The $40,000 Webinar. 4 specific book launch strategies that will make you $40k by August 1st.

Transcription

1 The $40,000 Webinar 4 specific book launch strategies that will make you $40k by August 1st.

2 Have Brilliant Idea

3 Did a bunch of random stuff.

4 Didn t know what would happen.

5 Suffered the consequences

6 DON T DO THAT

7

8 WHAT YOU LL LEARN 4 specific book launch strategies that will make you $40k by August 1st.

9 Close your other tabs

10 Hit refresh if things get funky

11 At the end you ll get link to private audience workshop (.mp4)

12 Jump in the chat. Get your questions answered.

13 Jeremy is in chat to help collect and answer your questions.

14 What launching looks like (in real life)

15 Fear What business looks like (in real life) Launch Day

16 Fear I have a brilliant idea! What business looks like (in real life) Launch Day

17 Fear I have a brilliant idea! I finished my product, woot!! What business looks like (in real life) Launch Day

18 Fear You mean I have to tell people about it now? I have a brilliant idea! I finished my product, woot!! What business looks like (in real life) Launch Day

19 Fear What if no one buys it!!?? I m a failure! I should have never started! You mean I have to tell people about it now? I have a brilliant idea! I finished my product, woot!! What business looks like (in real life) Launch Day

20 Fear Jesus take the wheel? What if no one buys it!!?? I m a failure! I should have never started! You mean I have to tell people about it now? I have a brilliant idea! I finished my product, woot!! What business looks like (in real life) Launch Day

21 Fear Jesus take the wheel? What if no one buys it!!?? I m a failure! I should have never started! You mean I have to tell people about it now? I have a brilliant idea! I finished my product, woot!! That wasn t bad at all. This is cool! What business looks like (in real life) Launch Day

22 Proven plan (campaign) that works

23 Coach to guide you through the plan

24 Ability to deal with the fear

25 Fear Jesus take the wheel? What if no one buys it!!?? I m a failure! I should have never started! You mean I have to tell people about it now? I have a brilliant idea! I finished my product, woot!! That wasn t bad at all. This is cool! What business looks like (in real life) Launch Day

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27 3 MYTHS ABOUT LAUNCH A BOOK (OR ANY PRODUCT)

28 MYTH #1 Selling is deceiving people into doing what you want them to do (in a bad way)

29 Our #1 Goal is to help 10,000 people per year get to 1,000 subscribers and launch their first product.

30 How do we reach this goal?

31 The Customer Journey

32 The Customer Journey

33 The Customer Journey

34 The Customer Journey $ 1,000 subs 100 subs

35 Paying money increases chance of success by 75%

36 When a customer pays you money it doesn t mean you have tricked them or sold out.

37 It means they just increased their chance of success by 75%.

38 Zig Ziglar You will get all you want in life, if you help enough other people get what they want.

39 MYTH #1 Selling is deceiving people into doing what you want them to do (in a bad way)

40 MYTH #2 Only certain people are good at helping. It s a talent thing.

41 I m just not good at sales

42 Stop selling. Start helping.

43 Can I help 1 person?

44 CONFIDENT & URGENT

45 URGENT

46 1 All the important stuff to do in life

47 All the important stuff to do in life Sleep Hangout with my wife Play with my kids Go to work Pay the bills Go get a haircut Mow the lawn Eat better and work out more

48 The TO DO Scale 1 All the important stuff to do in life Action Zone Procrastination Zone

49 The TO DO Scale All the important stuff to do in life Sleep Hangout with my wife Eat better and work out more Go to work Pay the bills Go get a haircut Mow the lawn Action Zone Procrastination Zone

50 TIP SHOW THEM WHAT FAILURE LOOKS LIKE

51 POP QUIZ IS IT URGENT FOR YOU TO BY TIRES RIGHT NOW?

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53 CONFIDENCE

54 Confidence 100% 90% Eat better and work out more 80% 70% 60% Action Zone 50% 40% 30% 20% 10% 0%

55 TIP HELP THEM EXPERIENCE A MAGIC MOMENT

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57 Confident people are 12x more likely to buy

58 Stop selling. Start helping.

59 CONFIDENT & URGENT

60 MYTH #2 Only certain people are good at sales. It s a talent thing.

61 MYTH #3 You have to have an audience to have any success selling stuff

62 is the most effective online sales channel.

63 but there is no magic in an list. It s just a good way to draw a crowd to what you are doing.

64 There are other ways to sell things online that don t require you to have an audience.

65 Here are 3 shortcuts!

66 Shortcut #1 Borrow someone else s audience

67 Shortcut #1 Borrow someone else s audience

68 Shortcut #1 HOW DOES IT WORK? Borrow someone else s audience 1. Find someone that has an audience of people that might buy your product

69 Shortcut #1 HOW DOES IT WORK? Borrow someone else s audience 1. Find someone that has an audience of people that might buy your product 2. Pitch them on doing a partner webinar

70 Shortcut #1 HOW DOES IT WORK? Borrow someone else s audience 1. Find someone that has an audience of people that might buy your product 2. Pitch them on doing a partner webinar 3. Create your offer and webinar

71 Shortcut #1 HOW DOES IT WORK? Borrow someone else s audience 1. Find someone that has an audience of people that might buy your product 2. Pitch them on doing a partner webinar 3. Create your offer and webinar 4. Host the webinar and sell your product

72 Shortcut #1 Borrow someone else s audience

73 Shortcut #2 Use your existing network

74 Shortcut #2 Use your existing network

75 Shortcut #2 HOW DOES IT WORK? Use your existing network 1. Do a 45 minute discovery exercise to discover your coaching topic

76 Shortcut #2 HOW DOES IT WORK? Use your existing network 1. Do a 45 minute discovery exercise to discover your coaching topic 2. Write a 1 page description of the problem you solve

77 Shortcut #2 HOW DOES IT WORK? Use your existing network 1. Do a 45 minute discovery exercise to discover your coaching topic 2. Write a 1 page description of the problem you solve 3. Invite 10 friends to give your feedback on the program

78 Shortcut #2 HOW DOES IT WORK? Use your existing network 1. Do a 45 minute discovery exercise to discover your coaching topic 2. Write a 1 page description of the problem you solve 3. Invite 10 friends to give your feedback on the program 4. Ask them for references to best fit candidates for the program

79 Shortcut #2 Use your existing network

80 Shortcut #3 Use someone else s credibility

81 Shortcut #3 Use someone else s credibility

82 Shortcut #3 HOW DOES IT WORK? Use someone else s credibility 1. Find a blog post that outlines a specific solution to a problem

83 Shortcut #3 HOW DOES IT WORK? Use someone else s credibility 1. Find a blog post that outlines a specific solution to a problem 2. Make a list of all the influencers that shared or linked to that article

84 Shortcut #3 HOW DOES IT WORK? Use someone else s credibility 1. Find a blog post that outlines a specific solution to a problem 2. Make a list of all the influencers that shared or linked to that article 3. Create a custom pitch for each influencer offering to do the strategy outlined in the article

85 Shortcut #3 Use someone else s credibility

86 MYTH #3 You have to have a big audience to have any success selling stuff

87 The $40,000 Webinar 4 specific book launch strategies that will make $40k by August 1st.

88 #1 PICK YOUR LAUNCH DATE SEQUENCE EFFECTIVENESS TIME TO IMPLEMENT EVERYONE 2 MINUTES

89 Is your book finished? Set launch date for 8 weeks from now

90 Is your product not finished yet? Set launch date for 12 weeks from now

91 No audience and no product? Set launch date for 8 weeks from now

92 WRITE IT DOWN!!

93 #2 SELECT AND MAP OUT YOUR CAMPAIGN SEQUENCE EFFECTIVENESS TIME TO IMPLEMENT EVERYONE 5 HOURS

94 ACTION ITEM #1 Pick out the type of launch you are going to run

95 Campaign #1 Borrow someone else s audience

96 Campaign #2 Use your existing network

97 Campaign #3 Use someone else s credibility

98 Campaign #4 Jeff Goin s Book Launch Campaign

99 ACTION ITEM #2 Jot down all the major events that will happen durring the launch

100 like this Event #1: Prep for the launch Event #2: Create and engage launch team Event #3: Promote pre-order campaign Event #4: Start review campaign Event #5: Open cart on sales

101 #3 WRITE OUT EVERY SUB-TASK SEQUENCE EFFECTIVENESS TIME TO IMPLEMENT EVERYONE 3 HOURS

102 like this Event #1: Prep for the launch Event #2: Create and engage launch team Event #3: Promote pre-order campaign Event #4: Start review campaign Event #5: Open cart on sales

103 for example Prep for the launch

104 Prep for the launch Set your #1 goal for the campaign Pick your book packages and incentives Setup your book landing page Create your content timeline

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107 #4 CALENDAR YOUR LIST SEQUENCE EFFECTIVENESS TIME TO IMPLEMENT EVERYONE 2 HOURS

108 Take your entire action item list and put it on your calendar.

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110 Let s review...

111 Proven launch campaign that works

112 Coach to guide you through the plan

113 Ability to overcome the fear

114 Our First Launch $230,000

115 Our First Launch Our Second Launch $230,000 $500,000

116 The tricky part

117 The tricky part 1. Having the discipline and accountability to do what you ve learned today

118 The tricky part 1. Having the discipline and accountability to do what you ve learned today 2. Knowing what a good campaign looks like (which one should I run?)

119 Why are you here today?

120 Do you want more freedom to work on projects that interest you (instead of what your boss tells you)?

121 Do you want more time to spend with your family or to travel places you ve always wanted to visit?

122 Do you want more money so you can pay off your debt or bring your spouse home from work so you can start a family?

123 Do you want to prove to yourself that you can actually do it?

124 How can you achieve your goal?

125 OPTION #1 Keep trying to do everything yourself (and learn the hard way)

126 Problem #1: You will take 10x longer to figure things out

127 Problem #2: You ll get discouraged and give up

128 Problem #3: You ll be stuck in the job you hate, doing work you despise (or working for a boss that doesn t appreciate you)

129 Problem #4: You still won t know if you have what it takes.

130 OPTION #2 Let me personally help you plan and execute your next launch or sales campaign.

131 Know the exact campaign you should run

132 Know exactly how to setup and write my sales page

133 What if I have an established product that s stalled?

134 Know exactly how to find partners to help you launch quicker

135 What would it look like for me to personally help you plan and execute your launch?

136 What would it look like for me to personally help you plan and execute your launch?

137

138 STEP #1

139 STEP #2

140 STEP #3

141 STEP #3

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143 Slingshot System Includes plug-and-play sales campaign to launch your first book (just like Jeff launched Art of Work) Pre-recorded video coaching through every week of your launch Word for word and sales page swipe copy $750 value What is included?

144 Here s what we cover...

145 Thing #1: You will receive personal help in picking your launch campaign

146 Thing #2: Access to an ever expanding library of proven launch an sales campaigns

147 Thing #3: 2 new launch and sales campaigns every month

148 Thing #4: Step-by-step instructions so you re never overwhelmed by launching again

149 Thing #5: Exactly how to identify, create and launch the perfect product to sell to your list

150 What results can you expect?

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153 Would this be worth it?

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155 Mega Launch Bundle Includes 6 Special Resources

156 Unlimited Lifetime Access Jeff Goins Book Launch Campaign

157 Unlimited Lifetime Access Product Validation Campaign

158 Product Creation Masterclass Series Step-by-step instruction on how to create your first (or next) course, software or coaching program

159 Weekly Office Hours LIFETIME access to Weekly LIVE Q&A calls where you can get direct help from the our team (and immediate access to all past calls)

160 LAUNCH IN 5 COURSE 5 Day Course & Challenge that will help you complete your first Slingshot campaign in 5 days. If you do it, you get cool stuff.

161 HOW TO WRITE A BESTSELLING BOOK

162 SLINGSHOT ALL ACCESS PASS Get all 13 templates in the Slingshot Library FREE for two weeks. Unrestricted.

163 SLINGSHOT ALL ACCESS PASS Self Publish Book Campaign Product Validation Campaign

164 SLINGSHOT ALL ACCESS PASS Self Publish Book Campaign LIFETIME Product Validation Campaign Universal Product Launch Campaign Course Launch Campaign Coaching Program (w/ & w/o audience) 2 Seasonal Campaigns Flash Sale Campaign $1 Trail Campaign First $500 Contact Campaign Five Channel Campaign

165 SLINGSHOT ALL ACCESS PASS Self Publish Book Campaign Product Validation Campaign Universal Product Launch Campaign Course Launch Campaign Coaching Program (w/ & w/o audience) 2 Seasonal Campaigns Flash Sale Campaign $1 Trail Campaign First $500 Contact Campaign Five Channel Campaign 14 Days to Try Them Out

166 Would this be worth it?

167 Would this be worth it? SAVE $653!

168 Mega Launch Bundle LIFETIME access UNLIMITED use of the Jeff Goin s Book Launch Campaign ($350) LIFETIME access Unlimited use of the Product Validation Campaign ($350) LIFETIME access to Weekly Office Hours calls ($250) LIFETIME access to the Product Creation Masterclass Series ($250) IMMEDIATE access to Launch in 5 Challenge FREE 14-Days of every template in the Slingshot Library How to Write a Bestselling Book Course (From Jeff Goins) $1,950+ value Here is what you get

169 GUARANTEE POLICY If you don t make the cost of Slingshot back on your first campaign, then we require that you ask for your money back.

170 REFUND POLICY If you give it an honest effort and don t see significant revenue growth (or just decide you hate our app) let us know in a reasonable amount of time and we ll give you a full refund.

171 Get this special bundle go to the URL below Get it now: videofruit.com/jeff

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174 6-FIGURE COACHING CALL FLASH BONUS Behind the scenes coaching call recordings with a $100k+ launch

175 Get this special bundle go to the URL below Get it now: videofruit.com/jeff

176 Mega Launch Bundle LIFETIME access Unlimited use of the Jeff Goin s Book Launch Campaign ($350) LIFETIME access Unlimited use of the Product Validation Campaign ($350) Here is what you get LIFETIME access to Weekly Office Hours calls ($250) LIFETIME access to the Product Creation Masterclass Series ($250) IMMEDIATE access to Launch in 5 Challenge FREE 14-Days of ever template in the Slingshot Library How to Write a Book Course (From Jeff Goins) WEBINAR ONLY BONUSES GET STARTED NOW AND Save $2,353 Today! videofruit.com/jeff 6-Figure Coaching Call Series ($250)

177 GUARANTEE POLICY If you don t make the cost of Slingshot back on your first campaign, then we require that you ask for your money back.

178 REFUND POLICY If you give it an honest effort and don t see significant revenue growth (or just decide you hate our app) let us know in a reasonable amount of time and we ll give you a full refund.

179 Q&A

180 Do I get to keep the Book Launch Campaign forever?

181 Is there a limit to how many times I can use the campaign?

182 What if I have a book, membership site or app? Will these help?

183 What if I don t have an audience at all? What should I do?

184 I need money NOW. How long will it take for me to generate revenue?

185 REFUND POLICY If you give it an honest effort and don t see significant revenue growth (or just decide you hate our app) let us know in a reasonable amount of time and we ll give you a full refund.

186 GUARANTEE POLICY If you don t make the cost of Slingshot back on your first campaign, then we require that you ask for your money back.

187 Mega Launch Bundle LIFETIME access Unlimited use of the Jeff Goin s Book Launch Campaign ($350) LIFETIME access Unlimited use of the Product Validation Campaign ($350) Here is what you get LIFETIME access to Weekly Office Hours calls ($250) LIFETIME access to the Product Creation Masterclass Series ($250) IMMEDIATE access to Launch in 5 Challenge FREE 14-Days of ever template in the Slingshot Library How to Write a Book Course (From Jeff Goins) WEBINAR ONLY BONUSES GET STARTED NOW AND Save $2,353 Today! videofruit.com/jeff 6-Figure Coaching Call Series ($250)

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