tokyo to HVAC&R New products proposl Luncheon prty HVAC&R 004 visit Dinner prty High speed trin: Tokyo to Niigt Dikin Hokkido Support pckge: Due to the long distnce to Tokyo, Dikin Hokkido rrnged nd covered ll expenses for trnsporttion, overnight ccommodtion, qulity dining nd locl sightseeing. Guests Architects, ir-conditioning instllers nd delers st dy Flight: Spporo to Tokyo Chrter bus: Tokyo to HVAC&R New products proposl ( hour) HVAC&R 004 visit Accommodtion: Hotel in Tokyo nd dy Sightseeing: Around Tokyo Flight: Tokyo to Spporo Dikin Knto Support pckge: As guests from the Knto were spred cross wide re, Dikin Knto chrtered buses from severl different loctions nd provided either hotel or on-bord luncheon ctering. Guests Delers st dy Chrter bus: To HVAC&R Luncheon New products proposl HVAC&R 004 visit Dinner prty HVAC&R The sles seminr 8

9 . Concept Development nd Budget Preprtion Pln of inviting ttendees Distributors Distributor A Distributor B Distributor C Distributor D Distributor E Distributor F Distributor G Distributor H Distributor I Distributor J Distributor K L Dept., DIL Totl New products presenttion New products presenttion New products presenttion New products presenttion New products presenttion New products presenttion New products presenttion New products presenttion New products presenttion Seminrs trgeting building owners, fctory mngers, house builders Seminrs trgeting building owners, fctory mngers, house builders Seminrs trgeting resturnts Number of Totl st dy nd dy 3rd dy 4th dy Prticipnts Number of 3 6 Prticipnts Number of Prticipnts Number of 4 4 Prticipnts Number of 6 60 Prticipnts Activities to Invite Attendees months Sending invittions nd visiting customers Publicity for the exhibition is essentil to invite ttendees. Tke ctions to send direct mils nd put out the informtion on your Internet Website. Business representtives should visit customers nd potentil customers to invite them. Strt sending direct mils nd the visits to customers two months the exhibition or erlier. Preprtion for invited customers The pln for invited customers should include preprtions for the ccommodtion nd trnsporttion of the customers. Slespersons will visit customers erly on, sending invittions, to ensure their prticiption. It is essentil to give invited customers genuine hospitlity. You hve to be well prepred by mking the guest list, ensuring trnsporttion to nd from the venue, rrnging coordintion with the receiving stff nd so on, which hs to be communicted in detil mong the stff during the preliminry trining. 9

10 . Concept Development nd Budget Preprtion -4. Budget Preprtion 8-6 months Prepre the budget for the exhibition. Min budget fctors Process. Registrtion for Exhibition. Concept Development nd Budget Preprtion 3. Preprtion of Exhibition Models 4. Design of Booth 5. Production of Promotionl Mterils 6. Opertion nd Control for Exhibition Period Budget Item Exhibition-relted Seprte site Production Printing Trvel, ccommodtion, mels Exhibition models Trnsporttion Plnning Design Decortion Theme corners Production Printing Givewys Trnsporttion Furnishings Stff costs Printing Pyee Exhibition orgnizer Exhibition orgnizer Hotel or similr Printer Printer DAIKIN*6 DAIKIN*6 Trnsport compny Exhibition design firm / contrctor Exhibition design firm / contrctor Exhibition design firm / contrctor Exhibition design firm / contrctor Exhibition design firm / contrctor Design firm Exhibition design firm / contrctor Design firm Printer DAIKIN*6 Trnsport compny Exhibition design firm / contrctor Exhibition design firm / contrctor Printer Remrks *. Guide book, etc. *. If needed *3. For seminr nd prty, if given 0 Description Booth chrge Advertising chrge* Invittion crds, dmission IDs* Chrge to rent plce*3 Chrge to rent plce*3 Circulrs, invittion crds Circulrs, invittion crds Expense of trvel, ccommodtion nd mels for guests*3 Exhibition models cost or cost to fbricte lterntive models Chrge to fbricte other exhibition mterils*4 Trnsporttion of exhibition models Plnning of bsic design of booth nd progrm Finl design of booth nd displys Design of grphics*5 Working expenses Articles rentl chrge Electricity expense Lod-in nd -out expenses Chrge for scenrio, rrngement, direction Stge design chrge Stge instlltion chrge Audio/video content production chrge PC softwre production chrge Audio/video nd lighting effect design chrge Product explntion pnels Brochures, leflets Presenttion Presenttion Brochures, leflets Purchse of givewys Trnsporttion of promotionl mterils Expense of furnishings Progrm control chrge Nrrtor chrge Femle ttendnt chrge Interpreter chrge Opertor chrge Expense of trvel, ccommodtion nd mels for externl stff*3 Uniform cost Expense of trvel, ccommodtion nd mels for in-house stff*3 Questionnire *4. If not in stock nd necessry to fbricte *5. Signs nd others *6. DIL, DENV, DIT, DIS etc.

11 3. Preprtion of Exhibition Models 3-. Mking List of Exhibition Models 3. Preprtion of Exhibition Models 5-4 months Mke list of models tht you wnt to exhibit nd promote. As well s including the models for which you wnt to boost sles in your mrket, you should include certin models tht would impress the dvnced technologicl cpbility of Dikin upon customers, even if you re not selling them in your mrket, becuse it could effectively help your promotion ctivities. List of exhibition models for French HAVC show Interclim Ordering Exhibition Models 5-4 months In the cse of model tht hs not been mss-produced, you need to exhibit n lterntive insted of n ctul one. Contct DAIKIN* in n erly period. * DIL, DENV, DIT, DIS, etc. After strting mss-production Current models Before not strting mss-production A current model with the sme ppernce A pilot-production model A csing smple, etc. Exmples of exhibited models 3-3. Ordering Other Exhibition Mterils 5-4 months You my need to order other exhibition mterils including cut-wy models nd simulted models to explin their constructions nd mechnisms. Contct DAIKIN* in n erly period. You will hve to purchse or rent them. If they re not in stock, it tkes t lest two months to mke these mterils. * DIL, DENV, DIT, DIS, etc.

12 4. Design of Booth 4. Design of Booth 4-. Selection of Externl Specilist Firm Who should your compny hire to design nd construct the booth? Your compny my engge n independent specilist firm tht your compny is fmilir with. Or you my hold design competition nd select firm from mong the prticipnts fter compring their proposls. The time schedule for ech cse is s follows. Time schedule with/without competition 6 months 5-4 months 3 months Without competition With competition Briefings to externl speci list firms 3 weeks week Competition Decision on the firm to be hired Briefing on the bsic policy for the exhibition pln nd progrm Presenttion of the finl booth design nd progrm 4-. With Competition 8-6 months 5-4 months When do you brief externl specilist firms? The finl booth design should be strted three months the exhibition. For this reson, your compny should complete the selection of the externl specilist firms t lest four months. Your compny should obtin three or more proposls from the competition nd select the firm from which you will order the booth design fter compring the proposls. Give briefing of the competition six months nd sk to receive the proposls three or so weeks fter the briefing. Wht do you give t briefing? ) Concept, purpose nd requirements See - on p. 7 ) Exhibition mnul provided by the exhibition orgnizer 3) Dimensions of your compny booth 4) List of the exhibition models See 3- on p.

13 4. Design of Booth Wht should you receive in proposl? ) Bsic booth design pln ) Bsic progrm nd effects: A pln describing how nd when presenttions nd ttrctions re to be crried out, nd lso lighting, udio/visul effects. 3) Budget estimte When do you decide the firm? You should consider the proposls nd get pprovl t n internl meeting. Select the firm from which your compny will order the design pln within one week fter the proposls. Provide the firm with feedbck on the proposed booth design nd progrm, s well s your budget. The feedbck will be useful for the firm in creting the finl design nd progrm Without Competition 5-4 months When do you brief externl specilist firms? If your compny decides to contrct the design nd work on the booth to n externl specilist firm tht your compny is fmilir with, give briefing on the bsic policy for the booth design nd progrm four months. Wht do you give t briefing? ) Concept, purpose nd requirements See - on p. 7 ) Exhibition mnul provided by the exhibition orgnizer 3) Dimensions of your compny booth 4) List of the exhibition models See 3- on p. Wht should you receive in proposl? ) Finl booth design pln ) Finl progrm nd effects: A pln describing how nd when presenttions nd ttrctions re to be crried out, nd lso lighting, udio/visul effects. 3) Budget estimte Wht should you give s feedbck? Provide the firm with feedbck on the proposed booth design nd progrm, s well s your budget. The feedbck will be useful for the firm in creting the finl design. 3

14 4. Design of Booth 4-4. Finl Booth Design nd Disply 3 months How is the finl design different from the bsic one? In this phse, the booth design, progrm nd effects hve to be set out in detil, fter closely studying the first proposl by the externl specilist firm. The corporte symbol nd the product nme logos re necessry when creting the booth design nd signbords. Provide their digitl dt or reproductions of the symbols nd logos nd confirm the CI definitions with the firm. See p. 4 to 8 Wht does the firm design? ) Finl booth imge nd lighting, udio/visul effects ) Progrm including presenttions nd ttrctions 3) Zoning nd flow for visitors 4) Disply pln for exhibition models 5) Usge of business tlk re nd stock res Cse 4 See Jpnese public show HVAC&R 004 on p. 5 Cse 5 See Itlin public show Mostr Convegnio 004 on p. 6 Cse 6 See French public show Interclim 004 on p. 7 Clrifiction of the job of the externl specilist firm You should clerly define the job scope of the externl specilist firm, especilly in respect to udio/visul contents nd presenttion mterils: Wht does the externl firm hve to prepre nd wht re in-house stff responsible for themselves (e.g. presenttion mterils produced using PowerPoint)? 4

15 4. Design of Booth Cse 4 Jpnese public show HVAC&R 004 DIL booth concept: Experience the future of ir Dikin chose Air s its theme. Visitors to the Dikin booth were ble to experience first-hnd how the compny s proprietry technologies llow them to control the qulities of the ir round them. This experientil pproch gve ttendees cler insight into Dikin s unique vision of the future of ir. Innovtions t HVAC&R 004 Most booths ordinrily include lrge number of presenttion pnels. However, this time Dikin delibertely did not set up pnels in order to promote direct communiction with visitors. Zone Air Prk Air Prk ws designed to simulte the experience of being in the deep forest or mountin highlnds. To supply the fresh, crisp ir usully found in these loctions, Dikin set up 48 ir purifiers, equipped with photoctlytic filter tht uses n dvnced new mteril clled titnium ptite. The units were presented ginst bckground visuls of lush nturl scenery nd worked noiselessly throughout the exhibition to ensure Air Prk hd the purest ir t the event. Zone 3 Air Cfe Air Cfe ws bsed on the futuristic concept tht it is possible to enjoy tsting different flvours of ir just s you might smple rnge of fvourite beverges in cfe. There were six vrieties of designer ir on offer, divided into Relxing Air, Recovery Air, Refreshing Air nd Reserch Air. Dikin s bility to control the qulity nd mke up of ir in this wy proves tht it is definitely the ir mster. Ctlogue Corner Air Purifiers with Photoctlytic Filter Using Titnium Aptite Zone Zone 3 Air Prk Air Cfe 5 Sky Enecut nd Ecocute Exit Tble 4 Convenience Pck ZEAS-AC VRV Ve-up Q SkyAir Round Flow 3 Residentil ir conditioners: Extr high grde FTG-C series nd Ururu & srr Zone Zone Wlls re generlly used to seprte booth from the pssges leding to it. However, t HVAC&R Dikin opened up the disply re so pssersby could esily see it from the pssges. Entrnce 5

16 4. Design of Booth Cse 5 Itlin public show Mostr Convegnio 004 Booth imges, disply plns for exhibition models, nd sketch of the business tlk re Zoning plns 6

17 4. Design of Booth Cse 6 French public show Interclim 004 Finl booth design plns Completed booth work 7

18 5. Production of Promotionl Mterils 5-. Brochure 5. Production of Promotionl Mterils 3 months If you use DAIKIN s* current brochures, plce n order with DAIKIN* two months the exhibition or erlier to give time for dditionl printings. If you prepre the leflet of new product by yourself, prepre the product imges nd specifictions three months the exhibition or erlier. * DIL, DENV, Dikin Chin, DIS, etc. 5-. Givewy 3 months If you use DIL s current givewys, plce n order erly on. Becuse it will tke one month or more to print the nme on them Explntion Pnel months Preprtions In most cses, the externl specilist firm, in designing nd instlling the exhibition booth, produces the product-explntion pnels. Prepre the drft, product imge dt (photogrphs), brnd logo nd compny logo. Resolution of Product Digitl Imge The resolution of the full-size imge to be used for the pnel hs to be not less thn 7 dpi. If the imge is of A3 size t its full size when pplied to the pnel, the resolution of its A5-size digitl dt hs to be not less thn 350 dpi. (dpi = ppi = pixel/inch ) 5-4. Presenttion month Preprtions If presenttion repetedly uses nimtions nd video in it, you my outsource its production to the externl specilist firm which designs nd instlls the booth or hs been mking promotionl mterils for Hedline: 3 point or lrger your products. Prepre the drft, product imge dt, brnd logo nd compny logo. Legible Expression When mking the presenttion slides by yourself using PowerPoint, keep in mind tht the chrcter size of the hedline is 3 point or lrger nd tht of the body text is 4 point, so tht the slide contents re legible to the udience. 8 Body text: 4 point

19 6-. Plnning of Stff Arrngement 6. Opertion nd Control for Exhibition Period 6. Opertion nd Control for Exhibition Period months Plnning of stff rrngement The tsks of the exhibition control supervisor, during the exhibition, re shown in the tble below, bsed on which the jobs of the in-house stff nd the temporry stff, s well s the number of ech stff, shll be determined. Tsks of exhibition control supervisor during exhibition Control of the floor director Control of the booth Control of the nrrtor nd temporry femle ttendnts Control of the reception opertion Control of the hndout mterils Control of visitors Control of the presenttion nd events Control of informtion nd communiction Stffing list Control of the whole opertion Disply re I Disply re II Disply re III Business tlk re Reception Emcee / Progrm fcilittion Event Presenttion Control of the floor director nd ssistnts Coordintion with ttendnts Control of locking nd unlocking Control of the power supply Control of the strge re including the resting spce, hndout mterils, etc. Protection of the exhibition models, night nd dy, in ccordnce with the security pln Preprtion nd control of the progrm time schedule Monitoring nd control of the ttendnts on service for visitors Arrngement of the resting nd chnging spce Control of visitors nme crds Support of foreign visitors Trgets nd quntity of distribution How to restock Control of drinks nd light refreshments to serve for customers Finding n pproprite ttendnt who cn nswer visitors on the spot Complint / trouble procedure Congestion relief procedure Implementtion of questionnire survey Control of the seminr room if n originl seminr is given seprtely Preprtion nd control of the requisites for the presenttion Adjustment of the presenttion progrm when there is n insufficient number of visitors Arrngement of the stff bulletin bord Contct nd communiction when the system is down Implementtion of dily morning nd closing ssembly Assignment to employee Person in chrge Stff (numbers) Person in chrge Attendnt (numbers) Person in chrge Attendnt (numbers) Person in chrge Attendnt (numbers) Attendnt (numbers) Reception stff (numbers) Presenttion stff (numbers) Dte( ), month( ) Assignment to temporry stff Producer Floor director Femle ttendnt (numbers) Femle ttendnt (numbers) Femle ttendnt (numbers) Femle ttendnt (numbers) Femle ttendnt (numbers) Nrrtor Entertiner Femle ttendnt (numbers) 9

20 6. Opertion nd Control for Exhibition Period 6-. Contrcting of Temporry Stff months weeks Arrngement for temporry stff Contct n externl specilist firm to rrnge temporry stff for the exhibition. Determine the required number of temporry stff jointly with the firm. At this time, provide the requirements for the femle ttendnts nd nrrtor to the compny, bsed on which it will give n udition to select suitble persons. Mke sure tht the externl specilist firm will complete the selection of the temporry stff t lest one month the exhibition. After discussing with the firm, determine the costume of the temporry stff in this phse since the outfit my hve to be custom-mde. Emcee script nd demonstrtion script In ordinry prctice t public show, the externl specilist firm prepres the emcee script nd the script tht the femle ttendnts use to give demonstrtion nd orl explntion of the exhibition models. Prepre the description nd technicl dt for their models nd provide them to the firm in this phse so tht it cn mke up effective scripts. Complete the scripts t ltest two weeks in dvnce. Preliminry trining Give the emcee nd demonstrtion scripts to the temporry stff two weeks the exhibition, together with reference mterils such s ctlogues nd technicl dt of the products, if ny. 0

21 6. Opertion nd Control for Exhibition Period 6-3. Arrngement for In-house Stff 4 weeks Preprtion of publicity dt Press reporters will come to the exhibition. You lso hve to determine who will tke cre of the press nd prepre the publicity dt to properly nswer the press questions. The publicity dt cn be used s textbook in the preliminry trining. 3 weeks Preprtion of implementtion mnul for in-house stff Mke up the mnul tht defines wht role the ttendnt of ech re should ply during the exhibition. The mnul hs to be completed rrngement for the in-house stff so tht you nd the persons in chrge of ech re cn construct stff formtions bsed on the ssignment defined by the mnul. Contents of exhibition opertion mnul for in-house stff. About the Exhibition. About the booth 3. About the concept 4. About the exhibition models 5. About the opertion nd control tem 6. Design of booth 7. Predominnt fetures of ech re 8. Reception nd business tlk re 9. Usge nd instructions regrding strge re 0. Schedule. Preprtion for emergency Nme, Orgnizer, Theme, Period, Operting hours, Venue, Expected number of visitors, Access to the venue, Time nd period llowed for stff to enter the venue nd fter the exhibition Loction in the venue, Number of prtitions, Informtion bout neighbors in the venue, Visitor flow pln for the booth Concept, Purpose, Requirements of behvior towrd customers / visitors Key models, Key technology Externl specilist firm, Temporry stff, Members of in-house stff nd their functions Chrcteristics of the design, Summry of progrm, Zoning of ech re Exhibition models nd their fetures of ech re Function of person in chrge of ech re Function of ttendnt of ech re Function of ttendnt - how to hndle invited guests Function of ttendnt - how to hndle visitors Booth set-up, Rehersl, nd Exhibition model crry-in through to the end of the exhibition Loction of fire extinguishers nd first-id box; Avilbility of the first-id sttion prepred by the exhibition orgnizer

22 6. Opertion nd Control for Exhibition Period weeks week Arrngement for in-house stff Consider these tsks selecting suitble persons in chrge of ech re nd ttendnts. The tsks of the persons in chrge of ech re re s follows. Tsks of persons in chrge of ech re Keeping the exhibits (e.g. exhibition models, explntion pnels, signs nd POP displys) in good order. Control of the rottion of ttendnts. Plcing brochures nd givewys in bgs for distribution, nd checking the stock of them. Briefing to stff bout tody s nd tomorrow s customers nd VIPs, ccording to pln for inviting ttendees. Control of fire extinguishers nd first-id box. Mking drinks nd refreshments vilble for customer service. Support for foreign visitors. Preliminry trining The preliminry trining of the in-house stff shll be crried out one week the exhibition, using the Exhibition Implementtion Mnul for in-house stff s textbook. In the trining, use rel mterils, such s the venue mp showing the booth, the exhibition secretrit, the first-id sttion, nd the plce of your originl seminrs nd prties, s well s givewys, questionnires nd brochures Mking Report week Visit other booths nd collect informtion bout their exhibits during the exhibition. The collected dt will be informtive nd furnish you with useful informtion in your plnning of the next exhibition. The dt to be collected t ech booth re the theme, size nd loction, products exhibited, ppel points, chrcteristics of its design nd effects. The report shll be mde bsed on these dt.

23 6. Opertion nd Control for Exhibition Period Tips for tking exhibition photogrphs You cn use photogrphs of the booth in reports nd publicity (e.g. in compny newsletters). However, exhibition photogrphs re not esy to tke becuse of the difficulty of controlling lighting effects. Some bsic tips for tking pictures re given below. Following these tips will llow in-house stff to tke good-qulity digitl photogrphs tht cn be used in printed medi. Do not tke photogrphs of other compnies booths.. Imge size -. Setting the imge size Selecting the Imge size menu on your digitl cmer will llow you to choose from number of different rtios. It is best to choose,80 pixels, which will be the middle size in the rnge vilble. -. Explntion Mny people select the smllest size, 640 x 480 pixels, during initil setting. However, the smllest size does not contin enough dt to produce high-qulity imges when printed. On the other hnd, tking pictures t the lrgest size will give you good picture qulity when printed. However, it lso significntly reduces the number of imges the cmer cn store, nd it is not possible to tke mny shots. For these resons, the middle size is the most suitble. 640 x 480 pixels does not contin enough dt to produce high-qulity imges when printed. Avoid drk sections. Photogrph only bright res. Photogrphs of visitors re lso most effective. 3. Conferences nd seminrs When photogrphing person speking from the stge, move s close to the subject s possible. This is becuse in lrge hll if you re more thn 5 meters from the person you re photogrphing, cmers with built-in flshes will not be ble to sufficiently illuminte the subject. You will probbly need to tke 5 to 0 shots to obtin useble imge. As the number of pictures tken increses, so does the probbility of voiding problems such s blinking by the subject. Tking photogrphs in the second hlf of presenttion often produces good results. When person first begins speking, they re usully somewht tense nd this tends to show on their fce. So lwys prepre for this by confirming the speker s time slot in dvnce in the schedule vilble from the event orgnizer. Move s close to the subject s possible. Above,80 pixels contins enough dt.. Exhibitions Exhibitors often use lighting effects to enhnce their product displys, which mens mny of the res you will photogrph my be quite drk. Avoid these drk sections nd, s much s possible, photogrph only bright res. Photogrphs of visitors to n exhibition re lso most effective for demonstrting the energy of the event. In lrge hll, cmers with built-in flshes will not be ble to sufficiently illuminte the subject. 3

24 Appendix: Extrct from CI Mnul. Corporte Symbol Appliction Rules Reserved re rule for stndrd type Mintin reserved re t lest s wide s tht shown by the dotted line, round the corporte symbol. Reserved re rule for horizontl type Mintin reserved re t lest s wide s tht shown by the dotted line, round the corporte symbol. b 6 b 6 b 6 b b 6 Color process Cyn 00% Mgent 0% BL 00% Cyn 60% 4

25 Appendix: Extrct from CI Mnul. Coloring Rule (Positive nd Negtive Appliction) Positive ppliction Negtive ppliction Type A Type B Type C Exmples of unsuitble bckground colors 5

26 Appendix: Extrct from CI Mnul 3. Coloring Rule (Using Only One with No Process Screen) Appliction exmples of the stndrd type One-color (Gold) One-color (Silver) One-color (Corporte Color Blue) One-color (Blck) One-color (White) Appliction exmples of the horizntl type One-color (Gold) One-color (Silver) One-color (Corporte Color Blue) One-color (White) One-color (Blck) 6

27 Appendix: Extrct from CI Mnul 4. Signbords Type A: The corporte symbol used lone A. Corporte color (blue) B. Corporte sub-color (blck) C. Corporte sub-color (blue) Type B: Combining the corporte symbol nd brnd nme Type C: Combining the corporte symbol nd brnd nme This design is llowed only for signbords. A. Corporte color (blue) The words AIR CONDITIONER must pper in white. 7

28 Appendix: Extrct from CI Mnul You cn downlod this pge s illustrtor Corporte Symbol (Reproduction Sheet) 8