AMERICAN PACKAGING SUMMIT 2019

Transcription

1 AMERICAN PACKAGING SUMMIT 2019 APRIL 16 17, 2019 CHICAGO, IL uspacksummit.com TOMORROW S CONNECTION TODAY Driving business performance through process and technological innovation info@generisgp.com PROGRAM

2 American Packaging Summit 2018 Program Page 1 PROGRAM DAY ONE 6:55 am 7:55 am DELEGATE REGISTRATION AND LIGHT BREAKFAST 7:55am 8:00 am CHAIR S WELCOME AND OPENING REMARKS DESIGN AND INNOVATION CHAIR MATERIALS AND MACHINERY CHAIR SUSTAINABILITY CHAIR CRAIG SLAVTCHEFF Global VP, R&D, Snacks and International ANNE MARIE MOHAN Senior Editor 8:00 am 8:40 am KEYNOTE BRINGING PACKAGING INTO THE DIGITAL AGE THROUGH CONNECTED PACKAGING How does connected packaging improve the consumer experience Creating packaging that lets the brand educate and inspire the consumers How to offer valuable insights to retailers and consumers through connected packaging Technical considerations for creating a scannable package with a digital signal Case study: Taking 'red cap' product packaging to the next level Exploring other applications and future potential MICHAEL OKOROAFOR, PH.D. VP, Global Sustainability and Packaging Innovation 8:40 am 9:20 am PLENARY A CASE FOR CHANGE: TRANSFORMATION & INNOVATION FOR THE CPG INDUSTR The benefits of minimalist packaging: Using less language to keep in sync with consumers Why serial innovators succeed and others fail The role of packaging innovation and how it must be integrated into your brands Case study: A look at a big success that bridged product innovation with packaging innovation ANDRIA LONG VP, Innovation & Consumer Insights

3 American Packaging Summit 2018 Program Page 2 9:20 am 10:00 am PLENARY THE PACKAGING REVOLUTION IN AN OMNI CHANNEL SUPPLY CHAIN Assessing the packaged products landscapes: E-commerce vs. brick and mortar supply chain models Understanding the difference in packaging design for the e-commerce experience How to reduce production costs and maintain focus on design, innovation, and branding Case Study: How to develop a hybrid strategy to deliver a product to meet customer expectations in-store and online GAVIN MILLAR Senior Director, Global Packaging and Warehouse Design 10:05 am 11:25 am PRE-ARRANGED BUSINESS MEETINGS AND REFRESHMENTS (80 MIN.) 11:30 am 12:05 am DESIGN AND INNOVATION LAUNCHING PACKAGING AND PRODUCT INNOVATION What is key for creating package and product innovation that speaks to your customer? Looking at megatrends poised to revolutionize the beauty industry: Makeup and skincare convergence, the value of blogger, color innovation How do these trends impact packaging designs and considerations? Looking for inspiration both inside and outside the beauty industry to drive concepts Case study: Customer response to the newest Estee Lauder products MARTA PAZOS Director, Packaging Innovation MATERIALS AND MACHINERY TWO WORLDS COLLIDING: THE CONVERGENCE OF NEW TECHNOLOGY AND SUSTAINABILITY GOALS How brands are considering greater implications for society and the environment An analysis of how trends in e-commerce, new material technologies, and R&D breakthroughs are poised for convergence What will happen when big data and sustainable material research are brought together? The future of packaging: A sustainable and digital transformation DAVID PORTER Director, Packaging Strategy, Innovation and e-commerce SUSTAINABILITY DELIVERING INTEGRATED PRODUCT INNOVATION, DESIGN AND SUSTAINABILITY THROUGH PACKAGING What inspires today's customers and global products? Translating consumer insights into new and revitalized brand offerings How we connect consumers to our products on an emotional level Balancing structure and graphics to develop something altogether new and unique Leveraging the entire packaging value chain from raw material selection to end-of-life Case study: A global brand montage and a look at our brands family SERGIO PERELMAN Director, Global Packaging

4 American Packaging Summit 2018 Program Page 3 12:10 am 12:45 pm DRIVING GROWTH THROUGH DESIGN INNOVATION Exploring techniques for driving innovation with consumers and customers Leveraging package innovation in the marketplace to drive growth Combining the power of design, technology, and sustainability to meet today's business and consumer needs Discussing ideas and best practices in package development PETE TRAEGER CEO THINK INSIDE THE BOX: WHY PROTECTING YOUR PACKAGING WILL WIN OVER CONSUMERS The new packaging challenge: online retail The real impact of ineffective packaging and damaged products on profitability Understanding the consumer mindset and unboxing expectations Why it matters: How protective packaging enhances the consumer's experience and delivers the performance your product deserves CLINT SMITH Product Manager and Packaging Engineer PACKAGING INNOVATION: COST EFFECTIVE AND ENVIRONMENTALLY FRIENDLY DECORATIVE PRINTING PROCESSES How decorative printing can set you apart from your competition Green processes: How reusable and recyclable printing reduces the overall cost and carbon footprint of your brand Case Study: How our client used Cast and Cure to save costs and achieve packaging TIMOTHY CAIN President 12:50 pm 1:50 pm LUNCH AND LEARN ROUND-TABLE DISCUSSIONS Benefit from additional learning by joining a moderated round-table discussion on pressing issues in the industry. Choose from: BENEFITS OF DIGITAL PRINTING: DISCUSSING HYPER-CUSTOMIZATION AND DESIGN FLEXIBILITY MAKING CORRUGATED PACKAGING PART OF THE CUSTOMIZATION EXPERIENCE THROUGH DIGITAL PRINTING EXAMINING THE LATEST INNOVATIONS IN PRINTING FOR LABELS AND PACKAGING EXPLORING SUSTAINABLE FILM OPTIONS IN COMMERCIAL APPLICATION: POST CONSUMER RESIN, ALL PE BARRIER RECYCLABLE POUCHES AND SPECIALIZED FILMS Seating is limited, so please sign up early. Sessions will start at 12:35 pm and run for one hour. Additional seating will be provided to discuss other topics.

5 American Packaging Summit 2018 Program Page 4 1:55 pm 2:30 pm DESIGN AND INNOVATION GCRAFTSMANSHIP: THE PINNACLE OF QUALITY WHERE HUMAN CREATIVITY AND MANUFACTURING INTERSECTS. ORIBE HAIR CARE AS A CASE STUDY A glimpse into the Oribe brand mindset Collaborating as professional soulmates The science and art of inspiration Unwavering dedication to excellence JENNIFER SMITH VP, Packaging MATERIALS AND MACHINERY BEST PRACTICES FOR EFFECTIVE RETAIL PACKAGING & DISPLAYS Understanding the key market drivers: Explore marketing input upfront and assess shopping data (including purchasing behavior) from retailers Maximizing the experience for consumers: Be sure the packaging is easy to stock on the shelf and is visually impactful Ensure the consumer can remove the primary product package from the retail-ready packaging easily LISA MEYERS Senior Director, Creative Services, North America SUSTAINABILITY TWO WORLDS COLLIDING: THE CONVERGENCE OF NEW TECHNOLOGY AND SUSTAINABILITY GOALS How brands are considering greater implications for society and the environment An analysis of how trends in e-commerce, new material technologies, and R&D breakthroughs are poised for convergence What will happen when big data and sustainable material research are brought together? The future of packaging: A sustainable and digital transformation VANESSA VEIT Packaging Sourcing Director NA 2:35 pm 3:10 pm GENERATING GROWTH THROUGH DIGITAL PRINTING IN CORRUGATED PACKAGING The advantages of digital printing: The ability to align with labels and flexible packaging by providing tailored print runs The cause: the rise of discounter retailers, the growth of e-commerce, and personalization How digital print enables short-run print capabilities and mass customization Case study: A digital printing success story that assisted in generating innovative marketing and sales TED SAMOTIS VP, Digital Business Development ANSWERING CONSUMER DEMANDS FOR SUSTAINABLE PACKAGING BY DESIGN Examining the packaging landscape: Sustainable packaging will be the only way manufacturers move products Utilizing materials that maximize your use: Looking at renewable materials How to create savings by properly protecting your products Why responding to consumer demands will allow you to outsmart the pack ALAIN BELANGER President THE FUTURE FOR CONSUMER BRANDS: THE INTERNET OF PACKAGING Is your current packaging getting the attention your brand deserves? How to drive attention to packaging and take advantage of the primary source of the consumer's awareness Competing for consumer s attention in the battlefield of clutter and visual competition Refreshing your product s packaging by utilizing specialty materials, coatings, print enhancements, and structural design

6 American Packaging Summit 2018 Program Page 5 3:15 pm 4:15 pm PRE-ARRANGED BUSINESS MEETINGS AND REFRESHMENTS (60 MIN.) 4:20 pm 5:00 pm TALENT MANAGEMENT MASTERCLASS PLANNING FOR CAREER SUCCESS: HOW TO SUPPORT PACKAGING PROFESSIONALS Rethinking your career objectives and mapping out the path to success Raising awareness for the packaging industry and sharing strategies to enable career growth Addressing barriers in the packaging industry and future planning How to empower and mentor the next generation of packaging professionals Case study: My packaging career journey and how I continue to support packaging professionals at all stages of their career JANE CHASE Executive Director 5:00 pm 5:40 pm INNOVATION SPOTLIGHT STRIVING TO MEET THE EVER-CHANGING NEEDS OF CONSUMERS BY PRODUCING INNOVATIVE, HIGH-QUALITY PRODUCTS AND PACKAGING FORMATS Discussing emerging trends transforming the food, beverage and dairy industry Utilizing product-line extensions and packaging to bring new ideas to consumers Creating new options in packaging-driven convenience Examining packaging materials selection and design benefits Exploring the benefits of transparent packaging Showcasing what is new at Dean Foods DEAN A. LIPPOLD VP, R&D 5:40 pm 5:45pm CHAIR S CLOSING REMARKS DESIGN AND INNOVATION CHAIR CRAIG SLAVTCHEFF Global VP, R&D, Snacks and International 5:45 pm 6:45 pm NETWORKING DRINKS RECEPTION

7 American Packaging Summit 2018 Program Page 6 PROGRAM DAY TWO 7:30 am 8:30 am NETWORKING BREAKFAST WOMEN IN LEADERSHIP ROUNDTABLE Enjoy breakfast refreshments and informal networking in the Exhibition Hall. We also invite our attendees to network at a Women in Leadership Roundtable with discussion from inspirational leaders in packaging. Seating is limited, so please sign up early. YOLANDA MALONE VP, Global R&D Snacks and Foods Packaging 8:30 am 8:35 am CHAIR S OPENING REMARKS & REVIEW OF DAY ONE DESIGN AND INNOVATION CHAIR CRAIG SLAVTCHEFF Global VP, R&D, Snacks and International 8:35 am 9:20 am KEYNOTE OCEAN PLASTICS AND INNOVATIVE SUSTAINABLE PACKAGING What is the next generation of NextWave, and turning ocean plastic into packaging? Examining the next steps in growing Dell s use of ocean plastic How can this model be extrapolated to other locations based on supply chain requirements How to help in the UN Commitment to reduce ocean plastic by 160,000 pounds per year Examining student-led innovations to retrieve and re-use ocean plastic Examining industry-led efforts to re-use ocean plastic: Dell, GM, Herman Miller, Trek, etc. OLIVER CAMPBELL Director, Worldwide Procurement and Packaging Engineering

8 American Packaging Summit 2018 Program Page 7 9:20 am 9:55 am FIRESIDE CHAT HOW PACKAGING IMPACTS CONSUMER'S PERCEPTION OF PRODUCT VALUE The influence of packaging on perceived product value as measured by expected retail price and willingness to gift How the unboxing experience is transforming packaging into the new merchandiser Reviewing the link between packaging and brand perception Detecting opportunity to increase your ROI: The demand for premium packaging KARIN KASKIEL Director, Innovation Development 10:00 am 11:00 am PRE-ARRANGED BUSINESS MEETINGS AND REFRESHMENTS (60 MIN.) 11:05 am 11:40 am ADDRESSING SECONDARY PACKAGING CONCERNS AND SOLUTIONS Packaging concerns: The types of can and bottle packaging considered harmful to the environment Finding new materials: A look at photodegradable options for packaging (the pros vs. the cons) What will shape secondary packaging of the future: Evaluating biodegradable formats in the market CUTTING EDGE TECHNOLOGY DEVELOPMENTS FOR LABEL PRINTING Reducing label size: Striving to decrease the weight of product packaging The growing importance of recyclability of packaging materials Increasing automation for shorter print runs, faster turnaround, and greater flexibility and customization Digital printing as the best option to improve speed, print quality, and reduce production costs 11:45 am 12:20 pm DESIGN & INNOVATION CONNECTING TO THE END USER THROUGH HYPER-PERSONALIZATION IN PACKAGING Turning strategy into action through innovation and design thinking Targeting consumers on a personal level: Why consumers are attracted to make the purchase through hyper-targeted messaging Using consumer insights and a data-driven approach to design new products and packaging Case study: How Mars paved the way for the impact of product and packaging personalization that turned to profit MATERIALS & MACHINERY BEST PRACTICES FOR EFFECTIVE RETAIL PACKAGING & DISPLAYS Understanding the key market drivers: Explore marketing input upfront and assess shopping data from retailers Maximizing the experience for consumers: Be sure the packaging is easy to stock on the shelf and is visually impactful Ensure the consumer can remove the primary product package from the retail-ready packaging easily Go the extra mile: Avoid me-too packaging strategies, complicated designs, and perform in-the-field testing SAMIR MOFTAH Director, Global Design and Innovation

9 American Packaging Summit 2018 Program Page 8 12:25pm 1:25 pm LUNCH AND LEARN ROUND-TABLE DISCUSSIONS Benefit from additional learning by joining a moderated round-table discussion on pressing issues in the industry. Choose from: WHY YOUR PRODUCT'S PACKAGING IS AS IMPORTANT AS THE PRODUCT ITSELF PACKAGING AND E-COMMERCE STRATEGIES FOR FOOD AND BEVERAGE PHILLIP BREDT VP, Business Development STRIKING THE BALANCE BETWEEN PACKAGING CREATIVITY, INNOVATION AND SUSTAINABILITY HOW E-COMMERCE AND DIRECT SHIPPING TO CUSTOMERS AFFECT PACKAGE DESIGN 1:30 pm 2:05 pm PLENARY THE IMPORTANCE OF 'DESIGN THINKING' FOR PACKAGE DESIGN Developing a holistic approach to design thinking Making the consumer a priority in the design process Creating a unique product experience and making sure your brand story is clear Case study: Discussing packaging interaction and Colgate-Palmolive's customer encounters JARED RICHARDSON Worldwide Director, Global Brand Design 2:05pm 2:50 pm CLOSING KEYNOTE ZERO-WASTE INNOVATION: PACKAGING'S PATH TO SEAMLESS SUSTAINABILITY An overview of how sustainability in packaging has shifted from a trend to an integration in the entire industry Changing the face of sustainability: How new packaging designs and materials make the transition seamless The secret to a more sustainable future: Further commitment from consumers, retailers, waste management companies, and local authorities A new era of packaging: How sustainable cross-pollination is paving the way for packaging

10 American Packaging Summit 2018 Program Page 9 2:50 pm 3:20 pm PANEL DISCUSSION HOW THE PACKAGING WORLD WILL CHANGE IN THE NEXT 5-10 YEARS Understanding the current packaging landscape, and the core challenges we facing Discussing the areas of opportunity: shifting from rigid to flexible packaging adopting smart packaging exploring 3D printing to go mainstream hunting alternatives such as plant-based fibers robotics that can be incorporated in e-commerce packaging Attracting and building the next generation of packaging professionals 3:25 pm 3:30 pm CHAIR S CLOSING REMARKS DESIGN AND INNOVATION CHAIR CRAIG SLAVTCHEFF Global VP, R&D, Snacks and International