A SURVEY ON CONSUMER BEHAVIOUR TOWARDS SAMSUNG MOBILE

Transcription

1 VOLUME, ISSUE 3, MARCH 17 A SURVEY ON CONSUMER BEHAVIOUR TOWARDS SAMSUNG MOBILE R.VENKATESH KUMAR 1 K. TAMIL SELVI 2 1 Assistant Professor, Department of Business Administration, Arignar Anna college (Arts & Science) Krishnagiri 2 Final Year BBA, Department of Business Administration, Arignar Anna college (Arts & Science) INTRODUCTION: CONSUMER BEHAVIOUR Krishnagiri Consumer behaviour is the study of how individual customers, groups or organizations select, buy, use, and dispose ideas, goods, and services to satisfy their needs and wants. It refers to the actions of the consumers in the marketplace and the underlying motives for those actions. CONSUMERS DECISION STYLE Brand conscious Recreation conscious Price conscious Fashion conscious Brand loyal Prior experience OBJECTIVES OF THE STUDY To study the consumer behavior on samsung mobile. To identify the type of customer and their behaviours. To know the customer taste and preference of samsung mobiles. To know the ways to use Samsung mobile. To analysis the level of satisfaction about Samsung mobile. To identify the best features attracted by customer. SCOPE OF THE STUDY The present study to evaluate the performance of samsung mobile. The information has been under taken to known the function of samsung mobile. This study will help to identify the strength and weakness of samsung mobile. The period of study regarding the information given by samsung mobile. RESEARCH METHODOLOGY STATISTICAL TOOLSS ARE USED, THEY ARE Simple percentage Correlation Chi square icmrrjournal@gmail.com

2 VOLUME, ISSUE 3, MARCH 17 DATA ANALYSIS AND INTERPRETATION AGE OF THE RESPONDENTS % % % % 6.7 % BELOW ABOVE From the chart, it is observed that 34.7% of the respondents are belongs to the age group of 2-3 years and 6.7% of the respondents are the age group of and above. OCCUPATION OF THE RESPONDENT % % 28. % 18.7 % % The chart indicates that 37.3 % of the respondents are employees and 12% of the respondents belongs to other categories. 1 icmrrjournal@gmail.com

3 VOLUME, ISSUE 3, MARCH 17 QUALITY OF SAMSUNG MOBILES % % % % 22.7 % STRONGLY AGREE AGREE NEUTRAL DISAGREE STRONGLY DISAGREE From the table, it indicates that 4.7% of the respondents are agreed with the quality of the Samsung and 2.7% of the respondents are strongly disagreed with the quality of the Samsung products. PURPOSE OF USING SAMSUNG MOBILE % 14.7 % 11. % 18.7 % 14 1 Maximum 46.7% of the respondents are using samsung mobile for the purpose of entertainment and 14.7% of the respondents are using for the purpose of the business icmrrjournal@gmail.com

4 VOLUME, ISSUE 3, MARCH 17 OPINION ABOUT SAMSUNG MOBILE SERVICE CENTERS % % % % 6.7 % The chart states that 4.3% of the respondents says their opinion about service centers of the Samsung mobiles are good and the 6.7% of the respondents says very poor about the service centers. CORRELATION Correlation: X AGE Y QUALITY SAMSUNG MOBILE OF Karl Pearson Correlation Co-efficient Solution: r = xy x 2 y icmrrjournal@gmail.com

5 VOLUME, ISSUE 3, MARCH 17 r = r = r =.83 Result: positive. The relationship between age of the respondents and quality of Samsung mobile is CHI-SQUARE: O E (O E)2 (O E)2/E χ 2 = TOTAL χ 2 = 1.44 FORMULA: χ 2 = (O i E i ) 2 E i Degree of freedom = (r-1) (c-1) = (2-1) (2-1) V = 1 Table value χ 2 = 3.84 RESULT: The calculated value χ 2 is less than the table value. The null hypothesis is accepted. There is no significant difference between satisfaction of Samsung mobile & Gender (male / female) icmrrjournal@gmail.com

6 VOLUME, ISSUE 3, MARCH 17 CONCLUSION: The study helps the researcher to know the consumer behavior expectation and their satisfaction level towards Samsung mobile in krishnagiri town. This study also helps the company to know the major problem. Faced by the consumers in Samsung mobile. To enhance more consumers behavior the company has to consider the suggestion given by the respondents. REFERENCE BOOKS Amasamy, Namakumari, Marketing Management Mac Millan Publications. Philip Kotler Principles of marketing, Prentice hall India Pvt Ltd. C.B. Gupta & Rajan Nair Sultan Chand Sons, New Delhi Sheetal Kappor, Understanding the Buying behavior of Indian families. New Century Publications, New Delhi