Other Committee Members: Chris Janiszewski, Richard Lutz, Alan D. J. Cooke

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1 THE UNIVERSITY OF BRITISH COLUMBIA Curriculum Vitae for Faculty Members Date: July 15, 2013 Initials: JAH SURNAME: Hoegg FIRST NAME: JoAndrea DEPARTMENT/SCHOOL: Marketing FACULTY: Sauder School of Business PRESENT RANK: Assistant Professor SINCE: 2006 POST-SECONDARY EDUCATION University or Institution Degree Subject Area Dates University of Florida PhD Marketing 2006 San Diego State University MBA Marketing 2000 University of British Columbia BA, BEd English, Intermediate Education 1994 Title of Dissertation and Name of Supervisor Degree: PhD in Marketing, University of Florida, 2006 Title of dissertation: Influence of Product Design on Information Processing Supervised by: Joseph W. Alba (Chair). Other Committee Members: Chris Janiszewski, Richard Lutz, Alan D. J. Cooke EMPLOYMENT RECORD Rank or Title Assistant Professor Dates Jul present

2 Page 2/7 TEACHING Courses Taught Consumer Behaviour (undergrad and PhD) Marketing Research (undergrad, MM-ECM, MBA, Executive Education) Philosophy and Practice of Teaching (PhD) Graduate Students Supervised Miranda Goode Ph.D Committee Student Name Program Type Year Supervisory Other Supervisors / Start Finish Role Committee Members Kirk Kristofferson Ph.D Committee Darren Dahl (Chair), Juliet Zhu (Co-chair) Chen Wang Ph.D Committee Juliet Zhu (Chair) Lea Dunn Ph.D Co-supervisor Darren Dahl (Co-chair) Lily Lin Ph.D Committee Darren Dahl (Chair), Jennifer Argo Luke Zhu Ph.D Committee Karl Aquino (Chair) Lan Jiang Ph.D Co-supervisor Darren Dahl (Cochair); Karl Aquino Sameh Al-Natour Ph.D Committee Itzak Bensabat (Chair), Ron Centefelli (Cochair) Darren Dahl (Chair), Page Moreau SCHOLARLY AND PROFESSIONAL ACTIVITIES Invited Presentations Institution Title Date Emory University You re So Vain: Effects of Vanity Sizing on Product March 2011 Evaluations University of Pennsylvania Visual Cues and the Sensory Experience: There Is Oct 2010 Sensory Branding Symposium Some Accounting for Taste College of William and Mary The Good, the Bad, and the Ugly: Influence of July 2009 Product Design Symposium Aesthetics on Feature Processing University of Michigan Branding and Sensory Perception: There Is Some Jun 2008 Sensory Marketing Symposium Accounting for Taste San Diego State University Candidate Appearance, Party Affiliation, and Sep 2007 Advertising Strategies in Political Marketing University of South Carolina Taste Perception: More (or less) than Meets the Tongue March 2005

3 Page 3/7 Other Presentations Institution Title Date Society for Consumer Psychology Annual The Impact of Fear on Brand Attachment Feb 2013 Association for Consumer Research, North American Consumer Reactions to Preferential Treatment Oct 2012 Society for Consumer Psychology Annual Tasting Beauty: Effects of Physical Attractiveness Feb 2012 on Taste Perception Society for Consumer Psychology Annual Time Flies Left to Right: Effects of Spatial Feb 2012 Location of Advertising Images on Product Evaluation Association for Consumer Research, North Seeing Smiles: Consumers Adoption of Oct 2010 American Anthropomorphized New Products Association for Consumer Research, North The Good, the Bad, and the Ugly: Influence of Oct 2010 American Aesthetics on Feature Processing Society for Consumer Psychology Annual The Good, the Bad, and the Ugly: Influence of Feb 2010 Aesthetics on Feature Processing Society for Consumer Psychology Annual Investigating Loyalty Cards from the Non- Feb 2010 Cardholder Perspective Society for Consumer Psychology Annual Seeing Smiles: Consumers Adoption of Feb 2010 Anthropomorphized New Products Society for Consumer Psychology Annual Knowing too Much: Expert False Recalls in Feb 2010 Product Comparison Society for Consumer Psychology Annual But What if You re Not Hot? Impression Feb 2009 Formation in Online Dating Environments Association for Consumer Research, North Visual Inferences in Political Marketing Oct 2008 American Campaigns Society for Consumer Psychology Annual Candidate Appearance, Party Affiliation, and Feb 2008 Association for Consumer Research, North American Advertising Strategies in Political Marketing Taste Discrimination: More (and less) than Meets the Tongue Sept 2007 Participation (organizer, keynote speaker, etc.) City Name Role Date San Antonio Society for Consumer Psychology Program Committee February 2013 Vancouver Association for Consumer Faculty Fellow and October 2012 Research Panelist for Doctoral Symposium Las Vegas Society for Consumer Psychology Program Committee February 2012 Jacksonville Association for Consumer Research Program Committee October 2010

4 Page 4/7 SERVICE TO THE UNIVERSITY Memberships on committees, including offices held and dates PhD Coordinator, Marketing Division (July 2009 August 2012) Student Evaluation of Teaching Committee (September 2008 December 2011) APAC (January 2012 Present) BCOMM Review Committee (September 2011 March 2013) Other service, including dates Judge Battle of the Ads Undergraduate Competition (March 2013) Valedictorian Selection Committee (March 2012, 2013) MM-ECM Welcome speech on the Sauder Brand (August 2011, 2012) Imagine Orientation Day speech (September 2007, 2008, 2009, 2011, 2012) Faculty Representative for UBC Marketing Association (July 2011 Present) Organizer of UBC-UW Marketing Research Camp (April May 2011) UBC Celebrate Research week: presented research on Marketing in the Public Interest (March 2011) Pollay Prize committee (February April 2011) External examiner for MIS Division student (April 2011) Commerce Scholar Program Mentor (September 2008 April 2013) Supervisor to 4 undergrad students at the Manitoba International Marketing Competition (January 2009) Marketing Division Website Coordinator (November 2007-July 2012) Keynote speaker at Business Career Centre networking event (Oct 2010) SERVICE TO THE COMMUNITY (a) Memberships on scholarly societies Member, Society for Consumer Psychology (July Present) Member, American Marketing Association (September 2002 Present) Member, Association for Consumer Research (September 2001 Present) Member, Association of Psychological Science (August 2012 Present) (f) Reviewer (journal, dates) Journal of Consumer Research (2007-present; Editorial Review Board 2013) Journal of Consumer Psychology (2010-present; Editorial Review Board 2013) Canadian Journal of Admininstrative Sciences (2012-present; Editorial Review Board ) Journal of Marketing (2011-present) Journal of Product and Innovation Management (2010-present) Journal of Experimental Social Psychology (2012-present) Journal of Applied Social Psychology (2011-present) Journal of Retailing and Consumer Services (2011-present) Journal of Consumer Behaviour (2011-present) Association for Consumer Research, North American (2005-present) Society for Consumer Psychology, North American (2006-present) American Marketing Association, Winter (2006-present) European Marketing Association (2010-present) Sheth Howard Dissertation Competition (2011-present) Society for Consumer Psychology Dissertation Proposal Competition (2008-present)

5 Page 5/7 AWARDS AND DISTINCTIONS (a) Awards for Teaching Killam Prize for Undergraduate Teaching, 2010 (b) Awards for Scholarship Marketing Science Institute Young Scholar, 2013

6 Page 6/7 THE UNIVERSITY OF BRITISH COLUMBIA Publication Record SURNAME: Hoegg FIRST NAME: JoAndrea Date: July 15, 2013 JOURNAL PUBLICATIONS Hoegg, J., Scott, M., Morales, A., Dahl, D. (2014). The Flip Side of Vanity Sizing: How Consumers Respond to and Compensate for Larger than Expected Clothing Sizes. Journal of Consumer Psychology, conditionally accepted. Jiang, L., Hoegg, J., Dahl, D. (2013). Consumers Reactions toward Unearned Preferential Treatment. Journal of Consumer Research, 40 (October), forthcoming. Lewis, M., Whitler, K., Hoegg, J. (2013). Customer Relationship Stage and the use of Picture-Dominant versus Text-Dominant Advertising: A Field Study. Journal of Retailing forthcoming, Skarlicki, D., Hoegg, J., Aquino, K., Nadisic (2013). Does Injustice Affect Your Sense of Taste and Smell? The Mediating Role of Moral Disgust. Journal of Experimental Social Psychology, 49 (September), Chae, B., Hoegg, J. (2013).The Future Looks Right : The Impact of Spatial Position of Advertising Images on Product Attitude. Journal of Consumer Research, 40 (August), Hoegg, J., Lewis, M. (2011). The Impact of Candidate Appearance and Advertising Strategies on Election Results. Journal of Marketing Research, (October), Mehta, R., Hoegg, J., Chakravarti, A. (2011). Knowing too Much: Expertise Induced False Recalls in Product Comparison. Journal of Consumer Research, (October) Hoegg, J., Alba, J. (2011) Seeing Is Believing (Too Much): Design Bias in Perceived Product Functionality. Journal of Product Innovation Management, 28 (May), Hoegg, J., Alba, J., Dahl, D. (2010) The Good, the Bad, and the Ugly: Aesthetic Influence on Information Processing. Journal of Consumer Psychology 20 (October), Jiang, L., Hoegg, J., Dahl, D.W., Chattopadhay, A. (2010). The Persuasive Role of Incidental Similarity on Attitudes and Purchase Intentions in a Sales Context. Journal of Consumer Research, 36 (February), Hoegg, J., Alba, J. (2007). Taste Perception: More (and Less) Than Meets the Tongue. Journal of Consumer Research, 33 (March),

7 Page 7/7 BOOK CHAPTERS Hoegg, J., Alba, J.. (2008). A Role for Aesthetics in Consumer Psychology. In F. Kardes, C. Haugtvedt, P. Herr (Eds.). Handbook of Consumer Psychology. ( ). Hoegg, J., Alba, J.. (2007). Linguistic Framing of Sensory Experience: There Is Some Accounting for Taste. In T. Lowrey (Ed.),. Psycholinguistic Phenomena in Marketing Communications. (3-21). Mahwah, NJ: Lawrence Erlbaum Associates.