We Help Manufacturers

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1 We Help Manufacturers Build Customer Loyalty Diversify Into New Markets Win New Customers g o t h a m, L L C E S t

2 MEET THE GOTHAM TEAM At Gotham, we are a collection of marketing, design and messaging experts who don t mind getting our hands dirty. We excel in strategically helping industrial companies package products and services in a way that compels the desired buying behavior among prospects. Our agency specializes in traditional, outbound marketing tactics as well as modern inbound tactics such as SEO and targeted content. Through data-driven, strategic thinking supported by innovative creativity, Gotham can dramatically increase your marketing results. Let us help you maximize the return on your marketing dollars! 2 All Contents 2017 Gotham, LLC

3 we ll show you the money Our goal for our clients is always stronger ROI. Gotham campaigns incorporate constant measurement and modification, making them attract more prospects over time. Strategic in our focus, we make heavy use of data to prove results and inform decisions We are virtual, with a low overhead No offshoring. Everything is done in the US by Americans Trustworthy. We practice integrity in quoting and billing Great listeners, easy to work with, personalized service 30 years outbound (push) and 10 years inbound (pull) experience Marketing budgets from $60k to $500K a year are our forte 3

4 vertical markets we specialize in: ROBOTICS SUPPLY CHAIN machinery MARINE manufacturing plastics AUTOMOTIVE WOODWORKING WIRE and cable TOOLING TEXTILES chemical GREEN FURNITURE 4 All Contents 2017 Gotham, LLC

5 STRATEGIC MARKETING CAMPAIGNS our METHOD We Focus On Your: Goals Analytics Markets Services Customers Products Competition Messaging To Build: Strategy Tactics Results Through research and study of this data, we build successful integrated marketing campaigns that result in more leads, customer loyalty, increased sales growth, and enhanced profitability. Since 1989, Gotham has helped manufacturers in diverse industries build profit and revenue through persuasive, effective industrial marketing campaigns. Our experienced marketing specialists invest time to understand your company, customers and competitive landscape. Our team is easy to work with, and we enjoy visiting plants and getting to know a company s culture and story, taking time to learn about capabilities, target audience, products and services. As a result, we are able to craft compelling industrial marketing campaigns that yield results in both traditional advertising and new media. 5

6 Helping Foreign Manufacturers Expand into North America Many foreign businesses recognize the importance of a physical presence in the North American market. Once a North American-based satellite is established and staffed, it needs to be properly promoted for success. Since 1989, Gotham has partnered with companies in both Europe and Asia to reorganize and adapt the messaging of their marketing communication for the North American marketplace. Brands We ve Helped Build: USA 6 All Contents 2017 Gotham, LLC

7 WHERE ARE OUR CLIENTS? 7

8 inbound and outbound marketing tools.com TRANSFER MORE TORQUE AND ACHIEVE HIGHER RPM S WITH CROWN GEAR TECHNOLOGY Visit BENZ at IMTS 2016 to See These Additional Products to Increase Production Flexibility and Throughput Live Tools Compatible with all VDI & BMT Connections Modular Quick Change Systems for 15 Second Tool Changes W I O U R O N L I N E S E L E C T I O N O F ST E E L R O L L U P D O O R S I S D E O Steelrollupdoors.com makes it easy for self storage manufacturers, businesses and homeowners to purchase steel roll up doors and components online at factory-direct prices. For the best selection and prices on steel roll up doors, visit or call BETCO at SEE THE NEW LS3015FC FIBER LASER AT: BOOTH S1741 P E N INKbetter printbetter bebetter Adjustable Angle Heads for Tricky Angles Machine I.D. and O.D Keyways, Splines, Torx and Hex Shapes with One Tool Powered by the #W-2445 LS3015FC FIBER LASER RELIABILITY BY DESIGN STRATEGY Virtual Marketing Direction Strategic Marketing Planning New Product Launch Strategy Marketing Consultation Online/Inbound Strategic Plans Drip Marketing Campaigns Media Placement Brand Perception Surveys branding Logo Design Identity Packages Trademarking Slogans and Positioning Statements Product Naming PUBLIC RELATIONS Search Optimized Press Releases Editorial Articles Corporate Case Studies Media Distribution TRADE SHOW MARKETING Booth Theme and Design Signage Marketing Print Ad Design Direct Mail Optimized Press Releases PRINT DESIGN Print Ad Design Direct Mail Packaging Design Brochures Identity Packages Catalogs INBOUND MARKETING Search Engine Optimization (SEO) Social Media Marketing Pay Per Click Marketing Campaigns Blog Copywriting E-Newsletters Marketing Search Optimized Press Releases DIGITAL DESIGN Responsive Website Design Website Maintenance Pay Per Click Ad Design Social Media Page Design/Branding Digital Brochures Blog Design Banner Ads Interactive Ads Web-based Apps Intranet Development and Design Digital Catalogs Video Production 8 All Contents 2017 Gotham, LLC

9 CLIENT RESULTS Within the first two years of working with Gotham for strategic marketing planning and execution, BETCO s sales increased 60% in the first year and are on pace to grow another 15% in the second (current) year. Due to demand, BETCO added a second shift and is presently at 100% of manufacturing capacity. Within a year of teaming with Gotham, web visits increased by 113% and page views increased by 86%. Gotham built a social media presence for the company on YouTube and Facebook. Through social media content management, Gotham was able to build Facebook Likes substantially in only two months time. Sales revenue has grown by 28%. Gotham has applied proactive, data-driven strategic marketing planning and built integrated inbound and outbound marketing campaigns that boosted sales, profits and awareness of the company s Muratec brand. In 2013, the Turning business unit of Murata s Machine Tools Division recorded its best sales in more than 40 years of company history. 9

10 leadership Woody Stoudemire, President Woody is a veteran of the marketing field with three decades of experience in strategic development and execution of traditional and Internet marketing plans. A top marketing professional in North Carolina, Woody created Gotham as a marketing firm to help clients navigate the new challenges of marketing in the burgeoning digital market. A graduate of Appalachian State University, Woody never used his communications degree to get a job. At 22, he became co-founder of marketing firm Gotham Images (now Gotham LLC) and never looked back. Generating profitable ideas for clients remains his favorite part of the business. In his downtime, he enjoys unwinding with his girls: wife Kelly, and daughters Claire and Maggie. Woody also serves as a virtual marketing director through his consultancy MarketingGhost.com. Laurie Evans, Operations Manager Working with Gotham for 10 years, Laurie manages our team of writers, graphic designers and programmers in addition to scheduling, account management and vendor relations. A graduate of Pennsylvania State University, Laurie holds a Bachelor of Science degree. Her employment background includes more than 20 years of customer service, management and marketing experience. Laurie spends her free time enjoying the outdoors with her husband Bryan and sons Connor and Parker. 10 All Contents 2017 Gotham, LLC

11 testimonials Aaron Blank, Vice-President Sales and Marketing, Monarch Color Corporation I found the Gotham team to be incredibly flexible and easy to work with to help launch the rebrand of Monarch Color. Our goals included an extremely tight timeframe to rollout a redesigned, mobile-responsive website, a new product launch and print marketing collateral to support the initiative. Gotham was able to hit all the deadlines with outstanding, creative results. Gotham s strategic approach to help us grow our market share is appreciated; they continue to help us promote our company, products and services through inbound and outbound marketing tactics. Randy Brooks, President, Hasko, Inc We have always had a great reputation for building our line of reliable, HASKO heavy-built machines within the hardwood flooring industry. However, most of our marketing efforts were minimal and didn t reflect the quality of the machines we build. Gotham helped elevate our branding in one year with a logo, business card rebrand, overview video, product videos, press releases, trade advertising, social media, inbound marketing and a new trade show booth. Gotham invested the time to understand our business, our culture and overall goals to craft a strategic plan to help us reach additional woodworking markets that had been previously untapped. The Gotham team was easy to work with and we are extremely pleased with the results. Richard Comer, Owner, Grasche Gotham did an outstanding job creating our new website grasche.com. The final result exceeded our expectations. Woody took our initial concept and ran with it. He and his staff were very easy to work with and communicate with. They handled our many last minute changes very professionally and in a timely manner. We received excellent service and amazing results from Gotham! Rick Eaglin, Owner, Anco-Eaglin The Gotham team are excellent listeners, creative and focused on the important details. Donn McGinnis, CECO Concrete Gotham is easy to work with and listens with an open mind to ideas you bring to the table. Their creativity and ability to think of effective solutions have impressed me each time we have worked together. 11

12 g o t h a m, L L C E S t Hwy 321 NW Suite 218 Hickory, NC X 800 industrialmarketingexperts.com