From Planning to Implementation: MBTA s New Approach to Fare Collection with AFC 2.0

Transcription

1 From Planning to Implementation: MBTA s New Approach to Fare Collection with AFC 2.0

2 History 2

3 We Are Here Accepted fare media: CharlieCard (contactless) CharlieTicket (magne5c stripe) mticket (mobile 5cket for commuter rail/ boat only) Cash Paper Tickets Front-door only boarding policy: Surface Light Rail (non-peak only) Surface Bus Rapid Transit (except Logan) Bus & Trackless Trolley 3

4 Planning for the Future Fare Collec7on touches all parts of the MBTA Current system is outdated Offline No means for expansion Accessibility constraints Limited regional integra5on End of life requires overhaul Develop a new system now, for both today and the future Create new connec5ons Enable new policy op5ons Use an accountable delivery model Get out of the way: the best fare system is one you don t no5ce 4

5 MBTA s Fare Collec<on Goals Reduce dwell 5me and improve opera5ons Reduce Automated Fare Collec5on (AFC) costs Reduce operator and passenger conflicts Increase fare compliance/payment Improve consistency/simplicity of payment pathways for customers Increase automated data collec5on 5

6 Strategies for Success Provide fare payment and valida5on loca5ons that allow for all-door boarding Streamline the use of cash and paper 5ckets on board vehicles 6

7 Industry Best Prac<ces All-Door Boarding (ADB) Proof of Payment Customer-oriented enforcement approach Targeted enforcement sweeps Demonstra5on projects and pilot tests San Francisco MTA Experience System-wide ADB implemented in 2012 Dwell 7me savings of 38% achieved, from 3.93 seconds to 2.45 seconds per passenger on average Fare evasion decrease from 9.5% (2009) to 7.9% (2014) Allowed SFMTA to absorb rapid increase in ridership Source: SFMTA. All-Door Boarding Evalua1on Final Report

8 Industry Best Prac<ces Cash Streamlining Mobile Ticke5ng Open Payment Systems Accommodate unbanked/ underbanked riders Transport for London Experience On-board cash payments on buses eliminated in July 2014 Oyster Card, Contactless Bank Card, Mobile Payments, and paper 5ckets accepted Source: TfL. Interview conducted on September 4, Cash usage on buses reduced to approx. 1% prior to cashless policy: Introduc5on of new fare media Discounted fares for non-cash media Mi5ga5on for implementa5on included: Expanded Card top up loca5ons One-month leniency policy One more journey Capped daily payments to the day pass rate 8

9 Emerging Trends Convergence Integra5on of route planning, 5cke5ng, and payment across all modes Be-In-Be-Out Automated presence detec5on and payment without user interac5on 9

10 MBTA s New Approach The Big Picture Learn from industry best prac5ce Systemwide All-Door Boarding No cash payments on-board policy 10

11 New Approach Benefits ADB Case Study All-Door Boarding Case Study Typical Day 29 pax 2.24 sec/pax (Elapsed Time) 0:10 0:26 0:10 0:26 1:05 Free Fare Day 21 pax 1.24 sec/pax (Elapsed Time) 11

12 New Approach Benefits ADB Case Study All-Door Boarding Case Study Average Passenger Boarding Time (seconds/passenger) Tufts Medical Center (Heavy Rail to BRT Transfer) Dudley Square (Mid-route Bus to Bus Transfer) 'Typical' Day 1.78 Free Fare Day Bellingham Square (Bus Stop without Fare Vending Machines) 12

13 New Approach Projected Dwell/Cycle Time Benefits Selected bus routes analyzed based on: Exis5ng APC data for boardings, aligh5ngs, and dwell 5mes by stop Transit Capacity and Quality of Service Manual (TCQSM) methodology for dwell 5me projec5ons Calibra5on to reflect MBTA-specific condi5ons Including vs. excluding terminal dwell 5mes 13

14 New Approach Projected Dwell/Cycle Time Benefits Baseline vs. Projected Dwell Times (Excluding Terminals) Dwell Time (MM:SS) 11:00 10:00 09:00 08:00 07:00 06:00 05:00 04:00 03:00 02:00 01:00 00:00 IB OB IB OB IB OB IB OB IB OB IB OB IB OB IB OB IB OB IB OB IB OB IB OB IB OB Bus Route and Direction of Travel Baseline Dwell Time Projected Dwell Time 14

15 New Approach Projected Dwell/Cycle Time Benefits Baseline vs. Projected Dwell Times (Excluding Terminals) Dwell Time (MM:SS) 11:00 10:00 09:00 08:00 07:00 06:00 05:00 04:00 03:00 02:00 01:00 00:00 Average potential dwell time savings of 14% IB OB IB OB IB OB IB OB IB OB IB OB IB OB IB OB IB OB IB OB IB OB IB OB IB OB Bus Route and Direction of Travel Baseline Dwell Time Projected Dwell Time 15

16 New Approach Projected Dwell/Cycle Time Benefits Dwell Time (MM:SS) 13:59 13:00 12:00 11:00 10:00 09:00 08:00 07:00 06:00 05:00 04:00 03:00 02:00 01:00 00:00 Baseline vs. Projected Dwell Times (Including Terminals) IB OB IB OB IB OB IB OB IB OB IB OB IB OB IB OB IB OB IB OB IB OB IB OB IB OB Bus Route and Direction of Travel Baseline Dwell Time Projected Dwell Time 16

17 New Approach Projected Dwell/Cycle Time Benefits Dwell Time (MM:SS) 13:59 13:00 12:00 11:00 10:00 09:00 08:00 07:00 06:00 05:00 04:00 03:00 02:00 01:00 00:00 Baseline vs. Projected Dwell Times (Including Terminals) Average potential dwell time savings of 18% IB OB IB OB IB OB IB OB IB OB IB OB IB OB IB OB IB OB IB OB IB OB IB OB IB OB Bus Route and Direction of Travel Baseline Dwell Time Projected Dwell Time 17

18 New Approach Projected Dwell/Cycle Time Benefits Projected Cycle Time Benefits Bus Route Cycle Time (H:MM:SS) 1 1:29:47 4% - 5% 28 1:45:13 3% - 4% 66 1:51:45 4% - 5% Dwell Time Savings as % of Cycle Time 67 0:55:42 Negligible - 2% 77 1:16:15 2% - 2% 116 1:20:37 2% - 5% 117 1:28:56 3% - 5% 441 1:59:36 1% - 2% 502 0:53:18 Negligible - 2% 505 1:46:01 Negligible - 1% Poten&al savings of up to 5% an&cipated 18

19 MBTA s New Approach Improve the Experience Everyone has fare media No cash transactions on board Boarding through every door means shorter lines and up to 10% faster trips 19

20 Implementa<on Account-based system New policy op7ons enabled Hardware for all-electronic payment Pay with phone, contactless credit card, new MBTA-issued card No cash on-board vehicle Mul5ple readers at all doors on Bus and Green Line Readers on the plaiorm for commuter rail, Majapan Line New or refurbished subway gates with readers on both sides Significant Customer Educa7on 20

21 AFC 2.0 New Capabili<es Fare structure innova7on Zonal, 5me of day, best value, mul5ple carrier transfers All-door boarding Tap-in & tap-out, enhanced planning data Outside integra7on + partnerships Private shujles, TMAs, TNCs, bike share Internal integra7on The Ride, parking Revenue accoun7ng Improved MBTA accountability Future tech Automa5c senior eligibility, real 5me on-board data 21

22 The Result A more robust set of policy options A proven, scalable technology model A better customer experience An improved ability to collect all fares An ability to connect seamlessly with partners 22

23 AFC 2.0 Process & Timeline Ongoing Community Engagement Process Community groups Neighborhood organiza5ons MBTA-specific groups Housing, poverty & environmental groups Municipal and state governments Elected officials 23

24 Group Discussion Q&A Contacts Majhew Ciborowski, MBTA Caroline Ducas, VHB 24

25 APPENDIX 25

26 Anatomy of a bus journey TIME WAITING FOR BUS + TIME BOARDING BUS (DWELL TIME) # PASSENGERS * BOARDING TIME/PASSENGER FASTER BOARDING = LESS TIME AT STOPS = FASTER BUS TRIPS = MORE TRIPS PER BUS = LESS WAITING 26

27 Removing cash on board saves everyone <me and money 10% + QUICKER BUSES 100.0% 80.0% 60.0% 40.0% 20.0% 0.0% DEMOGRAPHICS BY MODE: MINORITY STATUS 81.4% 68.7% 45.0% 49.8% 27.4% 13.7% 5.6% Bus and Trackless Trolley Rapid Transit Commuter Rail Ferry 89.1% Minority Non-Minority 100.0% 80.0% 60.0% 40.0% 20.0% 0.0% DEMOGRAPHICS BY MODE: LOW-INCOME STATUS 68.2% 81.0% 80.4% 49.9% 35.3% 21.6% 6.3% 3.8% Bus and Trackless Trolley Rapid Transit Commuter Rail Ferry Low-Income Middle or High Income 27

28 Cash and unbanked sta<s<cs CURRENT CASH USAGE IS LOW 3.8% Cash payment on board 3.3% Charlie reload on board ACCESS IS ALREADY HIGH, AND RELOAD NETWORK CAN BE IMPROVED 91% Riders encountering a fare vending machine each day (95% within in ¼ mile) 93% Riders encountering a fare vending machine each week (96%) 150 Retail loca5ons today ACCESS TO NON-CASH PAYMENT METHODS 6.6% Of the popula5on in the greater Boston area are unbanked 34% Of the unbanked in the US have a smartphone Data: FDIC survey, economicinclusion.gov; Pew Charitable Trusts brief Mobile Payments: Regulatory Gaps, Ambiguities, and Overlap, Feb

29 Enabling Policies Remove cash from on-board vehicles while ensuring access for all riders Enable all-door boarding & proof of payment: Readers at all doors Charge for fare media and distribute for free to those in need 29

30 Remove cash from on-board vehicles Facts 3.8% current cash payment on board; 3.3% current Charlie reload on board 93% of all riders currently encounter a FVM weekly London cashless since 2014 Standard will require 95% of journeys to start or end at payment location Benefits Lowers MBTA cash handling costs Allows all-door boarding Reduces dwell time and improves travel speeds Challenges Requires affirmative effort to ensure access Peer and equity review completed Address through new vending locations and retail network 30

31 Enable all-door boarding & proof of payment Facts Both San Francisco and NYC do this now NYC evasion rates dropped from 6.7% to 4.2%; but installed significant off board infrastructure, driving up costs San Fran inspects ~2% of all riders, and issues citations to 2.6% of those; using inspectors (similar to MBTA need) Benefits Reduces dwell time Improves travel speeds Challenges Requires enforcement Internal working group to address legislative needs 31

32 Charge for media; distribute for free to those in need Facts MBTA has issued ~18 Million cards in 10 years Cards will cost $2-3 to produce 21 of the 25 largest US transit agencies with smartcards charge Free cards provided through social service agencies and senior/youth centers Partners will be accountable for distribution Benefits Don t leave any rider behind One more trip protection enabled: If a user has a card they can use it to access a bus immediately, and at anytime so long as they have a positive balance Creates an incentive to hold on to the card Challenges $5 card charge can be barrier to access Provide free cards through our partners 32

33 MBTA s New Approach Ensure Equal Access Greatly expand ways to pay T Card, Credit Card, Mobile Phones Online and auto-reload op5ons Expand physical payment network Retail sales partner Fare vending machines that issue cards Protect riders One more trip protec5on allows users with insufficient value seamless access to service 33