<firstname>, WATCH. for a special delivery headed your way. ... LEARN. how olio Rally. drives show traffic, engagement & large scale fun. ...

Transcription

1 . <firstname>, WATCH for a special delivery headed your way. LEARN how olio Rally drives show traffic, engagement & large scale fun. WOW sponsors, exhibitors & attendees at your next <auoshowname>

2 <firstname>, Watch for a box with your name on it. You re about to discover how olio Rally will make your next <autosnowname> more exciting for attendees more interactive for exhibitors and more successful for you and your sponsors. S T A Y T U N E D Your olio Rally Team 800 W. 47th Street, Suite 519 Kansas City, Missouri

3 <firstname>, Say hello to olio Rally and George the Gnome. olio is the new social media application designed to make events like your next <autoshowname> more fun and engaging for everyone. In this box, you ll discover how olio Rally and George super-charged show traffic and sponsor/exhibitor satisfaction at the Greater Kansas City International Auto Show. Find out how olio Rally creates excitement, increases show traffic, and engages attendees while delivering more value to sponsors and exhibitors. Visit <PURL> and see for yourself! Kaele Stock olio Chief Marketing Officer P.S. Scan this with your smartphone to hear what Larry Carl, executive producer of the Greater Kansas City International Auto Show, says about olio Rally.

4 Hi, I m George! I m the mischievous gnome who hid from attendees at the Greater Kansas City International Auto Show. When they found me and posted my photo on Twitter or Instagram, I became instantly famous and they won prizes. Create your own contest and use olio Rally to promote it to rev up your show s buzz!

5 olio Rally Jumpstarts 104-Year Old Car Show Larry Carl, executive producer, Greater Kansas City International Auto Show, was looking for a new avenue to generate attendee interest and add value for sponsors and exhibitors. When he ran into olio Rally, Carl decided to do a test drive at Kansas City s 2013 show with impressive results. Thanks to olio Rally and Kansas City s Where s George? promotion, the 4 ½-day event delivered: Increased engagement with a younger social media-savvy audience to generate new buzz Greater accuracy tracking communications efforts Increased exhibitor traffic which in turn fueled greater exhibitor satisfaction Large-scale branding opportunities for show sponsors A way to attract new sponsors and add add value to existing sponsorships Better understanding of attendees interests and show experiences olio was a major step forward for us with our social media platform and connecting with our audience. We were able to engage instantly and easily, and the in-depth digital record olio provides is a fun way to analyze data and extend the show experience. - Larry Carl <firstname>, welcome to olio Rally! Extended show reach and connections with future attendees VISIT <PURL> SPARK CAPTURE ENGAGE CALL

6 S P A R K C A P T U R E E N G A G E Are you looking for new ideas to fuel engages attendees with How does olio work? special show promotions Using digital technology and sponsorships, attendance like Kansas City s Where s hashtags, olio Rally gathers and brand- building George? contest. text messages, Twitter photos efforts for next year s Exhibitors also love its and posts, and Instagram <autoshowname>. olio ability to drive traffic pictures into a single stream. Rally is a new social media during lulls and peak times. These are shared on large application with hybrid And sponsors use it for screens at your show, on appeal for auto show execs. high-visibility branding your website, and in other that adds value to their ways. It s fun. It s turnkey connects show attendees sponsorship package. It s easy. Its lasting value has with each other so they new. It s proven. It will measurable impact. can share the excitement make your auto show even of what they re seeing, more successful. First, it instantly OLIO RALLY CREATES INSTANT COMMUNITY (March - Ieva L F - It s the final day of We d love to see you at the#fordkc display! See the new Transit & the latest Mustangs!#KCAutoShow (March Glickman At #KCAutoShow Wow! Very impressed with the array of vehicles. Too many to choose but Mercedes always impresses! (March Sprouse Batman has the Batmobile. Aquaman has...a Rio? Won t the hamsters drown? #kcautoshow doing and thinking. It also HOW TO FIND OUT MORE: R E A D Read the Greater Kansas City International Auto Show story on the back. S C A N Scan this with your smartphone to watch a brief interview with Larry Carl, executive producer, Greater Kansas City International Auto Show V I S I T <PURL> C A L L

7 <firstname>, look inside to jumpstart traffic & buzz at your next show. 800 W. 47th Street, Suite 519 Kansas City, Missouri 64112