Future Leaders Community Virtual Meeting. September 27, 2016 Recording Here:

Transcription

1 Future Leaders Community Virtual Meeting September 27, 2016 Recording Here:

2 Teleconference Settings This call is being recorded To see the slides, click on the WebEx link in your meeting invitation 2

3 CompTIA has a policy of strict compliance with federal and state antitrust laws. The antitrust laws prohibit competitors from engaging in actions that could result in an unreasonable restraint of trade. Consequently, you agree to avoid discussing certain topics in participating at any CompTIA events or activities, including, without limitation, any discussions relating to prices, fees, rates, profit margins, or other terms or conditions of sale (including allowances, credit terms, and warranties); allocation of markets or customers or division of territories; or refusals to deal with or boycotts of suppliers, customers or other third parties, or topics that may lead participants not to deal with a particular supplier, customer or third party. 3

4 Member Communities & Councils Industry Initiatives Research Certifications Credentials Education Training Public Policy Philanthropy 4

5 Accelerate your business and professional success Premier Member Benefits Networking Complimentary Event Registrations Community Voting Rights Leadership Opportunities Ability to Serve in Community Leadership Position Industry Insight Research Training Education Business Tools & Templates Contracts Finance Marketing Human Resources Affinity Partners Geico Hertz FedEx Certification Discounts 15% CyberSecure 50 free seats 10% off additional seats

6 Purpose of Communities Work together to improve ourselves, our businesses, and our industry Benefit to You Networking Education Making a difference Your Role Share your experiences Listen to what others have to say Contribute & get involved

7 Introducing CompTIA Channel Standards The Definitive Best Business Practices Prescribed by Your Peers Industry guidelines for implementing IT processes and procedures Built by industry leaders, tech experts and CompTIA members Accepted and applied by service providers everywhere Access and implement the IT Solution Provider Standard today at comptia.org/standards 7

8 Joining The Community! Simple as Join this group 8

9 Future Leaders Community Resources Lots of great content Past Meetings Good Wifi Turning Ideas Into Action Attracting Millennials #GenerationalDivide Video Leveraging LinkedIn Groups 9

10 Don t Forget Social Media Pages! CompTIA Future Leaders Community CompTIA Future Leaders Community 10

11 PERSONAL BRAND MATTERS Job hunting or making sales, make an impression!

12 Whether you re job seeking, or at the top of the executive ladder, your brand matters. HOW YOU SEE YOURSELF YOUR PERSONAL BRAND HOW OTHERS SEE YOU The importance of personal branding Individual and organizational benefits The good, the bad, and the ugly of your brand Examples of personal brand success How to get started building your brand 12

13 What is PERSONAL BRANDING "It s up to you to define your own brand of leadership and your own version of success." - Peggy Johnson JOB HUNTING CAREER ADVANCEMENT CORPORATE REACH 13

14 The Importance of Personal Branding INDIVIDUAL Job Searching / Career Advancement o o Properly represent who you are in addition to your skillsets and your talents. A strong first impression whether negative or positive is a lasting one. ORGANIZATIONAL Brand Extension o o New ages sales and marketing requires individual brand. A highly connected online presence makes a corporate brand stronger. 14

15 Individual and Organizational Benefits Permission to be yourself Builds credibility Showcases your specialties Allows you to connect with your target audience Provides a unique differentiator to your competition 15

16 The Good, The Bad & The Ugly What makes a good, a bad and an ugly personal brand. 16

17 THE GOOD QUICK TIP: Don t create a new image, promote what you do naturally, consistently. 17

18 A Good Personal Brand is: Authentic and Consistent Provides Value Shares a Story / Value Prop Promotes Expertise Visible and Connected 18

19 THE BAD QUICK TIP: Pretending to be something you are not is not scalable. 19

20 A Bad Personal Brand is: Solely focused on past accomplishments Being all things to all people Changes frequently Connecting for the sake of connecting No balance (only focuses on you) 20

21 THE UGLY QUICK TIP: Be empathic while being different. 21

22 An Ugly Personal Brand is: Too opinionated Lacks empathy / understanding Dismisses professionalism Hides behind a monitor Overcompensates 22

23 Personal Brand Success 23

24 Build Your Brand Getting Started Create your brand package Determine your communication platform(s) Define your specialty / expertise Find relevant connections Build an online presence Set a schedule Things to consider: 1. Personal Website 2. Infographic Resume 3. Create a Trend 4. Join Instagram (seriously) 5. Facebook LIVE 24

25 NEXT STEPS The Complete Guide to Building your Personal Brand Top 6 Free Infographic Resume Creators Personal Website Creator 10 Killer Personal Branding Websites 90% of people trust product or service recommendations from people they know. 53% of decision makers eliminated a vendor from consideration based on information they did or did not find about an employee online. Leads developed through employees social media activities convert 7x more frequently. It takes 5-7 impressions for someone to remember a brand. Content shared by employees receive 8x more engagement RESOURCE: 25

26 CONCLUSION #PERSONALBRANDMATTERS Britt Von Roden - #gobeyondyourself #CloudPlus / britt@cloudplus.net

27 What to Do Next..? Join us for our next community meeting: November 10, 2016, Victor Johnson, Johnson IT Special Veterans Day Themed Presentation Join our Facebook and LinkedIn Pages "CompTIA Future Leaders" Ways to Get Involved: Initiatives Executive Council / Elections Running In Oct! Meeting Planning 27

28 Wrap Up / Open Discussion Thank you for attending! cphillips@comptia.org