The Innovative Thinker s Mission

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2 The Innovative Thinker s Mission Creating interactive, technology-driven, on-package instant win devices that generate unparalleled levels of sales increases and unprecedented consumer excitement for our clients brands

3 BACKROUND Over 20 years producing Instant Win devices Loyal client base across 23 countries Brand unit sales increases ranging from 10%-100%+ World Class professional staff for flawless execution Unique portfolio of patents owned Strong, consistent new product innovation

4 Alcoholic Beverage Clients (Just to name a few) SABMiller USA, Mexico, South Africa Browar - Poland Heineken - Netherlands Slavutich - Ukraine Baltika - Russia Carlsberg Serbia, Malaysia Skol - Brazil Fosters Viet Nam Borsodi Brewery - Hungary Coors USA Molson Canada Interbrew - Romania Brahma Beer Latin America Tiger Beer Thailand Smirnoff Vodka - So Africa ABInBev UK, Brazil, Russia, Paraguay, Chile, Bolivia

5 CSD, Water and Juice Clients (Just to name a few) Coca-Cola - NZ Coca-Cola - Moscow Coca-Cola - So. Africa Coca-Cola - Cyprus Coca-Cola - Mexico Cott - Canada Coca-Cola - Spain Tropicana O.J. - USA Coca-Cola - China Pronto Shake - Arg. Del Frutal - Guatemala H2Go - Australia

6 Cash Caps Instant Excitement & Instant Cash Prizes Put currency, gift certificates, coupons, event tickets, or prize vouchers in the Cash Cap. Paper currency is rolled and folded on special equipment we supply. Food safe Cash Caps are sealed to the bottom of your PET bottle caps. Clients report Cash Caps delivering 4X the lift of UTC promos. Favorable ROI: There Are No Prize Redemption or Handling Costs! NEW! Now Cash Caps are available for use on crown closures for glass bottles! See the latest TV commercial from Slavutich/Carlsberg.

7 Talking Caps New! Congratulations. You are a Winner!! Just twist off the bottle cap The New Talking Cap module flashes and tells you that you are a winner! As many customized prize winning messages as you want to use Messages can be up to 40 seconds long Talking Cap audio clearly supports brand music, talent and prize sound effects Materials are all food grade safe Click on the link below to see how it works:

8 Talking Cans Audio Power for Instant Sales Enhancement Congratulations. You Won!! Light-activated talking module can be inserted into almost every beverage package Customized prize winning message Winners call toll free number found inside the can to claim prize Talking Can audio quality clearly supports music and sound effects. If you have internet connection, click on the link below to see the latest TV commercial for AB/InBev Becker Beer Talking Cans in Chile.

9 Talking LED Photo Cans Audio & Visual Power for Instant Sales consumer impact Congratulations. Look at the Vespa you just won! Light-activated talking module and flashing lights behind a picture of the prize. Customized prize winning message and photos Winners call toll free number found inside the can to claim prize Talking Can audio quality clearly supports brand music or talent and prize sound effects (e.g. sound of the Vespa) If you have internet access, click on the link below to see the how the LED Photo Can works

10 Cash Cans Open the can and a spring loaded tube pops up containing currency, coupons, event/movie tickets, pieces to a puzzle, game clues, gift certificates etc a True Instant Winner!!! Pop-up device can be easily inserted into almost any kind of can container even moist or wet products If you have internet connection, click on the link below to see a Begenbier Cash Can TV Commercial.

11 Shivering Cans Create an instant buzz Cans Vibrate, Dance and Shake when opened! Customized winning audio message can be added Winners call toll free number found inside the can to claim prize Can be combined with talking and/or flashing mechanics to Shake Shimmer and Shout!! If you have internet connection, click on the link below to see a real Shivering Can dance for you.

12 Flashing Can Jumpstart your sales promotion in a flash!! Light-activated Flashing Modules LED s color signifies prize level Red LED = Grand Prize Blue LED = 1st Prize Green LED = 2nd Prize Winners call toll free number found inside the can to claim prize Can be combined with Talking and Shivering mechanics.

13 All Beverage Prize Packages Are indistinguishable from non-winning packages They look, weigh, feel (pressure), and slosh like open stock. Use European and FDA food grade materials Can be sold as singles, in multi-packs or vending Can meet European RoHS sustainability standards

14 Remarkable Sales Results!!! Eastern European Beer Cash Can Sales up 100%+ Juice/Movie Tie-In Lost World Roaring Can Sales up 63% Global Cola Brand Cash Can Sales up 48% Global Cola Brand Talking Can 10 Years Running Global Cola Brand Flashing Can 3 Years Running Canadian Beer Talking Can Sales up 30%+ (7 years running) Sports Drink Argentina Cash Can Sales up 80% S. American Beer Cash Can Sales up 28% Hungarian Beer/Movie Tie-In New Zealand Water Brand Talking Can Terminator III Sales up 70% Cash Caps Sales up 21% (in a -5% market!)

15 Pricing Variables All Can Products: Talking Cans, LED Photo Cans, Video Can, Cash Cans Quantity Size and type of can and lids (Super ends/regular) Promotion Launch Date Destination Length of Audio message or video (10, 20, 40 seconds) # of different messages/videos or photos Number and color of lights (Flashing and LED Photo Cans) Cash Caps: Quantity Size of bottle and cap Cap and cap liner material Talking Caps: Size of bottle and cap Length of message

16 Production Considerations Production timing for all products Generally 60 Day production time for all products Add 4 weeks for sea freight or 10 days for air freight To begin production IWI needs: Drawings of cans, lids, bottle caps with specs sent to IWI 48 samples of actual cans and lids without sealant or bottle caps sent to IWI Wav.sound file of recording and Adobe Illustrator Photo File for Talking and Photo Cans Five weeks prior to delivery IWI needs: Can Lids (without sealant) sent us in America Same quantity as the number of modules ordered +5% overage We will dome the lids so they appear like normal non winning product lids and return them to you. Equipment is required and is supplied by IWI Semi Automatic Dixie Seamer calibrated by IWI for your cans/lids for all IWI Can modules Custom sealing machine to affix Cash Caps to your standard PET or Crown closures Rolling machine to roll up bank notes or coupons for Cash Cans Rolling and folding machine to size bank notes or coupons for small Cash Caps Assembly takes place at your plant or fulfillment center 800-1,000 units per 7 hour shift for all IWI Can Modules 2,000+ units per 7 hour shift for PET and Crown Cash Caps IWI available to come to your facility to train assembly personnel

17 Instant Win Innovation Benefits Truly Instant Prizes = Instant gratification Extremely low cost-per-unit-moved & strong ROI Strong PR and social media leverage through innovation Scalable across any trading area, key account and/or brand Results proven to exceed +400% printed UTC programs Extends and supports brand equity and creative

18 Next Steps The IWI Production and Design Team is standing by to help you produce any of the products you ve seen or to design custom products for your packaging. Our Customer Service is second to none and your Project Management Team will be senior executives. Just let us know if you have any questions or how we can help you.

19 Contact for 1 to 1 Interaction Rajinder Kariro M